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Contributor Network

G2's contributor network connects a global audience of software buyers and decision-makers through a community of trusted industry experts. This series features in-depth educational articles from our guest authors that provide an insider’s perspective on the latest tech innovations.

Contributor Network

Social Proof Psychology for Conversions and Growth in 2024

Given the choice between a higher-priced product with quality reviews and a lower-priced product...

Contributor Network

AI in Sales: How Does It Work in Practice?

Since the arrival of ChatGPT in late 2022, AI has revolutionized productivity and reshaped how we...

Contributor Network

Building a Thriving Coaching Business: From Niche to Strategy

The coaching industry is growing fast. With new coaches gaining their certifications and countless...

Contributor Network

What Is Brand Activation? How to Implement It (13+ Examples)

And the "brand of the year" award goes to...

Contributor Network

Brand Consistency Is a Must. Here's What You Need to Know

I often browse products on my phone before heading to the store to examine them more closely. This...

Contributor Network

Blogger Outreach: A Step-by-Step Guide (+ Free Template)

In this digital age, success isn't solely determined by what you know but also by who you know.

Contributor Network

6 B2B Sales Strategies to Stay Ahead and Win More Customers

Personalizing your B2B sales strategy connects you with your customers and drives better sales.

Contributor Network

How to Build a B2B Content Marketing Strategy that Converts

Content marketing plays a key role in both customer acquisition and retention.

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

Accountability in the workplace begins with a culture of ownership.

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