5 Reasons to Register for Reach 2024: Business at the Speed of AI

A lot has happened in 2024, and it feels like just yesterday everyone was watching the Olympics, chatting about Saltburn, and learning how to be demure.

So, if you feel like 2024 flew by, you’re not alone. But before this year comes to a close, there’s one more thing to get excited about – G2’s annual conference, Reach 2024. Packed with all-star speakers and one-of-a-kind sessions, it’s all happening on December 10th!

We’re so excited that Reach is back and better than ever. And while we’re leaning into all things artificial intelligence, this isn’t just another “AI will change everything” conference. Because AI already has changed everything. Now, every business is an AI business, and G2 is here to help you thrive. We've invited the world's best go-to-market leaders, strategists, and experts to show you how to turn disruption into evolution in this completely free and digital G2 event.

Still need some convincing? Keep reading! We’ve got five great reasons why you should make Reach 2024 a top priority to end the year on a high note!

1. Amazing list of speakers

This year, attendees will join C-suite execs, GTM leaders, and innovative strategists as they explore new ways to accelerate your growth with AI, exceed buyer ROI and agility expectations, how to capitalize on market trends to stay ahead of the competition, and so much more.

Learn from AI leaders shaping tomorrow's business landscape in our lineup, including:

• Tomasz Tunguz, General Partner at Theory Ventures
• Seth Godin, teacher, entrepreneur, and best selling author of This Is Strategy
• Jason Lemkin, CEO at SaaStr
• Lena Waters, CMO at Grammarly
• Scott Brinker, Editor at chiefmartec.com
• Kelly Hopping, CMO of Demandbase

That’s not all, Reach 2024 will also feature noteworthy members of G2, including:

• Godard Abel, our co-founder and CEO
• Sydney Sloan, our CMO
• Sara Rossio, our CPO
• Tim Sanders, our VP of Research Insights

With such a wide variety of speakers with everyone bringing unique expertise to the table, there’s something for everyone!

2. It's fully virtual

Reach 2024 will be fully remote and 100% digital. This means that all attendees can learn more about leveraging AI – from battle-tested tactics that prove value and meet buyer expectations and winning strategies to capitalize on market trends and beat the competition  — all from the comforts of their own homes or a conference room at the office with their team members. 

There’s no need to consider factors like how to travel to G2’s headquarters in Chicago for attendance – log in from wherever you are!

3. It's completely free

While the price of some conferences sets you back a significant amount, Reach is once again absolutely free. We understand that budgets are tight as companies continually aim to do more with less. And our goal with Reach is to offer a free, virtual experience to learn how to accelerate your growth with AI. 

So don’t worry about paying for parking, the cost of the ticket, or buying a new outfit to impress the connections you’ll make along the way. Reach is free to register. All you have to do is sign in on December 10th to enjoy top-notch content from software execs and experts centered around the topics you care about most.

4. Attendees will discover which AI trends to watch

We know that AI is no longer on the horizon. It’s here and it’s reshaping the way business gets done, so it’s time to learn from the trends already changing how we go about the work day.

To kick things off, we’re extremely excited to share more about the three AI mega-trends we’re keeping our eye on here at G2. Led by our VP of Research Insights, Tim Sanders, we’ll be cutting through the noise surrounding AI to to reveal the three mega-trends to watch, know, and evolve alongside:

• How AI agents will turbocharge selling
• The answer economy and what it means to discovery
• The power of utilization as the new ROI

Additionally, our CEO Godard Abel and Tomasz Tunguz will take an even deeper look into one of these trends – AI agents. They’ll be sharing their perspective on AI agents and how they’ll be accelerating in the future. 

5. SaaS leaders will share their winning strategies for growth

Reach 2024 attendees will hear tactics surrounding fast ROI, seamless AI functionality, and continuous innovation. 

Jason Lemkin, CEO of SaaStr, will moderate a session of SaaS leaders speaking on what it takes to win the AI race and be featured in the Leader’s quadrant on G2’s Grids. They’ll be highlighting the strategies they used that paid off and the approach they’ll put in place to continually drive growth.

Another can’t-miss session is a CMO to CMO discussion between G2’s Sydney SLoan and Lena Waters of Grammarly. The two marketing leaders will dive deep into how Grammarly stands out among over 500 AI writing assistant products. 

With so many sessions to attend, you’re sure to leave Reach with action items to apply to stay ahead of  your competition.

Register today!

Reach 2024 will be here before you know it. Don’t miss out on the chance to attend G2’s completely digital, totally free conference. We’re looking forward to seeing you – virtually – there on December 10th!

AI never slows, and neither can you. Before the big day, explore G2’s hottest resources designed to propel your business forward.