February 18, 2025
by Dr. Chase Cunningham / February 18, 2025
The cybersecurity industry is in the midst of a crisis, a crisis that demands immediate action. It has become a machine designed to consume vast amounts of money while producing underwhelming results.
The uncomfortable truth? We have invested more in cybersecurity than in curing cancer, yet breaches continue to escalate. We’re stuck in a cycle of ineffective strategies, corporate complacency, and regulatory misalignment while attackers remain agile, efficient, and largely undeterred.
This is the Grand Delusion—the idea that more spending, more certifications, and more tools equate to better security. The reality is far different.
History is full of industries that thrived on false narratives, from cigarette companies using doctors to endorse smoking to the diamond industry artificially inflating value through marketing. Cybersecurity is no different. The market prioritizes revenue over results, selling fear and uncertainty (FUD) to drive purchases rather than fostering genuine security improvements.
Every year, organizations invest billions in security solutions, certifications, and frameworks that claim to provide resilience. Yet breaches continue. Why? Popularity does not equal effectiveness. The only metric that matters is whether these solutions measurably reduce risk—and for many, the answer is no.
In the cybersecurity world, innovation should be our weapon against evolving threats, but instead, we’ve developed an addiction to solutions. Large vendors monopolize the space, pushing one-size-fits-all products that create dependence rather than fostering real security improvements. If certifications and compliance checkboxes worked, we wouldn’t see significant breaches among Fortune 500 companies that check every box.
The key to effective cybersecurity isn’t in buying more tools but in shifting our approach entirely. Here’s what reduces risk:
The cybersecurity industry needs a wake-up call. Spending must shift from bloated, ineffective tools to pragmatic, results-driven security models. Companies must demand outcomes, not marketing hype. And most importantly, security leaders must push for real operational resilience rather than checking compliance boxes.
It’s time to reject The Grand Delusion and focus on what works. Cyber threats aren’t going away—but we can finally start mitigating them effectively with the right strategic approach combined with the right solutions.
Chase Cunningham is VP of Security Market Research at G2. With over two decades of experience in Cyber Forensic and Analytic Operations, he has held senior security and analyst roles at NSA, CIA, FBI, and other government agencies, as well as with industry leaders Accenture and Forrester. A retired U.S. Navy Chief, Chase most recently was Chief Strategy Officer at Ericom Software. Chase also hosts the DrZeroTrust podcast.