Smartphones gave way to the concept of voice search on personal devices, which eventually evolved into voice assistants and smart speakers in every other household.
Thanks to this, consumers have actively and willingly used the voice search function to conduct searches about anything imaginable, from directions while driving to replenishing their monthly supply of flavored coffee pods.
Statistics about the ease of voice search
Voice search has continued to grow in popularity due to its ease of use, accessibility, and hands-off approach, which should be unsurprising.
For example, if you’re in the middle of preparing raw chicken for dinner, but forgot what temperature to set the oven to, you’re not going to want to touch your smartphone with sticky, bacteria-filled hands. Sure, you could go wash your hands, but when you’re already in the middle of cooking, it’s more of a pain to do that than speaking to a voice assistant to get the answer you need.
If you want to learn more about what voice search is used for, who uses it, and other interesting statistics, keep reading or click below to jump ahead! All in all, voice search has given consumers a new wave of freedom by eliminating using anything other than one’s voice to seek answers to any questions they have.
38% of consumers are worried that voice search devices are “listening in” on their conversations even when not in use (PwC).
Nearly 32% of US consumers feel uncomfortable making purchases through voice search functionalities (Search Engine Journal).
Voice search facts, projections, and predictions
Google Home and Amazon Echo account for 94% of all smart speakers (SEO Tribunal).
Around 43% of voice assistant owners use their device to help with buying decisions (DialogTech).
45% of current smart speaker owners say they will buy another one in the future (SEO Tribunal).
Almost 70% of all voice searches made to Google are done through natural language (conversational tone without SEO intentionality) (ThinkWithGoogle).
During 2019, voice search devices will become a $601 million industry (SEO Tribunal).
It’s likely that at least 50% of all searches will be done via voice search by 2020 (ComScore).
By 2021, 41% of consumers will use voice search assistants over apps or websites (Capgemini).
Voice search e-commerce is expected to grow to $40 billion by 2022 (Forbes).
Will voice search continue to dominate our online search habits?
While it’s unlikely that voice search will completely wipe out our need for text-based online searches, it is highly likely that the competition will continue to grow. Ease of use is always the number one concern on consumers’ minds, so if there’s an easier way to retrieve information, make purchases, and browse the web, it’s guaranteed to shake up the internet as we know it.
Rebecca Reynoso is the Senior Editor and Guest Post Program Manager at G2. She also works as a freelance editor and writer for a few small- and medium-sized tech companies. Outside of work, Rebecca enjoys watching hockey, cooking, and spending time with her family and cat. (she/her/hers)