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Marketing (34)

Reviews Matter for Software Brands: Generate and Manage Them Effectively

Marketing

Reviews Matter for Software Brands: Generate and Manage Them Effectively

Reviews have become an important part of the purchase journey across just about every product...

Rachel Gianfredi photo by Rachel Gianfredi
Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot

Marketing

Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot

When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.

Rachel Gianfredi photo by Rachel Gianfredi
Marketing vs. Advertising: How to Spot the Difference

Marketing

Marketing vs. Advertising: How to Spot the Difference

This is not a twinning moment.

Aayushi Sanghavi photo by Aayushi Sanghavi
What Is a QR Code? How to Scan and How to Make Your Own

Contributor Network

What Is a QR Code? How to Scan and How to Make Your Own

QR codes are now a familiar sight.

Christine Joy Santiago photo by Christine Joy Santiago
7 Takeaways from SaaStr Europa 2022

Marketing

7 Takeaways from SaaStr Europa 2022

I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...

Sara Rossio photo by Sara Rossio
Direct-to-Consumer Marketing 101: How to Get Started

Contributor Network

Direct-to-Consumer Marketing 101: How to Get Started

Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...

Manasa Kumar photo by Manasa Kumar
What Is Interactive Marketing? Check Out These Strategies

Contributor Network

What Is Interactive Marketing? Check Out These Strategies

Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...

Shivani Mody photo by Shivani Mody
Cookieless Marketing: How to Adapt Your Marketing Mix

Contributor Network

Cookieless Marketing: How to Adapt Your Marketing Mix

For years, marketers have relied on cookies, or little data files that contain personal...

Alyssa Quander Riley photo by Alyssa Quander Riley
3 Ways to Grow A Customer Base Quickly

Marketing

3 Ways to Grow A Customer Base Quickly

Rome was not built in a day.

Grace Pinegar photo by Grace Pinegar