March 21, 2025
by Sudipto Paul / March 21, 2025
It all started when I noticed the constant ringing of the phone at our family business. There were questions, inquiries, order updates, you name it. No matter how hard we tried, there was always someone we couldn’t reach in time. I couldn’t help but think that there had to be a better way.
That’s when I decided to explore the best live chat software solutions. The idea seemed simple: give customers a faster, easier way to connect with us. But as I started researching, I quickly realized how many options were out there. Each promised to be the best, but which was right for us? I couldn’t make that decision without firsthand experience.
So, I rolled up my sleeves and dove in. I tested every live chat software I could find, setting up mock systems to see how they’d handle the questions we typically get. I simulated customer rush hours, explored integrations with the tools we already used, and even roped in my family to play the roles of customers and agents.
And now, I’m here to share what I learned. If you’ve been wondering which live chat software could make life easier for your business and customers, you're in the right place.
*These live chat software solutions are top-rated in their category, according to G2 Grid Reports. I’ve also added their top features and monthly per-user pricing to make comparisons easier.
When I looked at G2’s data, I was surprised to see that only 4% of software and services earned Leader recognition. That really shows how competitive the live chat software market is. Since this recognition is based on user satisfaction and market presence, I knew it was important to focus on top-rated solutions that deliver real value.
When I think about live chat software, I see it as more than just a chatbox on a website. It’s a real-time communication tool designed to bridge the gap between businesses and customers. At its core, live chat software integrates with a website or application, creating a seamless channel for visitors to ask questions, get support, or even make purchasing decisions without leaving the platform.
I wasn’t surprised to learn that the global live chat software market is projected to grow from $1.14 billion in 2025 to $2.09 billion by 2033, growing at a rate of 7.86% per year. It just confirms what I’ve seen firsthand: businesses need real-time communication now more than ever.
And it’s not just about convenience; studies show that 44% of online shoppers say having instant answers via live chat is the most important website feature. If customers expect this level of service, it’s time we deliver
I spent countless hours exploring various live chat software, testing everything from basic chat widgets to advanced AI-powered automation tools. To gain a well-rounded perspective, I connected with everyday users to understand how these platforms perform in real-world scenarios. I evaluated their key features, pinpointed weaknesses, and used AI to analyze hundreds of G2 reviews for deeper insights.
Additionally, I cross-referenced my findings with G2’s Grid Reports, assessing each tool based on ease of use, functionality, and value for money. In cases where I couldn’t personally test a tool due to limited access, I consulted a professional with hands-on experience and validated their insights using verified G2 reviews. The screenshots featured in this article may be a mix of those captured during testing and ones obtained from the vendor’s G2 page.
From a technical perspective, I’ve found that most live chat tools work by embedding JavaScript widgets directly into web pages. These widgets serve as the customer’s interface while syncing with agents' backend dashboards to manage conversations.
In my experience, modern live chat software often includes features like chatbot automation, AI-powered suggestions, detailed analytics dashboards, and integrations with customer relationship management systems or help desks. Some platforms even go a step further, offering omnichannel capabilities that allow agents to handle chats from the web, social media, and messaging apps like WhatsApp, all from a single platform.
The best live chat tools use lightweight code that won’t slow down the website, use cloud-based servers to maintain uptime and speed, and support encrypted communication to safeguard user data. I’ve also noticed that many of these platforms provide application programming interfaces (APIs) and webhooks, making it easy for developers to customize workflows, trigger events, and seamlessly integrate with existing tools.
When evaluating live chat software recommended by G2, I went beyond the basic features and dived into the technical aspects that affect performance, scalability, and how well it integrates with our existing systems. Here are the key technical factors I focused on:
When testing over 20 live chat software solutions, I carefully evaluated each one using the factors above to ensure the best fit for my needs. I assessed their integration capabilities with existing systems, customization options to align with branding, scalability to handle growth, and security features like encryption and compliance with regulations.
I also analyzed their user interface for ease of use, mobile compatibility, deployment flexibility, and chatbot or AI integration. Performance metrics like uptime and latency were tested, along with analytics and reporting tools for actionable insights. After rigorous testing, I narrowed the list to the top solutions that excelled across these criteria.
To be included in the live chat software category, a product must:
*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.
Salesforce Service Cloud provides a comprehensive view of customer interactions, enabling businesses to deliver personalized and context-aware support. This feature helped our team to retain and engage customers.
I was impressed with Salesforce Service Cloud’s ability to generate precise reports and detailed Gantt charts, significantly improving project tracking and management. This capability helped us maintain clarity and meet deadlines efficiently.
I also appreciated how AI tools like proactive article suggestions and task automation enhanced agent productivity and customer satisfaction by addressing issues faster and reducing repetitive tasks.
Our team also enjoyed the ability to log time, attach files and emails, and leave both public and private comments within the platform. These features ensured seamless issue tracking and collaboration across teams.
We liked how the platform is backed by a responsive support system and extensive training resources, empowering us to maximize its potential and stay updated with new features.
I liked how this live chat software made customer interactions smoother, but notifications for reopened cases felt lacking. Since only the assigned agent gets notified, I noticed delays in resolving recurring issues. I also saw similar feedback from G2 users, so this seems like a common challenge.
Tracking activity hours for project milestones felt more cumbersome than expected, adding extra steps to the workflow. From what I’ve read on G2, other users have also found this aspect less intuitive than it should be.
The mobile app is handy for quick tasks, but I found it too limited compared to the desktop version. Many G2 reviews mention the same issue, making it tough to manage support efficiently on the go. However, this isn't a dealbreaker if you primarily work from a desktop.
“Even with the advancement of things like before saving flows, it seems like the architecture of some standard objects requires implementing triggers and classes to do things like complete entitlements when a case is closed. While not against this entirely, it does escalate the skill needed to maintain our workflows.”
- Salesforce Service Cloud Review, Jesús R.
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Intercom’s AI-powered chatbot significantly improved the efficiency of our business. It automated responses while maintaining a human-like tone, allowing us to handle large volumes of customer inquiries without hiring additional staff. Its ability to gather leads and manage inquiries helped us stay competitive in customer engagement.
Our team also liked Intercom’s robust analytics tools that allowed us to track customer behavior effectively. These insights highlighted customer activity trends, making refining marketing and customer support strategies easier. We could pinpoint specific issues in customer journeys, reducing friction and increasing conversion rates. The visual representation of data helped our team in strategic decision-making by identifying areas for optimization.
I appreciated the help center that we could populate with articles, tutorials, and FAQs, enabling customers to find solutions independently. This reduced the workload on our support teams while improving customer satisfaction. We could also track the effectiveness of their help content and make data-informed improvements.
I was impressed with Intercom's ability to segment customers based on behavior, demographics, or activity to provide precision in messaging campaigns. We could reach specific audiences with tailored messages, improving engagement and relevance. This capability boosted marketing ROI by ensuring communication resonates with the right audience. Advanced targeting options also allow for A/B testing, helping refine strategies over time.
Intercom is a reliable platform, but we’ve experienced occasional lags or glitches that disrupted operations, especially during peak hours. Based on G2 reviews, other users have reported similar reliability concerns, though most agree the platform performs well under normal conditions.
The help center is a great resource, but the customization options were somewhat limited. We couldn’t fully brand our support articles the way we wanted, making the experience feel less cohesive. Some G2 users have echoed this, noting that more flexibility in styling and design would improve the help center’s usability.
Intercom does an excellent job automating user support, but its customer service could be more responsive. We experienced delays when reaching out for help, which made resolving time-sensitive issues harder. G2 reviews suggest that while the support team is knowledgeable, response times can vary depending on the issue.
“When custom properties are pushed into Intercom (like company or contact data), things can get messy quickly. When editing workflows, chat campaigns, or rules, there's no indicator if the selected property is a company, contact, or any other property type. This makes it very time-consuming to set up and maintain automation and workflows. It also makes it harder to hand off admin responsibilities to another rep at the company.
Whenever I asked for practical insight into how to set up workflows or the AI bot, the only resources I got access to were case studies or blog posts that didn't talk about any specific ways to set up, e.g., the handoff sequence of Finbot. I'd love to learn more about how other companies solve some of our challenges or have Intercom walk me through the setup. I eventually figured everything out, but it'd help to have more guidance during the first steps of adoption.”
- Intercom Review, Emil K.
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I liked how Podium simplified customer communication through multiple channels, enabling us to maintain smooth interactions. It integrates messaging into one centralized platform, making it efficient for responding to customer queries without switching between apps. This centralization enhanced our team’s response times and ensured no message went unnoticed.
Podium combines SMS, webchat, and social media messaging into one dashboard. This omnichannel approach helped customers engage on their preferred platforms, improving accessibility and convenience.
Podium offers automation capabilities like bulk messaging and automated follow-ups. These features reduce our team’s manual workload and ensure timely communication, helping us maintain consistency in reaching out to customers.
One of Podium’s standout features is its ability to solicit and manage customer reviews. We used this functionality to build online reputation and gather insights from customer feedback.
Podium is a versatile platform, but we encountered some limitations with its CRM integrations. It didn’t sync as deeply as we needed, leading to duplicated data entry efforts. From what I’ve seen on G2, other users have encountered similar workflow challenges when trying to streamline their systems.
The bulk messaging feature is one of Podium’s standout tools, but I found it difficult to set up and manage. The extra effort sometimes felt unnecessary, given how much we rely on it for marketing and notifications. Some G2 users also mention that while the feature is powerful, it could be more intuitive.
Managing voicemails was another challenge. While clients can leave messages, we had trouble organizing them efficiently. The lack of chronological sorting made it harder to locate specific messages, occasionally leading to missed or delayed responses. I noticed similar feedback on G2, where users pointed out that better voicemail management would improve the overall experience.
“While Podium offers helpful texting and messaging tools for customer communication, its service has significant drawbacks. Texting can be unreliable, and service interruptions are often blamed on the customer, even when they may result from Podium's third-party vendors. Setting up their phone system was challenging and far from streamlined, adding unnecessary frustration to the onboarding process.
In cases where issues arise, be prepared to invest considerable time—sometimes up to 8 hours—assisting Podium’s tech support in troubleshooting their software problems. For example, only one worked when they recently sent three cordless phones. After multiple troubleshooting attempts and hours of my time, they proposed using FaceTime to continue diagnosing the problem—a clear sign that the phones hadn’t been properly configured before shipment.”
- Podium Review, Joel S.
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I love how quickly HubSpot Service Hub converted emails into tickets. It ensured that every customer inquiry was logged and tracked without us having to manually input anything. This feature reduced the risk of missing important messages and kept our team accountable.
Our team also tried the Breeze Customer Agent, training it with existing content and using it to deliver personalized interactions. I liked how it improved team performance with reporting and automated ticket resolution.
Having everything in one place saved us time. With HubSpot Service Hub, we didn’t need separate tools for ticketing, live chat, or analytics. They’re all integrated into one platform. This saved us the hassle of managing multiple subscriptions or bouncing between different systems.
I also found the dashboards in HubSpot Service Hub helpful for tracking performance. They provided a clear view of key metrics, like how quickly we respond to customers or how satisfied they are. Having this data at our fingertips allowed us to make informed decisions about where we need to improve.
HubSpot Service Hub offers a lot of flexibility, but I encountered some roadblocks with advanced customization. Sometimes I wanted to tweak certain workflows or features, but the system didn’t allow for the level of control I needed. Based on G2 reviews, other users have also mentioned that while customization is available, it has its limits, particularly for complex workflows.
Finding specific information or sorting through data wasn’t always as smooth as expected. The search function sometimes felt outdated, making it harder to locate what I needed quickly, especially when handling urgent customer issues. I’ve seen similar feedback on G2, with some users noting that the search and filtering capabilities could be more refined for a better user experience.
While HubSpot Service Hub is generally reliable, I did experience occasional downtime that disrupted our workflow. These instances weren’t frequent, but when they happened, they made it difficult to keep up with customer inquiries. Looking at G2 reviews, it seems other users have encountered similar reliability concerns, though most agree that the platform performs well overall.
“I’d like to include dedicated ticket numbers in the subject of all incoming tickets. This would make tracking easier than the current system, where we must search on the contact card or within tickets. It would also help distinguish multiple conversations with the same customer. This way of working can sometimes confuse our customer support team.”
- HubSpot Service Hub Review, Lucas E.
I liked how Birdeye consolidated feedback from multiple sources, making it easy for us to keep track of client sentiments. With everything in one place, I no longer had to chase reviews or sift through different platforms.
The web chat functionality is a standout feature because it allows instant connections with customers from our website. This capability made our agents more accessible to clients with immediate questions. It also drove more inquiries directly, helping our business convert more leads.
With Birdeye, we could easily manage email, SMS, and chat communication in one unified platform. This functionality lets us reach clients however they prefer without jumping between multiple tools. We also used Birdeye for localized marketing support. It helped us tailor marketing and communication efforts for specific locations without losing the overall brand identity.
I find Birdeye packed with useful features, but I’ll admit that the sheer number of options initially felt overwhelming. As several G2 users have mentioned, the learning curve can be steep, especially if you don’t have time to review detailed tutorials. That said, once I got past the initial setup, I appreciated how much functionality it brings to the table.
The analytics for email and SMS campaigns didn’t always meet my expectations. I noticed, just like many G2 users, that the reporting tools lack depth when tracking long-term trends. I often had to rely on external tools to get the needed insights, which made the process more cumbersome. I still find the platform’s core communication features solid for day-to-day use.
While Birdeye is generally user-friendly, I sometimes felt restricted in customization. The templates and features feel a bit rigid, and I’ve seen G2 users echo similar limitations, especially when tailoring the platform to niche industries. That said, it’s still a capable and well-designed tool for more standard use cases.
“Some of Birdeye's reporting is limited in creating custom reports necessary. The feature request function is slow-moving. This isn't typically a problem because many out-of-the-box features require little customization. However, one report here or there can be a daunting process to finalize.”
- Birdeye Review, John L.
I love how Zendesk Support Suite’s live chat lets us communicate with our customers in real time. Whether they’re asking a quick question or need detailed assistance, we can respond immediately, which makes a huge difference in customer satisfaction.
One of the standout features is the ability to proactively engage customers through chat. I can set up triggers that automatically send chat invitations to customers based on their activity, like time spent on a specific page. This allows us to address their concerns even before they reach out, which has improved our conversion rates significantly.
What makes Zendesk’s live chat indispensable for me is its multilingual support. It helps us cater to a diverse customer base without hiring separate teams for each language. The built-in language capabilities ensure that we can provide personalized service.
I appreciate how the system automatically routes chats to the right agent based on predefined rules. For instance, technical queries go to our support specialists, while other team members handle general inquiries. This routing reduces wait times and ensures customers always speak to the most qualified person for their issue.
The live chat widget is highly customizable, allowing us to match it to our brand’s aesthetics and functionality needs. From color schemes to personalized greetings, we can design a chat experience that feels like a natural extension of our website.
I find Zendesk’s live chat reliable for the most part, but sometimes notifications for incoming chats are delayed. As several G2 users have mentioned, this can lead to missed opportunities, as customers sometimes leave before we even realize they’ve reached out. A live chat system is only as good as its ability to keep up in real time, so this delay can be difficult.
The offline chat experience also feels somewhat rigid. While customers can leave messages when we’re unavailable, some G2 users and I noticed that the lack of customization makes it less engaging. I’d love more flexibility in personalizing these forms to match the live chat experience and branding.
Another limitation is the lack of built-in video or voice call integration. While text chat handles most queries well, sometimes a quick voice or video call would be more efficient. I’ve seen G2 users echo this concern, mentioning that without native support, they often have to rely on external tools to fill the gap. Even so, Zendesk’s chat features remain solid for standard customer interactions.
“What I dislike is there are no options to duplicate the ticket and no features for dependency tickets to make it a child ticket.”
- Zendesk Support Suite Review, Patrick F.
Qualified's live chat software excels at reaching visitors at the perfect moment by triggering chats based on user behavior. We liked how this proactive approach ensures conversations happen when visitors are most engaged, increasing the likelihood of conversion.
I appreciate how the platform allows for highly personalized chat flows, enabling businesses to craft messaging based on visitor data like browsing history or company information. Our team was impressed with how this personalization added a human touch, making conversations more relevant and meaningful.
The real-time data provided by Qualified gave our sales teams critical insights before engaging in a chat. Knowing a visitor’s account details, interests, and previous interactions allowed us to have more strategic and productive conversations.
I liked how this live chat software is designed with sales conversion in mind, offering features like meeting scheduling directly within the chat. This functionality helped us turn live conversations into actionable next steps.
I appreciate the level of customization this platform offers, but setting up and managing advanced chat flows can feel overly complex—especially for non-technical users. Several G2 users mentioned that the backend interface isn’t the most intuitive, making building more sophisticated workflows challenging. That said, the automation features are undeniably powerful once everything is set up.
Despite the strong customization options, we sometimes hit a wall when tailoring chat flows for highly specific use cases. More granular control over design and functionality would have made a big difference. I’ve seen similar feedback on G2, where users mention that while the platform covers a lot, it could be more flexible for unique business needs.
“Qualified was very hands-on when it came to answering our marketing team's questions when setting up this chatbot. Kayln Selor was an amazing success architect and met with my team and me at least once a week. Whether it was setting up rules, goals, and content for our AI (Valerie), Kayln exceeded our expectations and got our chatbot launched on the day we desired. Valerie has been live for about 4 days now and has already had over 100 conversations and booked over 20 meetings. This is more than we could have expected, and we are highly satisfied with the results. When it comes to tracking and going over Valerie's chats, it is very simple to see the entire conversation and correct any mistakes she has made.”
- Qualified Review, Austin C.
“It would be nice if the offers feature had more customizability, like adding images and video. The separation between leads and meetings booked based on pounces by reps and inbound bot engagement would also be great data to have.”
- Qualified Review, Eva C.
Based on my hands-on testing, Intercom, Zendesk Support Suite, and Zoho Desk are the best free live chat apps.
If your main goal is boosting conversions, look for live chat tools with proactive messaging, automated chat triggers, and seamless CRM integration. Software like Drift, Intercom, and LiveChat specializes in engaging website visitors at key moments, helping convert them into paying customers through personalized interactions, AI-driven chatbots, and real-time sales assistance.
Salesforce Service Cloud, Intercom, Podium, and HubSpot Service Hub offer the best live chat solutions for websites.
SaaS businesses need live chat software that integrates well with their existing tech stack while providing automation and self-service options. Intercom, Freshchat, and HubSpot Live Chat are top choices, offering AI-powered bots, deep customer insights, and robust API access to streamline customer onboarding and support.
Small businesses benefit from cost-effective, easy-to-use chat solutions with automation and omnichannel capabilities. Tidio, Olark, and Zoho SalesIQ stand out for their affordability, user-friendly interfaces, and essential features like chat automation and lead capture without requiring extensive technical setup.
For businesses looking to enhance customer support, live chat platforms with ticketing systems, chatbot automation, and integrations with help desks work best. Zendesk Chat, LiveAgent, and Crisp offer powerful support features, including multi-agent routing, canned responses, and analytics to optimize response times and customer satisfaction.
Based on my testing, Salesforce Service Cloud, Intercom, and Podium are the top live chat tools for e-commerce businesses.
Tech support teams need live chat software with advanced troubleshooting features, screen sharing, and AI-powered assistance. Zoho Desk, Help Scout, and Tawk.to provide seamless customer interactions, automation for common queries, and real-time support tools tailored for IT and technical support teams
Startups need scalable, cost-effective live chat solutions that grow with their business. ChatBot, Crisp, and Drift are highly rated for their ease of setup, automation, and integrations with marketing and sales tools, helping startups streamline customer communication without adding excessive overhead.
The market is shifting fast. G2 suggests that more and more businesses now prioritize platforms with AI automation and omnichannel support. That aligns with what I found: Salesforce Service Cloud leads in CRM integration, Intercom excels in AI, and Zendesk Support Suite is great for multi-channel support.
The right live chat software helps you create meaningful connections with customers, solve their problems quickly, and make your business more efficient. Testing these platforms gave me clarity on what works, what doesn’t, and how even small tweaks can make a big difference.
I hope this list helps you find the perfect fit for your business, whether you’re looking to handle a rush of questions, boost sales, or make life easier for your team. The tools I’ve shared here stand out for a reason. They’re built to work for real businesses with real challenges. So take a look, try them, and see which one feels like it was made just for you.
Want to create an editable repository of service-related information? Check out the best contact center knowledge base software solutions that can help.
Sudipto Paul is a Sr. Content Marketing Specialist at G2. With over five years of experience in SaaS content marketing, he creates helpful content that sparks conversations and drives actions. At G2, he writes in-depth IT infrastructure articles on topics like application server, data center management, hyperconverged infrastructure, and vector database. Sudipto received his MBA from Liverpool John Moores University. Connect with him on LinkedIn.
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