A few years back, the idea of a software catching my spelling mistakes, and structural issues sounded ridiculous. So when Grammarly started leading the AI writing assistant wave, and promised to cut down endless editing cycles, I started using it straightaway.
No doubt, Grammarly made my life as a content marketer easier. It was like having a tireless pair of eyes always by my side. Yet, I was searching for Grammarly alternatives, thinking if it was truly the best fit for all my needs.
The question became even more pressing after I read “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. The idea of being first rather than being better really struck me. That’s exactly what Grammarly did. It simply conquered the mind first, despite not being the first AI writing assistant.
I asked myself: Are there other tools out there that outshine Grammarly?
Being a medical graduate, I couldn’t settle for a simple Google search. Instead, I took the lab-coat approach and launched my own mini trial of eight Grammarly alternatives. I have compiled my honest reviews in this article, saving you time on the hunt for alternatives.
*Some of these products offer a free trial. I have included their starting prices for an easy comparison.
Grammarly is well-integrated into my writing workflows due to its ease of use and the newfound freemium features. I can access it across multiple platforms as a browser extension, desktop app, and mobile app.
Still, I didn’t feel satisfied with it. It often missed the mark on the tone I aimed for. Sometimes, it sounded too generic, stiff, and robotic. Turns out, I wasn’t alone with these frustrations; G2 reviews echo my woes.
Here are the key aspects an effective AI writing assistant should include:
To prevent bias created by paid advertisements and fake reviews, I didn’t want to trust everything on the internet. So, I got hands-on with each tool for a full week, using them to write blogs, draft emails, and write research papers.
To balance my own testing, I used verified G2 reviews to uncover the pros and cons of each tool.
Some software had limited access and I couldn’t explore all its features in depth. That’s when I reached out to a few writers on LinkedIn to learn about their experience of different tools. Brewing my experience and that of others, and G2 reviews, I could create this guide for you.
Disclaimer: I’ve used G2’s review data, images, and scores from 2025 for my research. I'll keep updating it to reflect the latest and best alternatives. Some reviews have been edited for better clarity.
After selecting the alternatives based on user reviews on G2, I tested them for use cases, features, pricing, and distilled their pros and cons. Keep reading to find the best tool for your needs.
I tried Semrush’s prompts on everything, ranging from drafting cold emails and newsletters to Amazon product descriptions.
If you're someone like me who values a simple yet useful user interface, then Semrush doesn’t disappoint. For every feature, it details its capabilities and intended outcomes so you’re not clueless while using it. Being a web-based platform, it also integrates with Google Docs, Microsoft Word, and WordPress.
The AI writing assistant tool comes with a seven-day free trial (credit card required), after which it’s $25/month. However, to use Semrush’s SEO capabilities, you must also separately buy the ContentShake AI tool, priced at $60/month.
I tried the SEO writing assistant tool to enhance the discoverability of one of G2’s blog on digital adoption platforms. After analysing the blog, it created a chart along the parameters of readability, SEO, originality, and tone of voice, showing where the strongest pull was.
While the tool offered a reliable measure of how search-optimized your blog is, it didn’t explain what the score means or how it was calculated.
Even when the tool flagged sentences suggesting improvements, it only made the suggestions relating to SEO and readability, ignoring other aspects. It would take trials and errors to help improve the score.
The readability and SEO recommendations were specific and actionable. For instance, Semrush said it was best to shorten the article as it was longer than most best performing competitors. Next, it recommended keywords I could target, including “customer journey”, “customer retention”, and “user base” to improve visibility.
“What I like best about Semrush is its all-in-one approach to digital marketing. I can research keywords, analyze competitors, audit my website, track backlinks, and monitor brand visibility — all in one place. The interface is intuitive, and the tools are powerful yet easy to use.”
- Semrush Review, Sergei S, Chief Technology Officer at a real estate firm.
“Some of the more advanced features can feel overwhelming at first, especially for beginners. It also gets a bit pricey as you scale up or need additional users. A more flexible pricing model would make it even better.”
- Semrush Review, Hemant A., SEO head at a small business.
The interface of ProWritingAid feels intuitive, making it easy to work with multiple features. I like how reports are available in one place. Few features, like real-time structure analysis and the style of doing grammar checks, were similar to Grammarly’s.
I loved how I could easily integrate the tool with many other applications like Docs or Word, along with browser extensions (Chrome, Firefox, Edge, Safari).
Another thing that impressed me was ProWritingAid’s offline functionality. For someone like me who likes to travel, often to remote locations, this provides what most other AI writing assistants lack.
Now for the test! I began with a simple paragraph about the “importance of sleep for health” for a research paper, and it did a decent job of setting the right tone by rephrasing and analysing my goals. However, to my disappointment, I noticed it lagged in generating informational content.
From a research point of view, the tool doesn’t have a citation tool. Yet its plagiarism checker flags weaker areas that need citations. You’ll have to browse for credible sources, which can be time-taking.
After using this software extensively, I experienced a slowdown of the application I was working on. Many other G2 reviewers reported the same issues.
While their free plan provides a number of features, the 500-word count limit makes it less useful. To write a long piece, I’ll have to shell out $30/month for a plan.
“Of the many editing programs I've tried, I found Pro Writing Aid the easiest and most thorough. I send all my manuscripts through it and depend on it to catch my errors and omissions. It works fast, is dependable, and not only fixes my writing, but I also learn from its hints. I can't think of another editing aid as efficient and easy to use.”
- ProWritingAid Review, David S, Writer and Illustrator.
"Being an artificial intelligence, it can't replace the human eye entirely. Some of the suggestions or corrections are simply wrong, and the program won't always get the small nuances of what you've written. You still need your own judgment and knowledge for a good number of suggestions."
- Pro Writing Aid Review, Elli C, Book Coach.
Writesonic caters to both beginners and experienced writers. The dashboard offers a variety of templates and tools.
The tool supports the use of a consistent brand voice across content types. Its ability to suggest alternative word choices that better fit the context really stood out to me.
What’s more, the summarization feature lets you glean information from a lengthy content piece quickly.
That said, when I tried the punctuation tool for a blog on health tech, it offered basic corrections, but they were not as comprehensive as a dedicated grammar check tool.
“Powerful writing tool, you only have to answer 1 to 4 questions, and Writesonic generates complete articles, blogs, scripts, and brand kits quickly. You don't have to worry about copyright infringements since they are original and human-like.”
- Writesonic Review, Krissy M., Influencer Marketing Specialist.
“I am not a fan of their point system. Granted, you get it for free in the first month, but you can only create one article for free, then have to pay. I also think that they should reload their points every month like Leonardo does for the free plan. Most of these SEO writers don't do that.”
- Writesonic Review, Ruve A., CEO of a small business.
Jasper boasts a friendly tone, like a companion for brainstorming ideas.
Getting started didn’t feel like interacting with a machine at all. The bot is cordial — it asked my name, the sector I worked in, the size of my company, and a link to my top-performing page to personalize the tone.
I tried the seven-day free trial of their creator plan, which promised a brand voice, access to Jasper Chat and SEO mode, all priced at $39/month otherwise. Jasper also has a Pro option ($59/seat/month) and a Business plan (custom pricing), which provides team management, enhanced security controls, and unlimited AI-generated content.
I used Jasper to brainstorm blog post ideas. It felt like ChatGPT, but with a friendlier tone.
I also tested it on creating a blog outline, drafting an introduction, and writing a conclusion, and it performed well on all fronts. Exploring its accuracy for other languages apart from English revealed grammatical errors during translation.
I’ll admit, Jasper’s friendly touch makes it useful to create personalized emails in a more creative way than other AI tools.
However, many of Jasper’s features are free elsewhere, making me question the worth of its premium version. The unsubscription experience was not smooth as it hinted at suspending my account, swiping clean chats and data therein.
“Jasper’s best part is the large number of templates that make content creation very easy. You can choose a template, i.e., a blog or LinkedIn Post, and Japer comes with preconfigured settings for the specific needs. This makes Jasper easier than the usual Large Language models like Chat GPT.”
- Jasper Review, Nadja H., Application Specialist at a biotechnology firm.
“There is a pretty steep learning curve when it comes to getting the most out of AI. Learning how to set up the best prompts will generate the best results.”
- Jasper Review, Jawad E., Head of Marketing at a small business.
Reviewers of Rytr rave about its content-creation features for writing emails, messages, and blogs. So I gave it a shot. The interface is clean, minimalistic, and simple.
It has two parts, one for writing assistance and the other for generative AI purposes. The blog writing experience was easy as I could customize responses through the selection of language, tone, use case, topic, keywords, and the level of creativity.
On choosing between tone options like assertive, casual, or inspirational, I could sense a marked difference in the outputs. One simple yet effective feature is that you get to choose the number of output variants.
You can also select use cases ranging from LinkedIn posts to YouTube video descriptions. What’s more, its ability to generate and save content in the same document helped me unify content creation.
To get started, I tested the use case for writing a LinkedIn post about important dental health tips. In contrast to other writing assistants, Rytr started by asking my objective, key message, and target audience before generating a response. This helped me generate more precise responses.
Next, I played between “informative” and “inspirational” tones, and the results were satisfactory. The feature that generates meta titles and descriptions also did a decent job.
As for the credit limit, the 10,000 characters/month limit is not ideal for a regular writer like me. To admit, I exhausted them within 20 minutes of my trial. Many G2 users also complained about the inaccurate tracking of credits, a claim I couldn’t corroborate, owing to accurate tracking in my case.
In addition, although the tool shifts the tone of the content when prompted, most variations still sound robotic and unapproachable. The assertive version of the text I created started with “In today’s digital landscape…”, suggesting the trite generative AI tone that automatically diminishes its credibility.
"I have been using Rytr for four months now and absolutely love it. I am an educator and writer. I love the numerous styles and the ability to create one's own voice to support personal writing projects. I have used it for YouTube channels and so many other avenues. I highly recommend this tool. Writers’ block is a thing of the past."
- Rytr Review, Dr. Dan M, Education Specialist.
“One notable aspect that may be lacking is the absence of a presentation generation feature. Implementing this functionality could significantly enhance the user experience, particularly for professionals who require seamless integration of written content into presentation formats. ”
- Rytr Review, Prasanna V., Deputy Manager, Taxation and Internal Control.
Right off the bat, the annoying part about Pepper Content is that you can register only using your company email ID, even for a trial. It doesn’t stop there. The next window asks for company and role details, and contact number. It’s a clear sign that the platform is not primed for individual users.
I used its AI content studio to create a LinkedIn post on the importance of dental hygiene. The initial result, though stacked with information, was not structured like a LinkedIn post. Subsequent prompts yielded repetitive information.
The AI Content Studio feature I used is called “Brainstorming with Pepper AI”. Perhaps that’s why the initial results are rudimentary and unfinished in nature.
That said, Pepper Content offers a variety of solutions ranging from SEO, blog writing and marketing services. Its AI writer assistant, called Peppertype.ai is suited more for businesses and teams, rather than individual creators. The citation generator and plagiarism checker features can help refine research-based articles.
The user interface, though simple, looks a little bland and outdated. Yet that doesn’t limit its capabilities as an integrated tool empowering you to generate ideas, conduct a website audit, and run analytics.
The platform performed satisfactorily when asked to edit a blog. With long-form content, the platform is reliable with its structured SEO formatting.
Some G2 users felt that it had limited SEO capabilities, a claim I tested. True to the reviews, it suggested keywords I already ranked well for rather than pointing to opportunities.
"Pepper Content curates AI-driven, meaningful content for social media posts and websites. It has helped me in my freelancing projects, The best part is that it does the work quickly in seconds. It's suitable for content writers and helps them ease their work. The content created is SEO friendly and helps your site or post with good rankings."
- Pepper Content Review, K M, Business Consultant.
"I think I dislike pepper since their internal communication is not that good.
There's a lot of back and forth happening in between the project, which can be improved easily.”
- Pepper Content Review, Vedant D., Intern in analytics and marketing.
What stands out is copy.ai’s offer to build your own workflow before generating content, which lends a personal touch. I also liked the option to browse prompt examples — it made it easier to use the tool for the right kinds of content.
I could access and pick between inbuilt ChatGPT 3.5 and Claude 3 Haiku to generate content. Developers will also appreciate the API access for app integration.
In the free version, I could get just 2,000 words in chat, which felt a lower allowance than other similar tools. Yet the trial version didn’t ask for my credit card details, obviating the need for commitment.
The price may be a sticking point. The starter plan comes with no word limits and private community access, which might be pricey compared to other tools that offer more features at a cheaper price.
The advanced plan, at $249/month, offers more options for customized workflows, although G2 reviews suggest that the workflow builder feature might have a learning curve.
"Copy.ai creates variants of marketing texts for specific goals and target demographics. The app is also useful for quickly cranking out a lot of content. Copy.ai has an intuitive user interface and can generate alternative content for a wide range of marketing initiatives and audiences."
- Copy,ai Review, Shahbaz Hassan S., Center Manager at a small business.
"Customer Support is nonexistent. There is a chat, but no one replies to that - I have messages that are marked "read" and unanswered. I've sent also few e-mails that went without an answer too. I've tried joining their official group on facebook, but it seems no one manages that either and my invite is still pending."
- Copy.ai Review, Mateusz L., E-commerce Specialist.
Anyword’s user interface resembles Pepper Content’s. In other words, it’s simple yet outdated. I tested its unique content improver feature to enhance the introduction of a G2 article.
The improvement instructions had different options, including “make longer,” “make shorter,” and “change tone of voice”. You could even add your own instructions. Using the “improve-more engaging” options, I got multiple variations of the introduction, which were only slightly different from the original version — something even ChatGPT could manage.
What stood out was how Anyword handles brand consistency. Customers and prospects always want to talk to companies and not individual personalities. Anyword gets that. You can apply the “brand vocabulary” and even select a target audience for your content.
I trained it to use the brand tone of a specific company by feeding best-performing articles, and it more or less creates similarly sounding content. The tool’s editing feature is accurate and helped me generate multiple suggestions based on my tone preference.
That said, when I tried the blog creation feature to generate a piece on the role of AI in cybersecurity, it fell flat. The result began with an overused phrase, “The digital landscape is evolving at an unprecedented pace…” making it seem generic and robotic.
Anyword merely presented paragraphs without structuring the content along bullet points, headers, transition sentences — basically, none of the elements that help with readability or SEO.
“I work at an advertising agency where deadlines are tight, and client work is always coming. Anyword helps my team and me move past the brainstorming phase and generate compelling copy in just a few clicks. We've saved time writing ads in particular, and the ability to create a tone of voice has significantly aided in this.”
- Anyword Review, Ren H, Digital Copyeditor.
“Anyword sometimes generates the wrong thing, and I have to fix up the prompt so it can generate it more accurately. It also has a word limit, which makes using it for large blogs very difficult.”
- Anyword Review, Yousif S., Small-Business.
Here’s how Grammarly alternatives differ from Grammarly in terms of features and pricing.
|
Grammarly alternative tool |
Best for |
Free version |
Pricing starts at |
|
Semrush |
SEO-integrated writing. Rephrasing to improve the clarity of content. |
Yes (7-day trial) |
$25 per month |
|
ProWritingAid |
Comprehensive editing. Good for long-form writing. |
Yes |
$30 per month |
|
Writesonic |
Creating different types of content. Multiple SEO features. |
Yes |
$39 per month |
|
Jasper |
Creative storytelling and long-form content. Good for Brainstorming ideas. |
Yes (7-day trial) |
$49 per month |
|
Rytr |
Creating content for different media. |
Yes |
$9 per month |
|
Pepper Content |
Data-led content marketing and enterprises. |
Yes (Limited period) |
$99 per month |
|
Copy.ai |
Copywriting for product pages. Personalization in content. |
Yes |
$49 per month |
|
Anyword |
Copywriting and integrating brand voice in content. |
Yes (7-day trial) |
$49 per month |
Here are some common questions you may come across while comparing Grammarly alternatives. I’ve answered them based on my experience.
The best alternative to Grammarly depends on your content goals. Semrush combines grammar checking with SEO tools, making it ideal for marketers. ProWritingAid offers in-depth analysis for tone and clarity. Writesonic helps maintain a consistent brand voice across formats, while Rytr is ideal for small teams creating content for multiple platforms.
Almost all Grammarly alternatives come with a free trial. ProWritingAid offers a free package with a 500-word count limit. Rytr has a free plan with a 10,000-character limit per month. Copy.ai comes with a 2,000-word limit in chat. However, tools like Anyword, Jasper, Writesonic, Semrush, and Pepper Content come with limited-period trials.
Pepper Content, Anyword, and Copy.ai are the best AI writing assistants suitable for businesses as they offer content creation tools for multiple channels.
Semrush links its SEO and keyword research tools with the writing assistant, making it a one-stop solution for SEO content writing. Tools like Jasper and Writesonic also offer multiple SEO capabilities to enhance content creation.
Grammarly is better for refining writing, with tools for checking grammar, tone, and structure. ChatGPT, as a generalist AI tool, is better for brainstorming, outlining, researching, and generating content from scratch.
After trying out these alternatives, it’s clear that although Grammarly got there first, it’s not the only viable option. Pick the one that fits your budget, business goals, scaling strategy, and purpose.
What’s exciting is how quickly this space is evolving. Tools are becoming more intuitive, better at understanding tone, and finally learning that “perfect grammar” doesn’t always mean “good writing.”
My stance? Writing assistants offer a convenient trigger for creativity and thought. Yet lending a personal touch, fact-checking, and ensuring the alignment of the content generated with company goals remains the preserve of human users.
With these suggestions, you can test-drive a new tool, figure out what clicks, and choose the one that helps you say what you really mean.
AI video generators have touched a UX plateau and are struggling to scale beyond simplicity. Learn why in our recent article based on an analysis of 1,200+ user reviews.
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