</p>
</td>
</tr>
</tbody>
</table>
<h2>2. Lifestyle apps</h2>
<p>This app category covers a lot of ground, literally. Where you’re going, how you’re getting there, what you’re going to order off the menu–it all falls under lifestyle apps. Think of apps you use for convenience, like <a href="https://globaldev.tech/blog/popular-types-of-workout-trainer-apps-and-how-to-build-one" rel="noopener" target="_blank">fitness</a>, dating, food, and travel. Lifestyle and leisure apps are increasingly popular, especially for tasks that require an extra step aside from the search itself (e.g. the scary action of actually picking up the phone to make a call.)</p>
<p><img src="https://learn.g2crowd.com/hubfs/OpenTable%20Lifestyle%20app%20example.png" alt="Girl & The Goat OpenTable lifestyle app example" width="323" style="width: 323px; display: block; margin: 0px auto;"></p>
<p>OpenTable is an app that allows users to see a listed restaurant’s location, popular dishes, and available reservation time slots. The difference maker for this lifestyle mobile app is that it lets you book a table within the app–for that night or a future date, like at your favorite Top Chef’s local spot.</p>
<p>Other examples of lifestyle apps:</p>
<ul>
<li>Tripadvisor</li>
<li>Bumble</li>
<li>Zillow</li>
<li>Uber</li>
</ul>
<h2>3. Social media apps</h2>
<p>Social media apps give users the opportunity to connect with people inside or outside their social circles. For the most part, social media apps are universal and have a very diverse user base. These apps are used to share live video, post images, facilitate conversations, and more. Social media apps have quickly become part of our everyday lives.</p>
<p><img src="https://learn.g2crowd.com/hubfs/Dog%20instagram%20social%20media%20app%20example.png" alt="Dog instagram social media app example" width="323" style="width: 323px; display: block; margin: 0px auto;"></p>
<p>Instagram is a forum for people to share their lives with the world through pictures. Social media influencers are now building full businesses on the app, oftentimes getting sponsored by brands to post about their products. The best part? Building a following is free. Even my dog has an Instagram page–and she doesn’t have thumbs.</p>
<p><span>In addition to these exciting possibilities, the rise of <a href="https://inoxoft.com/blog/how-to-make-an-app-for-both-iphone-and-android/" rel="noopener" target="_blank" style="font-weight: bold;">mobile app development for iOS and Android</a> has further transformed the social media landscape.</span></p>
<p>Other examples of social media apps:</p>
<ul>
<li>Facebook</li>
<li>Pinterest</li>
<li>Snapchat</li>
</ul>
<h2>4. Productivity apps</h2>
<p>Also known as business apps, productivity apps typically organize and complete complex tasks for you, anything from sending an email to figuring out the tip on your dinner bill. Most productivity apps serve a single purpose and are built with a very intuitive interface and design to increase efficiency and improve user experience.</p>
<p><img src="https://learn.g2crowd.com/hubfs/Google%20drive%20business%20productivity%20app%20example.png" alt="Google drive business productivity app example" width="323" style="width: 323px; display: block; margin: 0px auto;"></p>
<p>The easy-to-use Google Drive app gives users access to all of the files saved to the cloud-based storage service across multiple devices.</p>
<p>Other examples of productivity apps:</p>
<ul>
<li>Wunderlist</li>
<li>Square Register</li>
<li>Calculator</li>
</ul>
<h2>5. Entertainment apps</h2>
<p>This category of apps has one sole focus–keeping you busy. Entertainment apps are often used to fill your time, whether you’re jet-setting across the country, lounging at home, or really anywhere in-between. Along with their websites, a lot of popular streaming services have mobile applications so users can access their library wherever they are. Entertainment apps can include video, text, or audio content.</p>
<p><img src="https://learn.g2crowd.com/hubfs/kindle%20entertainment%20app%20example.png" alt="kindle entertainment app example" width="323" style="width: 323px; display: block; margin: 0px auto;"></p>
<p>You may be familiar with the Amazon Kindle e-reader, but there’s also a kindle app for users that don’t have actual hardware itself. This way, more people can download a book from the store and read it on their own device, significantly widening the service’s customer base.</p>
<p>Other examples of entertainment apps:</p>
<ul>
<li>Netflix</li>
<li>PodcastOne</li>
<li>YouTube</li>
</ul>
<h2>6. Game apps</h2>
<p>This app category is pretty self-explanatory and represents the biggest portion of app downloads by far. With such a crowded category, it makes sense that there are so many types of game apps for different target audiences, such as arcade games, brain training puzzles, or just plain silly games, like launching tiny birds at pigs. Some mobile app games are played solo, others online, and occasionally in-person with a group of friends.</p>
<p><img src="https://learn.g2crowd.com/hubfs/Heads%20up%20game%20app%20example.png" alt="Heads up game app example" width="600" style="width: 600px; display: block; margin: 0px auto;"></p>
<p>Heads Up! is similar to classic games like Charades or Pictionary, but a portable version. Guess the words on the card and try to rack up as many points as possible. (Fun fact: this app is from Ellen DeGeneres and she plays it on her show with her guest stars.)</p>
<p>Other examples of game apps:</p>
<ul>
<li>Subway Surfer</li>
<li>Sudoku</li>
<li>Trivia Crack</li>
</ul>
<h3>Next steps</h3>
<p>Keep your friends close and your competitors closer. It's important to think about your users and how to differentiate your <a href="https://www.g2.com/articles/i-have-an-idea-for-an-app" rel="noopener" target="_blank">app idea</a> from theirs. That's easy, right? Just give the people what they want.</p>
<p><strong>No matter which category your app falls into, you have to stand out. Learn <a href="https://www.g2.com/articles/how-to-market-an-app" rel="noopener" target="_blank">how to market an app</a> in fun and unique ways!</strong></p>
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