Contributor Network

G2's contributor network connects a global audience of software buyers and decision-makers through a community of trusted industry experts. This series features in-depth educational articles from our guest authors that provide an insider’s perspective on the latest tech innovations.

Ethics of Facial Recognition: Key Issues and Solutions
Contributor Network

You unlock your phone using Face ID. A traffic cop identifies a suspect with real-time surveillance footage. Retailers use it to track...

Contributor Network

What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty

You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

What’s the difference between a high-performing team and one that constantly drops the ball? One...

Contributor Network

How to Stop a DDoS Attack and Protect Your Network

A DDoS attack doesn’t knock. It crashes through the front door.

Contributor Network

CRM Analytics: Turn Customer Data into Actionable Insights

Every meaningful business outcome starts with one thing: understanding your customers better. W...

Contributor Network

Passwordless Authentication: Secure Access Without Passwords

Passwordless authentication isn’t just a futuristic idea anymore; it’s becoming essential for...

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

Contributor Network

What Is Unified Communications? Key Benefits and Use Cases

Today’s teams are more connected.

Contributor Network

What Is Brand Activation? Strategy, Examples & ROI Explained

“Great products don’t sell themselves — great branding makes people want to know more the moment...