I have an unfortunate truth for all of you marketers out there – forgive me for what I’m about to say.
Your marketing efforts mean nothing if you can’t measure their impact.
Okay – that may be a bit harsh, but probably doesn’t come as a surprise to most of you.
You can send out a stellar email with your latest marketing collateral, but does it mean anything if it doesn’t get opened? Will your efforts pay off if the case studies and eBooks don’t get downloaded?
Luckily, there’s a designated marketing role to combat this. That’s right – this short little rant brings us to the importance of marketing analytics, and more specifically, your marketing analytics manager.
Marketing analytics is the the practice of measuring, analyzing, and reporting on marketing efforts to maximize their effectiveness, optimize return on investment (ROI), and drive better results in the future. Your marketing analytics manager will spearhead these efforts.
When it comes to marketing analytics, it’s all about ensuring your team is getting the most out of every single dollar in your budget. Through these efforts, your marketing analytics manager will monitor and evaluate your team’s various campaigns and their outcomes.
The marketing analytics manager will work closely with the sales and marketing team to track key activities, evaluate their success, and identify how they contribute to the sales pipeline to ensure they’re offering an adequate return on investment (ROI). This individual will likely have a deep understanding of how customer data is structured in your systems and the ability to segment the database based on criteria to best target a specific user type.
When it comes time for your team to hire a marketing analytics manager, the below job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a marketing analytics specialist.
Are you looking to hire other marketing roles, as well? You can find more job descriptions on our full list of marketing job descriptions.
Title: Marketing Analytics Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a marketing analytics manager to be responsible for tracking, analyzing, and reporting on various marketing campaigns to evaluate success, measure ROI, and determine best practices. This individual will work closely with the sales and marketing teams, particularly leadership, to ensure the best use of budget and identify how to best target user groups. The ideal candidate will collaborate across functions to deliver an effective marketing analytics strategy to meet the business objectives in the most efficient and cost-effective manner.
For even more help in writing your own marketing analytics manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
To see how real employers are writing their marketing analytics manager job description, check out the examples below!
Mountain View, California
23andMe is seeking an experienced Marketing Analytics Manager to join the Marketing team. The Marketing Analytics Manager plays an integral role in bringing data insights and business acumen to help inform our customer acquisition strategy ranging from sales forecasting, media planning, budget allocation, to offer strategy.
Since 2006, 23andMe's mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what's possible to help turn genetic insight into better health and personal understanding.
23andMe, Inc. is the leading consumer genetics and research company. Our mission is to help people access, understand and benefit from the human genome. The company was named by MIT Technology Review to its "50 Smartest Companies, 2017" list, and named one of Fast Company's "25 Brands That Matter Now, 2017". 23andMe has over 5 million customers worldwide, with ~85 percent of customers consented to participate in research. 23andMe is located in Mountain View, CA. More information is available at www.23andMe.com ( https://www.23andme.com/ ).
At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at email@example.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Looking to impress potential employers? Look at the best resume writing services at G2.
Los Angeles, California
We’re fans who help fans everywhere get in to the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our biggest investment is in our people. We offer comprehensive health benefits and 401k matching, student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help all eligible employees thrive. At Ticketmaster, expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.
See what it’s like working at Ticketmaster.
We are looking for a Sr. Marketing Analytics Manager to join Ticketmaster to support Marketing and Engagement by providing analysis & planning across business platforms. The goal of this role is to provide strategic reporting, insights and analyses to be used in marketing projects. This role will also support public communications that drive revenue growth and improve marketing performance.
The ideal candidate is a strong data analyst with a background in online/ecommerce business and knowledge of online marketing. The candidate thrives on innovating in a fast-paced environment and is excited by the scale and complexity of Ticketmaster’s business. Ability to successfully manage complex projects and roll outs to tight deadlines simultaneously is a must.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.
|TIP: A data-heavy analytics role isn't right for everyone. If you're looking for a different niche, check out sports marketing as an option.|
New York, New York
They say "sitting is the new smoking". We're here to get more people moving...
GymPass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce.
Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent.
The Senior Manager, Marketing Analytics will be a trusted business partner and play a key part in partnering with Marketing and Commercial organizations to develop comprehensive evidence-based marketing strategy delivering New Companies and Member acquisition, retention, and ROI.
Business to Business (B2B) marketing: acquire new companies, retain existing companies, and expand into new categories
Business to Business to Consumer (B2B2C) marketing: increase our company's enrollment and engagement rate by acquiring new members and retaining existing members.
We're a wellness company that is committed to the health and welfare our our employees.
GymPass is an Equal Opportunity Employer. GymPass does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Claire is a Senior Marketing Manager at Blueprint and a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
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