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35 Stock Trading Apps Revenue and Usage Statistics

August 14, 2023

Stock Trading Apps Statistics

After the pandemic, the stock market became the talk of the town. Many people on lockdown glued their eyes to the skyrocketing trends and plummeting attempts at success.

Even today, many people get their adrenaline rush from the market’s staggering dynamics from the comfort of their homes. Various brokerage trading platforms can help you invest and earn from stocks.

Let’s look at some standout trends in stock trading and the applications that support them. Use them to find the stock trading app for you and your team. 

Key stock trading statistics and trends

These statistics speak to the stock market's past, present, and foreseeable future. They delve into stocks with the highest market capitalization, crashes, and technology in trading.

  • The Amsterdam stock exchange, established in 1602, was the first stock exchange in the world. 
  • During the dotcom bubble burst, S&P 500 lost 50% of its value. The crash lasted two years and eight months. 
  • Until 2000, fractions expressed changes in stock prices.
  • Apple, Microsoft, and Alphabet (Google’s Wall Street name) are the top three stocks with the highest market capitalization as of August 2nd, 2023.


of global market capitalization came from the US in 2022.

Source: CompaniesMarketCap

  • A 5%-10% stock market decline generally means it will take a month to recover.
  • 10% of households in the US hold international equity.
  • The 19 best stock exchanges globally have a market capitalization of more than $1 trillion. 
  • Only five organizations have more than $1 trillion market capitalization. They’re Apple, Microsoft, Saudi Aramco, Amazon, and Alphabet
  • Automation supports more than 80% of the stock market. 

Top 9 stock trading apps

These are the best stock trading applications on the market according to G2 data on August 2, 2023. Learn more about these trading platforms and discover what they do.

Rank App Description
1. Kite Kite is a sleek, intuitive stock trading platform. Real-time streaming quotes, interactive charts, and analytical tools to empower novice and experienced investors are all part of Kite’s appeal.
2. Active Trader Pro Active Trader Pro delivers advanced tools, including customizable trading strategy alerts, detailed analytics, and direct-access routing to help experienced traders maximize their investment potential. 
3. TradingView TradingView offers various charting tools, technical analysis instruments, and as-it-happens data for trading stocks, cryptocurrencies, and commodities.
4. Binance Broker Binance Broker is known for its extensive range of digital assets, advanced trading features, and robust security measures. It caters to both novice and experienced traders.
5. eToro Trade stocks, cryptocurrencies, and other assets using eToro’s unique features like copy trading and contract for difference (CFD) trading. Curious, but timid traders can learn to mimic successful traders’ strategies in an interactive, community-driven environment.
6. Coinbase Prime Coinbase Prime is designed specifically for institutional clients, offering advanced trading features, robust security protocols, and comprehensive market data wrapped in a highly intuitive, user-friendly interface.
7. DotBig Platform DotBig offers access to 100 tradable instruments and accepts individual and institutional users who want to benefit from trading.
8. Thinkorswim Thinkorswim is ready with sophisticated technology, comprehensive data analysis tools, and customizable interfaces for seasoned traders and those new to the game.
9. E*Trade Web E*Trade Web Platform is an easy-to-use, comprehensive online platform with plenty of tools for options, trading stocks, and exchange-traded funds (ETFs).

* The above rankings are based on G2’s best brokerage trading platform’s category as of August 2, 2023.

Stock trading apps by revenue

Fidelity, the parent company of Active Trader Pro, has the highest revenue at $16.9 billion annually. Coinbase earns the silver with annual revenue of $5.9 billion, and the E*Trade platform takes the third position, raking in $2.4 billion in revenue per year.

Stock Trading Application Annual Revenue
DotBig Platform Less than $5 million
Thinkorswim $27.7 million
TradingView $144.6 million
Kite by Zerodha $600 million
eToro $617.9 million
Binance Broker $961 million
E*Trade Web $2.4 billion
Coinbase Prime $5.9 billion
Active Trader Pro $16.9 billion

* The above information is sourced from ZoomInfo and Growjo on August 3, 2023.

Stock trading apps by popularity and usage

Below are the top five most popular stock trading apps. G2 determines rank based on the application’s market presence. Our team assesses the review count and other aspects, such as employees, revenue, web presence, growth, influence, and engagement. The ratings come from reviews and other third-party sources.

Did you know?  G2 adapts its scoring methodology to list software based on diverse factors.

The top five most popular stock trading apps based on G2’s Grid:

  • Thinkorswim
  • TradingView
  • Kite
  • eToro
  • E*Trade Web Platform

*The above rankings are based on G2’s best brokerage trading platform’s category, sorted for popularity on August 2, 2023.

Stock trading apps according to user satisfaction

Factors like simplicity, setup, administration, and support quality significantly influence user satisfaction. Zerodha’s Kite takes the highest ratings for ease-of-use and is tied with the DotBig Platform for support quality.

Below are the top five stock trading platforms based on user satisfaction.

  • Zerodha’s Kite is number one. Its fans have rated Kite 9.7 and 9.3 for ease-of-use and support quality.
  • TradingView scores 9 and 8.8 for ease-of-use and support quality on G2.
  • With 8.7 and 9.3 user ratings, DotBig Platform has become the third-best stock trading platform.
  • Users rate Binance Broker 8.6.
  • Active Trader Pro comes fifth on the list with 9.3 and 9.

*The above ratings are sourced from G2’s best brokerage trading platform’s category, sorted for satisfaction on 2nd August 2023.

Stock trading apps by market segment

Binance Broker has a 93% market share, the largest among small business users. TradingView’s market comprises 31% of users in the mid-market. E*Trade has 27% of users in the enterprise market segment.

The table below shows the percentage of users in small business, mid-market, and enterprise market segments.

Rank Application Small Business (%) Mid-Market (%) Enterprise (%)
1. Kite 92 4 -
2. Active Trader Pro 73 - 18
3. Trading View 67 31 -
4. Binance Broker 93 7 -
5. eToro 87 - 9
6. Coinbase Prime 77 15 -
7. DotBig Platform 69 31 -
8. Thinkorswim 71 16 -
9. E*Trade Web 50 - 27

*The above data is sourced from G2’s best brokerage trading platform’s category on August 2, 2023.

Running with the bulls (and bears)

These stock trading platforms have surged in popularity, especially among younger, tech-savvy generations. Complex investing practices have transformed into a few taps on a mobile screen. However, the accessibility of stock trading solutions, the need for financial literacy and risk awareness is at an all-time high. Despite the gamble, the growth and popularity of these platforms paint a picture of a tech-enabled finance and investment sector.

Budding investors and traders are lucky enough to have this tech to invest in stocks, commodities, options, or other instruments. If you’re about to start or already playing the game of bulls and bears, it’s time to learn more about equity. 

Discover what shareholders’ equity means and how to find it from assets and liabilities.

brokerage trading platforms
It's a bull market out there.

Analyze financial market transactions and evaluate the risks of trading with the best brokerage trading platforms.

brokerage trading platforms
It's a bull market out there.

Analyze financial market transactions and evaluate the risks of trading with the best brokerage trading platforms.

35 Stock Trading Apps Revenue and Usage Statistics Explore these statistics to discover the latest trends in stock trading apps by popularity, revenue, and other parameters.
Sagar Joshi Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.

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