Do you cringe at the thought of one-size-fits-all email blasts? I get it.
From juggling complex automation and segmenting audiences to personalizing messages and analyzing campaign performance, marketers are expected to do it all. And when your budget is tight, frustration can hit faster than you can say “unsubscribe.”
That’s why I was excited to discover that high-impact email marketing doesn’t have to cost a thing. There are several free email marketing tools out there that are versatile, powerful, and surprisingly cost-effective.
The best part? You don’t have to spend hours hunting for the right one. I’ve compiled a list of the 10 best free email marketing software options, breaking down top features, pros, and cons, as well as real user experiences from G2. This guide will help you find the tool that best fits your needs, ensuring your campaigns consistently hit the mark.
Brevo Marketing Platform: Best for marketing automation
Includes email automation, transactional emails, and detailed analytics
Campaign Monitor by Marigold: Best for designer-friendly templates
Offers beautifully designed templates and simple drag-and-drop campaign building
Constant Contact: Best for small businesses and event marketing
Tightly integrated tools for email campaigns, event invites, and social posting
GetResponse: Best for free email marketing with landing pages
Includes email automation, signup forms, and landing page creation
Intuit Mailchimp: Best for all-in-one beginner-friendly campaigns
Offers easy-to-use email templates, automation, and audience management
MailerLite: Best for simplicity and design flexibility
Drag-and-drop editor, landing pages, and campaign reporting
Moosend: Best for advanced automation on a free plan
Provides automation workflows, reporting, and audience segmentation
Robly: Best for AI-powered email optimization
Focuses on automation, personalization, and open-rate optimization
Systeme.io: Best for all-in-one marketing workflows
Combines email campaigns, automation, landing pages, and funnels
Zoho Campaigns: Best for integration with business apps
Seamlessly connects with Zoho CRM and other Zoho tools for targeted campaigns
*The software list is arranged alphabetically. These tools offer free trials, free forever options, or freemium models.
If you feel overwhelmed by the wealth of information about free email marketing software, this comparison table will help you with all the important aspects:
| Best free email marketing software | G2 Rating | Free plan | Paid plan |
| Brevo Marketing Platform | 4.5/5 ⭐ | Available with limited features | Starting at $8.08/month |
| Campaign Monitor by Marigold | 4.1/5⭐ | Unlimited free trial available | Starting at $10.8/month |
| Constant Contact | 4.1/5⭐ | 30-day free trial available | Starting at $12/month |
| GetResponse | 4.3/5 ⭐ | 30-day free trial available | Starting at $19/month (approx.) |
| Intuit Mailchimp | 4.3/5 ⭐ | Available with limited features | Starting at $6.35/month |
| MailerLite | 4.6/5 ⭐ | Available for limited users | Starting at $7/month |
| Moosend | 4.7/5 ⭐ | 30-day free trial available | Starting at $9/month |
| Robly | 4.5/5 ⭐ | 14-day free trial available | Starting at $15/month |
| Systeme.io | 4.8/5 ⭐ | Available for unlimited emails | Starting at $17/month |
| Zoho Campaigns | 4.3/5 ⭐ | Available with limited features | Starting at $3/month |
*All pricing details mentioned in the article are based on publicly available data at the time of publication and are subject to change.
The demand for email marketing software keeps rising as businesses rely more on automated, personalized communication to engage customers.
According to a market research report, the global email marketing software market is projected to reach $3.4 billion by 2030.
And from my experience, “best” doesn’t always mean “paid.” Some free email marketing tools I’ve used offered surprisingly strong capabilities — helping me design campaigns faster, automate routine tasks, manage subscribers, and track performance without adding pressure to my budget.
I started with G2’s publicly available data, shortlisting top-rated tools based on their G2 scores and their consistent performance in the free email marketing category.
From there, I dug into product documentation, reviewed feature sets, and read recent, verified user reviews to see how well these tools actually perform — especially on their free plans.
My goal was simple: to understand what each product does best, whether it truly offers value at no cost, and if there’s a free version or a free trial worth trying before committing. Since this list focuses specifically on “free,” I paid special attention to what you can realistically accomplish without upgrading — including email volume limits, automation availability, template access, and whether advanced features like landing pages or segmentation are included in the free tier.
The screenshots featured in this article may include those from vendor G2 pages or publicly available sources.
The product list below features insights and real user reviews taken from top tools in the free email marketing software category. For this list, tools offering a free trial are also considered free, provided that you can meaningfully test the software without upfront costs.
To be included in this category, a solution must:
This data was pulled from G2 in 2025. Some reviews may have been edited for clarity and accuracy.
Brevo Marketing Platform (formerly known as Sendinblue) aims to help businesses create, send, and monitor email campaigns with ease. It includes a range of versatile features, such as a drag-and-drop editor, customizable templates, and basic automation.
According to G2 Data, 84% of small businesses use Brevo to create. Many users praise its seamless integration with various other tools and services, which significantly enhances its overall usability.
The free plan supports unlimited contacts and allows users to send up to 300 emails per day.
| Pros of Brevo Marketing Platform |
Cons of Brevo Marketing Platform
|
| Enhanced data privacy and security through Europe’s General Data Protection Regulation (GDPR) compliance |
Customer support is limited for free users
|
| Beginner-friendly, intuitive, and known for its ease of use |
The daily limit for free users may be small to reach a large number of subscribers
|
| Free access to engagement and conversion metrics |
In-app purchases are required for some additional features, like SMS marketing
|
“Brevo is easy to use and intuitive. We switched from another leading platform, and the implementation wasn't difficult. There was support when required. It is easy to build contact lists and create automation to tag certain users for future targeted campaigns. We use the platform weekly, and the visual campaign builder makes it very easy to create emails, customize the look, test them, and schedule the optimal send time.”
- Brevo Marketing Platform Review, Christian O.
“I regret that no help is readily available in real time as an online chat. I had to write an email to customer service with a pressing issue, and because it was Friday and they were ‘abnormally busy,’ I had to wait until Monday to get an answer. The answer got me unstuck instantly, but I would have preferred interacting in real time with someone (NOT a bot, as 99% of the time they don't help).”
- Brevo Marketing Platform Review, Pascale M.
If you’re expanding beyond email, this guide to the best WhatsApp marketing tools can help you compare engagement channels side by side.
Campaign Monitor, a well-regarded email marketing platform, offers a range of features that enable businesses to create and execute effective campaigns. It’s great for small startups, large enterprises, and everything in between. It also comes with smart email campaign software tools for designing, sending, and tracking.
The unlimited free trial allows users to create and send multiple test campaigns to up to five people.
| Pros of Campaign Monitor by Marigold |
Cons of Campaign Monitor by Marigold
|
| Intuitive drag-and-drop editor for quick email creation |
Priority support and faster response times are unavailable for free users
|
| Includes automation tools for setting up workflows like re-engagement campaigns |
May not be suitable for growing email lists and data over time
|
| Comprehensive reporting on email campaign performance |
Limited integration options compared to some competitors
|
“Campaign Monitor is the very best tool for email marketing. It is straightforward to use. The best feature is the drag-and-drop builder, which helps us create content quickly. Additionally, we offer a wide range of customizable template libraries. Along with this, we have multiple options to make dynamic email campaigns.”
- Campaign Monitor by Marigold Review, Vijaya Kumar N.
“I've been using Campaign Monitor for more than 12 years, and it has not evolved that much compared to other comparable tools for small and midsize businesses. It's basic, and you need time to learn how to utilize the functions other than sending a simple email. If your data becomes more complex year over year, you might struggle to continue to use this product. For example, segmentation can be limited while your needs are growing.”
- Campaign Monitor by Marigold Review, Karl L.
Constant Contact caters to both beginners and advanced users who want to create effective email campaigns. It makes designing emails straightforward with its drag-and-drop editor and expansive library of customizable templates.
According to G2 Data, 70% of small businesses use Constant Contact to create emails that are not only visually appealing but also on-brand. The free trial is available for 30 days and allows users to send up to 100 emails and create a social post, among other tasks.
| Pros of Constant Contact |
Cons of Constant Contact
|
| Allows advanced segmentation to target specific groups with tailored messages |
Learning curve with advanced features
|
| Easily integrates with social media channels, customer relationship management (CRM) software, and e-commerce solutions |
Less template customizations for advanced design needs
|
| Basic analytics and reporting available for monitoring campaigns |
Relatively basic automation features
|
“I deal with multiple companies every day and am continually frustrated by the Autobot that I have to deal with. I try to get around so I can talk to someone who has a heartbeat. I love Constant Contact because they have real people to share with, and I know that they really care about solving my problems. In most cases, I can simply have a chat and get my solution. When it is really tough, I can get a real person on the phone to cheer me on and be my teacher step by step. I might add that their documentation is fantastic, with so many articles, hints, and examples to learn from.”
- Constant Contact Review, Stephen D.
“It seems like if a business has advanced marketing automation needs, Constant Contact may not be the best fit. While it does offer some basic automation features, other platforms might be better suited for organizations that require more sophisticated automation workflows or intricate customer journey mapping.”
- Constant Contact Review, Vaibhav P.
GetResponse’s universal email marketing platform helps businesses grow their audience, engage with customers, and sharpen their marketing efforts. It has a comprehensive feature set and tools for email marketing, automation, webinars, and landing pages.
The free trial is available for 30 days and provides access to all premium features, including AI-powered email newsletters, autoresponders, and custom workflows.
| Pros of GetResponse |
Cons of GetResponse
|
| 24/7 live chat support is available even for free users |
Steep learning curve for advanced API and features
|
| Customizable registration forms and pop-ups |
Limited daily sending limit for large campaigns
|
| Free onboarding or migration support after a free trial |
Additional charges over time
|
“Their live chat service is simply outstanding. It's the best customer service I have ever experienced! They respond in less than a minute! When I don't understand something, the advisors go above and beyond to help me. They don’t hesitate to provide screenshots or short explanatory videos to clarify things. This level of service is rare and invaluable. The staff is always welcoming and kind. Every interaction is pleasant; the advisors are always ready to help with a positive attitude. GetResponse's email marketing software is simply astonishing. When properly set up, it ensures maximum deliverability and practically eliminates spam (bounce rates). It’s a powerful and reliable tool for any email campaign.”
- GetResponse Review, Tarik C.
“I wish I could have better access via API. For example, I use several plugins and services that connect to GetResponse via API. However, that access is limited. I can add them to my list but not tag them in specific ways based on their actions. Fortunately, they have a lot of features that could replace those plugins and services, which work for me.”
- GetResponse Review, Leslie S.
Intuit Mailchimp prides itself on being one of the most popular free email marketing tools. It features user-friendly email design tools, including customizable templates and a simple drag-and-drop editor. In fact, according to G2 Review Data, 8838 reviews praise its ability to build personalized email campaigns.
You can use its analytics features to help track the success of your email marketing campaigns. Mailchimp also integrates with many popular tools and platforms, making it a versatile choice for small businesses and startups.
The free plan allows you to send up to 1,000 emails per month to 500 contacts and provides email support for the first 30 days.
| Pros of Intuit Mailchimp |
Cons of Intuit Mailchimp
|
| Drag-and-drop editor and customizable templates |
Limited customer support for free users
|
| Provides analytics for email performance and engagement |
Payment required for advanced reporting, and features require paid plans
|
| Basic automation available |
Mailchimp branding for free plan
|
“Mailchimp was a very easy platform to understand. It is very intuitive and has a lot of resources for small users or users with little knowledge of marketing. It is very easy to implement, and I am aware it's easily integrated with other platforms like Zapier and Google Forms. I loved the templates and education provided by the software. I loved the analytics as they allow you to understand your audience and improve your content.”
- Intuit Mailchimp Review, Verónica S.
“With a tool like this, I have rarely gone to customer service, but the times I have, the treatment left a lot to be desired. I feel like they left me alone. By the time I received attention, I had already resolved the problem on my part.”
- Intuit Mailchimp Review, Emmanuel C.
Choosing tools is just step one. Learn the email marketing fundamentals you’ll need to get real results from any platform.
MailerLite brings businesses of all sizes a powerful yet easy-to-use email marketing platform. The platform consistently receives praise for its clean design and intuitive interface. MailerLite also features advanced functionality, including a landing page builder, pop-up forms, and email automation, making it a comprehensive tool for growing your email list and engaging your audience.
The free plan allows users to send up to 12,000 emails per month to a maximum of 1,000 subscribers. The paid plans also have a 30-day free trial to test out premium features.
| Pros of MailerLite |
Cons of MailerLite
|
| Offers comprehensive features like landing page creation, pop-up forms, and email automation |
Template and design flexibility less extensive than other platforms
|
| Clean user interface (UI) for easy navigation, accessible for users at all levels |
Customization options for templates somewhat limited
|
| Audience segmentation for relevant communications |
Less detailed real-time data, leading to delayed decisions
|
“MailerLite provides strong automation functions that help streamline and optimize email marketing workflows. Customers can make automated email sequences, like welcome series, abandoned cart reminders, or birthday greetings, to interact with subscribers at different phases of the customer journey. The platform's automation resources save time and effort by offering targeted and personalized mail messages to the proper target audience, leading to greater efficiency and improved customer engagement.”
- MailerLite Review, Vikram S.
“Lower open rates, something was wrong with email deliverability. Additionally, I got incomplete information when doing a pre-sale question. If I had complete information, I would not have bought the annual plan. After I realized I could not trust them, I decided to cancel my account.”
- MailerLite Review, Ulises G.
Moosend is a smart email marketing platform designed to help businesses of all sizes create, send, and analyze their email campaigns. According to G2 Data, approximately 40% reviewers praise its email delivery rates.
It makes it easy for users to design beautiful emails, manage mailing lists, and track campaign performance. Moosend’s extensive automation tools enable users to set up automated workflows, such as welcome emails and abandoned cart reminders, to support engagement.
The platform offers a 30-day free trial, which includes unlimited email campaigns and allows you to reach up to 1,000 users per month.
| Pros of Moosend |
Cons of Moosend
|
| Real-time monitoring is available to track campaigns for immediate insights |
Limited template library is restrictive to some users
|
| Supports unlimited subscription forms to grow your email list |
Time-consuming setup and integration for new users
|
| Offers advanced programming interface (API) access for advanced customizations and integrations |
Advanced automation tools are limited to paid plans
|
“I have found Moosend to be an exceptional solution for my email marketing requirements, surpassing my expectations in every aspect. Its intuitive interface, coupled with robust features, positions Moosend as a premier choice for email marketing endeavors. The analytics dashboard provides invaluable insights into campaign performance.
I particularly value the comprehensive reports on open rates, click-through rates, and subscriber behavior. This data has proven pivotal in refining my strategies and enhancing overall engagement. For those seeking a dependable and feature-rich email marketing platform, I unequivocally recommend exploring Moosend. It has significantly elevated my approach to email marketing, and I am confident it can deliver similar benefits for your endeavors.”
- Moosend Review, Saeed A.
“I found the form designs somewhat restrictive, and I was unable to generate a form entirely from scratch without a predefined layout.”
- Moosend Review, Mandar D.
Robly, known for its advanced email automation features and user-friendly interface, helps users stay connected to their audience. It also features unique capabilities, including OpenGen technology, which allows campaigns to be resent to non-openers, thereby increasing your reach.
The 14-day free trial offers access to essential features, including email creation tools, templates, and basic analytics.
| Pros of Robly |
Cons of Robly
|
| Sophisticated automation options |
Offers fewer integration options
|
| Supports A/B testing |
Limited features compared to other vendors
|
| Easily imports contacts and data from other email marketing services |
Learning curve for advanced features like Robly AI and automation tools
|
“When it comes to effective mass email marketing, Robly is my tool of choice because it provides me with all the data I need without any problems or slowdowns. It has helped us statistically track all the spending and traffic collected from various media, including social media and customer emails. It has been intuitive, fast, and reliable, and it has great customer service. We are delighted with the results and the increase in sales it has generated.”
- Robly Review, Derek C.
“Options may be limited for an email marketing tool. Competitors offer many more options, and some features are likely to require several clicks to use. We would like it to be more convenient, with limited form generation capability with external software, which could improve in the future.”
- Robly Review, Kristen S.
Systeme.io helps businesses manage their email marketing, sales funnels, online courses, and affiliate programs from a single interface. It’s known for its simplicity and affordability, offering a comprehensive suite of tools tailored for users looking to enhance their digital marketing efforts. In fact, according to G2, it ranks as the 6th easiest to use software.
The free plan allows you to send unlimited emails to 2,000 contacts per month.
| Pros of Systeme.io |
Cons of Systeme.io
|
| Offers a combined solution with functions like sales funnels and affiliate management |
Complicated automation for inexperienced users
|
| Comes with behavior-based triggers like subscriber actions and engagement |
Fewer pre-designed email templates
|
| Can be integrated with various third-party tools, like payment processors and CRM |
Free migration is only available for the highest-tier
|
“It has a free option to help people get started building an automation system that can literally work for them 24/7 and help them create an income online. It literally allows you to have two funnels. I love that it allows you to write a lot of emails for your automation that goes out to the person who opted into your funnel. It is simple to set up and create.
There is a troubleshooting and FAQ section to help you find the answers you need. I am able to send people to my account continually using social media. I also use it every day. It is so simple to integrate. I appreciate that customer support responds to your questions via email. They are pretty prompt in responding.”
- Systeme.io Review, Cristina C.
“It is very easy to get lost, and I still don't understand the difference between the workflow and automation linked to a particular page of a funnel. I am also aware that they need to protect the delivery of emails, but every time I change my email, I get a message saying they are temporarily suspended. The system doesn't tell me when the emails do start to flow again.”
- Systeme.io Review, Alison C.
Zoho Campaigns allows businesses to create, send, and track email campaigns effectively. It’s ideal for small to medium-sized businesses, offering a variety of tools to help you craft engaging emails and connect with your audience. Zoho Campaigns also facilitates advanced email marketing strategies with features like A/B testing, allowing users to experiment with different subject lines and content to determine what resonates best with their audiences.
The free forever plan allows you to send 6,000 monthly emails to 2,000 contacts. The paid plans can be tested through a 14-day free trial.
| Pros of Zoho Campaigns |
Cons of Zoho Campaigns
|
| Offers customizable templates for different industries and purposes |
The user interface may feel cluttered, making navigation tricky
|
| Works well with other Zoho products and third-party applications |
Customer support is primarily available via email
|
| Enables real-time tracking of campaign metrics for immediate insights |
Delivery speed for the free tier is not as fast as it is for higher-tier plans
|
“I love using Zoho Campaigns to send campaigns to a large list of emails. All the tools I need are readily available, and I can easily change the settings. I also appreciate how well it integrates with other Zoho apps and some of the tools I use. It’s much easier to compose emails and distribute them to people. In addition, it provides valuable feedback on how my emails are performing, allowing me to track who opens and engages with the content quickly.”
- Zoho Campaigns Review, Mili M.
“Zoho Campaigns' user interface isn't as easily navigable as other tools, so when finding your way around as a new user, expect a learning curve. Pre-loaded template designs aren't as appealing as I see with other tools.”
- Zoho Campaigns Review, Chad B.
Have more questions? Find more answers below.
Mailchimp All-in-One Marketing Platform is the best fit for small businesses thanks to its easy setup, intuitive templates, and built-in automation features. It also offers a generous free tier, making it ideal for those just getting started.
Some of the top-rated options include Mailchimp, Zoho Survey (when used for feedback-driven email strategy), and Google Workspace (for simple, professional communication workflows). These tools consistently score high in terms of usability, reliability, and integration.
Mailchimp stands out for newsletters due to its beautiful templates, drag-and-drop editor, and strong deliverability. Google Workspace is also a great option if you prefer a more manual but highly reliable email-sending experience.
Mailchimp is the most ecommerce-friendly among your listed tools, offering store integrations, product recommendations, and personalized automations tailored for online shops.
Zoho Survey integrates seamlessly with Zoho CRM, making it a great pick for CRM-driven email processes. Mailchimp also offers robust CRM integrations with top platforms, including Salesforce, HubSpot, and Zoho.
Marketing agencies often prefer Mailchimp because it supports multiclient management, reporting dashboards, and scalable automation. Qualtrics CoreXM is also powerful if your agency relies heavily on research-backed campaigns.
Mailchimp offers one of the most affordable starter plans, plus a robust free tier. Zoho Survey is another cost-effective choice for collecting customer feedback to fuel your campaigns without overspending.
Mailchimp leads here with preset automation journeys, behavior-based triggers, and prebuilt workflows. For feedback-driven automations, SurveySparrow and SurveyMonkey also support smart follow-ups.
QuestionPro and Qualtrics CoreXM are recognized for their responsive and high-quality customer support. Mailchimp also offers reliable support options, especially on paid plans.
Mailchimp offers the strongest analytics suite, including open rates, CTRs, revenue attribution, A/B tests, and audience insights. For deeper survey-driven performance analysis, Alchemer, Qualtrics CoreXM, and SurveyMonkey also provide advanced reporting tools.
The key to successful email marketing lies in understanding your audience, creating valuable content, and analyzing your performance to make data-driven decisions.
With the free email marketing solutions I’ve highlighted above, you can start building and scaling your email efforts without stressing about budgets or pricing.
Check out the latest email marketing statistics and tailor your campaign strategy for success.
This article was originally published in 2024. It has been updated with new information.
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