What Is a Request for Tender? Examples and Templates
Writing a request for tender (RFT) ought to be one of the easiest parts of launching a project.
by Bethany Fagan
What Is Retail Execution? (+Effective Strategies to Manage It)
When’s the last time you made an impulse purchase? Chances are it happened within the confines of a...
by Mat Brogie
A Comprehensive Guide to Instagram Analytics: Listen to Your Audience
Math can be hard, but analytics doesn’t have to be.
by Alexa Drake
E-Commerce SEO: How to Gain Organic Traffic to Your Online Store in 2019
With Amazon, paid ads, and social media at play, is it really wise to invest in search engine...
by Jeremy Moser
What Is an Ad Server? (+Why You Need It for Online Advertising)
Not long ago, the process of advertising looked completely different.
by Anna Pozniak
A Beginner's Guide to Facebook Analytics: Understanding Your Audience
Understanding your audience is a key factor in running successful marketing campaigns.
by Alexa Drake
What is Bounce Rate? (+How to Calculate and Keep It Low)
No one wants their efforts to go to waste, especially in the time-consuming world of email...
by Rob Browne
What Is a YouTube Brand Account? (How To Create One + Benefits)
YouTube is one of the most trafficked websites in the world, sitting just behind Google as the...
by Alexa Drake
Avoiding Cultural Appropriation as a PR Professional
There’s a fine line between appreciation and appropriation.
