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G2 Reach

How UserTesting Leverages the Voice of the Customer in an Age of AI

G2 Reach

How UserTesting Leverages the Voice of the Customer in an Age of AI

At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared...

Kelly Walters photo by Kelly Walters
How G2 is Transforming the Buyer Journey With AI Localization

G2 Reach

How G2 is Transforming the Buyer Journey With AI Localization

G2 recently hosted our first-ever Reach Europe event, where c-suite executives and GTM leaders from...

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Breaking into New Markets: Strategies from Top European SaaS CMOs

G2 Reach

Breaking into New Markets: Strategies from Top European SaaS CMOs

Expanding into new markets represents both the greatest opportunity and the greatest challenge for...

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Beyond Silicon Valley: How 3 AI Mega-Trends Will Impact European Business

G2 Reach

Beyond Silicon Valley: How 3 AI Mega-Trends Will Impact European Business

What if the cost of prediction decreased? Prediction, as you know, is not just seeing the present...

Tim Sanders photo by Tim Sanders
Unlocking the Power of Intent Data in Demand Generation Workflows

G2 Reach

Unlocking the Power of Intent Data in Demand Generation Workflows

As a demand gen marketer, I know first-hand how difficult it can be to deliver on ambitious...

Michael Pannone photo by Michael Pannone
Sprout Social’s Secrets to Building a Customer-Driven Review Program

G2 Reach

Sprout Social’s Secrets to Building a Customer-Driven Review Program

For software companies, maintaining an authentic review strategy isn't just about collecting...

Eric Gilpin photo by Eric Gilpin
Integrating AI Into Your Stack: MarTech Experts Weigh In

G2 Reach

Integrating AI Into Your Stack: MarTech Experts Weigh In

I recently had the pleasure of attending one of the standout sessions at this year’s G2 Reach...

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How to Stand Out on G2 in Crowded Categories: Insights from Grammarly

G2 Reach

How to Stand Out on G2 in Crowded Categories: Insights from Grammarly

In 2019, there were only 21 products in the AI Writing Assistant market.

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This is Strategy: Seth Godin’s Framework for Leaders & Strategizers

G2 Reach

This is Strategy: Seth Godin’s Framework for Leaders & Strategizers

In a compelling session at G2 Reach, visionary marketing legend Seth Godin delivered a masterclass...

Tim Sanders photo by Tim Sanders