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The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

December 19, 2024

best free graphic design software

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty impressive designs over the years.  

From my school days, I have tried more than dozen design tools from the OG Adobe InDesign and Illustrator to now the new and trendier apps like Canva and Figma. I’ve used them to create illustrations and infographics for my blog, designed pages for my website, polished images for LinkedIn posts, and eye-catching Instagram content. I’ve even whipped up logos and flyers for my mom’s business and designed ads for social media and email campaigns.

Of course, designing can feel intimidating at first, especially if you’re not a trained professional. But if there's one key thing that I have learned over these years, it is that the right graphic design tools make all the difference, whether it’s for professional projects or just for fun.

That’s exactly why I’m sharing the best free graphic design tools for 2025, based on my experience spending hours (okay, days) of testing, tweaking, and experimenting. Spoiler alert: you don’t need a design degree to use these!

Whether you’re looking to design your next viral Instagram post, create a logo for your side hustle, or impress your clients with sleek visuals, they make the creative process so much smoother and way more enjoyable. 

And no matter who you are - a fellow marketer like me, or a freelancer aiming to impress clients, or someone just starting your design journey, there’s something here for everyone.

What makes the best graphic design software?

With over 100 graphic design apps on G2, from vector tools to photo editors and 3D modeling software, choosing the right one can be overwhelming. There’s no one-size-fits-all solution. The “best” tool depends on your goals. But that said, after years of dabbling in design, there are a few non-negotiables that I looked for when testing the  graphic design tools:

  • Ease of use: I’m not a fan of overly complicated interfaces or features hidden in obscure menus. The best tools are i beginner-friendly, making it easy to jump in and start creating without a steep learning curve.
  • Flexibility and features: Whether I’m designing a minimalist logo, a complex infographic, or a colorful social media post, the software needs to have features that allow me to experiment. Bonus points if it lets me play around with both templates and custom designs!
  • Cost (or lack thereof!): Graphic design software can be pricey, but I get it–those costs often come with advanced features that professional designers, agencies, or businesses rely on for complex projects. For someone like me, though, free tools with basic functionalities work just fine for simpler design tasks, creative experiments, or quick marketing needs.
  • Accessibility: As someone who switches between often, I need tools that are accessible anywhere. Cloud-based software or apps with cross-platform compatibility always stand out to me.
  • Speed and performance: Nothing kills creativity faster than laggy software. If a tool slows me down while designing, it’s a dealbreaker.
  • Collaboration and export options: Sometimes, I need feedback on a design, or I’m creating something for a team project. Tools that allow easy sharing, collaboration, and export in multiple file formats are always at the top of my list.
  • Fun factor: Lastly, the best tools make designing fun. Whether it’s quirky templates or playful fonts, I want something that sparks creativity and makes the process enjoyable.

How did I find and test the graphic design tools?

To begin my search, I turned to G2’s graphic design software category page, focusing on top-rated tools from drawing software, vector graphics software, and desktop publishing software to build my initial list of contenders.

 

I prioritized software with freemium plans or free trials that allow users to explore their capabilities without any financial commitment.

 

With my shortlist ready, I tested each tool to create common designs like logos, social media posts, infographics, and marketing materials like flyers. I did this to ensure the tasks reflected the diverse design needs of designers, marketers, freelancers, content creators, small business owners, and hobbyists.

I assessed each tool for the following: 

  • How intuitive is the interface, and does it provide tutorials or community support?
  • Do they have robust templates and tools for editing, and customizing?
  • How well does the software handle complex designs and large files?
  • Whether it supports multiple file formats (JPG, PNG, PDF, SVG) and team collaboration.
  • Are free features sufficient, or do they limit essential functionality?
  • Does the software work seamlessly across Windows, macOS, iOS, and Android or on a browser?

Let's see which tools made the cut.

* This data was pulled from G2 in 2024. The product list is ranked alphabetically. Some reviews may have been edited for clarity.

9 free graphic design software I like

My list of design tools includes a mix of beginner-friendly tools and more advanced options, catering to a wide range of design needs. My experience has taught me that the best design tools are those that balance ease of use, and versatility without compromising on quality. Some even include impressive AI features for image generation, background removal, editing and designing.

While they’re not perfect and have limitations like restricted features or templates on free plans, they still provide excellent functionality for creating stunning designs. Let's take a look at the tools that made the cut. 

1. Adobe Express

As someone who once heavily invested in InDesign, Photoshop, and Illustrator, I found the free plan of Adobe Creative Cloud Express to be a pleasant surprise. It is a fantastic tool for building quick, on-brand social media posts or developing simple marketing materials.

The user interface (UI) of Adobe ExpressThe user interface (UI) of Adobe Express

I was impressed by how user-friendly it was right from the start. From the product tour to tutorials and exercises, I found it easy to get started on the platform. It was pretty clear that the platform is designed with non-designers in mind who aren’t used to working with Adobe’s flagship software like Illustrator or Photoshop, which are technical and feature-rich with a steep learning curve.

Tutorials to get started on Adobe Express Tutorials to get started on Adobe Express

Tutorials to get started on Adobe Express

Creating a logo was one of the first things I tried, and it was an absolute breeze. I liked being able to filter templates by free or premium options, which saved time and kept things clear.

Creating a logo on Adobe Express

Creating a logo on Adobe Express

One feature I didn’t expect to enjoy so much was the free AI image generator. While it had a bit of trouble fully adhering to prompts, it allowed me to create custom stock photos right within the platform–something that felt innovative and useful. The range of templates was also impressive.

Using AI image generator on Adobe Express

Using AI image generator on Adobe Express

Whether I needed an infographic, a social media post, or marketing materials like brochures, flyers, visiting cards, or ads, I could find a wide range of templates.

Creating infographics for my blog with templates on Adobe Express Creating infographics for my blog with templates on Adobe Express 

I found the Recommended feature helped me customize designs quickly and effectively.

Designing flyers on Express with ideas from the Recommended feature Designing flyers on Express with ideas from the Recommended feature 

Of course, the free plan has its limits. For instance, you can’t export PNG files with a transparent background, a must for logos and vector designs. The lack of an erase tool was another drawback. Also, you can’t import .ai or .psd files directly with the free account, which I feel is essential for professional graphic designers.

Storage is capped at 5GB, and templates, stock photos, and videos are all limited in the free plan, which works for smaller projects but might feel restrictive if you’re working on more extensive designs.

That said, I found Adobe Express to shine in other areas. For one, the watermark only appeared when I used premium templates or elements, so most free resources were perfectly usable without any added branding. Collaboration was another standout feature–I loved being able to tag people and edit together in real time, which made it a fantastic option for team projects.

While it’s not as advanced or technical as Illustrator, Photoshop, or InDesign, I see Adobe Express as a solid, no-fuss design tool for quick projects. The variety of templates available for social media posts, flyers, and marketing materials made it incredibly resourceful for someone like me who juggles multiple design needs.

Adobe Express is available on web browser tool and as a mobile app. 

What I liked about Adobe Express: 

  • Intuitive interface and diverse templates.
  • Real-time collaboration for team projects.
What are G2 users saying:

"The most helpful part of Adobe Express is how quickly I can open it, find a fun template, and get the job done. Adobe Express throws me into a brainstorming session, and before I know it, my flyer is done. I like that Adobe Express runs on my browser, so I know it's connected online and has up-to-date designs. I use it pretty often as a first step in my design project. The broad number of categories (flyers, posters, social media, newsletters, etc) are really helpful." 

- Adobe Express Review, Doug L.

What I didn't like about Adobe Express: 

  • General limitations on free plan resources like templates, stock photos, and storage.
  • No PNG export with a transparent background on the free plan.
What are G2 users saying:

"The only thing I really dislike about Adobe Creative Cloud Express is the difference between free and paid versions. I used the paid version for work, which was great! However, when I tried the free version for personal use, I was sorely disappointed. There are other similar programs that offer much more in their free versions."

- Adobe Express Review, Ganesha C. 

2. Affinity Designer  

Affinity Designer is very similar to Adobe Illustrator or, as I like to think of it, the hip version of Illustrator. It’s perfect for professional graphic designers, hobbyists, and anyone working with vector illustrations.  

Owned by Canva, Affinity offers a 7-day free trial, giving me enough time to explore its features before deciding. I had to sign up for an account on their website and then download the free trial version for my Mac to try it out. It's available for MacOS, Windows, and iPad. 

The user interface of Affinity Designer

The user interface of Affinity Designer

I felt that it was not beginner-friendly. Especially if you’ve never used graphic design software like Adobe’s tools, Affinity Designer can feel overwhelming at first. The logo I created with the template on Adobe Express in 5 minutes took me a good 20 minutes before I got the hang of the tool. But once you get past the learning curve, it becomes surprisingly easy and fast to work with.

Creating a logo with Affinity Designer

Creating a logo with Affinity Designer

Despite being feature-heavy like Adobe Illustrator, I felt the performance of Affinity is one of its biggest strengths. It’s fast, responsive, and handles most tasks with ease. I also loved its flexibility in exporting files as PNG, JPEG, SVG, and PDF and importing designs from other platforms, including .psd and .ai files of Adobe software. This meant I could easily move files between Affinity Designer and other software to refine my projects.

Export options on Affinity Designer

Export options on Affinity Designer

Surprisingly, I could also save the file with version history using Save History with Document. Also, whenever I had a doubt or got stuck, I could turn to the active use base on platforms like Reddit and YouTube.Save History with Document option on Affinity Designer

Save History with Document option on Affinity Designer

However, Affinity Designer isn’t without its limitations. As mentioned earlier, it does have a steeper learning curve, especially for beginners. Also, it doesn’t include features like image trace or gradient mesh. While honestly, those aren’t functions I use often for my design needs currently, this is something professional designers definitely care about. 

On the performance side, while it’s generally smooth, I did notice a slowdown when I overloaded a project with effects and layers.

Despite these limitations, Affinity Designer remains an impressive tool and appeals to me the most because it requires just a one-time license payment. While it’s not perfect, I feel it’s an affordable and powerful alternative to Illustrator for most professional design needs, like logos, icons, UI design, gaming art, illustrations, and,  vector graphics.

What I liked about Affinity Designer:

  • Flexible file import and export options. 
  • One-time payment for a lifelong license, making it affordable and subscription-free.
What are G2 users saying:

"Affinity Designer is a great and comparable replacement to Adobe Illustrator. For a vector illustrator, it offers most if not all the tools necessary to complete any task."

- Affinity Designer Review, Lindsey P.

What I didn't like about Affinity Designer:

  • Steeper learning curve, especially for beginners unfamiliar with design tools.
  • Lacks advanced features like image trace and gradient mesh found in Adobe Illustrator.
What are G2 users saying:

"While Affinity Designer has a lot of great features, there are some areas where it might fall short for certain users. For instance, its compatibility with industry-standard file formats like Adobe Illustrator (.ai) or the lack of some advanced features present in other established design software might be a downside for professionals used to specific tools or workflows.

Additionally, the learning curve might be a bit steep for beginners transitioning from other design software. Also, the availability of third-party resources like plugins or extensions might be more limited compared to other design software ecosystems. These limitations might not affect everyone, but they're aspects to consider depending on your specific needs and familiarity with other design tools."

- Affinity Review, Rahul V

3. Canva

Now, if there’s one design tool I keep coming back to, it’s Canva. While it was not the first online graphics design tool, Canva arguably revolutionized the industry by mainstreaming the web-based design tool with its simple interface and extensive templates. 

Whether I need social media graphics, blog banners, presentations, or marketing materials, Canva makes the design process quick, intuitive, and, dare I say, fun. It’s the ultimate all-in-one free design tool for non-designers and even seasoned marketers like me who want results without the hassle of complex software.

All you need to do is sign up for an account, and you are set. Canva recently refreshed its user interface. While it's different from the old one, it's still the easiest graphic design software to use. You can use it on mobile devices and web browsers. 

The user interface of Canva

The user interface of Canva

Everything in Canva is incredibly intuitive. You can click on "Create a Design" or choose from one of the icons on the home screen to get started quickly. While Adobe Express offers a similar option, I think Canva does a much better job of showcasing your existing files and guiding you toward what you need to create next.

I absolutely loved the variety of templates it offered when designing my logo, poster, and whatever I set out to create, and I also found them to be much classier. I could start with one of their thousands of templates, tweak it with my brand colors, fonts, and images, and have a polished design ready in minutes.

Templates on Canva for my logo design

On top of that, Canva’s massive library of elements–shapes, graphics, stock photos, icons, animations, and AI-powered tools like the image generator and background remover–gave me everything I needed to experiment and bring my ideas to life. I tried designing posters, brochures, and even web pages, calendars and magazines and could do it with ease.  

Designing web pages on CanvaDesigning web pages on Canva

The free AI image generator, like Adobe's, comes with 50 free credits. But for me, the free video generator powered by Runway was a surprise. It comes with just 5 free credits and creates really short videos, though. 

Generating images using Magic Media on CanvaGenerating images using Magic Media on Canva

However, Canva isn't without limitations. The free version also doesn’t allow SVG downloads or high-resolution exports with transparent backgrounds, which can be a dealbreaker for things like logos or vector graphics. You need to upgrade to Pro or Teams.

Download options on Canva free Download options on Canva free 

Plus, Canva isn’t ideal for highly technical design work. You won’t find the level of precision or control you’d get with tools like Affinity Designer or Adobe Illustrator.

Still, for quick, professional-looking designs, Canva is unmatched. Whether I’m working on social posts, presentations, or even videos, it’s my go-to design tool for speed, and convenience.

Considering Canva Pro? Read our review to see if Canva Pro is worth it and make an informed decision/ 

What I liked about Canva: 


  • Quick and easy to use 
  • Unmatched collections of templates and the library of elements 
What are G2 users saying:

"I love that I can quickly create professional-looking graphics. The wide range of templates, photos, and customization options make it easy to create unique designs for anything I need - be it social media posts, presentations, or personal projects. It's also great that I can use it on my phone or laptop, so I can design on the go."

- Canva Review, Jayaprakash A.

What I didn't like about Canva: 

  • Limited download options
  • Not suited for highly technical design works
What are G2 users saying:

"Some of the features I do not really like that much about Canva are its limited flexibility for advanced customization. It is great for making some quick designs, but certain aspects—like being able to accurately tweak something or to multi-layer a various range of objects—might seem restrictive in comparison with professional design tools. Besides, some features require a subscription, which isn't that suitable for everyone."

- Canva Review, Vamshi G.

4. CorelDRAW

CorelDRAW is a name I’ve heard for years as one of the long-standing competitors to Adobe Illustrator, and I finally gave it a try with its 15-day free trial of the CorelDRAW Graphic Design Suite.

The UI looks a bit dated, but right off the bat, I noticed that it’s a powerhouse for vector graphic design. In my opinion, it's well-suited for professional designers, especially those working on logos, illustrations, and print materials.  

The user interface of CorelDRAW

The user interface of CorelDRAW

Once you’re in, you can start with templates for essentials like logos, brochures, menus, resumes, and most common design needs or create your own design from scratch. However, I found the templates to be very limited compared to what Canva and Adobe Express offer. But they still get the job done. 

Templates on CorelDRAW

Templates on CorelDRAW

Surprisingly, I liked the templates it had for infographics, and I absolutely loved that I could easily customize them to my satisfaction.

Designing infographics on CorelDRAW

Designing infographics on CorelDRAW

CorelDRAW offers a significantly larger canvas size compared to many other design tools, which I think makes it ideal for working on large-scale projects like banners, signages, posters, or detailed illustrations.

A major drawback is, however, performance. The tool often slowed down, even with simple designs, and it took up a lot of my system memory, which can become frustrating when working on larger projects. 

Overall, I found CorelDRAW to be a robust option for professional designers who need precision and advanced tools for vector work. If you’re serious about design and willing to invest the time (and money) to learn it, you’ll find that CorelDRAW has everything you need to deliver exceptional results. But I wouldn't recommend it for simple and quick design needs. 

CorelDRAW offers both subscription-based and one-time licensing plans. However, it might be pricey for some users. 

What I liked about CorelDRAW: 

  • Essential templates for most design needs that can be customized 
  • Well-suited for large-scale and technical projects
What are G2 users saying:

"Corel Draw is very easy to use. It didn't take me much time to learn it. It is just drag-and-drop, and you can easily make any changes you want in your design. It's just very easy compared to Illustrator or Photoshop, etc. I can do any customization in Corel, like editing a picture, creating a vector, converting text to a curve, and making any changes I want with the text, like changing the shape of any specific letter, etc.

 

I like that it's an ecosystem, meaning in Corel, you can use photo, paint, Corel Draw, etc., and you won't need to switch to any other software out of their ecosystem. Lastly, they add so many new things with every update, and they update their software very frequently"

- CorelDRAW Review, Aryan T.

What I didn't like about CorelDRAW: 

  • Too slow, and sometimes the software crashes with larger files
  • Pricey paid plans 
What are G2 users saying:

"When it chokes on something and completely crashes, but you don't know which backup to open without doing the design again."

- CorelDRAW Review, Bretta H.

5. GIMP

Now, if you’ve ever searched for a free graphic design tool, I am pretty sure you’ve come across GIMP, short for GNU Image Manipulation Program. I love GIMP extra because it’s completely free, open-source, and surprisingly powerful for what it offers. 

I found GIMP packed with incredible features for photo editing, retouching, and even basic graphic design work.

The user interface of GIMPThe user interface of GIMP

One thing I noticed was its template options are size presets for different projects, like business cards, web banners, and even HD video, unlike the ready-to-use templates you find in Canva or Adobe Express. That said, the inclusion of a "toilet paper" size as a template definitely gave me a chuckle, but it highlights GIMP’s unexpected variety and open-source nature. 

Templates on GIMP

Templates on GIMP

It’s got a solid range of features you expect in any photoshop software, like layers, masks, filters, brushes, you name it. 

I also found the export and import options in GIMP to be much more expansive than other tools I’ve tried. It supports a ton of file formats like JPEG, PNG, TIFF, PSD, SVG, and even .webp, which makes it super flexible for different design needs. Whether I’m saving something for the web, printing, or working across other software, GIMP handles it all without a hitch.

File formats supported by GIMP for export

Also, GIMP has a very active community support on forums like Reddit and Youtube. When I had trouble getting the tool working on my Mac the first time, the  YouTube videos and the threads on Reddit saved my day.

That said, it’s not the most user-friendly tool out there. The interface feels clunky, especially if you’re used to modern tools like Canva or Adobe Express. It took me a while to figure out where everything was, and I definitely had to look up a few tutorials to get started.

Also, while it works well for vector images, photo editing, and basic design tasks, I wouldn’t recommend it to marketers if you are looking for quick designs.

So, who’s it really for? I’d say GIMP is perfect for anyone who needs advanced photo editing or graphic design tools for illustrations and vector images but doesn’t want to spend a dime. If you’re like me and enjoy experimenting with free tools, it’s absolutely worth a shot–just be ready to climb that learning curve. 

What I liked about GIMP: 

  • Completely free and open-source.
  • Active community support.
What are G2 users saying:

"The favorite part of gimp is that it is free to use and lightweight other than any product available in the market. It works on light machines seamlessly, which makes it exceptional. The best thing is that gimp support almost all formats which I edit on."

- GIMP Review, Vishal I.

What I didn't like about GIMP: 

  • Clunky interface and a steep learning curve
  • Limited features compared to commercial alternatives; Have to rely on third-party plugins. 
What are G2 users saying:

"It took me a little while to adapt to their functions at first, although they are powerful tools. It is a little difficult to use it."

- GIMP Review, Antonio T.

6. Plasfy

I’ll be honest–I had never heard of Plasfy until I stumbled upon it on G2. But after reading reviews calling it “the best Canva alternative,” I knew I had to give it a try. My signing-up process was a breeze, and getting started felt just as easy as using Canva, which is saying something.

They had a variety of design formats to begin with right out of the gate. From social media posts to business cards, flyers, and even Pinterest pins, everything was available.  The setup felt intuitive, and it was super easy to pick a format, customize the design, and start experimenting with clipart and elements like text, shapes, and icons.

Different design formats on Plasfy 

I found the logo templates sorted by business type to be super practical. Whether you’re in fashion, education, or finance, there’s something to get you started without spending hours searching.

Creating a logo on PlasfyCreating a logo on Plasfy

The real highlight for me, though, was the overlays section. I discovered Plasfy packed with ready-made badges, sale tags, and web buttons that are perfect for social media promotions, online shops, and marketing materials. From Black Friday banners to Boxing Day and Cyber Monday badges, there’s no shortage of options to make your content pop.

These pre-designed elements add a polished, professional touch to my designs. I felt that this would save time for anyone trying to market their business or build eye-catching visuals. Note that these are not customizable with the free plan. 

Overlays on Plasfy for badges, web buttons, review testimonialsOverlays on Plasfy for badges, web buttons, review testimonialsOverlays on Plasfy for badges, web buttons, review testimonials

Overlays on Plasfy for badges, web buttons, review testimonials

That said, there are a few caveats. Many of the most useful elements, like some overlays, effects, icons, and templates, and embedding Google Maps are locked behind the premium plan. And when it came to downloading my designs, I found I could only export in JPEG on the free plan; formats like PNG, SVG, or PDF require an upgrade. And the storage is just 500 MB, which is really restrictive. 

I also noticed the platform isn’t as fast as I’d like—loading templates and features sometimes tested my patience.

Waiting to load templates on PlasfyWaiting to load templates on Plasfy

Still, I feel Plasfy is great for creating social media graphics, marketing materials, and small business visuals. It’s beginner-friendly and offers practical features for growing businesses. If you’re willing to put up with a few limitations on the free plan, it’s a great tool to have in your design toolkit.

Plasify is available on a web browser, and the mobile app is currently in beta. It offers monthly subscription plans as well as a limited lifetime deal for just about $10.

What I liked about Plasfy: 

  • Easy to use 
  • Designs, templates, and elements suitable for social media marketing and online business 
What are G2 users saying:

"Well, Plasfy has become my favorite online design software. It helps me bring out my creative side and turn my ideas into reality. The interface is super easy to use, and it has all the design tools I need. It's like my best buddy on my creative journey."

- Plasfy Review, Rahul S.

What I didn't about Plasfy: 

  • Slow to load 
  • Some useful features locked behind Premium
What are G2 users saying:

"Site speed is reeeeeeeally slow, making the UX somehow painful. I hope it is just a temporary issue."

- Plasfy Review, Davide O.

7. PosterMyWall

I’ll admit that PosterMyWall was also not on my radar until I stumbled across it during my search for design tools. I gave it a shot, and to my surprise, it turned out to be a solid option for anyone looking to create quick, professional-looking designs without a steep learning curve.

the user interface of postermywallThe user interface of PosterMyWall

As usual, I started off with a simple logo to begin with, and within 5 minutes, I had it ready using one of PosterMyWall’s templates. The process was quick, straightforward, and exactly what I needed. I just picked a design, tweaked the text, played around with the colors, and boom–done.

Creating a logo with PosterMyWallCreating a logo with PosterMyWall

I was a bit skeptical about the “Made with PosterMyWall.com” watermark that was on my design the whole time. I thought it would stick around on the final download, but to my relief, it didn’t appear when I downloaded the design. Later, I found the watermark appears if we use any premium elements, stock images, or videos in the designs. While I could get things done without getting the watermarks by finding some other elements or workarounds, it felt a little limiting at times. 

Also, I was genuinely impressed that I could scale my design to any size with ease using the Resize option, which is often paywalled in other design tools like Canva. 

Resizing images on PosterMyWall

If I had to point out a downside, though, PosterMyWall only allows basic image downloads in JPG format on the free plan. If you need high-quality images, you’ll have to upgrade or pay one time for the design. Also, like Plasfy, it has a very limited storage of just 500 MB. 

What I liked about PosterMyWall: 

  • Quick, intuitive, and user-friendly
  • Excellant library of templates for a variety of design needs 
What are G2 users saying:

"It's easy to use for people like me who have no experience in graphic design."

- PosterMyWall Review, Azelle B.

 

What I didn't like about PosterMyWall:

  • Only basic quality image downloads and watermarks on some designs
  • Limited storage space. 
What are G2 users saying:

"PosterMyWall adds watermarks to your designs unless you upgrade to a paid plan. This can be unpleasant if you're trying to create a quick and easy setup. The free plan only gives you 500MB of storage space, which is not a lot if you're creating many designs. Also, PosterMyWall only offers a limited selection of custom fonts. If you're looking for a specific font, you may not be able to find it."

- PosterMyWall Review, Lincoln B.

8. Sketch

Sketch is one of those tools I’ve heard about forever, especially in the user interface and user experience (UI/UX) design world. As someone who dabbles in a bit of everything, I gave it a try with its 30-day free trial to see how it helps with designing. 

Once I downloaded the app and signed up, I immediately noticed how sleek and modern the interface was. It felt professional and well-organized, making it easy to find my way around, even as a first-time user.

The user interface of Sketch

The user interface of Sketch

Now, let me be upfront with this. Sketch isn’t necessarily for everyone. It’s a niche tool that really shines for the UI/UX work of websites and apps. That said, it does have good templates for a number of business design needs, like business cards,  mockups, invitations, ads, and even some social media promotions. I found the templates to be classy, modern, and minimalist. 

Templates on SketchTemplates on Sketch

I tried my hand with some social media promotional posts and ads and I could customize the templates the way I wanted and export it as PNG and PDF

Testing a social media carousel template on SketchTesting a social media carousel template on Sketch

However, the biggest limitation is that it’s Mac-only and also requires a subscription after the free trial, which may not work for all users. Sketch also has a web browser version, but that comes with a pricier paid plan. 

What I liked about Sketch: 

  • Modern and sleek interface
  • Easy to customize templates 
What are G2 users saying:

"I love that I can quickly create professional-looking graphics. The wide range of templates, photos, and customization options make it easy to create unique designs for anything I need - be it social media posts, presentations, or personal projects. It's also great that I can use it on my phone or laptop, so I can design on the go."

- Sketch Review, Poorva S.

What I didn't like about Sketch: 

  • MacOS only
  • Subscription can be pricey 
What are G2 users saying:

"Although Sketch provides several advantages, there are some factors to not forget. One aspect is its compatibility with operating systems, as Sketch is presently only accessible for macOS. This limitation may be a disadvantage for graphic designers who prefer or specifically make use of other operating systems."

- Sketch Review, Deepak G

9. VistaCreate

VistaCreate, in my opinion, is a hidden gem among graphic design apps.  I remember it being called Crello before. It feels super intuitive, and I loved how easy it was to start creating.

The user interface of VistaCreate

The user interface of VistaCreate

This time, I began with a simple social media post, and within 10 minutes, I had a polished design ready to go. I loved that the templates were modern and versatile, and I could tweak pretty much everything–fonts, colors–you name it. I also loved how it had music selections ready to go with the Instagram posts. 

Creating an Instagram post on VistaCreateCreating an Instagram post on VistaCreate

Creating the logo was also pretty easy. I could even create an animated logo with one of their templates. VistaCreate allowed me to download it as PNG, JPEG, PDF, and PNG with a transparent background. But there's no option to download in SVG format.

Creating an animated logo on VistaCreate

Creating an animated logo on VistaCreate

I also liked how well VistaCreate caters to small businesses and marketers. The templates are designed for specific industries and occasions, which saved me a ton of time searching for the right one. For example, I searched for templates related to writing and found 100s of them. 

Finding industry-specific templates on VistaCreate

Finding industry-specific templates on VistaCreate

However, resizing the design, some templates, elements, and features are locked in premium plans, just like Canva. Another downside I noticed is that sharing and collaborating is also only available on paid plans, which might be a dealbreaker for anyone working in teams or needing feedback on their work.  

Overall, I would say VistaCreate is a fantastic option for anyone looking to create professional-looking designs without investing too much time and money. It works well for both static and animated content.

What I liked about VistaCreate:

  • Modern and extensive templates for different marketing materials 
  • Easy to create animated designs 
What are G2 users saying:

"One of the outstanding features of VistaCreate is the extensive library of templates. Whether I need designs for social media posts, business cards, flyers, or even logos, VistaCreate has you covered. The templates are not only plentiful but also visually stunning and customizable. With just a few clicks, you can modify colors, fonts, and images to match your brand or personal style. It's like having a professional designer at your fingertips!"

- VistaCreate Review, Aman S.

What I didn't like about VistaCreate:

  • Resizing and sharing locked under paid plans 
  • Cannot export in SVG format 
What are G2 users saying:

"They do not yet have the ability to export your creations to .svg or vector, which would make it easier to use your designs for print. For now, I am able to use Illustrator trace functions to convert them."

- VistaCreate Review, Larry M.

While I have covered the 9 best free graphic design software, there are also other tools worth considering. Inkscape is excellent for vector-based designs, while Krita caters to digital artists and illustrators. If you’re venturing into 3D modeling, Blender is a powerful, free option

Comparison of best free graphic design software

Still not sure which graphic design software best fits your needs? This comparison table makes it easier for you.

Graphic design software

Free plan/free trial

Best for

Adobe Express

Free plan with limitations. 5 GB storage. PNG, JPEG, PDF exports.

Social media marketers and small business owners for creating social posts, flyers, and marketing materials.

Affinity Designer

7-day trial.

Professional graphic designers, and illustrators for creating vector art, logos, and UI/UX design.

Canva

Free plan with limitations. 5 GB storage. PNG, JPEG, GIF, MP4, PDF, PPTX exports.

Marketers, freelancers, small businesses, and non-designers for creating all marketing materials, basic graphic designs like logos, flyers, posters, social media posts, etc

CorelDRAW

15-day trial.

Professional designers and print shops, agencies for designing large-scale print materials, banners, and detailed illustrations.

GIMP

Free and open-source. Exports in all file formats. 

Hobbyists, students, and professional designers for free photo editing, retouching, and graphic design experiments

Plasfy

Free plan with limitations. 500 MB storage. Only JPG downloads. 

Marketers, small businesses, and social media creators to create quick designs for promotions, logos, and banners

PosterMyWall

Free plan with limitations. 500 MB storage and JPG downloads.

Small businesses, event organizers and marketers for designing posters, flyers, and social media visuals.

Sketch

30-day free trial. Mac only. 

UI/UX designers and digital branding teams; web and app design, interactive prototypes

VistaCreate

Free plan with limitations. 10 GB storage. JPG, PNG, PDF, GIF, MP4 downloads. 

Marketers, freelancers, and small businesses for designing static and animated social media and marketing materials

Frequently asked questions on free graphic design software

Q. What is the best app for graphic design for free?

A. If you're looking for mobile apps:

  • Canva: Highly intuitive and suitable for all design needs.
  • Adobe Express: Great for quick designs and access to free templates.
  • VistaCreate: Excellent for social media posts.

Q. Is Canva actually free?

A. Canva has a free plan that includes thousands of templates, design elements, and access to basic tools. However, features like resizing designs, premium templates, high-resolution exports, and team collaboration require a paid subscription (Canva Pro or Teams).

Q. Can I use free graphic design tools for professional work?

A. Absolutely! Many free tools like Canva, GIMP, and Adobe Express are widely used by freelancers, small businesses, and marketers for professional-quality designs. However, some advanced features (like exporting in high resolution or using transparent backgrounds) might require upgrading to paid plans.

Q. Are there any open-source graphic design tools?

A. Yes, tools like GIMP and Inkscape are open-source and completely free to use. GIMP is excellent for photo editing, while Inkscape specializes in vector-based designs.

Q. What is the best software for creating social media content for free?

A. For social media content, Canva, VistaCreate, and Plasfy are top choices. They provide user-friendly interfaces and templates specifically designed for platforms like Instagram, Facebook, and LinkedIn.

Q. Can I create animated designs with free graphic design software?

A. Yes! Tools like VistaCreate, Adobe Express, and Canva (to some extent) allow you to create animated social media posts, logos, or videos. Some advanced features might require a subscription.

Q. Are free graphic design tools suitable for team collaboration?

A. Some tools like Canva (Pro plan) and Adobe Express (paid features) offer collaboration options. Free plans generally lack robust sharing and team features, so upgrading might be necessary for larger teams.

Q. Can I print designs created with free tools?

A. Yes, most tools allow you to export high-quality files for printing. However, ensure that your tool supports the required resolution and file format for print materials.

Ctrl+Alt+Create

After spending days testing and creating designs on these free design tools, I can confidently say that the right tool makes all the difference.  Each of these design platforms has its unique features. Some made designing a breeze, while others required a bit of patience to unlock their full potential.

Whether you’re crafting a logo for your side hustle, creating an Instagram post to go viral, or designing a flyer for your mom’s business (been there, done that), there’s a tool here that’s perfect for you. From Canva’s drag-and-drop ease to GIMP’s powerful open-source tool, the variety means you’ll always have options to match your style and project needs.

At the end of the day, it’s all about exploring, experimenting, and finding the one that clicks with you. The right tool doesn’t just make designing easier. It makes it fun. So, grab your favorite from the list, and get ready to create something amazing!

Want to build your graphic design expertise? Explore our free graphic design hub with 50+ resources to become a design pro.


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