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7 Best Live Chat Software: Why I Think These Are Gold

March 21, 2025

best live chat software

It all started when I noticed the constant ringing of the phone at our family business. There were questions, inquiries, order updates, you name it. No matter how hard we tried, there was always someone we couldn’t reach in time. I couldn’t help but think that there had to be a better way.

That’s when I decided to explore the best live chat software solutions. The idea seemed simple: give customers a faster, easier way to connect with us. But as I started researching, I quickly realized how many options were out there. Each promised to be the best, but which was right for us? I couldn’t make that decision without some real insights.

So, I rolled up my sleeves and dove into hundreds of G2 reviews. I focused on how each platform handles common customer support needs—looking at usability, integration capabilities, and how well they perform during peak traffic times. I also paid close attention to user feedback on setup experience, responsiveness, and how these tools fit into real-world workflows. The goal was to understand which options truly streamline support without adding friction for agents or customers.

And now, I’m here to share what I learned. If you’ve been wondering which live chat software could make life easier for your business and customers, you're in the right place. 

When I looked at G2’s data, I was surprised to see that only 4% of software and services earned Leader recognition. That really shows how competitive the live chat software market is. Since this recognition is based on user satisfaction and market presence, I knew it was important to focus on top-rated solutions that deliver real value.

7 best live chat software I handpicked after evaluating

When I think about live chat software, I see it as more than just a chatbox on a website. It’s a real-time communication tool designed to bridge the gap between businesses and customers. At its core, live chat software integrates with a website or application, creating a seamless channel for visitors to ask questions, get support, or even make purchasing decisions without leaving the platform.

I wasn’t surprised to learn that the global live chat software market is projected to grow from $1.14 billion in 2025 to $2.09 billion by 2033, growing at a rate of 7.86% per year. It just confirms what I’ve seen firsthand: businesses need real-time communication now more than ever.

And it’s not just about convenience; studies show that 44% of online shoppers say having instant answers via live chat is the most important website feature. If customers expect this level of service, it’s time we deliver.

How did we find and evaluate the best live chat software?

I spent time evaluating a wide range of live chat software—from simple chat widgets to advanced platforms with AI-driven automation. To understand real-world performance, I analyzed hundreds of G2 reviews and paid close attention to what everyday users had to say about usability, reliability, and key features. Using AI to identify patterns in the feedback, I was able to spot both strengths and recurring challenges across the tools—giving me a clearer picture of how each platform holds up in practice.

 

I looked at G2’s Grid Reports, assessing each tool based on ease of use, functionality, and value for money. I also consulted a professional with hands-on experience and validated their insights using verified G2 reviews. The screenshots featured in this article may be a mix of those obtained from the vendor’s G2 page or publicly available material.

From a technical perspective, I’ve found that most live chat tools work by embedding JavaScript widgets directly into web pages. These widgets serve as the customer’s interface while syncing with agents' backend dashboards to manage conversations. 

In my experience, modern live chat software often includes features like chatbot automation, AI-powered suggestions, detailed analytics dashboards, and integrations with customer relationship management systems or help desks. Some platforms even go a step further, offering omnichannel capabilities that allow agents to handle chats from the web, social media, and messaging apps like WhatsApp, all from a single platform.

The best live chat tools use lightweight code that won’t slow down the website, use cloud-based servers to maintain uptime and speed, and support encrypted communication to safeguard user data. I’ve also noticed that many of these platforms provide application programming interfaces (APIs) and webhooks, making it easy for developers to customize workflows, trigger events, and seamlessly integrate with existing tools.

How I sifted through the options to find the best live chat software

When evaluating live chat software recommended by G2, I went beyond the basic features and dived into the technical aspects that affect performance, scalability, and how well it integrates with our existing systems. Here are the key technical factors I focused on:

  • Integration capabilities: I focused on platforms that integrate seamlessly with common tech stack like CRM systems (like Salesforce or HubSpot), help desk software (like Zendesk or Freshdesk), and e-commerce platforms (like Shopify or Magento). The software should offer APIs, webhooks, and pre-built connectors for these platforms. I also checked for the ability to integrate with email marketing tools, analytics software, and payment gateways. 
  • Customization options: The live chat widget should allow changes in colors, fonts, button styles, and greetings to align with the users website’s look and feel. Beyond aesthetics, technical customization options like chat routing logic, user behavior triggers (e.g., automatic chat invitations based on time spent on a page), and chatbot scripting capabilities are vital.
  • Ability to handle increasing user demands: I also looked at how well the live chat software handled high traffic volumes. This involved reading user experiences with server architecture and performance benchmarks. If it’s cloud-based, I dug up on the hosting infrastructure (e.g., AWS, Google Cloud, or Azure) to understand its scalability mechanisms. I considered hardware requirements, database scalability, and whether the software supports load balancing to ensure consistent performance under stress for on-premise solutions. 
  • Security: I checked for data encryption (AES-256 or similar) for data in transit and at rest. The software should support multi-factor authentication (MFA) for agents and administrators. It’s essential to ensure the tool complies with industry standards and regulations like GDPR, HIPAA (for healthcare), CCPA (for California residents), or PCI DSS (if handling payment-related information). Features like IP whitelisting, session timeout controls, and secure chat archives also matter. 
  • Analytics and reporting: In evaluating live chat software, I focused on key metrics like chat volume, peak hours, geographic distribution, and time spent per chat. I also looked at agent performance indicators such as first response time (FRT), average resolution time, and satisfaction scores. Understanding the customer journey—where users drop off or convert—was another priority. I gave extra weight to platforms that integrate with tools like Google Analytics, Tableau, or Power BI to support deeper reporting and data visualization. 
  • Deployment: Deployment flexibility was another critical factor. I considered whether a cloud-based (SaaS) or self-hosted setup would be a better fit depending on infrastructure needs. For cloud options, I looked at data residency controls, uptime SLAs, and server redundancy. For self-hosted solutions, I evaluated database requirements (MySQL, PostgreSQL), server compatibility (Linux, Windows), and the availability of Docker images or Kubernetes support to ensure scalability and ease of management. 
  • AI integration: I considered whether the software includes chatbot features or allows integration with third-party AI solutions. The chatbot must support natural language processing (NLP) and machine learning to handle queries efficiently. I also focused on training options for custom intents, the ability to seamlessly transfer chats from bots to humans, and compatibility with platforms like Dialogflow or IBM Watson.

While evaluating over 20 live chat software solutions, I analyzed each one against key criteria to identify the best fit. I focused on integration capabilities with existing systems, customization options for brand alignment, scalability to support growth, and security features like encryption and compliance standards.

I also reviewed feedback on user interface design, mobile responsiveness, deployment flexibility, and AI or chatbot functionality. Performance metrics such as uptime and latency were considered, along with the strength of analytics and reporting tools for turning data into actionable insights. After a thorough evaluation of user reviews and platform capabilities, I narrowed the list down to the top solutions that stood out across these areas.

To be included in the live chat software category, a product must:

  • Enable instant messaging between customer service representatives and website visitors, offering seamless communication
  • Provide chat windows that can either proactively initiate conversations or remain accessible on the website for potential inquiries

*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.  

1. Salesforce Service Cloud: best for CRM-based support

Salesforce Service Cloud provides a comprehensive view of customer interactions, enabling businesses to deliver personalized and context-aware support. 

Salesforce Service Cloud is frequently praised in G2 reviews for its robust reporting features and Gantt chart capabilities. Users highlight how these tools enhance project tracking and help teams stay on schedule with greater clarity and accountability.

AI-powered features like proactive article suggestions and task automation also get strong feedback. Reviewers note that these tools help agents resolve issues faster while minimizing repetitive work, boosting both productivity and customer satisfaction.

Collaboration features are another high point. Many users appreciate being able to log time, attach files and emails, and leave public or private comments, all within the platform. These tools help streamline issue tracking and ensure smoother cross-team communication.

salesforce service cloud
Users liked how the platform is backed by a responsive support system and extensive training resources, empowering them to maximize its potential and stay updated with new features.

G2 reviews also highlight that while this live chat software made customer interactions smoother, the notifications for reopened cases felt lacking. Since only the assigned agent gets notified, there were delays in resolving recurring issues.

Tracking activity hours for project milestones felt more cumbersome than expected, adding extra steps to the workflow. From what I’ve read on G2, quite a few users have found this aspect less intuitive than it should be.

The mobile app is handy for quick tasks, but may be too limited compared to the desktop version. Many G2 reviews echo this sentiment, making it tough to manage support efficiently on the go. However, this isn't a dealbreaker if you primarily work from a desktop.

What I like about Salesforce Service Cloud:

  • Users loved how Salesforce Service Cloud provided accurate reports and detailed Gantt charts. It made managing projects and tracking activities so much easier.
  • They also liked the AI-powered tools. Features like proactive suggestions and task automation are said to save a lot of time and make resolving customer issues incredibly efficient.

What G2 users like about Salesforce Service Cloud:

“Salesforce Service Cloud lets you access various features to manage customer experiences. Some popular features include case Management, where you can track and resolve customer issues; knowledge management, where you can create and share articles and solutions; and Console, a customizable interface for service agents to work more efficiently. Additionally, you can leverage Salesforce's AI-powered tools, such as Einstein Bots and Einstein Customer Service Cloud, to streamline service operations and improve customer engagement. These features help improve customer satisfaction, reduce service costs, and increase agent productivity; also, the new announcement of Agentforce is a big step in the next area of Service.”

- Salesforce Service Cloud Review, Hanspeter J.
What I dislike about Salesforce Service Cloud:
  • Tracking activity hours for milestones can be a pain point. G2 reviewers mention that the process feels tedious and can slow down productivity.
  • Another common frustration is the lack of team-wide notifications when a closed case is reopened. Without alerts, it’s easy to lose track of recurring customer issues, which makes follow-up coordination more difficult across teams.
What G2 users dislike about Salesforce Service Cloud:

“Even with the advancement of things like before saving flows, it seems like the architecture of some standard objects requires implementing triggers and classes to do things like complete entitlements when a case is closed. While not against this entirely, it does escalate the skill needed to maintain our workflows.”

- Salesforce Service Cloud Review, Jesús R.

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2. Intercom: best for AI-powered chat

Intercom’s AI-powered chatbot is highly praised in several reviews. It automates responses while maintaining a human-like tone, allowing users to handle large volumes of customer inquiries without hiring additional staff. Its ability to gather leads and manage inquiries helps users stay competitive in customer engagement. 

G2 reviewers often highlight Intercom’s analytics tools as a major strength. The platform makes it easy to track customer behavior and identify patterns in user activity. These insights help teams refine their marketing and support strategies, spot friction points in the customer journey, and ultimately improve conversion rates. The visual dashboards are also praised for making data easier to interpret and act on during strategic planning.

The help center functionality is another key benefit. Users appreciate being able to build a self-serve library of articles, tutorials, and FAQs. Not only does this empower customers to find answers independently, but it also helps lighten the load for support teams. Intercom also tracks help content performance, allowing teams to improve articles based on what users engage with most.

intercom

Intercom’s customer segmentation capabilities stand out in G2 reviews. Users highlight how easy it is to target audiences based on behavior, demographics, or activity, making messaging campaigns more personalized and effective. This precision helps boost engagement and marketing ROI, especially when paired with advanced targeting features like A/B testing for ongoing optimization.

While Intercom is generally seen as reliable, some reviewers mention occasional lags or glitches, particularly during peak hours. These disruptions aren’t frequent, but they can impact operations. Most users agree that performance is solid under normal conditions, but there’s room for improvement in consistency.

The help center is another valuable feature, but customization options are somewhat limited. Users report wanting more flexibility to fully brand their support content. As it stands, the lack of styling control can make the experience feel less cohesive, especially for teams aiming for a polished, on-brand support portal.

Support automation is a strong point, but live customer service has mixed reviews. Some users have experienced delays in getting timely help, which can be frustrating for urgent issues. While the support team is viewed as knowledgeable, G2 feedback suggests that response times may vary depending on the nature of the request.

What I like about Intercom:

  • G2 reviewers frequently praise Intercom’s chatbot for automating repetitive tasks while still delivering a personal, responsive experience. It helps teams handle inquiries more efficiently.
  • Proactive engagement is another standout. Features like in-app messaging and targeted pop-ups let teams reach customers at the right moment.

What G2 users like about Intercom:

“We use Intercom as our primary support modality which sees more than 500 conversations occur daily. Intercom is constantly evolving to better meet our needs and has scaled with us from 3 employees to 12. The ability to add extra features that allow us to manage workload at scale has been vital to the growth and success of our operations. The simpler, cheaper plans are great for small teams, while the more advanced plans have been critical as our team has grown. 

With Intercom, we have managed the enormous scale of our operation without overwhelming our support staff. The AI features recently introduced have been tremendously successful for us. Despite our inquiries often being complex, we instantly achieved a 50% resolution rate, which has since grown to nearly 80%.”

- Intercom Review, Ross P.
What I dislike about Intercom:
  • There are moments when it lags or glitches. During busy times, these hiccups can be difficult and make users worry about their customers' experience.
  • The help center is definitely useful, but I’ve seen G2 reviewers mention that it lacks the flexibility to fully reflect their brand. While it covers the basics well, users often wish for more built-in design options to make it look polished and visually aligned.
What G2 users dislike about Intercom:

“When custom properties are pushed into Intercom (like company or contact data), things can get messy quickly. When editing workflows, chat campaigns, or rules, there's no indicator if the selected property is a company, contact, or any other property type. This makes it very time-consuming to set up and maintain automation and workflows. It also makes it harder to hand off admin responsibilities to another rep at the company.

Whenever I asked for practical insight into how to set up workflows or the AI bot, the only resources I got access to were case studies or blog posts that didn't talk about any specific ways to set up, e.g., the handoff sequence of Finbot. I'd love to learn more about how other companies solve some of our challenges or have Intercom walk me through the setup. I eventually figured everything out, but it'd help to have more guidance during the first steps of adoption.”

- Intercom Review, Emil K.

Using WhatsApp for customer support? Learn how to use WhatsApp chatbots to provide instantaneous responses to customer queries.

3. Podium: best for SMS-based engagement

G2 users liked how Podium simplified customer communication through multiple channels, enabling them to maintain smooth interactions. It integrates messaging into one centralized platform, making it efficient for responding to customer queries without switching between apps. This centralization enhances response times and ensures no message goes unnoticed.

Podium combines SMS, webchat, and social media messaging into one dashboard. This omnichannel approach helped customers engage on their preferred platforms, improving accessibility and convenience.

Podium’s automation tools, like bulk messaging and automated follow-ups are frequently praised in reviews for reducing manual effort and keeping customer communication consistent and timely.

A standout feature is its review management system. G2 users highlight how Podium makes it easy to request, collect, and respond to customer reviews, helping businesses strengthen their online reputation and gather valuable feedback.

Podium

Podium is a versatile platform, but CRM integration appears to be a common pain point. G2 reviewers mention that the syncing isn’t always deep enough, often resulting in duplicate data entry and fragmented workflows, especially for teams trying to streamline systems.

The bulk messaging tool stands out for its impact, but setup and management can be more cumbersome than expected. Several users note that while it’s a powerful feature for marketing and customer outreach, the interface could be more intuitive to reduce friction during daily use.

Voicemail management is another area where G2 users see room for improvement. Although customers can leave messages, the lack of chronological sorting makes it harder to organize and track them efficiently. This has led to occasional delays or missed follow-ups—a challenge echoed in multiple reviews. Enhanced voicemail handling would go a long way in improving the overall communication flow.

What I like about Podium:

  • Users love how Podium makes it so easy to communicate with their customers through one platform. Whether it’s SMS, web chat, or social media, they can manage everything in one place.
  • The automated features help users send bulk messages, schedule follow-ups, and even send reminders without lifting a finger. I can imagine this making a hude difference in keeping customer interactions consistent and professional.

What G2 users like about Podium:

“I like that I can text customers and message our team individually or in groups on the same platform. I love that every call and text is recorded in Podium. It makes it easy to see what other employees have said to a customer and be in the know. I also enjoy the reporting to see how we are doing with our response time. Podium also allows us to efficiently respond to customer reviews, saving time by preventing us from going to another platform. I use Podium several times a day, every day. When I contacted customer support for assistance, they were attentive to my needs. It is nicely integrated with our reviews, making sending out promotions easy.”

- Podium Review, Merinda P.
What I dislike about Podium:
  • One challenge I’ve seen mentioned in G2 reviews is Podium’s limited compatibility with certain CRMs, which can lead to extra manual data entry.
  • Voicemail management is another area that could use improvement. Users often note that it’s not as seamless as expected, and the interface can make it easy to miss or delay responses.
What G2 users dislike about Podium:

“While Podium offers helpful texting and messaging tools for customer communication, its service has significant drawbacks. Texting can be unreliable, and service interruptions are often blamed on the customer, even when they may result from Podium's third-party vendors. Setting up their phone system was challenging and far from streamlined, adding unnecessary frustration to the onboarding process.

In cases where issues arise, be prepared to invest considerable time—sometimes up to 8 hours—assisting Podium’s tech support in troubleshooting their software problems. For example, only one worked when they recently sent three cordless phones. After multiple troubleshooting attempts and hours of my time, they proposed using FaceTime to continue diagnosing the problem—a clear sign that the phones hadn’t been properly configured before shipment.”

- Podium Review, Joel S.

Need help desk software? Check out the best help desk software I picked after reviewing 20+ tools. 

4. HubSpot Service Hub: best for all-in-one CRM & support

G2 reviewers frequently highlight how efficiently HubSpot Service Hub converts emails into support tickets. This automation ensures that every customer inquiry is captured and tracked, reducing the risk of missed messages and helping teams stay accountable without manual input.

The Breeze Customer Agent also gets positive mentions. Users say it can be trained with existing content to deliver more personalized interactions, improve resolution times, and support agent performance with automated ticket handling and reporting insights.

Another commonly praised benefit is having everything in one place. With ticketing, live chat, and analytics all integrated into a single platform, users appreciate not having to juggle multiple tools or subscriptions. It streamlines workflows and saves time across teams.

The reporting dashboards are also well-regarded. Reviewers note that HubSpot makes it easy to monitor key metrics like response times and customer satisfaction, offering the visibility needed to identify gaps and make informed decisions.

hubspot service hub

HubSpot Service Hub offers solid flexibility, but G2 reviewers note that advanced customization can be limiting. While you can tailor workflows to a degree, users have shared that more complex automation or feature tweaks sometimes hit a wall, especially for teams looking for deeper control.

Search functionality is another area with room for improvement. According to reviews, finding specific information isn’t always as seamless as expected. The search and filtering tools can feel a bit dated, which makes it harder to locate critical data quickly—particularly during high-pressure customer support situations.

Reliability is generally strong, but occasional downtime has been mentioned in G2 feedback. While these disruptions aren’t frequent, they can interrupt workflows and make it harder to stay on top of incoming tickets. That said, most users still consider the platform dependable for day-to-day operations.

What I like about HubSpot Service Hub:

  • One feature that consistently stands out in G2 reviews is how seamlessly HubSpot Service Hub converts emails into tickets. This automation keeps all customer communication centralized and ensures nothing slips through the cracks.
  • Another highlight is the customization available for dashboards and workflows. Users appreciate being able to tailor KPI dashboards, adjust workflows, and personalize templates to align with their brand. 

What G2 users like about HubSpot Service Hub:

“The customer service is efficiently reactive and helpful; I've had nothing but great experiences chatting with the team and clearing some doubts. The possibility to personalize the workspace according to the needs of the company (add or remove properties, the creation of smart dashboards that give you a nice overview of the created campaigns' KPIs and the suggestions when creating sequences, email templates and workflows is very helpful and much appreciated.”

- HubSpot Service Hub Review, Ana Carolina D.
What I dislike about HubSpot Service Hub:
  • While the features were powerful, the costs for scaling or adding advanced tools quickly increased, making it more suited for larger businesses with bigger budgets.
  • Another pain point was searching for specific information or sorting data within the platform. The search functionality often felt outdated and clunky, slowing down users' workflow.
What G2 users dislike about HubSpot Service Hub:

“I’d like to include dedicated ticket numbers in the subject of all incoming tickets. This would make tracking easier than the current system, where we must search on the contact card or within tickets. It would also help distinguish multiple conversations with the same customer. This way of working can sometimes confuse our customer support team.”

- HubSpot Service Hub Review, Lucas E.

5. Birdeye: best for reputation management

Birdeye consolidates feedback from multiple sources, making it easy to keep track of client sentiments. With everything in one place, users no longer need to chase reviews or sift through different platforms. 

The web chat feature in Birdeye is frequently praised in G2 reviews for enabling real-time customer engagement. It makes agents more accessible to site visitors with immediate questions and often helps businesses convert more leads by driving direct inquiries.

Another standout is Birdeye’s unified inbox, which allows teams to manage email, SMS, and chat from a single platform. Users appreciate the convenience of communicating through customers’ preferred channels without switching tools. The platform also supports localized marketing, helping businesses tailor outreach by location while maintaining a consistent brand identity, something reviewers say is especially valuable for multi-location teams.

birdeye
Birdeye, while packed with useful features, can feel overwhelming initially due to the sheer number of options. As several G2 users have mentioned, the learning curve can be steep, especially if you don’t have time to review detailed tutorials. That said, once users get past the initial setup, they appreciate how much functionality it brings to the table.

From what I’ve seen in G2 reviews, the analytics for email and SMS campaigns don’t always meet expectations, especially when it comes to tracking long-term trends. Many users mention relying on external tools to get the insights they need, which adds extra steps to the process. That said, the platform’s core communication features are still considered reliable for everyday use.

Customization is another area where feedback is mixed. While Birdeye is generally user-friendly, some reviewers note that templates and features can feel limiting, particularly for niche industries that need more tailored solutions. Still, it remains a strong option for businesses with more standard use cases.

What I like about Birdeye:

  • Users love how Birdeye consolidates all customer feedback in one place. It saves a lot of time compared to managing reviews across multiple platforms. This centralized approach lets them respond to clients quickly and maintain a strong connection.
  • The webchat feature allows users to connect with customers in real-time directly from their website, which increases inquiries and improves lead conversion.

What G2 users like about Birdeye:

“Birdeye is so simple to use, and I love that I can text clients from our computer, and everyone on the team can see all incoming and outgoing messages in one place. Getting reviews is so easy, especially with their automated follow-up. Everyone who calls in and finds us online raves about all our five-star reviews! They can just put in their review at the click of a button rather than having to find our Google page and where to click to write a review- this makes more people willing to do so.”

- Birdeye Review, Anna B.
What I dislike about Birdeye:
  • According to G2 reviews, the range of features in Birdeye can feel overwhelming at first. Many users mention that it takes time to get fully comfortable with the platform and understand how everything fits together.
  • Customization is another area where some limitations show up. While the platform performs well overall, several reviewers note that templates and reporting tools aren’t always flexible enough to match specific business needs.
What G2 users dislike about Birdeye:

“Some of Birdeye's reporting is limited in creating custom reports necessary. The feature request function is slow-moving. This isn't typically a problem because many out-of-the-box features require little customization. However, one report here or there can be a daunting process to finalize.”

- Birdeye Review, John L.

6. Zendesk Support Suite: best for multi-channel support

G2 users appreciate how Zendesk Support Suite’s live chat lets them communicate with their customers in real time. Whether customers are asking a quick question or need detailed assistance, users can respond immediately, which makes a huge difference in customer satisfaction.

Zendesk’s live chat stands out for its proactive engagement features. G2 reviewers appreciate the ability to set up behavior-based triggers, such as time spent on a specific page, to automatically invite customers to chat. This allows businesses to address questions early and has been linked to improved conversion rates.

Multilingual support is another highly valued feature. Users note that Zendesk enables teams to serve a global audience without needing separate language-specific agents. The built-in language capabilities help deliver more personalized service at scale.

Chat routing is also frequently praised. Based on predefined rules, the system can direct technical queries to specialists while general inquiries go to other team members. This helps reduce wait times and ensures customers are connected with the right person from the start.

Customization is also spoken highly of. The chat widget is easily tailored to match a brand’s look and feel, right down to colors and greetings. According to reviewers, this creates a more cohesive, on-brand experience across the customer journey.

zendesk support suite

Zendesk’s live chat seems to be reliable for the most part, but sometimes notifications for incoming chats are delayed. As several G2 users have mentioned, this can lead to missed opportunities, as customers sometimes leave before a team member even realizes they’ve reached out. A live chat system is only as good as its ability to keep up in real time, so this delay can be difficult.

The offline chat experience feels a bit limited. Customers can leave messages when agents are unavailable, but several G2 reviewers found the lack of customization underwhelming. More flexibility to personalize these forms would help create a smoother, more on-brand experience that aligns better with the live chat interface.

Another limitation is the lack of built-in video or voice call integration. While text chat can handle most queries well, sometimes a quick voice or video call is more efficient. I’ve seen G2 users echo this concern, mentioning that without native support, they often have to rely on external tools to fill the gap. Even so, Zendesk’s chat features remain solid for standard customer interactions.

What I like about Zendesk Support Suite:

  • Based on G2 reviews, one of Zendesk’s strengths is its ability to support proactive customer engagement. Users highlight how easy it is to set up triggers, such as offering help when someone spends too long on a checkout page. 
  • Another commonly praised feature is the visibility into customer history. When a chat begins, agents can see past interactions, purchase details, and even the page the customer is currently viewing. 

What G2 users like about Zendesk Support Suite:

“It has various reports and dashboards that we can use with the help of the Zendesk Explore option. It also has triggers and automation, which help us automate various processes. It also supports some apps like a time tracking app, which helps track agents' time on various tickets. Also, it helps in creating support articles and providing customer portal to clients.”

- Zendesk Support Suite Review, Rohit K.
What I dislike about Zendesk Support Suite:
  • According to G2 reviews, sometimes, users miss chats because of delayed notifications. 
  • G2 reviewers have pointed out that while customers can leave messages when agents are offline, the chat forms feel overly basic. There’s limited flexibility to customize these forms, which can make the experience feel less polished.
What G2 users dislike about Zendesk Support Suite:

“What I dislike is there are no options to duplicate the ticket and no features for dependency tickets to make it a child ticket.”

- Zendesk Support Suite Review, Patrick F.

7. Qualified: Best for AI-driven sales automation

Qualified's live chat software excels at reaching visitors at the perfect moment by triggering chats based on user behavior. Users liked how this proactive approach ensures conversations happen when visitors are most engaged, increasing the likelihood of conversion.

G2 reviewers often highlight how Qualified supports highly personalized chat flows. The ability to tailor messaging based on visitor data like browsing behavior or company information helps create more relevant and meaningful interactions. This level of personalization adds a human touch that many users say enhances the overall customer experience.

Another strength mentioned in reviews is the real-time data provided to sales teams. Access to visitor details, account history, and previous interactions before starting a chat allows teams to engage more strategically. Reviewers note that this context leads to more productive conversations and better outcomes.

piper

From what I’ve seen in G2 reviews, this live chat platform is clearly designed with sales conversion in mind. Features like built-in meeting scheduling help turn real-time conversations into actionable next steps, which many users find valuable for streamlining the sales process.

Customization is another strong point, though not without its challenges. Several reviewers mention that while the platform offers robust options for tailoring chat flows, setting up more advanced workflows can be difficult, especially for non-technical users. The backend interface isn’t always intuitive, which can make building and managing complex automations feel more time-consuming.

Even with the high level of customization, users occasionally run into limitations when trying to support highly specific use cases. Some G2 feedback suggests that more granular control over design and functionality would make the platform even more versatile for businesses with unique workflow requirements.

What I like about Qualified:

  • G2 reviewers highlighted Qualified’s ability to engage website visitors based on real-time behavior. Whether someone is browsing a specific page or spending extra time on a product, the platform helps teams start conversations at the moments of highest engagement, which adds value to every interaction.
  • The live chat experience is also enhanced by real-time visitor insights. Users appreciate being able to see details like the visitor’s company, interests, and browsing history. 

What G2 users like about Qualified:

“Qualified was very hands-on when it came to answering our marketing team's questions when setting up this chatbot. Kayln Selor was an amazing success architect and met with my team and me at least once a week. Whether it was setting up rules, goals, and content for our AI (Valerie), Kayln exceeded our expectations and got our chatbot launched on the day we desired. Valerie has been live for about 4 days now and has already had over 100 conversations and booked over 20 meetings. This is more than we could have expected, and we are highly satisfied with the results. When it comes to tracking and going over Valerie's chats, it is very simple to see the entire conversation and correct any mistakes she has made.”

- Qualified Review, Austin C.

What I dislike about Qualified:
  • While Qualified is a powerful platform, G2 reviewers note that some of the more advanced features come with a learning curve. Setting up certain workflows isn’t always intuitive, and teams often spend extra time figuring things out.
  • There’s also feedback around customization limits. While the chat experience is polished, some users mention wanting more flexibility in how it looks and functions for specific use cases. 
What G2 users dislike about Qualified:

“It would be nice if the offers feature had more customizability, like adding images and video. The separation between leads and meetings booked based on pounces by reps and inbound bot engagement would also be great data to have.”

- Qualified Review, Eva C.

Live chat software: Frequently asked questions (FAQs)

1. What is the best free live chat app?

Based on my evaluation and analysis of G2 reviews, Intercom, Zendesk Support Suite, and Zoho Desk are the best free live chat apps. 

2. What is the best live chat software for increasing conversion rates?

If your main goal is boosting conversions, look for live chat tools with proactive messaging, automated chat triggers, and seamless CRM integration. Software like Drift, Intercom, and LiveChat specializes in engaging website visitors at key moments, helping convert them into paying customers through personalized interactions, AI-driven chatbots, and real-time sales assistance.

3. What are the best live chat solutions for websites?

Salesforce Service Cloud, Intercom, Podium, and HubSpot Service Hub offer the best live chat solutions for websites. 

4. What are the recommended live chat platforms for SaaS businesses?

SaaS businesses need live chat software that integrates well with their existing tech stack while providing automation and self-service options. Intercom, Freshchat, and HubSpot Live Chat are top choices, offering AI-powered bots, deep customer insights, and robust API access to streamline customer onboarding and support. 

5. Which live chat software is best for small businesses?

Small businesses benefit from cost-effective, easy-to-use chat solutions with automation and omnichannel capabilities. Tidio, Olark, and Zoho SalesIQ stand out for their affordability, user-friendly interfaces, and essential features like chat automation and lead capture without requiring extensive technical setup.

6. What are the leading live chat apps to improve customer support?

For businesses looking to enhance customer support, live chat platforms with ticketing systems, chatbot automation, and integrations with help desks work best. Zendesk Chat, LiveAgent, and Crisp offer powerful support features, including multi-agent routing, canned responses, and analytics to optimize response times and customer satisfaction.

7. What is the best live chat tool for e-commerce?

Based on my evaluation, Salesforce Service Cloud, Intercom, and Podium are the top live chat tools for e-commerce businesses.

8. What is the top live chat service for tech support teams?

Tech support teams need live chat software with advanced troubleshooting features, screen sharing, and AI-powered assistance. Zoho Desk, Help Scout, and Tawk.to provide seamless customer interactions, automation for common queries, and real-time support tools tailored for IT and technical support teams

9. What is the best-rated live chat tool for startup companies?

Startups need scalable, cost-effective live chat solutions that grow with their business. ChatBot, Crisp, and Drift are highly rated for their ease of setup, automation, and integrations with marketing and sales tools, helping startups streamline customer communication without adding excessive overhead.

Time to elevate customer support

The market is shifting fast. G2 suggests that more and more businesses now prioritize platforms with AI automation and omnichannel support. That aligns with what I found: Salesforce Service Cloud leads in CRM integration, Intercom excels in AI, and Zendesk Support Suite is great for multi-channel support.

The right live chat software helps you create meaningful connections with customers, solve their problems quickly, and make your business more efficient. Evaluating these platforms gave me clarity on what works, what doesn’t, and how even small tweaks can make a big difference.

I hope this list helps you find the perfect fit for your business, whether you’re looking to handle a rush of questions, boost sales, or make life easier for your team. The tools I’ve shared here stand out for a reason. They’re built to work for real businesses with real challenges. So take a look, try them, and see which one feels like it was made just for you. 

Want to create an editable repository of service-related information? Check out the best contact center knowledge base software solutions that can help. 


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