8 Best Free Social Media Monitoring Software Tools in 2019

Andrew Zangre
Andrew Zangre  |  July 16, 2019

In the time it takes to read this sentence, tens of thousands more tweets will have been loosed upon the world.

Twitter claims there are 500 million tweets published each day. And that’s just one of the major social networks that, in only a decade-plus of existence, have come to steer our personal and professional lives. You can’t read every post (and please, don’t try). But social media monitoring software, also known as social media listening software, can help you seine the waters for nuggets of gold.

With these modern tools, your marketing team can track mentions of your brand across the social-sphere to get a clearer picture of your reputation. You can identify trends or news items from social media that are relevant to your business. You can also keep tabs on your competitors and your followers, using these insights to refine your practices or make timely decisions.

See the Easiest-to-Use  Social Media Monitoring Software →

You can leverage this technology in a number of ways, however best serves your company or a particular project. Not all products share the same features, so it’s important to shop around and do the research. Depending on the size of your company or your relationship with social media, a basic offering might be more than enough, without the deluxe feature set that’s included in some of the pricier tools. Fortunately, a number of respected software vendors have free social media monitoring tools available for download. These are perfect for a burgeoning social media team or a small business looking to test the waters before a significant commitment of time and resources.

When put to use alongside other social media marketing software, even the low-cost solutions in this category can supercharge your social presence and your organization as a whole.

Learn more about this software space with our helpful guide, What Is Social Media Monitoring and Why Are More Brands Using It?

To help you along on your search, we’ve gathered from our listings some of the best-reviewed social media monitoring products that have a zero-cost variation. These products alone have more than 160 validated user reviews on G2 Crowd as of April 17, 2019, and only represent a small portion of the 180-plus social media monitoring software solutions listed on our platform. Whenever possible, the products are ranked by user Satisfaction score.

For each product we provide:

  • An overview
  • Highlighted features
  • Free and paid options details

For products with G2 verified user reviews, we have included:

  • G2 star rating
  • Reviews highlighting what users like and dislike
  • User recommendations for these considering the product

The list we’ve outlined here includes any social media monitoring solution with an available free offering. It should be noted that this does not include products that are only free on a temporary basis, such as limited trial versions for new users. They may only support one user or one project, but they’re truly free offerings. Scaling, however, will often require full investments.

Best free social media monitoring software

G2 star ratings updated as of June 20, 2019.

1. Cyfe

Product name: Cyfe
G2 star rating: 4.5 out of 5 stars

Overview

Cyfe describes itself as an “all-in-one business dashboard.” The platform is composed of customizable dashboards that provide users with valuable insights on a variety of topics, from marketing performance to basic KPIs. Social media monitoring is a primary feature, with real-time data that captures business and client traction across the largest social networks. It also helps users measure the ROI on social campaigns.

Browse Cyfe user reviews →

Free option

  • A basic account on Cyfe is free of charge, with a limited number of dashboards, widgets and other features.

Paid option

  • The Premium option on Cyfe is available for $29/month. This upgraded packaged allows for unlimited users, dashboards and widgets, and includes features such as historical data, limitless posting on social accounts and simple data exports.

Features

  • Monitor brand mentions
  • Track number of Twitter followers over time
  • View Facebook demographics
Free social media monitoring Cyfe

Image courtesy of Cyfe

2. Feedly

Product name: Feedly
G2 star rating: 4.5 out of 5.0 stars

Overview

Feedly is a content aggregator that is completely free to access. Users establish a unique set of guidelines such as specific publications, keywords and hashtags. Feedly then collects the most relevant content from around the web, including Twitter, YouTube and blogs, and neatly organizes it for optimal consumption. The application enables users to monitor news about their company, product offerings and competitors, as well as the industry or specialization itself. Valuable bits of content can be easily shared with teammates or followers thanks to handy integrations like Trello and Hootsuite.

Read Feedly user reviews, FREE →

Free option

  • Feedly is free to all users.

Paid option

  • All Feedly features are available on the free option, and there is no information on the website about a paid upgrade.

Features

  • Up to 100 sources
  • Up to three feeds
  • Mobile and desktop
Free social media monitoring Feedly

Image courtesy of Veodesign

3. Commun.it

Product name: Commun.it
G2 star rating: 4.4 out of 5 stars

Overview

Commun.it is specially designed for Twitter, offering a handful of helpful tools for marketing and community management on the ever-popular social network. Among these features are content curation and convenient monitoring of brand and product mentions. The product also falls into the category of social media analytics and can provide users with essential data on followers and engagement related to specific posts.

Is Commun.it right for you?  Read Reviews Now, FREE →

Free option

  • It’s free to get started on Commun.it at a limited level, which offers monitoring mentions of a single company profile and three additional items of the user’s choosing.

Paid options

  • Pro, $19.99/month: 2 social profiles, 4 monitored items and 100 weekly campaigns
  • Business, $24.99/month: 6 social profiles, 40 monitored items and unlimited analysis of followers
  • Commun.it for Brands, pricing on request: 12 social profiles, unlimited access to analytics and additional capabilities

Features

  • 1 social profile
  • 3-day limit on analytics
  • 3 monitored items & leads
  • Up to 10 weekly engagements
Free social media monitoring Communit

Image courtesy of Commun.it

4. Alerti

Product name: Alerti
G2 star rating: 4.3 out of 5.0 stars

Overview

Alerti is a social media monitoring tool in the truest sense. The primary function of the platform is creating customized alerts surrounding particular mentions or activity on social media, whether that means conversations about your product, news items about your competitors or noteworthy trends in your industry. With the full solution, businesses can also gain insights into their network of followers on different social channels and identify influencers, among other features.

Browse Alerti user reviews →

Free option

  • Alerti’s free offering is based around a once-daily monitoring report tied to a single social account, and allows for one customized alert.

Paid options

  • Pro, $29/month or $23/month when paid yearly: Real-time monitoring and sentiment analysis for 2 social accounts and 2 users, with 3 customizable alerts
  • Business, $79/month or $63/month when paid yearly: Data export and advanced Twitter analytics for 5 social accounts and 10 alerts
  • Enterprise, $249/month or $199/month when paid yearly: RSS feeds, white label reporting for 15 social accounts and 25 alerts

Features

  • One alert
  • One social account
  • One user
  • Monitoring once per day

5. Unmetric

Product name: Unmetric
G2 star rating: 4.2 out of 5.0 stars

Overview

The NYC-based Unmetric offers a set of solutions designed to help social marketing teams optimize their content strategy, with a focus on audience and competitor analysis. The Unmetric website lists three primary products that assist in these efforts: Analyze, Discover and Track. These solutions are bolstered by Xia, the developer’s proprietary artificial intelligence software.

Read Unmetric user reviews, FREE →

Free option

  • Unmetric Track is a free mobile application that assembles competitors’ social content in a unified, easy-to-read stream, and alerts the user of unusual activity on any individual brand’s social profiles.

Paid options

  • Discover, starting at $99/month: Helps users identify timely ideas for engaging content based on what is happening around the web
  • Analyze, starting at $1,000/month: Adds detailed reporting and analysis of social campaigns and content

Features

  • Available for iOS and Android
  • Track 100,000 brand profiles
  • Compatible with 4 major social networks
  • Real-time brand intelligence in 60 seconds or less
  • Instant notifications of unusual activity
Free social media monitoring Unmetric

Image courtesy of Unmetric

6. socialmention

Product name: socialmention
G2 star rating: 3.2 out of 5.0 stars

Overview

Social Mention, or socialmention, is an easy-to-use search engine that offers real-time aggregation and analysis of content on social media channels. It can also search other sources on the web, such as blogs and microblogs. When visitors enter a query, the results will be filtered by the preferred channels, and displayed alongside some basic analytics like sentiment and top related keywords. Because the tool is embedded on the socialmention website, there is no need to download or install any software.

Is Socialmention right for you?  Read Reviews Now, FREE →

Free option

  • Socialmention is free to access and use.

Paid option

  • There is no information about paid plans or upgrades on the socialmention website.

Features

  • Instant, filtered search of multiple channels
  • Basic reporting on results
  • Email alerts
  • Data export
Free social media monitoring socialmention

Image courtesy of viaSport

7. Mentionmapp Analytics

Product name: Mentionmapp Analytics

Overview

Mentionmapp Analytics is a multi-layered monitoring platform built for insights and analysis of Twitter content. By entering relevant hashtags or handles, users can get a comprehensive view of recent conversations and interactions that may have value for their business. One of the product’s unique features is a “network map” that illustrates the different relationships between your followers and advocates, and helps identify both strong and weak engagement points.

How do you rate Mentionmapp Analytics?  Write a Review Now →

Free options

  • Seeker: 15 monthly searches of Twitter profiles and hashtags with up to 5 profiles and and hashtags saved in a downloadable network map
  • Adventurer: Up to 300 monthly searches of people, profiles and hashtags

Paid option

  • Pioneer, $27/month: Unlimited monthly searches of Twitter profiles, people, and hashtags, with up to 180 profiles and hashtags saved in a downloadable network map and up to 100 saved tweets

Features

  • Search Twitter profiles, people and hashtags
  • Identify fake profiles and false signals
  • Downloadable network map
Free social media monitoring mentionmapp analytics

Image courtesy of Brand24

8. Notify

Product name: Notify

Overview

Notify is a simple solution for monitoring brand mentions across the social landscape. Once users set up a free account, they are prompted to create notifications related to their company’s name, their competitors or industry topics. They will then choose the preferred media sources to monitor and pull from, which can include social sites like Facebook and Reddit. Once settings are established, notifications will be sent directly to the user’s Slack accounts.

Review Notify →

Free option

  • It’s free to sign up for Notify, with a limit of 50,000 mentions every month being directed to the user’s feed.

Paid option

  • There is no mention of a paid plan or upgrade on the Notify website.

Features

  • Monitor mentions of brand names, events and topics
  • Pick from dozens of online sources
  • Receive notifications directly to Slack
  • Up to 50,000 mentions per month

Next steps for selecting your social media monitoring tool

If you’ve been up and running as a company but out of touch with social media, you may already be missing out on some critical conversations. These social media statistics help to illustrate the dominance of social networks and the benefits to businesses of getting involved. (This list of the most popular social media networks is a solid starting point for setting up your accounts and your strategy for scrolling.)

See which Social Media Platform is right for you →

A quality social media monitoring software, whether free or paid, can fuel your efforts to weed through the noise and get involved wherever possible. And tracking your brand’s reputation and other relevant topics on social media is only half the battle. Proper social listening requires professional teams to react accordingly to these ongoing discoveries.

Check out our introductory guide, What Is Social Listening?, to learn how to put social data into action in your marketing efforts and company strategy as a whole.

* Please note: Reviews may have been edited for spelling and grammar.

Andrew Zangre
Author

Andrew Zangre

Zangre is a Senior Research Specialist who helped with spearheading G2 Crowd’s expansion into B2B Services. He studied journalism at the University of North Florida — which is still undefeated in football — and joined G2 Crowd in 2016 when there was only one other “Andrew.” He has enjoyed contributing to newspapers and online publications while pursuing music and comedy projects in his free time.