What does Pinterest mean to you?
For me, it’s the best source of inspiration for minimalistic nail design ideas, interiors, and the biggest recipe book. Other users are looking for art supplies, gifts, drinks, clothing, accessories, and more, which makes Pinterest a great marketplace.
Pinterest shopping statistics, via Statista.
But don’t take my word. Let’s look at some statistics:
So, the question is: What should merchants do to sell on Pinterest successfully? Here are some Pinterest marketing strategies for making the most of your Pinterest store.
If you don’t know your audience, you’ll barely sell anything. So, first, define your target market. Then find out if they are actually using Pinterest.
You’ve most likely heard that Pinterest is mainly for women. Well, not anymore. Currently, 60 percent of Pinterest users are females and 40 percent are males.
Below are some Pinterest demographics that you'll probably want to know before you actually start social selling on Pinterest.
Now that you know these facts, you can sell all over the world with a knowledge on how to price and market for your target audience.
If you’ve been using Pinterest for your personal needs, you don't have to create a new Pinterest for business account; you can convert your current account into a business one. It’s easy, with the click of a button you can fill in your company's information and set up a business account in no time. That’s what I did!
The process requires little time and no special skills. All your boards and pins will be saved in your business account, and it’s absolutely free.
A business account gives extra Pinterest marketing features in comparison with a personal account. Here is a list of things you will discover once setting up your business account:
If you use these features wisely, your sales will skyrocket.
Once you set up your account, a, “Buy it,” or, “Add to bag,” button will appear above or below items from your online store, which will also include prices.
The good news is that 72 percent of users say Pinterest inspires them to shop when they aren’t actually looking for anything. Knowing this, including the call-to-action (CTA) button to your items can only help drive sales.
You can also download a browser button for Pinterest. It will let you save your best sellers to your Pinterest boards and add descriptions without visiting the site.
A rich pin is a type of organic pin format that provides more context about an idea by showing extra information directly on the pin.
Rich pins add extra details to pins and update important information from the websites they're taken from. If something changes on the original website, the rich pin is updated to reflect that change. This is a handy tool for busy business owners and their staff.
There are four types of rich pins:
Promoted pins are pins that you pay to promote. This way, more people can see them and buy from you.
You can set your budget to anything for your campaign, as there is no minimum cost for promoted pins.
Invest your money in the bestsellers first. And, yes, you can monitor and optimize your campaign if you are not satisfied with the results you are getting.
I hope this post is a source of inspiration for you. Now that you know how Pinterest works, don’t waste any time. Research and start a Pinterest business account to sell your products. You have all the knowledge you need.
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Ready to take your social selling to the next level? Learn how to sell on Instagram to help your business sell more in 2019.
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