The process of hiring a VP of marketing can be equally thrilling and stressful.
This employee will work closely with your chief marketing officer to spearhead the development and execution of your marketing initiatives. It’s a major opportunity – not just for your team, but also for the candidates themselves.
When it comes time to write the VP of marketing job description, it’s nothing to take lightly.
You’ll need to comprehensively cover the role’s high-level responsibilities and expectations in order to attract the right talent and ultimately, set the new executive up for success.
Your VP of Marketing will work closely with the CMO to define, implement, and manage marketing strategy, craft messaging, review budget, and set short- and long-term goals.
Missing out on key points or failing to be explicit in your requirements may lead to unrealistic or incomplete expectations from both your team and the candidates. Keep in mind that you’re both taking a big risk on eachother.
If you’re hiring a VP, you’re probably spending quite a bit of time sourcing candidates, and your corporate team is prepared to pay them a pretty sum. On the other hand, candidates are already taking a huge gamble by applying. Ensuring your job description clearly communicates expectations is critical.
When it comes time for your team to seek out this essential new employee, the following job description can be a helpful starting point. Keep in mind that due to the seniority and increased responsibilities of a VP position, you’ll likely beef it up with company-specific requirements and your desired requirements. You’ll notice that the three companies featured as examples did just that.
Hiring more marketers than just a VP? Be sure to check out our full list of marketing job descriptions. Not looking to grow your marketing department? We’ve still got you covered! Check out our comprehensive guide to job descriptions.
Title: VP of Marketing
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a VP of Marketing to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual should have a successful track record of establishing and leading marketing strategy in a dynamic environment. The ideal candidate has significant expertise building brand awareness and being a thought leader with the ability to execute scalable strategies that drive impactful results.
For even more help in writing your own VP of marketing job description, we’ve sourced the following examples from three popular brands.
The following examples show three popular companies that have followed a typical job description structure, but customized it based on their unique needs and expectations.
To see how real employers are writing their VP of marketing job descriptions, check out the examples below!
Bed Bath and Beyond:VP, Digital Marketing
Union, New Jersey
Founded in 1971, Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer offering a wide selection of domestics merchandise and home furnishings. The Company’s mission is to be trusted by its customers as the expert for the home and “heart-related” life events. These include certain life events that evoke strong emotional connections such as getting married, moving to a new home, having a baby, going to college and decorating a room, which the Company supports through its wedding and baby registries, new mover and student life programs, and its design consultation services. The Company’s ability to achieve its mission is driven by three broad objectives: first, to present a meaningfully differentiated and complete product assortment for the home, of the right quality product, at the right value; second, to provide services and solutions that enhance the usage and enjoyment of its offerings; and third, to deliver a convenient, engaging, and inspiring shopping experience that is intelligently personalized over time.
Over the last 5 years, Bed Bath & Beyond’s digital marketing capabilities and digital media spend have increased at a significant pace, supporting double-digital growth in our online channels and driving critical in-store traffic. In combination with significant investments in our eCommerce platforms, we have set the stage for our next level of achievement for brands that the VP, Digital Marketing will lead. The VP, Digital marketing will drive digital strategy and tactics for Bed Bath & Beyond, buybuy Baby, Christmas Tree Shops andThat!, Face Values, and One Kings Lane.
Based in Union, NJ (Bed Bath & Beyond world headquarters), and reporting directly to the Chief Marketing Officer (Eric Steinberger), the VP, Digital Marketing will be responsible for the strategic planning and tactical execution of the company’s digital marketing initiatives that support both our eCommerce and in-store traffic and revenue goals.
Administrative assistants help people in higher positions lighten the load. Learn how to write an administrative assistant job description so you can begin your search for the right candidate.
Looking to impress potential employers? Look at the best resume writing services at G2.
Claire is a Senior Marketing Manager at Blueprint and a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
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