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Software Deals: Smart Savings for G2 Buyers

January 30, 2024

Purchasing and onboarding new software costs a lot. A good software deal helps decide who from your list checks out of the cart.

According to a CloudEagle report, the average software spend is around 4-6% share of the bottom line, which roughly translates between $250K and $1 million. 

While a software purchase causes deep losses, budget leakage doesn’t stop there. The same report suggests that businesses spend around $1000 to $3500 on training their employee base to use that software and pay commissions to vendors.  

As software prices fluctuate, it becomes difficult for businesses to make the right decisions. The budget overheads lead to employee layoffs, cost cuts, and salary freezes that decrease the overall reliability of a business. A smart approach, like a software deal, helps you invest your bucks in the right solution and save a lot of revenue upfront. 

Good news: Now, you can shop smart with G2 deals and strategize your budgets wisely. G2 Deals is your gateway to a tailored software deal that encompasses all the software features and enhancements you need and saves more cost at the same time.  

For example, design mavericks like Canva and Adobe Creative Cloud offer a free month and 20% annual discount on their plans, respectively, to help the seeking buyer make the right decision and stay relevant to their business.

Like a captain who navigates a ship through the main sail, you must control and manage your software spending for a successful future. Investing in cost-effective and affordable software deals is the right way to go about it. 

Slash upfront costs, acquire premium features, and increase operational efficiency without stretching your budget with personalized G2 deals this season. Get attractive discounts on premium software products across 2000+ categories like marketing automation, CRM, collaboration and productivity, antivirus, security, and project management, and shortlist the most compatible software for your IT architecture. 

G2 software deals act as a magnifying glass, helping you compare vendors side-by-side and analyze return on investment (ROI) per feature. Is that flashy software vendor worth it when a proven competitor offers more at a better cost? G2 Deals provide the answer.

Before committing to your next B2B software buying cycle, explore the world of G2 deals on upcoming Deals Day and discern the value of your shortlisted vendors easily.

Where can I find G2 Deals?

By leveraging G2 Deals, you can get precise data about software features and enhancements, compare providers, and get early bird offers. 

Below are the steps to navigate through software deals on G2.

  • G2 Deals are highlighted in the pricing section of a product profile within a software category.


  • While navigating the software category, G2 shows a shortened pop-up of active software deals.

active G2 deals

  • The G2 deals page aggregates all offers on G2. Buyers searching for exclusive deals can browse active software deals or find software deals by product category. They can also use filters like popularity, latest, satisfaction, discount, and alphabetical.

G2 deals landing page

Fetch your favorite G2 Deals this spring

If you wish to invest and help your teams without breaking the bank, G2 Deals has just the right type of personalized software offers for you. Do more with less, and optimize your business operations with affordable software discounts and plans. 

Here's a little peek at active G2 software deals; put them in your cart based on what you like. On Deals Day, you might get a few more!

  1. Flat deals: Is your team size small? Do you wish to avoid enterprise-level charges?  HubSpot Marketing Hub's growth CRM suite is available at a flat 20% off on all HubSpot plans for the first year. and have active deals of 50% off and 18% off, respectively, on all plans to supercharge your teams and automate your HR and sales documentation workflows without breaking a sweat. 
  2. Free forever: Don't miss out on the "free forever" deal by Miro, a visual workspace for building designs, promoting innovation, and enhancing the aesthetic appeal of your brand. Collaborate with your project teams with ease and track design task timelines. 
  3. Annual subscriptions: Build efficient drag-and-drop forms with Jotform by availing a flat 50% off on all of their annual plans. Lead your sales and marketing teams by investing in Salesforce Sales Cloud, which is offering a 25% discount on the first-year annual subscription. Automate manual processes, build motivation among your team members, and facilitate long-term business goals.

G2 Deals are your hall pass to get your favorite software products at great discounts and scale your tech stack with feature-packed tools without overshooting your budget.

From us to you: Happy Software Deals Day!

Tech freebies? Yes, please.

G2 Deals helps you navigate the right vendor, get special prices, and have a cart full of software goodies. 

Register on G2 today to find out what deals suit your business operations and industry goals, and get your dibs on the best software discounts and plans while acquiring premium features to customize your tech stack.  

Grab your G2 deal today before you end up paying more later.

Deal? Deal. Sign your favorite deal on January 31st (G2 Digital Deals Day) and avail yourself of offers from authentic software vendors on G2. Visit G2 Deals today.

software deals Be the best closer in town.

Learn how to invest your bucks wisely, go through prechecks of software acquisition with your decision-making teams, and buy the best software deals with G2 Deals.

software deals Be the best closer in town.

Learn how to invest your bucks wisely, go through prechecks of software acquisition with your decision-making teams, and buy the best software deals with G2 Deals.

Software Deals: Smart Savings for G2 Buyers Grab the choicest software deals on G2 and steer clear of vendors to onboard the cost-efficient, flexible, and scalable solution at an affordable cost.
Shreya Mattoo Shreya Mattoo is a Content Marketing Specialist at G2. She completed her Bachelor's in Computer Applications and is now pursuing Master's in Strategy and Leadership from Deakin University. She also holds an Advance Diploma in Business Analytics from NSDC. Her expertise lies in developing content around Augmented Reality, Virtual Reality, Artificial intelligence, Machine Learning, Peer Review Code, and Development Software. She wants to spread awareness for self-assist technologies in the tech community. When not working, she is either jamming out to rock music, reading crime fiction, or channeling her inner chef in the kitchen.

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