A public relations manager plays a critical role in telling your organization’s story.
In addition to helping your director of public relations craft the overall PR strategy, the PR manager will often be the main point of contact for a long list of media professionals. They’ll work closely with these reporters to deliver your organization’s key messages to the general public – an essential task that can’t be taken lightly.
In addition to building and maintaining these relationships, your PR manager holds the integral responsibility of crafting your organization’s stories. To do this, they’ll have to be deeply familiar in your company’s most compelling people, create PR campaigns, initiatives, and attributes, and use their natural storytelling ability to build a surrounding narrative that appeals to the public. They’ll then have to condense that story into one of the many types of press releases, send it out, and cross their fingers.
Depending on company structure, this employee may manage a small subset of the overall public relations team, manage processes and projects, or a combination of the two. Either way, he or she will likely wear quite a few different hats and interact with a variety of stakeholders.
The public relations manager will work closely with the executive team to implement and spearhead public relations initiatives, including innovative PR campaigns to increase brand awareness and positively influence public perception. They will be responsible for building and maintaining essential media relationships, crafting key messages, and monitoring campaign progress and metrics.
Of course, a PR manager can’t do everything (although we tend to think they can). Keep in mind that they may need the support of a PR director, a PR specialist, or both! For those job descriptions (and more), check out our full list of public relations job descriptions.
That said, the following job description can be a helpful starting point when it comes time to seek out this essential new employee. In fact, we invite you to use the template and adapt it to your organization’s needs and requirements.
Title: Public Relations Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a Public Relations Manager to oversee a PR specialist and drive top-tier media-focused campaigns. This individual should have a proven track record of securing high-quality media placements and working with stakeholders to craft compelling narratives around company initiatives. The ideal candidate is a natural storyteller with the ability to execute scalable communications strategies that drive impactful results.
For even more help in writing your own public relations manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
To see how real employers are writing their public relations manager job description, check out the examples below!
Manages both proactive and reactive media relations in support of Walgreens corporate business and initiatives, as well as field and store operations and issues. Helps to ensure positive media coverage for the brand through strategic PR planning and tactics, and supports corporate programs aimed at enhancing the company’s reputation through earned media coverage. Also develops and executes multi-channel (print, broadcast, digital, social, etc.) media strategies that advance the company’s business and image externally. Supports key corporate announcements including mergers and acquisitions, strategic partnerships and other company news.
Assists in handling issues management and crisis communications, investigates and researches information needed to respond to media inquiries, develop holding statements and other materials. Researches interview topics, develop press releases, messaging documents and acts as a company spokesperson. Manages certain day-to-day media relations responsibilities that may include media monitoring and other internal PR vehicles.
Walgreens, one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc., the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services, and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omnichannel business includes Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
As the neighborhood drugstore and retailer, our goal is to make health and happiness simpler, easier and within reach. And we remain a trusted wellness provider offering convenient access to important health services, such as immunizations and an array of pharmacy services that can help patients improve their health. To our team members, Walgreens represents a unique opportunity to excel in their careers in a welcoming and inclusive environment. We offer the chance to work in a truly supportive environment and be a part of a progressive organization dedicated to the well-being of our customers, team members and the communities we all call home.
San Francisco, California
The Getaround Marketing team empowers people to carshare everywhere by inspiring action with our brand story. Join the next phase of Getaround’s marketing evolution, as we quickly grow our base of owners and renters, expand into more and more major cities, turbocharge key partnerships, and thoughtfully craft our value proposition.
Reporting to the Vice President of Marketing, Getaround’s Senior Public Relations Manager will lead and execute our communications and corporate brand strategy, as well as all corporate announcements, executive thought leadership, speaking engagements, product and market launches and internal communications.
Read on and apply if you’re an exceptional storyteller and communications expert that can execute and scale best practices with the heart and hustle of an entrepreneur and thrive in a fast world of constant change, ambiguity and opportunity.
New York, New York
Ulta Beauty is the largest specialty beauty retailer in the United States and the place for the true beauty enthusiast who gets butterflies as she shops for beauty and experiments throughout our store. We are the only one to provide our guest's prestige, mass and salon products, and services under one roof – All Things Beauty, All in One Place™. We put our guests at the center of all we do, committing to offer her unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.
The Senior Manager, Beauty Public Relations works with the Director as a key thought leader in helping develop strategy and direction of the beauty PR function. Interacting closely with senior management as well as high profile external industry leaders, this position serves as Ulta Beauty’s beauty industry ambassador. Collaborating closely with other internal thought leaders, this position is tasked with building critical industry and media relationships and offering counsel to key executives. Working cross-functionally in this role, the senior manager will lead efforts in building relationships with brand partners, supporting their PR efforts with fresh, innovation PR tactics. Assist and represent the Director of Communications in all aspects of the management of beauty PR agency partners specifically serving as their primary day-to-day contact. Support and back up the Director in the key area of issue/crisis management as it relates to beauty/product related issues.
Strong team leader tasked with helping lead the team to carry out media and external communications tactics to generate strategic, priority media coverage for Ulta Beauty with the beauty and beauty trade media in support of Ulta Beauty and brand partner efforts.
Additional duties include reviewing assigning, critiquing, editing and approving communication materials. Developing long-term relationships with priority media contacts to increase Ulta Beauty visibility and leverage for increased opportunity for media coverage in priority outlets.
Drive process to validate media relation effort success through analysis and measurement of earned media results. Mentor and manage one direct report. Position requires travels up to 40%.
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Claire is a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
It’s pretty much a given that you can’t run a successful team without strong leadership.
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