How Customer Journey Analytics Isn't Journey Mapping (It's Better)
Customers are a difficult breed to please.
by Ninisha Pradhan
Customer Data Platform: What It Is and Why Marketers Need One
Data, data everywhere – but where do marketers begin?
by Ninisha Pradhan
Lead Generation for Online Courses in 5 Simple Steps
The pace of online learning has accelerated faster than anyone could imagine in the past business...
by Eduard Klein
How to Bring Your Brand to Market from the CMO of Gong
Your buyer is on the internet making calculated, informed decisions every day.
by Aubyn Casady
5 Foolproof Tips for Next-Level Employee Scheduling
Rudimentary employee scheduling comprised a pen and paper rota and keeping physical records of...
by Sam Molony
How to Create a Compelling Value Proposition That Converts
First impressions matter.
by Mohammad Farooq
Here's Why You Need a Customer Feedback Analysis Solution
There are plenty of customer feedback management solutions out there, but most of them are survey...
by Alyona Medelyan
Guide to Request for Qualifications: Prioritizing Expertise
Some procurement projects are too important to leave to chance.
by Dave Hulsen
Data-Driven Marketing: A Modern Business Approach to Data
The rise in data-driven marketing is unmistakably visible in recent years.
