Thought Leadership

AI Writing Tools Imitate Your Voice, But Aren’t Quite You
Thought Leadership

Before generative AI even existed, writing assistants had already become popular extensions for reviewing person-created writing and...

Thought Leadership

How Adoption Woes Shape AI (and What it Means for HR Software)

AI is maturing. Where once we relied on one-off models for specific purposes, users are embracing...

Thought Leadership

The ROI of Intelligence: How AI Agents for Business Operations are Delivering Value

G2's analysis of over 2,700 verified reviews showed that AI agents for business operations achieved...

Thought Leadership

AI Chatbot Hype vs. Reality: What G2 Data Reveals About Buyer Experience

Organizations are investing heavily in AI chatbots to transform customer experience — but are the...

Thought Leadership

What Buyers Really Think About AI Agent Builders (Backed by G2 Data)

On the no-code, low-code, vibe code, whatever floats your BOAT (Business Orchestration and...

Thought Leadership

Hype vs. Reality in AI Content Creation - G2 Shares the Buyer Truth

AI content creation tools are everywhere. The promises are big, and the budgets are following. But...

Marketing

7 Takeaways from SaaStr Europa 2022

I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...

Thought Leadership

3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...

Thought Leadership

A New Way to Sell: Thought Leadership from Salesloft

The digital revolution is no longer reserved for early adopters, small startups, and tech...