YouTube is surprisingly exclusive about who can change their YouTube URL and when they can change it — but it is possible to change.
If you’re eligible to create a YouTube custom URL I highly recommend you do so. I mean, why not? It’s one easy way to build your brand and get more views on your YouTube channel. It also is a good way to put your channel on the path of getting verified on YouTube in 2020.
Unlike other social media networks, Youtube only lets you change your URL once. Technically. But there is a workaround to change your YouTube custom URL twice, which I'll get into a little later.
But first, let’s dive into the specifics of:
Customizing your YouTube URL is great for your brand because it gives your followers an easy link to remember. Before allowing you to go crazy with your URL, however, YouTube wants to make sure you have a brand.
|TIP: Learn more about what a YouTube brand account is.|
Here are the eligibility requirements you must meet before changing your YouTube custom URL.
Your YouTube account needs to:
If you can check off all those boxes, then you’re ready to change your YouTube URL!
Most likely, YouTube has reached out somehow to let you know the option of changing your URL is available to you. You may have received an email, or when you sign in to YouTube you’ll see a notification in your advanced account settings or your Creator Studio dashboard. So, the same way you can change your YouTube user name, you should know if you’re eligible to create a custom URL.
After you sign in using your email and password, you’ll be on your YouTube homepage. Don’t let the recommended videos popping up distract you from the task at hand!
Click on your profile picture icon in the top right corner of your home page. A drop-down menu will appear. From there, click on Settings about two-thirds of the way down.
This will take you to a different page. From there, look to the left. The very last option on the menu to the left is Advanced settings. Click on that.
Now you’re on the Advanced settings page. Under where it says channel settings, click on the link next to You’re eligible for a custom URL. You will only see this link if your account is eligible! If you don’t see the link, please refer to the eligibility requirements above.
As you can see below, I am not eligible. But this is where the You’re eligible for a custom URL link would appear if you are.
After you click that link, a Get a custom URL box will appear. You’ll see a couple options of custom URLs that YouTube has pre-approved. That’s right, you have limited control over your URL. YouTube offers options based on your display name, YouTube username, or the name of your linked website.
You can’t change whatever YouTube has approved, but if that URL is already taken, you can add a few letters or numbers to the end of the URL to make it unique.
Now that you’ve chosen a URL, you can officially change it. YouTube wants to make sure this is really the URL you want, so they make you jump through several are-you-sure hoops before making the change permanent.
Remember, once your new URL is approved, it cannot be tweaked at a later date. So make sure this is the YouTube URL you want before clicking Confirm choice.
You now have a new URL! If you navigate to your channel’s page, you’ll see the customized version gracing the top of the browser. This not only ties your brand nicely together, but makes it easy for both loyal and new followers to find and remember your page.
As I said above, there is a workaround that allows you to change your custom URL later on. Unfortunately, you can never go in and tweak the YouTube URL you chose originally. You have to completely delete the previous custom URL and claim an entirely new one.
So if you’re dealing with trigger-finger regret on what you chose for your URL originally, don’t fret! Here’s how to change it to something that will work for you better.
Sign in to YouTube (if you haven’t already) and go to your About me page.
Select the account with your YouTube channel in the top right. If your account does not appear to be in that list, click All of your Brand Accounts.
You can find your current custom URL under Sites. Click the edit pencil icon next to the URL.
Then, click the X button next to the URL you want to remove.
Click OK. Your previous URL is no longer.
If you’re eligible for a custom URL, you can claim a new one right away after the removal of the old one. You cannot, however, go through this process from the About me page. You claim a new URL by following the same steps we went through up above.
Note: Your previous URL may keep working for a few days before it stops directing viewers to your channel. You can change your YouTube URL more than twice by repeating this method of deleting the URL entirely.
Now that you have a URL you love, here are some things to know.
Now that you have a custom URL, keep creating excellent content for your YouTube channel to help build brand awareness.
Need help with uploading content to your channel? Check out this guide on How to Upload a Video to YouTube.
Holly is a manager on the content marketing team. An avid reader and writer, Holly graduated from the University of Missouri with a dual major in Journalism and English. She firmly believes in the power of content and is constantly seeking ways to better engage and delight readers.
Subscribe to keep your fingers on the tech pulse.