Congratulations! You got your website up and running. But is your business ready to take off just yet? Maybe not.
Have you ever set up website monitoring software for your site only to realize there is no traffic to track? Or even when you get prospects to your landing page, they don't convert into leads? If yes, it means you are not attracting the right users to your website. It’s time to create a plan of action on how to get traffic to your website fast.
A beautiful, user-friendly website is only worthwhile if your target audience can find it online. Be it an e-commerce brand or a brick-and-mortar store, you want the right customers on your website - the ones most likely to convert. This, of course, is easier said than done. And chances are it won’t happen overnight. So if you have been wondering what’s the best way to get traffic on your website, look no further!
How to get traffic to your website?
You can attract the right traffic to your website using multiple techniques, including:
Create engaging content
Write clickable headlines
Participate in guest blogging
Add engaging graphics and videos
Submit press releases
Add internal links and backlinks
Leverage influencer marketing
Your website's traffic will be a gauge and a driver of your business' growth. It will represent how well your marketing efforts are working and help you learn more about your customers.
But first, you need to know how to reel those visitors in.
How to get traffic to your website with content and SEO
You can't think of attracting and retaining website visitors without high-quality content and strong SEO. Check out how to lay a robust foundation for your website with the following tips:
1. Create engaging content
By now, I'm sure you've heard the phrase Content is King.
There's no escaping the fact that your website will need content that ranks. Whether you're writing it yourself or employing a team of content creators, publishing high-quality and comprehensive content pieces is essential to increasing website traffic.
It's also crucial that your content remains relevant. Refreshing your content regularly will allow you to extend the lifespan of some of your best and highest-traffic posts. The frequency of these refreshes depends upon the topics you cover. For instance, blogs written on industry trends are likely to be updated annually or semi-annually.
2. Write clickable headlines
Whether you’re a copywriter or not, you must acknowledge the clickability and uniqueness of catchy article titles. Your content could be the most unique and exciting piece out there, but no one will click on it if you write a boring headline.
Headlines are one of the most critical parts of your content, so treat them as such. Don't do them last minute, and don't treat them as a "one and done" part of your process. Come up with more than one, make it unique, practical, and specific, and convey a sense of urgency. Then, pick the one you like best.
3. Target long-tail keywords
Your content needs more than just a popular keyword that people are searching for; it also needs to target long-tail keywords. Think about how you use search engines. Chances are you've noticed yourself asking more extended questions, especially when using voice search.
So, whenever you find yourself conducting keyword research for your website, make sure to include as many long-tail keywords as possible to expand your reach and get more visitors.
Sure, short-tail keywords may have higher search volume, but they're also harder to rank for. But when you target long-tail keywords, you have a better chance of ranking higher for certain queries specific to your product or services, thus getting more traffic to your website.
Throughout this article, you will find links to articles that give you information about specific topics. This is what we call internal linking.
As you create and publish content, be aware of opportunities for internal links. Not only does this improve your SEO audit process, but it also provides a better experience for your users, ensuring they stay on your website and remain interested in what you have to say.
Similarly, you want to ensure links to your content exist beyond your website. Chances are, when you invite someone to post on your website, they will share it on theirs, giving you a backlink.
Backlinks from businesses or influencers within your industry will not only get your business in front of a larger audience but also drive traffic to your website. Plus, Google sees the weight and importance of backlinks, and the more you have, the more it will view your website as a trusted source. More trust leads to higher rankings on search engines, leading to more traffic.
Voice searches have increased significantly over the past couple of years, and as more and more consumers purchase smart speakers and voice assistants, the growth will only skyrocket going forward.
There are a few things to keep in mind when strategizing for voice search. For instance, always ensure to target long-tail keywords because people speak in either questions or sentence phrases when conducting voice searches. Also, optimize your content for snippets, as those are usually the concise answers smart speakers pick up when running searches.
How to get traffic to your website with social media
There's no denying the power and influence of social media in today's digital age. Explore how you can use this tool to gain website traffic fast:
6. Work on your social media presence
If your company doesn't have a social media presence, stop what you're doing and make, at the very least, a Twitter account.
There are many benefits to a social media marketing strategy, but let's start with the basics. You could be writing the best and most awe-inspiring content, but you need to do more than hope people will find it. Promoting your content is one of the best ways to use social media channels.
Twitter is great for short blurbs about your blog and includes at least one hashtag to extend your reach to those searching for your services. Remember to make the most of your reach and find the best time to post on Twitter. It could be the difference between two retweets and 20 retweets.
On a similar note, don't forget about LinkedIn. While it's the world's largest professional social network, it's also a great place to boost your content and get it seen by those within your industry.
Not only do you want them to be high-quality, unique (aka not a stock photo), and engaging, you need to ensure they're fully optimized and keep your site going. Plus, images make social media shares more interactive and appealing.
So, you can always use the power of visualization to reach and connect with more people. Sure, that’s a lot to ask from an image, but it’s worth it.
8. Remember to add videos
Once you’ve added some high-quality images, consider adding video to your website, too. Not only will the right video attract new visitors, but it will also make your site more engaging. Whether it’s a homepage video, a case study or testimonial, or a short clip showcasing your products on social platforms, don’t underestimate the power of what a video can do.
Plus, studies show that visual material gets higher retention rate from the viewers. So, when you incorporate both engaging images and video into your content marketing strategy, you’ll not only hold the attention of your audience but also boost traffic at the same time.
9. Leverage influencer marketing
Influencer marketing is proven to be a successful marketing tool when it comes to driving organic traffic to your website. You can tap into your target audience by getting the right influencers to discuss your products and services.
Through sponsorship deals, reviews, and other forms of endorsement, you can gain high-quality backlinks that will send engaging users to your site and improve your overall SEO. After all, a link from a well-informed influencer will be more beneficial than a link from a random spammy website.
Moreover, influencer marketing can also help in building brand authority. Since people will be hearing about your brand from influencers they follow and trust, you will gain instant reliability and attract users that are genuinely interested in your product. Therefore, your conversion rates will also see a massive increase.
10. Be consistent with your brand’s message
The theme and overall vibe of your website are central, but they can also be a factor in your traffic numbers.
For instance, think about the design elements of your website, its logo, and its color scheme. All of these elements should be used consistently and by everyone at your business. For example, Do your employees have a company Twitter account? This is a great way to show off your logo and the message behind your brand.
It's also vital that you choose content that reflects your brand. If you're a company that sells skincare, you're not going to write a blog about the latest trend in crewneck sweaters. Doing so is a great way to confuse your readers and get them to bounce off your website.
Related: Now that you have made exemplary efforts to boost your website's traffic, check out how to track it with a website traffic business report.
How to increase website traffic with external collaborations
Working with industry experts and influential brands can take your online presence to the next level. Here are some suggestions on how to collaborate externally and get more traffic to your website:
11. Be all about guest blogging
For those who think guest blogging is dead, you're wrong. Not only should you consider writing a guest blog for someone else's website, but you should also invite others to write a guest blog on yours. Having an industry expert publish a post on your website, or turning an interview into a blog post, will help bring traffic to your website.
Identify businesses within your field or with an audience relevant to your website and see if you can contribute to their blog. Guest blogging is a two-way street that could get your website traffic, especially since they are likely to share and link to their guest article, bringing in new readers to your site.
If the idea of guest blogging intrigues you and you’re interested in writing for G2, sign up and join our guest post program!
12. Submit press releases
Often overlooked, one of the best ways to get more traffic on your website is by writing press releases for influential websites. Press releases act as the perfect resource for generating relevant website traffic. It has high visibility, which means that it will be shared with potential customers who will think of your brand when searching for relevant products once published.
Moreover, you can include links to your website in each content piece which will result in higher click rate, spike your traffic, and improve your search engine rankings.
In addition, you can share the published press release among your networks which will initiate this chain of awareness for your brand among informed audience groups, establishing you as an industry expert. So every time users search for similar products, they will think of your brand.
13. Podcast collaboration
Podcasts are the internet's latest buzzword, taking over digital media by storm. Every other company/marketer/influencer is launching a podcast to keep up with the trend. Now, how does this add to your benefit?
You could either use podcast hosting software and add to the noise with yet another podcast promoting a brand, or you can do something that can show results much faster. Take advantage of the leading industry podcasts and redirect their listeners to your website.
Choose the podcasts that talk about topics of your initiative and the products you deal in. They will have a large audience ready for you to tap into and nudge in the right direction, organically bringing in hundreds of visitors to your website. Plus, you will receive at least one backlink from each podcast which will ultimately help you rank higher on SERP.
More ways to get website traffic
In addition to the above techniques, here are some added tips to increase brand awareness and conversion rates:
14. Don’t miss out on email marketing
It's easy to get caught up in new-age marketing on social media and forget about the tried and true -- email marketing.
This traditional tool can still benefit in gaining traffic. A successful email blast can spike visitor count, especially if you have an announcement like a product launch or offering a new service. Don't bombard people with relentless emails, as this is a sure way for your emails to go directly into the trash.
Similar to writing a perfect headline, don't underestimate the power of a trendy and thought-provoking subject line. 47% of recipients open emails based solely on the subject line.
So, how can you make the most of an email marketing campaign? Check out the leaders in email marketing software to help streamline this process.
15. Set up a Google My Business page
Have you ever searched for something on Google, only to find the answer waiting for you on a specific company's Google My Business page? Or perhaps you discover that you could have visited the company's website directly from this page?
There are many advantages to creating a Google My Business page. For starters, it's free and easy to do. It also allows your website to show up in searches pertaining to your business and its location, increasing your visibility to potential customers. Plus, it'll make it easier for your business and its website to be found in mobile search, which has surpassed search on desktop.
Higher website traffic is loading in 3..2..1
Building a website is easy. Making it visible to the right audience is the tricky part.
It takes effort to generate high organic traffic for a website, and it's okay if it happens slower than you had hoped. Test out these 15 proven ways of getting website traffic, and you'll likely figure out what works best for you.
Mara Calvello is a Content Marketing Manager at G2 with a focus on Design, Human Resources, and SaaS Management. She graduated with a Bachelor of Arts from Elmhurst College. In addition to working at G2, Mara is a freelance writer for a handful of small- and medium-sized tech companies. In her spare time, Mara is either at the gym, exploring the great outdoors with her rescue dog Zeke, enjoying Italian food, or right in the middle of a Harry Potter binge.
It’s time to chase targeted traffic.
Tap into a relevant audience base for your business and track user traffic effortlessly with the best website monitoring software.