Webflow vs. WordPress: I Built on Both to See Who Wins

While comparing website builder platforms, I stumbled across a few choices. Popular platforms like Webflow, WordPress, Wix, and Shopify became my top picks. I compared these platforms in detail to find the most suitable platform for my client. 

After comparing Wix and Shopify, I knew I had to find out how Webflow vs. WordPress stacks up. This article stems from the same comparison and contains insights to see if the platform matches your needs and expectations. 

I have covered Webflow and WordPress thoroughly and tested them first-hand. Let’s examine how these tools hold up against different factors, like feature availability, design features, SEO capabilities, and pricing. 

Based on initial understanding, Webflow is best if you prefer ease-of-use, modern design, and built-in performance without needing extensive technical skills. On the other hand, WordPress is great for maximum flexibility and extensive plugin support. If you’re comfortable managing the technical aspect or have the support of a developer, WordPress is a good platform. 

Note: The details below reflect the products' current capabilities as of April 2025. Both companies constantly add advanced features; some capabilities may change over time. 

Before we begin the head-to-head testing, I want you to examine the web builder platforms and their features more closely. They're both impressive. But the devil's in the details, isn't it? Let's break down and see what sets them apart.

Webflow vs. WordPress: What's different?

Below is an overview of the key differences between Webflow and WordPress.

• Platform type:  I found Webflow to be a complete visual web design platform with a CMS and built-in hosting. You get full visual design freedom with cascading style sheets (CSS)- level styling via drag-and-drop. It’s built for pixel precision. On the other hand, WordPress presents a fully managed blogging and website platform built on WordPress core. Its design is based on pre-built themes. If you need customization beyond theme, you've got to be on a business plan or higher. Customization beyond themes often requires a Business plan or higher. WordPress is more suitable if you can code to include the required customizations. Webflow is a more appropriate choice for creating attractive websites without knowing much coding. 
• E-commerce support and CMS functionality: Webflow eCommerce is native. It supports products, checkout, taxes, shipping, etc. I feel it’s suitable for small stores. On the other hand, e-commerce is available via WooCommerce (only on the Business plan or higher) in WordPress, which offers higher scalability. For the CMS, WordPress delivers classic posts/pages and custom post types. You can go in-depth by using plugins. Webflow offers a built-in CMS with custom collections, fields, and dynamic templates. It’s more ideal for structured content. 
• SEO tools: Webflow offers built-in SEO tools with options to edit meta title, descriptions, alt text, and add 301 redirects and an extensible markup language (XML) sitemap. In WordPress, you get basic SEO on the lower plan. The Yoast plugin is available on Business+ plans, requiring you to spend more. This creates a hurdle as you can’t optimize for SEO from day one (considering you’re on a Personal or Premium plan). Webflow doesn’t limit you this way. I was able to optimize from the initial start in Webflow. 

Webflow vs. WordPress: What’s similar?

There are a few similarities between the two platforms, including: 

• Website building capabilities: Both Webflow and WordPress allow users to create websites with blogs, portfolios, and even e-commerce stores without actually coding them, except when complex customizations are needed. They support a fully responsive design. Webflow uses visual breakpoints, while WordPress themes often come mobile-optimized. For us, it means we don’t need to code in order to design a website; we can do it by using simple drag-and-drop elements.
• Third-party integrations: Both Webflow and WordPress facilitate integration with tools like Stripe or Mailchimp. WordPress integrates virtually with any tool through plugins and application programming interfaces (APIs). Through integrations, these platforms easily connect with customer relationship management (CRM) software and other analytics tools to maintain a single source of truth for making business decisions.
• Community and resources: Webflow and WordPress have large, active user communities. You get to access community resources in the form of Q&As in forums. Both platforms have a decent volume of tutorials, helping beginners navigate any learning curve they might face. 

Disclaimer: This comparison is based on my hands-on experience with the two website-building platforms as of April 2025. Some features and functionality may have evolved since. I recommend referring directly to Webflow and WordPress' official resources or support teams for the most up-to-date information. 

Webflow Vs. WordPress: How they actually performed in my tests

I explored both platforms in-depth, highlighting why certain features stand out and what they mean for real users. By testing each tool, I uncovered its strengths and limitations for a clear, hands-on comparison. Curious about the results? Let’s get started!

User-friendliness and flexibility

I started with Webflow. Signed in and chose a template; we’re already in.

As someone with prior design experience, I find it amazing and easy to navigate and fiddle with. Unfortunately, if you’re not into the UI/UX side of things or an “artist,” you’ll be bombarded with a clean screen but overloaded with buttons and settings.

Now, that “get started” tutorial, although annoying, is great. It has small videos that show you exactly what to do if you’re new. The platform is fairly flexible and great for designing the front end. 

You can get into the details and fiddle until you correct it. The layers system is still complicated to understand if you’re entirely new. Honestly, it’s a bit tough to arrange things using their layers system for me as well, but then again, at least I don’t have to learn HTML and CSS to do something about the looks, and I am happy with that.

I experimented with Webflow’s CMS. While user-friendly, it requires some time to fully utilize its potential. 

Webflow also has many app integrations, such as Figma, Zapier, and Loopie, for animations and other functionalities. 

To experiment with WordPress, I chose the “Lativ” theme and worked around the home page's content. 

I found WordPress to be super easy to use, especially for beginners. The UI is clean and doesn’t bombard you with too much information. A normal person who has experience with Microsoft Word or Google Docs can easily create a website with WordPress. 

I liked Webflow’s templates to be much prettier than WordPress. However, you need sufficient time to get a fully functional website. You get a code editor on WordPress, which you can use to customize the site more extensively. 

Overall, both Webflow and WordPress are great tools for designing a website from scratch. However, WordPress would be easier to work with for an absolute beginner as the user interface is super clean, saving complexities for later. For user friendliness and flexibility, I’ll go with WordPress. 

Winner: WordPress 🏆 

Design features and capabilities

From a design standpoint, Webflow and WordPress offer decent tools and functionality. I found Webflow to be more visually customizable than WordPress. Webflow offers a components feature that allows you to reuse elements on different pages once you have created them. This can be something as simple as a collection of testimonials. If you modify a collection, it gets modified in all instances. 

Webflow does offer flexibility here. If you wish to change only one collection instance, you can go to settings and create a new property. This will make changes only in that particular instance. 

You get options to change the layout of elements on the page with simple button clicks. It’s super easy to transform a block layout into a grid or a flex. This makes it easy to work with the website builder software. 

Webflow allows access to the complete design tool on the right-hand side panel. You can change the margins, typography, color, padding, icon, images, and even the tiniest things you see on the page. 

WordPress, on the other hand, keeps its UI clean but makes a trade-off with the extent of design features it offers to customize elements on a page visually. On the right-hand menu, you can configure fonts, dimensions, color, etc. However, the options are limited. 

For more extensive customizations, you’ll have to get technical help from someone who can code. For developers, WordPress is highly customizable (more than Webflow.) However, coding takes a lot of time. 

When it comes to editing line items, WordPress offers AI assistance to generate/edit text on the go. It becomes easier to take inspiration through AI and self-edit different textual elements on the page. 

Webflow does offer an option in its CMS to auto-populate sample blogs, but it’s currently beta-testing. This is useful if you’re designing for a client and want to add some placeholder elements to give them an overview. 

From a features perspective, Webflow offers better ways to customize the website, which is useful for beginners visually. You can do the same with WordPress, but it requires time and coding. Sure, WordPress plugins help, but you need to add custom code for advanced customization. 

Winner: Webflow 🏆

Content and SEO

WordPress is known for blogging and content. I found nothing in my test inspiring me to challenge this statement. 

I’d primarily write about WordPress and Webflow’s content and SEO features based on my experience (one year each) in working with these tools. Webflow’s content management system (CMS) is initially tricky to navigate. You need to do more monotonous and repetitive work, for example, manually writing the Author’s name or bio every time you publish a blog. This was the case with me. 

Optimizing the platform's title, meta description, and alt text was easy from an SEO standpoint. However, the platform doesn't keep up when you’re working extensively toward off-page optimization. For example, when you link extensively to other websites in stat roundups, there was no easy way to add a “no-follow” attribute to links.

Comparing this directly with WordPress CMS, you can edit the link and check the no-follow attribute. It was super easy to do on WordPress. It offered a range of plugins to make our work easier. For example, the Yoast plugin helped a lot in optimizing the on-page elements of a webpage. 

On a general note, WordPress offers a range of plugins that allow you to perform diverse actions if you don’t want to write code. 

From a technical SEO perspective, working with the WordPress CMS was relatively easy as it allows us to add Schema markup in JSON to the custom code. In my experience, I didn’t find this option to do it easily on Webflow. 

Winner: WordPress 🏆

Pricing

Webflow offers a free plan. Its basic plan starts at $14 per month and delivers all the features necessary for realistic static websites. The CMS plan, priced at $23 per month, is suitable for websites heavy on dynamic content. Larger business websites that need more flexibility can go with the $39/month plan. 

There are optional add-ons like: 

• Optimize: Costs $299/month to maximize site conversions.
• Analyze: Starts at $29/month to help you get actionable insights on your site’s performance.
• Localization: Allows users to localize a website for audiences around the world. It starts at $9/month.

On the flip side, WordPress.com offers the following plans: 

• Personal: $4/month
• Premium: $8/month
• Business: $25/month
• Commerce: $45/month

Additional costs apply when you add paid plugins or choose a paid theme to create your website. 

Winner: Split

Webflow vs. WordPress: Head-to-head comparison table

Here’s a table showing the web builder software that wins.

Key insights on Webflow vs. WordPress from G2 data

I looked at review data on G2 based on real users’ experiences to find strengths and adoption patterns for Webflow and WordPress. Here's what stood out:

Satisfaction ratings

• Webflow excels in ease of use (84%), ease of setup (88%), and ease of doing business (92%).
• WordPress ranks high in ease of use (87%). However, it shows decent satisfaction ratings for ease of doing business (87%) and ease of setup (84%). 

Industries represented

• Webflow dominates in design, marketing, advertising, IT services, computer software, and graphics design.
• WordPress has a strong presence in marketing and advertising, IT services, computer software, the Internet, and writing and editing. 

Highest-rated features

• Webflow excels in visualization tools (88%), hypertext markup language (HTML) and CSS Editors (85%), and content elements libraries (85%).
• WordPress stands out for visualization tools (88%), content elements libraries (88%), and templates library (86%). 

Lowest-rated features

• Webflow struggles with marketing tools integration (77%), vector graphics tools importing and integration (80%), and WYSIWYG editor integration (81%).
• WordPress also struggles with vector graphics tools importing and integration (83%), WYSIWYG editor integration (84%), and marketing tools integrations (85%). 

Frequently asked questions on Webflow vs. WordPress

Have more questions? Find more answers below.

1. How do you migrate from WordPress to Webflow?

Two key steps in this migration are transferring the content and rebuilding the website design in WebFlow. Audit your WordPress site and make a list of all pages, blog posts, media files, and any specific features like galleries, forms, or custom plugins. Once you have everything in order, set up a new project in Webflow and start recreating design items.

Explore blog content and other dynamic content from WordPress using a WP All Export plugin, or use the built-in export tool. Convert the exported file to CSV format, then import it into Webflow using its CMS import tool. You must correctly map the fields (e.g., title, body, image, author) to your Webflow CMS Collection. There might be some manual effort involved in the process. 

Once all content is migrated, you might need to rebuild Webflow’s visual interface. WordPress plugin won’t migrate automatically to Webflow; you’ll have to find Webflow-friendly replacements for them. When you have moved and updated the SEO items, ensure you submit a new sitemap to Google Search Console to speed up the indexing process. Test the new site thoroughly before launching. 

2. Which website builder is the best? 

There are many popular website builders on the market. To find the best, you need to test the tool for your unique use case and requirements. You can test Webflow, WordPress, Wix, Shopify, or Framer to find the best fit for you. 

3. Do I need a CMS for my website? 

CMS is a must if you’re adding dynamic content or a blog to your website that you’ll modify periodically. 

4. How many pages are allowed in Webflow for Free? 

You get two pages with a free Webflow plan. Additionally, there are 20 CMS collections and 50 CMS items. 

5. Does Webflow host your website? 

Yes, Webflow offers robust hosting services as part of its platform. When you build a website with Webflow, you can host it directly with them or export the code to host elsewhere.

6. How long does it take to make a website with Webflow? 

A one-page website would take roughly one or two days. A four to five-page website will take between three and seven days. It depends on the elements and functionality you have on these pages. 

Webflow vs. WordPress: My final verdict

WordPress has been around for a long time, since 2003, while Webflow came out in 2012. Both platforms offer diverse functionality when it comes to web design. Plugins on WordPress make many jobs easier than when you try them on Webflow. However, Webflow is easier to customize and doesn’t require you to know coding to implement customizations. 

You can customize WordPress to a certain extent, but beyond that, you need technical web development expertise. This makes Webflow easier to use. 

Overall, Webflow is a good starting point for businesses as it offers many customization options to create a stunning UI. WordPress is great for mature companies with more complex needs and scalability requirements. Many companies simply use Webflow for front-end and WordPress for back-end, giving them the best of both worlds. 

The “best” among the two will largely depend on what you expect from the tool. Curious about other web builder software?

Check out the top Webflow and WordPress alternatives on the market.