Twitter has come a long way since its launch back in March 2006.
The popular social media platform is the go-to spot online for real-time news, memes, and information that connects people to all over the world to each other.
Initially, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams were going to call the app “status,” but after going through a dictionary, the meaning of the word is “to give a call consisting of repeated light tremulous sounds” which is what the app would do every time you got a tweet.
Twitter was originally created as an SMS text platform, but little did Dorsey, Glass, Stone, and Williams know, it grew into much more than that. In 2020, Twitter is still considered one of the top social media platforms globally.
Twitter statistics in 2020
Twitter is growing at an incredible rate - it's on track to becoming one of the largest social media platforms on the market through the coming year. Throw in a handful of famous celebrities and social media influencers and you have an unstoppable social network. As the platform as expanded, brands have leveraged this new medium as a way to build a following and grow their own audiences.
Read up on these Twitter stats to get an even better idea of exactly how much impact the social media giant really has.
Twitter user demographics
Twitter Monthly Active Users (MAU) International is 262 million for Q1 2019 which is a three percent increase in MAUs over the previous quarter with was 255 million active international users. (Zephoria, 2019)
40% of Twitter's user base is made up of people between the ages of 18-29. (Statista, 2018)
27% of Twitter’s user base is made up of 30-49 year olds. (Statista, 2018)
Only 19% of people in the U.S between the ages of 40-64 use Twitter. (Statista, 2018)
The remaining 8% of Twitter's user base falls into the age group 65+. (Statista, 2018)
In 2017, 53% of Twitter users were male. (Statista, 2017)
In 2017, 47% of Twitter users were women. (Statista, 2017)
24% of all internet male users use Twitter, whereas 21% of All Internet Female users use Twitter. (Pewinternet, 2015)
Over 79% of Twitter users reside outside of the U.S. (S22.q4cdn, 2018)
Since Twitter’s launch in 2006, 1.3 billion accounts have been created. (Brandwatch, 2019)
Every month, Twitter has 500 million people visit the site without logging in. (Blog.Twitter, 2015)
Twitter user growth rate stats
In 2015, Twitter’s total user base grew by 7.8%. (Statista, 2019)
In 2016, Twitter’s user base grew by 4%. (Statista, 2019)
In 2017, Twitter’s user base grew a total of 3.4%. (Statista, 2019)
In 2018, Twitter’s user base grew by a total of 2.9%. (Statista, 2019)
In 2019, Twitter’s total users grew by only 2.6% (Statista, 2019)
The average twitter user has 707 followers. (Twitter, 2016)
Around 80% of active users access the site via mobile app. (Brandwatch, 2019)
Twitter users combined send about 200 billion tweets per year. (Internetlivestats, 2019)
Growing your social media presence
The previous statistics make it clear: Twitter has a ton of opportunity for growing a brand because of its outreach to audiences around the world. With Twitter having 321 million active users each month, it is a great resource for connecting with people and businesses locally and around the world.
Want to learn more about earn how Twitter can help your business? Discover how to promote your tweets and reach a wider audience and grow your following.