By now, you probably know that Instagram isn’t just for photos.
Although the popular social networking app began as a photo-sharing platform, it has since branched out into the world of video. The development was exciting news for anyone working in Instagram marketing. Once Instagram launched video-sharing, new features such as Instagram Stories, Instagram Live, and now IGTV, more and more people have shared videos to their account than ever before.
How long can Instagram videos be?
The length of Instagram videos varies by the type of video you’re trying to upload.
Instagram video length
Instagram post: 3 seconds - 1 minute Instagram Stories: 15 seconds per Story Instagram Live: up to 1 hour IGTV: 15 seconds - 10 minutes (up to 1 hour for some)
Let’s go over the four types of videos and how long each can be.
Instagram post video length
If you want to post a video to your Instagram feed (otherwise known as your main Instagram profile), you’ll be limited to one minute. If you have a video longer than 60 seconds, you’ll have to trim it down to fit the limitations.
To upload a video to your feed, select it from your photos and tap Next.
Once you’ve done so, you’ll be able to trim the clip (if it’s over 60 seconds) by tapping Trim and sliding the clip left or right to crop it within the one minute limit.
You are also able to drag the cropping bars to the left or right to trim the clip to a selection shorter than one minute if necessary.
Instagram Story video length
When you post videos to your Story, you are limited to 15 seconds per individual clip. However, if you select a video that happens to be longer than 15 seconds, Instagram will automatically slice it into separate 15-second videos for you. You are only allowed four 15-second clips if your video is over one minute long, so make sure to trim it before uploading it to your Story.
If you choose to shoot your Instagram Story live in the app, you can record up to ten 15-second snippets in one go. This provides great flexibility for social media managers covering a live event.
Instagram Live video length
If you’re thinking about going live on Instagram, you’ll be able to stream for up to 60 minutes. If you’ve got a lot to say, you can always start the Live over once the hour is up. Just keep your eye on the time so you know when the Live is ending and when you need to say goodbye to your viewers.
IGTV video length
IGTV is relatively new, but many have already discovered its purpose. You can upload videos that land between 15 seconds and 10 minutes in length. However, if your account is verified or you have a large number of followers, you’ll be able to post IGTV videos that are up to 60 minutes.
Alexa is a former Content Marketing Associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)