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What Is Quora? Beginner’s Guide to the Popular Q&A Website

April 5, 2023

What is Quora

People ask a lot of random questions.

How long do sea turtles live? How many kilometers are in a mile? Who is the king of Sweden?

Nowadays, when a question pops into your head, the internet is the first place you go. There are a bunch of Q&A platforms you can refer to when looking for any information, one of them being Quora.

After hearing that description of Quora, you might be thinking, “Well, why don’t I just use an everyday search engine?”

I’ll tell you why. Quora has some qualities that other research tools don’t.

  • It allows users to create social networks and follow topics that interest them.
  • It focuses on high-quality questions and answers.
  • It lets users vote on answers to highlight the most accurate information possible.
  • It's free!

Let’s go over the basics of Quora and what you need to know before you start using it.

How to use Quora

 Quora aims to create a community of individuals who share and learn from each other. It is super easy to use the platform and connect with people worldwide. 

The platform is especially beneficial for entrepreneurs, marketers, and researchers looking to build their online presence by sharing their expertise in a particular subject matter.
To use Quora, you need to create an account. Make sure to follow subjects of your interest. Quora covers a wide range of topics, from business to art and science to technology. Then, you can learn the website's basic functions, like asking and answering a question and upvoting or downvoting an answer according to your liking. 
Check out the instructions below to easily create your account and navigate the website.

How to create a Quora account

When you first visit Quora, you will be asked to either sign in or create an account on this colorful screen:

how to set up a quora account

From that screen, click Sign Up With Email. After you fill out that page, you can complete the other typical account creation requirements, like adding a photo to your profile and connecting with your friends on the site.

You can then start to follow things that interest you. Quora is the perfect mix between a search engine and social media. You follow things on the website, but there is a greater emphasis on topics, like the ones shown below, rather than people. Either way, whatever you choose to follow will make up the content in your feed.

topics to follow on quora

How to ask questions on Quora

After you’ve created an account and chosen topics to follow, you can start using Quora. This includes asking questions on the site.

To ask a question on Quora, hit the red Add Question or Link option in the top right corner. A box that looks like the one below should pop up:

asking a question on quora

Enter your question and then hit Add Question. Quora will ask you to select and verify the topics that are relevant to this question. After that, you simply wait for people to respond.

How to answer questions on Quora

On the other end of Quora is the ability to answer other users' questions.

Before we go into how you can answer questions on Quora, let’s touch on why you should.

You should be answering someone’s question on Quora only if you have a high-quality, honest, and accurate answer. Don’t respond to users’ questions with nonsense. The only way a website like Quora can thrive is if all users respect the requests and answers of others.

That being said, answering questions on Quora is simple. Your feed will consist of questions related to the different topics you follow. Click on one of those questions you have a solid answer for, and hit the Answer button.

answering questions on quora

Go ahead and submit answers on Quora to your heart's content, and make sure it is all accurate and helpful to the user who asked the question.

How to upvote and downvote answers on Quora

Another feature on Quora that is helpful to users is the upvote and downvote options. If you see a response on Quora that you think perfectly answers the question presented, you can upvote it. On the other hand, if you see an inaccurate and uninformative answer, you can downvote it.

The number of upvotes and downvotes on a particular response will affect its visibility. If a response has a lot of upvotes, it is seen as valid, and Quora will push it to the top of the response list. If an answer has more downvotes, users see it as invalid, and Quora will not prioritize it for others to see.

Here’s what the screen looks like beneath the section for an answer on Quora. The upvote button is labeled to the left. The downvote button is not labeled, but it is the one pointing straight down on the right, circled in the picture below for reference.

upvoting and downvoting answers on quora

Quora FAQs

The FAQs below cover a range of topics providing information on different aspects of Quora. If you are new to the Q&A platform, it'll help you better understand the community culture, how it works, and how you can get the best out of it.

1. What is Quora Digest?

Quora Digest is the newsletter the platform sends to registered users. The email consists of a list of personalized questions based on the user's interest and history and the best answers picked by Quora's algorithm. It also includes a call to action (CTA) to check out the complete answer, which takes you to the website.

To unsubscribe from Quora Digest, go to the settings in your profile. In the emails and notifications tab, uncheck the box next to Quora Digest to opt out of receiving the emails.

2. Is Quora safe?

As a platform, Quora is safe to use. Although any information obtained from the website should be verified before referencing.

3. How does Quora work?

As mentioned before, the Quora community generates all the platform content. When a user posts a question, other users with expertise or interest in the subject can reply. Users then upvote and downvote answers to surface the most informative and relevant response.

4. What is Quora used for?

Quora attracts a variety of professionals for different purposes. Business personnel use Quora to promote their services, stay up-to-date with developments in their domain, and establish themselves as experts by answering questions related to their field. Content writers use it to find inspiration and information for their articles. Researchers and academics use it to connect with others in their space and gather information on the desired subject.

5. Quora vs. Reddit

The most notable difference between Quora and Reddit is the presentation of content on the platform. Quora follows a question-and-answer approach for the website. On the other hand, content on Reddit is in the form of links, images, and text posts, which users can upvote or downvote to influence its visibility.
Another significant difference is the tone of content both platforms host. Where Quora usually has a more professional and informative tone to the content, Reddit is a social news aggregation and discussion website with a more casual style. Reddit contains various topics, from technology and business to entertainment and even controversial topics.

Back to Quora basics

In a world full of search engine options, find the one that best fits your personal preference. Quora is a great tool for anyone looking to find and share information, especially if you enjoy a more social and conversational experience when researching. If you liked what you read above, you might want to consider creating a Quora account.

Want to learn more about establishing yourself as an expert? Discover how content marketing promotes thought leadership and provides value to your audience.

This article was originally published in 2019. The content has been updated with new information.

Q&A platforms Ask, and you shall receive

Join a community of like-minded people and get answers to all your question with Q&A software.

Q&A platforms Ask, and you shall receive

Join a community of like-minded people and get answers to all your question with Q&A software.

What Is Quora? Beginner’s Guide to the Popular Q&A Website Quora is a website where anyone can go to find or share information. Read on for more on how to set up your own account for a new search engine experience.
Mary Clare Novak Mary Clare Novak is a Content Marketing Specialist at G2 based in Burlington, Vermont, where she is currently exploring topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. (she/her/hers)

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