With $799 billion in restaurant sales in 2017, the restaurant industry is big business. According to the same source, restaurant workers make up 10 percent of the total US workforce. One in 10 people working in the US works in a restaurant. That’s huge. Imagine the massive impact restaurant technology has had on these people’s day-to-day lives.
Let’s take a look at the menu, shall we?
Putting the Tron in Gastronomy
Restaurant technology is a large and varied ecosystem. If you can imagine a software product that can help run a restaurant, it likely exists. In fact, according to Toast’s Restaurant Technology in 2017 report, 95 percent of restaurateurs agree that restaurant technology improves their business. Which restaurant technology? All of it, and there’s a lot! Pick your poison:
Restaurant Reservations Software
~ The Appetizer ~
Restaurants need butts in seats to thrive. It sounds crass, but no butts, no business.Restaurant reservations softwarehelps restaurants collect and organize reservations online, making the entire process easy for both diners and restaurant staff. Some platforms may even allow restaurants to create promotions to encourage diners to visit during typically slow days or times. (Who doesn’t love half-off appetizers on a Tuesday?)
Restaurant reservations software may integrate with restaurant management systems or restaurant POS software to make it even easier to organize reservations and guest profiles. Many restaurant reservations platforms offer web pages or widgets that can be added directly to a restaurant’s website, allowing diners to make their own reservations online.
What users like:
“I like that people can make reservations on their own and we can still see it and we can put in reservations as well. It’s all-in-one system. Also the floor plan and being able to preassign tables is nice.”—OpenTable Connect reviewby Katie C.
“You can put yourself on the waiting list before you get to the restaurant. You can see how many people are in front of you. It tells you if there is a wait at a restaurant.” —NoWait reviewby Evan W.
“I like the focus on restaurant reservations in quite a few markets. Yelp is an established voice/brand in the food industry and provides integrations for easy use. I also appreciate the ability to easily manage and modify reservations if needed.”—Yelp Reservations reviewby an administrator in hospitality
Restaurant Management Software:
~ The Entrée ~
Restaurant management software is the workhorse of the restaurant tech ecosystem. It can do it all, from front of house to back of house and everything in between. Restaurant management systems may include point of sale (POS) features, accounting features, employee scheduling features, inventory management features, online ordering features and reservations and table management features.
For a restaurant owner or manager, restaurant management software can be a one-stop shop for all of one’s software needs. Smaller restaurants in particular can benefit from using restaurant management systems, because it saves them from buying multiple, separate software solutions.
What users like:
“I love that Toast is extremely easy to use and has many features for back of house such as inventory tracking features.” —Toast review by Ashley S.
“Aloha has industry-leading functionality and interfaces with most third-party software. There is generally local support available, either through a dealer or independent contractors. Restaurant staff has probably used it before and is familiar with the functionality. Config Center is a great tool for managing menus” — Aloha POS review by Steve B.
“Managing schedules, time off requests, shift swaps, etc., are very easy to manage in Jolt. And all of the owners and managers have access to this even though some of the owners live out of state.” — Jolt review by Eric K.
Restaurant POS Software:
~ The Chef's Recommendation ~
Much like restaurant management systems, restaurant POS software is crucial to the smooth operation of a restaurant. At its most basic, POS software simply provides a means for servers to ring up diners. However, seating guests, placing orders, splitting checks, applying gift cards and more are all made easy by using restaurant POS software.
Today, many restaurant POS systems can run on mobile devices such as iPads and other tablets, providing the option for servers to place orders tableside rather than at stations. According to Toast’s Restaurant Technology in 2017 report, 61 percent of diners agree that server handheld tablets improve their dining experience. For restaurateurs, the most important restaurant POS features are ease of use, depth of reporting and inventory reporting, so they look for tools that include integrations for credit card processing, accounting and inventory management solutions.
What users like:
“NCR has made Aloha a more modern POS system by adding cloud apps including Pulse app to monitor real-time stats, Configuration Center to manage multiple location and online ordering.” — Aloha POS review
“I love how this software gives you the ability to take orders in real time, without the need to run back to a stationary POS system. It's much easier to split checks, and I love how customers can pay at the table. Also really easy to update button and meal options.” —Toast review
“I have been on both ends of this service and I would have to say my utmost absolute favorite part of this POS system is truly that once you get up to the cashier, your food or coffee is already waiting for you since whilst standing in line, the wait staff can take your order right then and there! It's so incredibly easy to use, and easy to understand.” —TouchBistro Restaurant POS review by Ashley K.
So, how does one add online ordering to one’s restaurant? Restaurant delivery/takeout software is a great place to start. It’s possible to find a restaurant management system or restaurant POS software that includes a delivery feature, but the easiest method is likely finding a dedicated tool or marketplace that will ensure potential customers can find your restaurant online. Many of these solutions can integrate with the software a restaurant is already using, so the addition is relatively seamless (no pun intended).
What users like:
“What I like best is the ability to edit our menu and add items as needed. It's easy to edit orders when there's an issue or contact the customer in case. Restaurants get busy and cannot always mark off items. Delivery drivers are prompt and pick up on orders on time. Easy to manage for employees. It's hard to manage with a large menu, but be sure to train employees to always mark off any items that are unavailable before any issues arise.” — Uber Eats review
“High integration with any kind of stores. E-payment integration. Your own store online without typing a single line of code.” — DeliveryBy review by Gianfranco C.
While this space may be small at the moment, it’s definitely a growing part of the restaurant tech ecosystem. Some restaurant management systems and restaurant POS software include inventory management features in their tools, but a dedicated solution is much more robust than a feature on a larger platform.
Restaurant Business Intelligence & Analytics Software:
Restaurants are notoriously difficult to keep afloat, partially because they are extremely complex businesses to run. There are so many daily metrics to keep track of, it can become overwhelming. Restaurant business intelligence & analytics software can help restaurateurs stay on top of their business and plan a path to success. According to Toast’s Restaurant Technology in 2017 report, 78 percent of restaurateurs check their sales data daily and value depth-of-sales reporting highly. While many restaurant management systems and restaurant POS software include reporting features, a dedicated, in-depth tool has the ability to provide even more insight by collecting data from all the software a restaurant uses and compiling comprehensive reports.
This is also a growing space in the restaurant tech sphere, and some products are even venturing into predictive analytics to provide even more forward-thinking tools for restaurateurs. Knowledge is power, as they say.
The restaurant industry is huge, and that means there are many opportunities for technology to come in and optimize the space. While restaurant tech might conjure images of restaurants run by robots, that’s not something we need to worry about any time soon. In reality, restaurant tech mainly works behind the scenes to help restaurants run smoothly. And the space is only growing. Every restaurant is different, so the software solutions needed vary for each business.
More readings on the future of the restaurant industry
Lauren is a market research analyst focusing on the e-commerce and retail industries. Since joining G2 in July 2017, she has focused her energy on consumer-driven spaces after spending time in the vertical, design, and CAD software spheres. She graduated from the University of Chicago with a degree in English language and literature and her writing and research has been cited in publications such as Forbes, Eater, and Nasdaq.com, among others. She enjoys building and sharing her knowledge, and in her free time enjoys reading, knitting, and gaming. Her coverage areas include retail technology, e-commerce, and restaurant technology.