70+ Amazon Statistics You Should Know in 2025

Amazon is one of the biggest e-commerce companies in the world. 

From groundbreaking sales numbers to shaping global shopping habits, Amazon’s influence on e-commerce platforms is staggering.

It has not only redefined how people shop but also set the standard for what customers expect delivery, seamless user experience, and an endless range of products. For entrepreneurs, Amazon is more than just a marketplace; it’s a benchmark and, often, a launchpad for their own ventures.

Whether you’re an aspiring seller looking to join the platform or someone eyeing the broader e-commerce landscape, understanding Amazon’s impact is crucial. In this article, we’ll explore 50+ Amazon statistics for 2025, offering insights into its growth, trends, and market dominance. These numbers might just shape your next big business move!

Amazon's market dominance:  market cap, market share and sales data 

Amazon has solidified its position as an e-commerce behemoth, dominating the global market. Here are some key statistics highlighting its market dominance:

• Amazon boasts a remarkable market capitalization of $2.14 trillion, with the stock price around $207.8 per share as of November 26, 2024. This colossal valuation is a testament to its dominant position in the e-commerce industry and its expanding influence across various sectors.
• Amazon dominates the US e-commerce market share capturing 37.6% of the market, followed by Walmart(6%) and Apple (3.2%) at distant second and third-position. 
• Amazon also leads the global cloud computing market through AWS, based on the G2 grid report. 

• Amazon is the top most trusted brand in 2024, according to a study by Infegy.
• The company ships to over 100 countries and regions. Its inventory includes about 12 million items.
• Amazon ships nearly 1.6 million packages every day.
• Amazon provides the lowest prices across 22 product categories, offering prices that are, on average, 14% lower than those of major U.S. retailers.
• Amazon employs about 1.5 million full-time and part-time employees as of December 2023.
• The online retailer scored 83 out of 100 in customer satisfaction, measured by The American Customer Satisfaction Index. 

Amazon sales statistics

Amazon’s sales figures are why it leads in the e-commerce world. From record-breaking revenue to impressive sales per minute, these statistics provide a clear picture of the company’s growth, profitability, and market impact.

• Every second, Amazon rakes in $18,227 in sales. That amounts to $1,093,607 per minute or more than $65 million every hour.
• Amazon reported net sales of $158.9 billion and a profit of $15. 8 billion in the last quarter ending September 30, 2024. 
• In 2023, Amazon reported annual sales of $574.8 billion, surpassing the combined sales of its next nine competitors.
• Amazon generated an annual profit of $36.8 billion in 2023.
• 61% of Amazon's sales originated from North America in 2023, while international markets accounted for 22.8% of its revenue. Amazon Web Services (AWS), the company's cloud computing division, contributed 15% to total sales.
• The top five categories shopped from U.S. sellers on Amazon were Health & Personal Care, Beauty, Home, Grocery, and Apparel.

Amazon Prime membership and Prime Day statistics

Amazon Prime membership continues to be a key driver of the company’s success, offering exclusive perks that keep customers engaged and loyal. The all-in-one subscription includes the same one- or two-day delivery of goods and streaming music, video, e-books, gaming, and grocery shopping services from Amazon. The following statistics reveal the growing influence of Prime membership on consumer spending, shopping habits, and overall market trends.

• Over 200 million people subscribe to Amazon's Prime membership. 
• It is estimated that 184 million Americans own a Prime membership as of June 2024.
• Prime members typically spend over $1,000 a year, while non-Prime members spend between $100 and $500 a year.
• In 2023, Amazon completed over 7 billion same-day or next-day deliveries for Prime members. This includes more than 4 billion items in the U.S. and over 2 billion in Europe.
• Amazon Prime Video, its streaming service, has over 200 million monthly viewers.

Prime Day statistics

Prime Day, originally launched as an exclusive online shopping event for Prime members, has evolved into an industry-wide phenomenon, driving consumer spending across multiple retailers.

• Online consumer spending on Prime Day in 2024 hit $14.2 billion across retailers, an 11% increase from 2023 and the biggest ever since its launch in 2015.
• Independent sellers, specifically, sold more than 200 million items during 2024 Prime Day.
• The average order value (AOV) during Prime Day 2024 was about $58.
• In 2023, Prime members bought over 375 million items, saving over $2.5 billion on deals.
• Brands that advertised in the lead-up to and during Prime Day experienced a 216% boost in awareness and a 214% increase in consideration compared to the previous week.

Amazon seller statistics

Amazon’s vast marketplace has become a hub for millions of sellers, from small businesses to global brands. Amazon supports two selling models: first-party (1P) and third-party (3P). In the first model, businesses sell inventory wholesale to Amazon, which then manages pricing, shipping, and returns. In the 3P model, independent sellers use Amazon to sell their products. Today, independent sellers account for the majority of Amazon's sales. The following statistics will answer your questions on how many sellers are on Amazon, highlight the growth, profitability, and strategies of Amazon sellers, and give a quantitative answer to what works and what doesn’t. 

• There are 9.7 million total sellers and 1.9 million active sellers on Amazon in 2024.
• Over 60% of Amazon sales come from independent sellers, primarily small and medium-sized businesses.

Independent sellers and SMBs on Amazon statistics

Here are some data on sales and revenue that third-party sellers on Amazon make and the strategies they use: 

• Independent sellers in the U.S. sold over 4.5 billion items on Amazon in 2023. They exported also 330 million+ items to customers in over 130 countries in 2023.
• On average, sellers achieved a sales rate of 8,600 items per minute.
• The average annual sales per independent seller exceeded $250,000.
• Over 10,000 independent sellers exceeded $1 million in sales for the first time in 2023.
• Independent sellers on Amazon’s platform employed over 1.8 million people in the U.S. to support their Amazon-related operations.
• 73% of Amazon sellers have a profit margin of over 10%.
• 35% of sellers achieve over 20% profit margin.
• 63% of Amazon sellers achieve profitability within a year of starting.
• 22% of Amazon's small-to-medium-sized business (SMB) sellers make over $10,000 monthly sales.

Brands on Amazon statistics

Building a brand on Amazon is more than just selling products—it’s about standing out in a competitive marketplace.

• 100,000+ new brands launched in Amazon’s stores in 2023
• In 2023, brand owners’ sales grew by more than 22% compared to the previous year.
• Brands with a Store saw 31 times more repeat purchases in 60 days.

Data on Amazon tools and programs for sellers

Amazon provides a suite of tools and programs designed to empower sellers, boost sales, and enhance customer trust. From cost-efficient shipping solutions through Fulfillment by Amazon to advanced brand protection measures using Brand Registry, these initiatives help sellers thrive in a competitive marketplace.

• 86% of sellers use Fulfillment by Amazon (FBA) to increase sales.
• Fulfillment by Amazon (FBA) shipping costs 70% less per unit than premium options from major US carriers and 30% less than their standard options.
• 54% of FBA sellers use the private label model to create their own products and brands.
• 35% of SMB sellers choose the Home & Kitchen category. The next most popular categories are Beauty and Personal Care (26%) and Clothing, Shoes, and Jewelry (20%).
• Amazon's Multi-Channel Fulfillment program, which helps fulfill orders beyond Amazon.com, serves over 200,000 U.S. merchants and has seen a 70% increase in total orders fulfilled by the service in 2024.
• Sponsored product campaigns through Amazon Ads cost 13%-79% less per click than alternatives.
• 33,000+ brands use Amazon's Transparency program to apply unique codes to every product unit they manufacture and ensure its authenticity and accuracy.
• 80% of Amazon sellers also use other platforms to diversify their income.
  
  
• In 2023, Amazon Brand Registry blocked or removed 99% of counterfeit or abusive listings before brands could report them.
• In 2022, Amazon and its partners lent $2.1 billion to sellers.

Amazon's impact on retail and consumer shopping behavior statistics

Different users leverage Amazon differently. Their buying patterns vary, and they have unique ways to search for a product they’re looking for. Dive into these statistics to learn more about their usage preferences. 

• 56% of consumers start their product searches on Amazon.
• This makes Amazon the top product search platform than search engines (42%), or other sites like Walmart.com (29%), YouTube (13%), and Target.com (11%).

Amazon user demographics statistics 

Understanding who uses Amazon lets one decide whether the platform is suitable for their products. Here are some data on it: 

• Millennials use Amazon twice as much as Baby Boomers.
• About 3% of Amazon's site visitors are male, while 47% are female.
• By regions, 86% of Amazon's traffic comes from the United States, followed by India (1.4%) and Canada (about 1%)
• By age, the 25–34 age group is the largest, making up 28.81% of Amazon’s visitors.
• The second-largest group, 35–44, accounts for 19.57% of visitors.
• 16.18% of visitors fall within the 18–24 age group.
• The 45–54 age group represents 15.65% of Amazon’s audience and visitors aged 55–64 make up 12.10% of the total.
• The smallest group, 65+, accounts for 7.68% of site visitors.

Amazon user behavior statistics 

These statistics highlight shopping patterns, age group preferences, and valuable insights into how different demographics interact with the platform.

• A user, on average, spends 6 minutes and 11 seconds on Amazon's site. 
• 28% of Amazon purchases are completed in 3 minutes or less, and 50% of purchases in less than 15 minutes.
• 64% of Amazon shoppers are influenced by products with the best ratings/reviews.
• 6 out of 10 consumers get influenced by ratings/reviews with photos or videos.
• Subscribe and Save products with a 10%-15% discount increases sales conversion by up to 1.8X.

• 65% of Gen Z online shoppers would buy a product from an Amazon ad, indicating the effectiveness of Amazon's advertising platform.
• Around 70% of Gen Z shoppers report looking at the second page of Amazon search results and beyond, indicating the importance of optimizing product visibility in the marketplace. 
• Only about 2% of Amazon Echo users make purchases through Alexa.
  
  

Sell at speed

Like Amazon, e-commerce connects you to a broader customer base, often in locations separated by national and international boundaries. It speeds up your sales process while maintaining a natural flow of operations.

However, you need to start with the right e-commerce platform to make sure your operations are effectively managed when you start. 

Check out our guide on how to start dropshipping and take the first step toward becoming an e-commerce entrepreneur.