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December 7, 2018

Who knew a rather inconspicuous gray check mark could be such a hot commodity?

In fact, that check mark symbol is like extra bling for the YouTube channel you fought long and hard to legitimize, from learning how to make a YouTube channel to discovering how much YouTubers make and how you can make it, too.

Now that you have a large following, a consistent brand and regular, quality content, that little gray checkmark is like a badge of honor. It’s YouTube’s way of showing that you’ve made it, that your channel is credible.

That verification badge will help you stand out in the sea of YouTube content. With 400 hours of videos published every minute, the extra leverage truly helps.

How to get verified on YouTube

Let’s dive into the nuances of getting verified on YouTube: what it means, how to do it, and how to keep it.

What does it mean to be verified on YouTube?

According to YouTube, being verified means the YouTube channel belongs to an established creator or is the official channel of the brand, organization or business.

It does not mean you have access to any special features or perks. Being verified simply gives your brand and channel legitimacy, a stamp of approval by YouTube, if you will. It makes users more likely to trust your brand.

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Plus, it prevents impersonators, copycats and/or fan sites from stealing away any traffic that should go to your channel.

The most obvious way to see if you are verified is by looking at your channel name. Is there a checkmark next to it? If not, you’re not verified.



Another way to check is by going to your Channel Settings, then clicking on Status & Features. From there, you will be able to see your account status. If your account is verified, you will see a bolded “Verified” next to your brand’s name.

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Steps to get verified on YouTube

In order to get verified, you must meet YouTube’s eligibility requirement: your channel must have at least 100,000 subscribers. If you meet that criteria, you can follow these steps:

1. Go to Google's support page

Click on this URL:, or copy and paste it into your browser and hit Enter.

2. Click on ‘Contact flow’

You will find the link under the ‘Eligibility’ section. There will be a lightbulb next to it and the text is highlighted in gray. I do not have 100,000 followers so I can’t see the link, but this is where you’d find it!


3. Choose ‘Email Support’

The ‘Contact flow’ link will lead you to a page where you can ‘Email support.’ Click on that and you will be asked to fill out a form.

4, Fill out the form

YouTube makes it easy by including a specific question that asks ‘Is this a request for a verification badge?’ Say, YES.

5. Submit the form

YouTube should reply within 24 hours informing you if you’ve been verified or not. If they do decide to verify you, the checkmark symbol should appear in a few days!

RELATED: See who's winning the YouTube popularity contest with our list of the top 10 most subscribed to YouTubers.

How to stay verified on YouTube

YouTube can (and will) take that verification badge away at any time. The most obvious of instances being if you violate YouTube’s Terms of Service or Community Guidelines. That’s a big no-no and you’ll lose the verification badge fast.

If your channel’s following dips below 100,000, YouTube will not revoke your verification badge. However, if you decide to change your YouTube channel name (it’s easy to learn how to change your YouTube name if you’re interested!) because you’re going through a rebrand, then you will lose your verified status for the renamed channel. You can always reapply for verification using the new channel name.

Tips and tricks for getting verified

Just because you have 100,000 followers doesn’t mean YouTube has to grant you the verification checkmark. They will be evaluating other aspects of your channel as well. If that makes you nervous at all, check out the below tips for putting your best foot forward with YouTube.

Build your brand

Link your website to your channel. This shows your channel represents your brand and makes you look more credible when YouTube is reviewing your channel. You need a strong brand to get the verification checkmark.

Showcase your expertise — have you written a book, spoken at an event, or partnered with other businesses? That’s worth noting in your profile and maybe even including in your video content. If your brand is really strong, sometimes YouTube will bend the 100,000 subscribers rule.

Don’t get in trouble

This one should be obvious, but any violation of YouTube policies or account suspensions will make it harder for you to get verified. You don’t want any black marks on your record. Follow the rules and you should be fine!

Regularly post high-quality content

Don’t slip up with a shoddy video or go for weeks on end without uploading anything. You need to look reputable and dependable in order to get verified. If you need help with your videos, here’s a guide on how to upload a video to YouTube and get it seen.

That checkmark is yours for the taking

Getting verified on YouTube is worthwhile and helps your brand stand out in the crowded content arena. If you meet the eligibility criteria, follow the above steps and send in your request to YouTube. Good luck!

For more ways to spruce up your YouTube channel, check out:

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