65+ LinkedIn Statistics Highlighting Present and Potential Trends

LinkedIn, a social networking platform for professionals, is popular with people, especially those seeking jobs or actively establishing meaningful connections. Since its inception in 2003, it has grown tremendously to the point where Microsoft started seeing it as an investable asset. 

Microsoft acquired LinkedIn in 2016 and connected its data with Microsoft Office tools, creating a unified experience for professionals. The platform is now moving toward LinkedIn’s mission of “connecting the world’s professionals and making them productive and successful.” 

The statistics below will help you understand LinkedIn's past, present, and potential while providing key insights into exploring the social network platform. 

LinkedIn users statistics: Who are these 1 billion members? 

LinkedIn's “About” page confirms it has over 1 billion members in over 200 countries. Can you guess who they are?

The majority are folks like you and me. Some might speak a different language or be based in a different location, but all have the same intention: Creating or seeking economic opportunities. 

Interestingly, LinkedIn’s vision statement carries the same intention with it. 

Here are some statistics that will help visualize LinkedIn users according to their attributes: 

• The whole of Europe combined has a user base of over 287 million.
• Asia Pacific contributes more than 310 million LinkedIn users in 2024.
• 56.4% of LinkedIn users are male, while 43.6% of the community is female as of January 2024. Source: Statista
• The majority (50.6%) of LinkedIn users are between ages 25 and 34. The 18-24 age group constitutes 25.5% of LinkedIn’s user base. People aged between 35 and 54 are 21.2% on the platform.  The over-55 age group is 3.8% of the total users. 

• 87% of young professionals (ages 18 to 24) use LinkedIn to hunt for jobs.
• 80% of LinkedIn users drive business decisions. 
• In suburban areas, 36% of LinkedIn users live, 31% in urban areas, and only 18% in rural areas.
• LinkedIn has over 180 million senior-level influencers, 65 million decision-makers, and 10 million executives at the C-level.

LinkedIn usage statistics: How do people use LinkedIn? 

These statistics show how people interact with content on LinkedIn. You get insights into what to include in your content or how to target it to get decent engagements from the users. 

• 310 million users were active monthly on LinkedIn when its total users were 900 million. With a user base of over 1 billion in 2024, around 345 million would be active on the platform on a monthly basis.
• LinkedIn members consume 15 times more content than job seekers.
• The engagement rate for video posts on LinkedIn is five times higher than that for regular posts.
• A long-form LinkedIn post leads to 30% more engagement than a standard post.
• LinkedIn influencers have a 10 times greater engagement rate than the average user.
• LinkedIn Pulse has an audience of 200 million people every month.

• 48% of LinkedIn users log in monthly, and 16% log in every day.
• It’s twice as common to share LinkedIn articles as other types of posts on social media.
• Among LinkedIn users, 61% engage with other people's valuable content.
• When LinkedIn started testing its short-form video content in March 2024, 20% of users tried it. 
• There is a 30% increase in engagement on LinkedIn when posts include hashtags.

LinkedIn stats for marketers and advertisers

These statistics talk in-depth about the type of content that works optimally on LinkedIn. It coveys insights into what marketers and advertisers can expect when ideating and strategizing LinkedIn campaigns. 

These statistics will help you set aspirational goals for your social media campaigns.

• 80% of B2B leads from social media come from LinkedIn.
• Advertisements on LinkedIn reach more than 14% of the advertising audience globally.
• The LinkedIn advertising network reaches over 12% of the world's business decision-makers.
• LinkedIn advertising increases brand perception by 3x. Marketers have a 2x conversion rate on the platform.
• Posts that ask questions get 50% more comments on LinkedIn.
• 89% of sales professionals rely on LinkedIn to close deals. 73% of buyers are more likely to consider a brand if the salesperson contacts them through LinkedIn.

• LinkedIn is 277% better at generating high-quality leads than Facebook and Twitter.
• LinkedIn's average cost-per-click is $5.26, and its cost per lead is 28% lower than Google Ads.
• LinkedIn Sponsored Content ads get 15% more engagement than other ads.
• LinkedIn drives 46% of social traffic to B2B company websites.
• There are 20 times more shares of LinkedIn video ads than other types of content on LinkedIn.
• Over 67 million companies are listed on LinkedIn. Companies with complete LinkedIn pages get 30% more weekly views. A new LinkedIn company page gains about six organic followers each day.

• 70% of potential buyers trust LinkedIn as one of the most reliable information sources.
• 90% of top-performing B2B marketing companies measure their content performance.
• Long-form content (1,900+ words) performs better on LinkedIn. On the other hand, neutral language posts receive more comments and views than posts with positive or negative sentiments.
• LinkedIn posts with images get twice the engagement.
• LinkedIn users are 20 times more likely to share videos.
• 81% of Series A startups focus on lead generation campaigns on LinkedIn.
• Articles with titles between 40-49 characters perform the best on LinkedIn.
• 81% of Series A startups focus on lead generation campaigns on LinkedIn.
• LinkedIn Page updates with links see up to 45% more engagement than updates without links.
• Audiences exposed to brand and acquisition messages on LinkedIn are 6 times more likely to convert.

LinkedIn statistics for recruiters and HR professionals 

These statistics give an overview of the state of talent in 2024. Let’s take a look at them to understand how competitive it has been to find the right talent in LinkedIn's consistently increasing talent pool. 

• More than 35 million users have shown interest in career development on LinkedIn.
• LinkedIn members list over 40 million professional certifications on their profiles.
• LinkedIn has over 20 million job listings available at any time.
• More than 87% of recruiters use LinkedIn to find and screen candidates.
• Over 100 job applications are submitted every second on LinkedIn.

• Over 27 million people have used LinkedIn Learning to improve their skills.
• LinkedIn’s Diverse Hiring feature helps employers increase diversity by 20%.
• 92% of LinkedIn users say their network helps them make better career decisions.
• Companies with Career Pages on LinkedIn get 30% more job applicants.
• LinkedIn’s internal hiring feature cuts hiring time by 30%.
• The LinkedIn Salary tool provides insights for more than 6 million jobs worldwide.
• LinkedIn’s Employee Engagement tool increases employee engagement by 50%.

LinkedIn general statistics

Below are some general statistics you might find interesting when it comes to professional social network platforms. Get an overview of the state of LinkedIn and make informed decisions if you’re choosing it for marketing or hiring purposes. 

• Members who engage in LinkedIn Groups get 15 times more views on their profile posts.
• Optimized LinkedIn profiles are 40 times more likely to receive new opportunities.
• The average LinkedIn user has around 930 connections.
• LinkedIn users with recommendations are 3 times more likely to be contacted by recruiters.
• Every month, LinkedIn members send over 2 billion connection requests.
• The response rate for LinkedIn InMail messages is 300% higher than that for regular emails.
• LinkedIn’s Top Voices posts receive 200% more engagement on average.

• Members who share content on LinkedIn get 4 times more profile views.
• LinkedIn users who post weekly gain twice as many connections.
• Profiles with endorsements are 10 times more likely to be viewed.

Make the right choice 

With over 1 billion users, LinkedIn is an excellent platform for marketers to run campaigns with different content types. Video content promises a higher conversion rate on LinkedIn.

It provides a large pool of talent and tools for recruiters and businesses to make hiring easier while creating avenues for employee engagement.

Learn more about different types of free social media platforms and see which suits your needs the best.