An Analysis: G2’s Best Software 2024 Winners

The G2 team here, myself included, has been busy celebrating our Best Software Award winners, ever since they were unveiled on February 6th. We’re still going, but I’d like to take a moment to reflect on some of the trends and data underneath all the hoopla.

This year’s awards feature 34 lists. Eight of those are at the company level, recognizing the best global software companies as well as those in particular regions. Seven are horizontal product lists – meaning they look at things like highest satisfaction, fastest-growth, or company segment (like software for enterprises). Then we have nine more product lists that hone in specifically on function — such as Best Security Products or Best HR Products, rolling up the thousands of categories on G2 that inform these functions.

The larger lists featured 100 winners, the smaller ones 25, and others somewhere in between. This means there were 1,865 slots in total available for 2024 Best Software Award winners. Yet just 0.6% of the G2-listed companies made this year’s lists – some achieving multiple inclusions among the rankings. 

If you consider yourself a B2B SaaS or data nerd like myself, read on to dive into a brief analysis of a few trends that stood out to me this year. 

Companies with most 2024 inclusions

Here are the companies that saw the most inclusions across their products this year:

• Microsoft: 41 
• Google: 37 
• Salesforce: 30 
• SAP: 21 
• Adobe: 21 
• Zoho: 21 
• HubSpot: 21
• Cisco: 17 
• IBM: 16
• Atlassian: 16

Products with most 2024 inclusions

And here are the individual products that saw the most inclusions in this year's awards:

• ClickUp: 8
• monday.com: 8 
• Glassbox: 7 
• Intercom: 7
• SOCi, Inc.: 7 
• Birdeye: 7 
• ZoomInfo Sales OS: 7 
• Insider: 7 
• Deel: 6 
• Smartsheet: 6

Companies with largest year-over-year inclusion increase 

Now, let's look at 2024 vs. 2023. Which companies increased their appearances in the Best Software Awards by the most?

• Microsoft: Increased by 23 occurrences (from 18 to 41)
• Google: Increased by 20 occurrences (from 17 to 37)
• Salesforce: Increased by 16 occurrences (from 14 to 30)
• SAP: Increased by 12 occurrences (from 9 to 21)
• Cisco: Increased by 10 occurrences (from 7 to 17)
• ManageEngine: Increased by 7 occurrences (from 5 to 12)
• BILL (previously Bill.com): Increased by 7 occurrences (from 0 to 7)
• Culture Amp: Increased by 6 occurrences (from 1 to 7)
• Birdeye: Increased by 6 occurrences (from 2 to 8)
• SOCi: Increased by 6 occurrences (from 2 to 8)

Products with largest year-over-year inclusion increase 

And that same comparison of 2024 vs. 2023, just at a product-only level:

• SOCi: Increased by 5 occurrences (from 2 to 7)
• Birdeye: Increased by 5 occurrences (from 2 to 7)
• CedCommerce: Increased by 4 occurrences (from 0 to 4)
• Salesforce Revenue Cloud: Increased by 4 occurrences (from 0 to 4)
• HiBob HRIS: Increased by 4 occurrences (from 0 to 4)
• LinkedIn Sales Navigator: Increased by 4 occurrences (from 0 to 4)
• Lever: Increased by 4 occurrences (from 0 to 4)
• Wolters Kluwer TeamMate+: Increased by 4 occurrences (from 0 to 4)
• Culture Amp: Increased by 4 occurrences (from 0 to 4)
• Bill AP/AR: Increased by 4 occurrences (from 0 to 4)

Most inclusions in Best Software Awards since the beginning (2019)

Finally, let's take a look at all-time inclusions in our Best Software Products awards list, going back to when we launched this version of Best Software in 2019.

There's only one product that's appeared every year since 2019….HubSpot Marketing Hub! 🏆

Of this year's Best Software Products, several other products have made the list every year but one since we launched in 2019...

• Sprout Social
• Hubspot Service Hub
• ZoomInfo SalesOS
• StackAdapt
• Zoho Desk
• Zendesk Support Suite
• Paylocity
• Clari
• Seismic
• Lattice
• Veeam

If you've made it this far, thanks for humoring me. And a big congrats again to all of this year's winners! 

To dig into the winners yourself, visit our Best Software Awards page.