</p>
</blockquote>
<h2>An idea was born </h2>
<p>Based on these insights, Newswire introduced the <a href="https://www.newswire.com/press-release-optimizer" rel="noopener" target="_blank">Earned Media Advantage</a> Guided Tour. </p>
<p>Newswire says the goal of the Earned Media Advantage Guided Tour is to help customers transform their <a href="/how-to-write-a-press-release" rel="noopener" target="_blank">press release</a> campaigns. Newswire plans to help customers with high-touch customer service to create a comprehensive strategy that will increase brand awareness and increase traffic, with the ultimate intention of driving sales. </p>
<p style="text-align: center;"><img src="https://learn.g2.com/hubfs/newswire%20earned%20media%20advantage%20guided%20tour.png" alt="newswire earned media advantage guided tour" width="500" style="width: 500px; display: block; margin: 0px auto;"><span style="font-size: 12px;"><i>Photo courtesy of Newswire </i></span></p>
<p><i>But what does all of this really mean? </i></p>
<p>In an interview, Newswire said its customers will all work with an Earned Media Advantage Strategist (EMAS) to guide them and use the software for them. The intention is that the EMAS becomes an extension of your team. They will analyze your information and needs and create an executable Earned Media Advantage Plan, from there the EMAS will use Newswire’s software to create the optimal press and media distribution plan.</p>
<blockquote>
<p><strong>TIP: </strong>Newswire is taking a unique approach to <a href="https://www.g2.com/categories/press-release-distribution" rel="noopener" target="_blank">press release distribution software</a>. Check out the capabilities of other software companies in the category. </p>
</blockquote>
<p>
</p>
<p>Customers want to feel like they’re set up for success, and implementing a high-touch customer service team is one way to ensure they have direct access to answers. Newswire used information from its product reviews on G2 to identify an area where it was satisfying its customers (hands-on customer service) and invested heavier in that area, ultimately turning that insight into a new product offering.</p>
<h3>The power of customer reviews </h3>
<p>Authentic reviews limit risk, inform decisions, and eliminate biases. Whether you’re writing reviews to share knowledge, reading them to make a purchase, or analyzing them to better your product, reviews are changing the way decisions are made. </p>
<p>G2 alone hosts more than 875,000 reviews <i>(data gathered on 09/19/2019)</i>. Each and every review holds important information that a software seller wouldn’t otherwise have. For example, with G2's Press Release Distribution Software G2 Grid®, sellers can analyze their strengths and weaknesses against competitors as seen below. </p>
<div style="width: 300px;"><iframe id="g2-crowd-widget-default" style="border: 1px solid #eaeaea; min-height: 100%; overflow: hidden; margin: 0px auto; display: block;" xml="lang" src="https://www.g2.com/categories/press-release-distribution/grids.embed?wid=1569009672" width="600" height="600" frameborder="0" scrolling="no"></iframe> <a href="https://www.g2.com/categories/press-release-distribution" style="font-size: 12px; color: #515159; font-weight: 600;" text-align:="" center=""> G2 Grid<sup>®</sup> for <span class="fw-semibold">Press Release Distribution Software</span> </a></div>
<p> </p>
<p>These days it’s crucial that all businesses leverage their reviews. Positive reviews tell you what to keep doing, and negative reviews provide you with an opportunity to improve. Reviews take the guessing game out of thinking like a customer. They give you direct access.</p>
<blockquote>
<p><strong>TIP:</strong> Getting a negative review can be alarming, but once you learn <a href="/how-to-respond-to-negative-customer-reviews" rel="noopener" target="_blank">how to respond to negative customer reviews</a>, you’ll realize it’s not that big of a deal. </p>
</blockquote>
<h4>Use your reviews to your advantage </h4>
<p>Take a page out of Newswire’s book and let your customers inform your strategy. Through review analysis and careful planning, you could end up with a transformative, high-touch launch, like the Earned Media Advantage Guided Tour. </p>
<p>
</p>
<p><strong>If you’re ready to let your customers inform your strategy, like Newswire, learn </strong><a href="https://sell.g2.com/review-generation" rel="noopener" target="_blank"><strong>how G2 can help you get more reviews</strong></a><strong> so you can gather to most valuable customer insights.</strong></p>
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