Operating systems change shape quickly. It feels like yesterday we were working on Microsoft Windows 95’s grey and blue-themed OS, and today we see the sleek and immersive design on Microsoft Windows 11.
Read up on these operating system statistics to understand how they’ve changed over time and how the industry evolved.
Operating system market share (2018-2023)
Let’s go through the market share of operating systems over six years to kick things off. The table below represents the average market share of five operating systems for the years 2018 through 2023. The values are percentages.
Microsoft Windows runs on 1.6 billion active devices in 2024.
Although Windows 11 is the latest Windows OS, searches for Windows 10 have risen so far in 2024, with an average difference of 25 searches per week.
Microsoft made $143.015 billion in sales in 2020. In the previous year, sales were 13.65% less.
96% of G2 reviewers feel Windows 11 is easy to operate.
Android operating system statistics
Android was created by a small group of developers led by Andy Rubin. Seeing its potential, Google acquired it in 2005. The OS is known for its open-source nature that lets developers and smartphone brands modify it. Android dominates the smartphone OS market with its flexibility and innovative features.
The operating system is likely to grow further in the foreseeable future. Take a look at these statistics to see its upward trajectory.
41.2% of people worldwide used the Android operating system in 2023.
2.8 billion consumers actively use Android OS.
In January 2021, Android 10 had its biggest market share at 43.13%.
There were 3.3 billion Android users in the world in 2023.
In 2024, 71.74% of cell phones have an Android operating system installed.
of G2 reviewers have given 4 or 5 stars to Android.
Since the early days of Android, Samsung has been the biggest vendor, with a market share of 34%. Xiaomi has a 14% market share.
Google Play Store has 2.67 million apps as of March 2023.
92% of Android users say they would recommend the operating system to others.
93% of Android users feel the operating system meets their requirements.
Mac OS X operating system statistics
Mac OS X, now known as macOS, is Apple's operating system. Apple has released many updates over the years that brought new features and improvements, enhancing its value in the market. These days, macOS provides a stable, user-friendly experience for its customers. .
Look through these statistics to understand the current state of the macOS market and trends.
As of December 2023, Mac OS X had a 6.57% market share worldwide.
Mac OS X's market share in the US climbed from 12.17% in December 2022 to 22.08% in May 2023. The market share was consistent for the next few months until it dropped to 14.03% in December 2023.
From July 2021 to December 2023, Mac OS X’s market share in India was below 1%.
100 million people used MacOS worldwide in 2023.
of G2 reviewers gave Apple OS X Mountain Lion a four or five-star rating.
Women are in the majority when it comes to using Macs. They account for 66% of the Mac consumer base.
US sales account for 40% of Mac’s overall global revenue.
Apple iOS operating system statistics
Apple iOS is the operating system for Apple's mobile devices, like the iPhone and iPad. The company regularly updates it to introduce new improvements in security and speed. Today’s iOS is more than an operating system, as it connects with Apple’s services like Music, Siri, and iCloud to create an enriched user experience.
These statistics discuss the trends in the market and what users are saying about the system.
iOS had 17.71% of the market share in December 2023. In the US, it accounted for 26.67% of the market.
Since 2018, Apple's iOS market share in India has been under 4%. The market share was 3.23% as of January 2024.
Temu was the most downloaded free App on AppStore in 2023. It has over 100 million active users in the US.
of G2 reviewers rated Apple iOS 4 or 5 stars in their reviews.
These statistics vividly show how the markets for operating systems and usage have changed. With these kinds of technological innovations, we could see vast improvements and new features in different operating systems in the not-so-distant future.
As operating systems evolve, it’s advisable to look for new opportunities in the market and grab them as soon as you can!
Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.
Something for everyone.
Find the best operating systems (OS) to perform the basic functions of a computer on your PC, laptop, tablet, or smartphone.
40 Operating System Statistics: Who Could Dominate in 2024?Explore these operating system statistics to see their growth in the market. Learn more about the market share of different operating systems.https://learn.g2.com/operating-system-statisticshttps://learn.g2.com/hubfs/G2CM_FI829_Learn_Article_Images_%5BOperating_System_Stats%5D_V1b.png2024-02-01 16:24:20Z
Sagar JoshiSagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.https://learn.g2.com/author/sagar-joshihttps://learn.g2.com/hubfs/Sagar%20JoshiUpdated.jpeghttps://www.linkedin.com/in/sagarjoshi9/
Never miss a post.
Subscribe to keep your fingers on the tech pulse.
By submitting this form, you are agreeing to receive marketing communications from G2.