From Discovery to Decision: New Solutions to Win More Buyers
Thursday, Aug. 21 @ Noon ET
Register nowSeptember 23, 2024
by Sagar Joshi / September 23, 2024
Social media encourages people to both create and share content.
When creators' content gets ample engagement from the community, it's a rewarding experience. It inspires them to consistently create content that resonates with their audience. Over time, these creators are seen as influencers when they grow their community with followers and subscribers.
Influencers create and distribute content online, attracting engagement from people who view their craft. Recognizing their influence, brands partner with these individuals to promote products — this strategy is known as influencer marketing. Through this approach, influencers feature products in their content, whether by endorsing or reviewing them. Many brands use influencer marketing platforms to discover and manage influences while analyzing your campaigns.
Influencer marketing helps you reach the audience you’re targeting precisely. Whenever an influencer endorses a product, it feels like a recommendation from a friend. The influencer’s credibility is automatically transferred to the product or service, often leading to increased sales.
Below are some highlights of influencer marketing tools in 2025. Review these statistics to learn how brands are keeping up with the trends.
of marketers believe that influencer marketing will be effective in 2024, and they intend to dedicate a budget for it. Meanwhile, nearly 60% of marketers plan to increase their influencer marketing spending in 2024.
Source: Influencer Marketing Hub
Big companies like Coca-Cola are moving a large portion of their ad budgets to social media influencers. For example, Fanta’s recent campaign used only TikTok, skipping traditional TV entirely. This shift highlights the growing importance of understanding and using influencer strategies to stay competitive.
of companies now spend more than half of their marketing budget on influencers.
Source: SendPulse
Many influencers pitch products or services in their content to get paid. However, not everyone discloses whether their content is sponsored. This creates a lack of transparency and might lead to legal problems.
of influencer marketing campaigns are run in-house in 2024. Despite this, 57% of in-house teams still use third-party platforms to help manage their campaigns.
Source: Influencer Marketing Hub
Social media plays a phenomenal role in the lives of modern buyers. It makes and breaks trends when it comes to fashion, electronics, or any other consumer product or service. This happens due to the changing preferences of people inspired by creators they trust.
Take a look at these statistics and understand how customers’ trust and behavior change based on social trends crafted by influencers.
of consumers follow more than ten influencers on social media. This highlights the impact content creators have on shaping consumer choices and trends.
Source: GRIN
While adopting influencer marketing strategies, ensure the influencer you’re collaborating with transparently shows the content as an advertisement or a sponsored post. It helps you establish more credibility and trust with the viewer. The trust will allow them to convert easily, helping you increase sales numbers.
Excited to kickstart an influencer marketing program in your business? Try the influencer marketing platforms for free to find and manage influencers while analyzing their campaigns.
Edited by Monishka Agrawal
Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.
In a world where content is king, small businesses and startups often find themselves in an...
Experiential marketing goes beyond selling products; it’s about creating interactions that...
Instagram isn’t the new cool kid on the market anymore. Arguably, it’s more of an eternal...
In a world where content is king, small businesses and startups often find themselves in an...
Experiential marketing goes beyond selling products; it’s about creating interactions that...