Operating systems change shape quickly. It feels like yesterday we were working on Microsoft Windows 95’s grey and blue-themed OS, and today we see the sleek and immersive design of Microsoft Windows 11.
Read up on these operating system statistics to understand how they’ve changed over time and how the industry evolved.
Operating system market share (2018-2024)
To begin with, let’s examine the operating system market share over seven years. The table below represents the average market share of five operating systems from 2018 through 2024. The values are percentages.
Operating System |
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
Windows |
36.44 |
35.87 |
35.02 |
3.60 |
29.70 |
29.35 |
26.81 |
Mac OS X |
5.80 |
6.54 |
8.01 |
6.77 |
5.96 |
8.05 |
5.66 |
Android |
39.60 |
39.08 |
38.83 |
40.71 |
42.79 |
39.63 |
44.69 |
iOS |
13.11 |
13.94 |
15.18 |
16.51 |
17.42 |
16.96 |
18.47 |
Linux |
0.76 |
0.79 |
0.81 |
0.94 |
1.01 |
1.31 |
1.58 |
Source: Statcounter
The following sections have great info for version-specific or geography-specific market share.
Microsoft Windows operating system statistics
Microsoft Windows is one of the most well-loved operating systems on the market. Its popularity stems from user friendliness and wide compatibility with diverse software applications and hardware.
Take a look at the statistics below about Microsoft Windows’ position in the operating system market.
- Windows 10 has the largest market share at 66.47% in January 2024 among all of Microsoft’s versions.
- Although Windows XP seems outdated, it still accounted for a 0.64% market share in December 2023.
- Microsoft Windows is the most used operating system on desktops and laptops, with a market share of 73%.
- 95% of G2 reviewers gave 4 or 5 stars to Windows 11.
88.66%
was the biggest market share Microsoft Windows 10 had in December 2021. Since then, there's been a downward trend, reaching 57.65% in October 2024.
Source: Statcounter
- Microsoft Windows runs on 1.6 billion active devices in 2024.
- Although Windows 11 is the latest Windows OS, searches for Windows 10 have risen so far in 2024, with an average difference of 25 searches per week.
- Microsoft made $245.122B billion in sales in 2024, a 15.67% increase from 2023.
- 96% of G2 reviewers feel Windows 11 is easy to operate.
Android operating system statistics
Android was created by a small group of developers led by Andy Rubin. Seeing its potential, Google acquired it in 2005. The OS is known for its open-source nature, which allows developers and smartphone brands to modify it. Android dominates the smartphone OS market with its flexibility and innovative features.
The operating system is likely to grow further in the foreseeable future. Take a look at these statistics to see its upward trajectory.
- 41.2% of people worldwide used the Android operating system in 2023.
- 2.8 billion consumers actively use Android OS.
- In January 2021, Android 10 had its biggest market share at 43.13%.
- There were 3.3 billion Android users in the world in 2023.
- In 2024, 71.74% of cell phones have an Android operating system installed.
97%
of G2 reviewers have given Android 4 or 5 stars.
Source: G2
- Since the early days of Android, Samsung has been the biggest vendor, with a 34% market share. Xiaomi has a 14% market share.
- Google Play Store has 2.67 million apps as of March 2023.
- 92% of Android users say they would recommend the operating system to others.
- 93% of Android users feel the operating system meets their requirements.
Mac OS X operating system statistics
Mac OS X, now known as macOS, is Apple's operating system. Over the years, Apple has released many updates that bring new features and improvements, enhancing its value in the market. These days, macOS provides a stable, user-friendly experience for its customers.
Look through these statistics to understand the current state of the macOS market and trends.
- As of December 2023, Mac OS X had a 6.57% market share worldwide.
- Mac OS X's market share in the US climbed from 12.17% in December 2022 to 22.08% in May 2023. The market share was consistent for the next few months until it dropped to 14.03% in December 2023.
- From July 2022 to October 2024, Mac OS X’s market share in India was below 1%.
- 100 million people used MacOS worldwide in 2023.
88%
of G2 reviewers gave Apple OS X Mountain Lion a four or five-star rating.
Source: G2
- Women are the majority of users of Macs, accounting for 66% of the consumer base.
- US sales account for 40% of Mac’s overall global revenue.
Apple iOS operating system statistics
Apple iOS is the operating system for Apple's mobile devices, like the iPhone and iPad. The company regularly updates it to introduce new improvements in security and speed. Today’s iOS is more than an operating system, as it connects with Apple’s services like Music, Siri, and iCloud to create an enriched user experience.
These statistics discuss the market trends and what users say about the system.
- iOS had 17.71% of the market share in December 2023. In the US, it accounted for 26.67% of the market.
- Since 2018, Apple's iOS market share in India has been under 4%. The market share was 3.23% as of January 2024.
- Temu was the most downloaded free App on AppStore in 2023. It has over 100 million active users in the US.
97%
of G2 reviewers rated Apple iOS 4 or 5 stars in their reviews.
Source: G2
- Apple iOS has the largest market presence among operating systems. 90% of its users believe the product is headed in the right direction.
- Apple held 19.3% of the market share in China in 2020.
- More than 1 billion people currently use iOS on their iPhones.
- In the US, iPhones have a 65% share of smartphone sales.
- iOS recorded its highest global market share of 26.28% in 2020.
Embrace the change
These statistics vividly show how the markets for operating systems and usage have changed. With these technological innovations, we could see vast improvements and new features in different operating systems in the not-so-distant future.
As operating systems evolve, it’s advisable to look for new market opportunities and seize them as soon as possible!
Learn about device drivers to enhance your OS performance. Check out our guide for insights on seamless hardware integration.