TF-IDF (Term Frequency-Inverse Document Frequency) Explained
Term frequency inverse document frequency (TF-IDF) is a contentious term frequently mentioned...
by Stephen Jeske
How Behavioral Biases Can Better Customer Marketing
Ever wondered why some marketing ideas spread overnight while others disappear into thin air?
by Nanditha Vijayaraghavan
How to Use Twitter Lists to Leverage Twitter Marketing (+9 Ideas)
With an average of 265 million monthly users, Twitter is, hands-down, the platform to leverage...
by Archita Sharma
Find Your Match: 6 Types of Advertising Agencies
Volney B. Palmer may have been the first person to use the term “advertising agency” when he opened...
by Daniella Alscher
7 Proven Strategies to Promote Your Podcast in 2020
Podcasting is one of the most popular content delivery channels these days.
by Robert Katai
How to Use Video in Email (+4 Powerful Ways to Do It Well)
Email is still one of the most effective marketing channels for driving website visits, leads, and...
by Scott Miraglia
Benefits of Using QR Codes to Collect User Feedback
Digital survey sharing methods like SMS messaging, emails, web intercepts, and chat link URLs get...
