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16 Best Free Email Marketing Software Tools in 2019

Levi Olmstead
Levi Olmstead  |  October 16, 2017

For many startups and small businesses, their initial version of an email marketing software is a scrappy, bootstrapped mail-merge spreadsheet. 

However, as businesses grow, so do their marketing needs. Soon small businesses are overwhelmed by large Excel files of unclean emails, unsubscribe lists and deliverability rates.

See the Easiest-to-Use Email Marketing Software →

Startups with little budget need a solution for their drip email marketing, email templates and email segmentation. Let me tell you, we at G2 were in this very position only a few years back.

But small businesses, have no fear, keep up with future email marketing trends with these free email marketing tools. 

Best free email marketing software

While many email marketing companies offer their services on a trial basis, a handful of services go as far as having a completely free email marketing offering.

To help the small business professionals of today, we’ve put together an in-depth analysis of the best free email marketing software tools on the market. Get ready to automate your email marketing (for free!)

Editor's note: For highest- and lowest-rated features, G2 included only email marketing-relevant features. This post was updated on April 8, 2019, to include new products, ranked by user satisfaction score based on real user reviews of open-source and free email marketing automation software on G2.

1. Mailchimp

Free Plan: Mailchimp’s awesome free email marketing service, entitled “Forever Free” allows email marketers to store up to 2,000 contacts and send as many as 12,000 emails every month. In a 24-hour period, free users can send up to 2,000 emails.

Paid Pricing: Mailchimp offers two paid tiers called ”Grow” and ”Pro. Starting at $10 per month, the Grow plan allows for unlimited subscribers with the price increasing based on the list size, and includes demographic and email a/b testing features. The Pro tier starts at $199 per month for enterprise-level companies’ high-volume subscriber lists. This package includes more in-depth reporting and multivariate a/b testing features.


What Users Say: Mailchimp is not just one of the most popular email marketing products; but products across the entirety of G2. With over 10,000 Mailchimp reviews and the highest user satisfaction rating of any email marketing platform, small businesses can’t go wrong with Mailchimp. Users enjoy Mailchimp’s personalization capabilities and email building, but at the same time, users rate the email marketing service’s quality of support as below average. On top of its market presence and user love, Mailchimp recently began to transition to a complete marketing automation solution.

Highest-Rated Features from Users:

  1. Sending outbound emails - 90%
  2. Email and mobile preview - 90%
  3. Performance and reliability - 90%

Lowest-Rated Features from Users:

  1. Multivariate testing - 83%
  2. Bulk editing - 83%
  3. Breadth of partner applications - 83 p ercent. 

Read Mailchimp user reviews →

2. Moosend

Free Plan: The Moosend free plan allows small to medium enterprises and aspiring entrepreneurs to get a taste of a high-quality email marketing and marketing automation platform. With unlimited email campaigns for up to 1,000 unique subscribers, Moosend’s free plan is a viable option for those just getting started with email marketing.

Paid Pricing: Moosend’s subscription plans are designed to cater for even the tightest of budgets. All features of the platform are available to every user regardless of their subscription plan. The entry plan starts at $10/month for unlimited emails to a max of 2,000 unique subscribers and $20/month for up to 3,000. Plans increase in price from there based on the number of subscribers, capping off at $3,650/month for up to 1 million subscribers. There are also pay-as-you-go plans starting at $3 for 1,000 credits (at $0.003 per email).


What Users Say: Moosend seems to be a good option for many marketing departments or small businesses on a budget, and users have great things to say about the email automation platform. With an overall rating of 4.9/5.0 stars, Moosend reviews also say the free email platform has top-tier quality of support with a satisfaction score of 99%, compared to the industry average of 83%.

Highest-Rated Features from Users:

  1. Automated email responses - 100%
  2. Integration APIs  - 100%
  3. Performance and reliability - 98%

Lowest-Rated Features from Users:

  1. Email and mobile preview - 90%
  2. Manage email lists - 93%
  3. Building and personalizing emails - 93% 

Read Moosend user reviews →

3. ExpressPigeon

Free Plan: ExpressPigeon does have a free email marketing service, but only small businesses with very small and refined lists should look its way. This email marketing platform caps subscribers at 500 and allows for 1,000 emails to be sent per month for free.

Paid Pricing: ExpressPigeon has a number of tiers in their priced offerings. At $1,000 per month (and $100 for each additional seat), users can store up to 100,000 subscribers and send up to 2 million messages per month. From there, plans increase by $1,000 per month, with improved sending speed, increased subscriber counts, and increased message limits. The largest available plan is $26,000 per month for 7 million subscribers and 50 million monthly messages.


What Users Say: While ExpressPigeon’s free offering won’t be the right solution for small businesses with large lists, its users love the platform. ExpressPigeon has above-average scores in every satisfaction and feature rating. Most impressively, the tool is rated by users as having a high-volume sending rating of 95%, automated email response of 96%, and building and personalizing emails of 98. 

Highest-Rated Features from Users

  1. Building and personalizing emails - 99%
  2. Automated email responses - 96%
  3. High volume sending - 95%

Lowest-Rated Features from Users

  1. Breadth of partner applications - 88%
  2. Manage email lists - 88%
  3. Internationalization - 89%

Browse ExpressPigeon user reviews →

4. Omnisend

Free Plan: Omnisend offers a free version for new users looking to get started with email marketing. The plan gives merchants 15,000 emails a month and up to 2,000 emails a day. The company also offers a 14 day free trial that allows users to test out the complete, advanced version of Omnisend's email automation platform.

Paid Pricing: Omnisend offers three tiers: Standard, Pro, and Enterprise. At $16/month, the standard tier offers 15,000 emails a month, plus automation, segmentation, and SMS features. The pro version is $199/month and gives marketers unlimited emails a month, plus Facebook, Messenger, Google, Viber, and WhatsApp targeting features. The enterprise level starts at $2000/month, and gives highly advanced and technical features to users.


What Users Say: Omnisend sports strong ratings and is a High Performer in the marketing automation category. Its overall star rating as of September 3, 2019, is 4.6 out of 5.0 stars, and Omnisend was named one of the 50 best products for marketers in 2019.

Highest-Rated Features from Users

  1. Outbound emails - 93%
  2. Performance and reliability - 93%
  3. Automated email responses - 92% 

Lowest-Rated Features from Users

  1. Social listening - 86%
  2. Social sharing  - 87%
  3. Lead nurturing - 87%

5. Elastic Email

Free Plan: Elastic Email is free to get started, allowing users to send up to 100 emails per day without cost.

Paid Pricing: Elastic Email offers unlimited monthly plans and pay-as-you-go plans with deeper feature sets and increased capacity. The Unlimited plan starts at $9 per month with up to 2,500 contacts, unlimited emails, and 24/7 support. The Unlimited Pro plan starts at $29 per month with up to 2,500 contacts, faster delivery speed, and additional features such as campaign analytics and segmentation. Plans increase in price based on the number of contacts, capping at 1 million contacts for $1,049 or $1,069 depending on the package. Pay-as-you-go pricing for SMTP and HTTP API senders starts at $0.09 per 1,000 emails.


What Users Say: Elastic Email has decent feature ratings and is a High Performer based on user reviews. Its overall star rating as of April 5, 2019, is 4.4 out of 5.0 stars, which is higher than Mailchimp.

Highest-Rated Features from Users

  1. Email platform integration - 92%
  2. Open rate analytics - 90%
  3. Integration APIs - 90% 

Lowest-Rated Features from Users

  1. A/B testing - 75%
  2. Sender reputation management  - 78%
  3. Attachment activity analytics - 79%

Is  Elastic Email right for you?  Read Reviews Now, FREE →

6. MailerLite

Free Plan: The MailerLite free plan plan in a great low-cost option for small-business companies looking to sending bulk email to a small subscriber list. The free tier allows businesses to send 12,000 emails per month to up to 1,000 subscribers. The product sports features such as email automation, A/B testing, email campaign reporting, drag and drop editing, and more.

Paid Pricing: MailerLite is fairly transparent on its pricing model. Aside from its free option, there are four other tiers for email lists of varying sizes. Surprisingly, MailerLite's highest volume package is still only $50 a month and allows an unlimited number of emails to be sent to up to 10,000 users. After that number however, MailerLite doesn't list a price, so those interested would need to contact a representative.


What Users Say: From over 70 MailerLite reviews, the product has a user rating of 4.0/5.0. As of April 5, 2019, MailerLite’s Ease of Use is rated 8.7 out of 10, compared to the average of 8.2 in the category. Its highest-rated feature is sending outbound emails (91% user satisfaction), while its lowest is internationalization (70% user satisfaction).

Highest-Rated Features from Users

  1. Sending outbound emails - 91%
  2. Data import & export tools - 87%
  3. Basic reporting - 86%

Lowest-Rated Features from Users

  1. Internationalization - 70%
  2. Integration APIs - 74%
  3. Breadth of partner applications - 76% 

Browse MailerLite user reviews →

7. Benchmark Email

Free Plan: Benchmark Email's free email plan comes equipped with a fairly large number of emails. The entry level allows small-business marketers to send up to 14,000 emails a month and store 2,000 email contacts. Its free option also comes loaded with basic features such as email analytics, email drag-and-drop editor, responsive templates and more.

Paid Pricing: Benchmark Email has a multi-leveled pricing plan that can be a bit confusing. For medium lists, users can send unlimited emails to 600-1,500 subscribers at $13.99-$27.99 per month. For larger lists, companies can send between 1.7 million and 2.45 million emails to 125,000-175,000 subscribers at $659.99-$846.99 per month. There are also multiple other tiers for packages between these subscriber counts and from subscriber lists that are much larger. While confusing, Benchmark Email has a user-friendly pricing page that can nail down exactly how much their platform would be for any business needs here.


What Users Say: From Benchmark Email reviews, users enjoy Benchmark Email’s preview mode as well as its email building and personalization. However, the email tool lags in many feature ratings, such as email deliverability and data import & export tools. Benchmark Email users rated the tool’s worst feature as high-volume sending at 77% (average 89%), but free users can avoid this feature as the marketers looking for a no-cost option mostly will not be sending a large number of emails.

Highest-Rated Features from Users

  1. Email and mobile preview - 90%
  2. Building and personalizing emails - 90%
  3. Automated email responses - 90%


Lowest-Rated Features from Users

  1. Performance and reliability - 74%
  2. Data import & export tools - 74%
  3. Manage email lists - 77%

Is  Benchmark Email right for you?  Read Reviews Now, FREE →

8. SparkPost

Free Plan: SparkPost’s free offering is slightly different than the rest of the email marketing platforms on this list, as its tool is more of a transactional email software. Geared more toward developers, the free account allows users to send up to 15,000 emails per month with the same features as paid users. SparkPost’s free offering is referred to as a Test Account, and users of the free software receive 30 days of customer support, with full access to the other SparkPost features

Paid Pricing: SparkPost offers a monthly pricing plan that scales based on the number of maximum monthly emails, from 50,000 to more than 10 million. The smallest plan starts at $9 per month. Each plan is available as a standard package, a premium package, or an enterprise package, based on the number of IP addresses required by the user.


What Users Say: Marketers looking for a pure email marketing tool should stay away from SparkPost. However, if your team is looking for a transactional email product that has features rooted in email marketing, this may be the tool for you. Users rate the product’s mail send API and email platform integration favorably (92% user satisfaction), but were less satisfied with email segmentation (69% user satisfaction).

Highest-Rated Features from Users

  1. Dedicated IP - 93%
  2. Email platform integration - 92%
  3. Mail send API - 92%

Lowest-Rated Features from Users

  1. Preset template availability - 61%
  2. Email segmentation - 69%
  3. Template creation - 73%

Is  SparkPost right for you?  Read Reviews Now, FREE →

9. Mautic

Free Plan: The only open-source email marketing tool on the list, Mautic allows users to download its tool for free to do everything from email marketing, contact management and social media marketing. There is no contact or email limit with Mautic.

Paid Pricing: Mautic is the only completely free and open-source tool on this list.


What Users Say: Mautic is better defined as a marketing automation software but has many email marketing features that will satisfy the needs of marketers. Feature ratings are a mixed bag, but there are a wide range of features that are covered, which speaks to the product's flexible functionality. As an open-source tool, companies can customize and build on top of its source code to tailor the product to their specific needs.

Highest-Rated Features from Users

  1. User, role, and access management - 88%
  2. Segmentation - 86%
  3. Online behavior tracking - 85% 

Lowest-Rated Features from Users

  1. Revenue analytics - 31%
  2. Social ads - 33%
  3. SEO/keyword analytics - 42%

Is  Mautic right for you?  Read Reviews Now, FREE →

10. VerticalResponse

Free Plan: VerticalResponse offers up to 10,000 free emails per month for nonprofit users. Regular users can access the core features with a 60-day free trial before committing to the full product.

Paid Pricing: VerticalResponse offers three pricing levels. A “Basic” level starting at $11 per month, a “Pro” level starting at $16 per month and a “Pro+” level starting at $196 per month. As you pay more, you receive more features such as live support, heat maps and even an expert email strategist for the top tier. VerticalResponse is not transparent on its pricing page on the number of emails or users are allotted for each tier, but does say that its pricing is based off of email list size.


What Users Say: Sometimes free products are great, and other times they’re not. Users rate VerticalReponse below average in every feature and satisfaction rating on G2. Some of their worst include their breadth of partner applications at 55% and A/B testing at 61%

Highest-Rated Features from Users

  1. Sending outbound emails - 80%
  2. High volume sending - 78%
  3. Performance and reliability - 74%

Lowest-Rated Features from Users

  1. Breadth of partner applications - 55%
  2. A/B testing - 61%
  3. Integration APIs - 62%

Read VerticalResponse user reviews →

11. Gold Lasso

Free Plan: Gold Lasso describes its primary eLoop service as newsletter automation and it allows users to customize newsletters with dynamic content for any number of subscribers. The free offering involves strategic ad placement, managed by the vendor, with half of ad revenue going to Gold Lasso.

Paid Pricing: Free users are offered the same feature set as paid users of the platform. With a paid account, though, users have more control over ads being placed in their newsletters and may elect to send emails without ads. Pricing information is not readily available on the GoldLasso website, so interested customers need to inquire with the vendor.

Gold Lasso email marketing

What Users Say: Gold Lasso has gathered an impressive set of reviews, and as of April 5, 2019, has a 4.8 out of 5.0 star rating. Its individual feature ratings are not available. With that said, one user lauded the platform’s “sheer breadth of features” in a five-star review. They continued: “There's something for everyone here, from the part-time marketer to the seasoned expert. Once we got used to all the features, eLoop became the control panel to our email marketing operations.”

12. FireDrum

Free Plan: FireDrum offers a robust free solution for individual users, with a limited sending capacity. Free users are allotted 100 contacts and 500 emails per month.

Paid Pricing: FireDrum offers two main subscription packages that are payable on a monthly, quarterly or yearly basis. The Business plan is $4 per month if billed yearly and $5 per month if billed annually. It allows for 5 users, 500 contacts and unlimited monthly emails. The Enterprise is still limited to 500 contacts but for unlimited users. Pricing for the Enterprise plan is determined on a case-by-case basis.

FireDrum email marketing

What Users Say: FireDrum was certified as a High Performer in the Email Marketing category for Spring 2019, with consistently solid reviews from users. Individual feature ratings are not available. A number of users mentioned the customer support as a highlight of the platform, with one five-star review saying, “The support from the team has been more than we ever thought we would get. Kudos to Firedrum.”

13. Campayn

Free Plan: Campayn offers easy-to-design, automated email campaigns for zero cost if you are only sending a maximum of 12,500 monthly emails to 500 contacts or fewer.

Paid Pricing: Campayn has pricing plans laid out based on the number of contacts users will be sending emails. Packages start at $19 per month for the Basic plan and $39 for the Unlimited plans. These include a limit of 3,000 contacts and 15,000 monthly emails or unlimited emails, respectively. The largest plan available allows for 100,000 contacts and starts at $299 per month for 500,000 monthly emails, with the Unlimited option starting at $599 per month.

Campayn email marketing

What Users Say: With over 40 reviews and an average rating of 4.3 out of 5.0 stars, Campayn is one of the more consistently well-reviewed products in the category. Feature ratings are a mixed bag, with the highest being the platform’s email and mobile preview (88% user satisfaction) and the lowest being internationalization (67% user satisfaction).

Highest-Rated Features from Users

  1. Email and mobile preview - 88%
  2. Basic reporting - 85%
  3. High-volume sending - 83%

Lowest-Rated Features from Users

  1. Internationalization - 67%
  2. Integration APIs - 75%
  3. User, role, and access management - 76% 

14. MPZMail

Free Plan: MPZMail users can send unlimited emails to anywhere from 1 to 1,000 contacts for free, with access to the full range of features.

Paid Pricing: Like a number of products on this list, paid plans for MPZMail are mapped out based on the number of contacts on the user’s subscription list. The cheapest plan is $14 per month, and this allows for 1,001-2,500 subscribers and unlimited monthly emails. The largest plan is $14,178 per month, with a limit of 20 million contacts. Consult the MPZMail pricing page to see all the options between.

MPZMail email marketing

What Users Say: As of April 5, 2019, MPZMail has maintained a respectable 4.0 out of 5.0 stars based on verified user reviews. Users were especially fond of the automated response feature (90% user satisfaction), but less impressed with the product’s building and personalizing of emails (69% user satisfaction).

Highest-Rated Features from Users

  1. Automated response - 90%
  2. Manage email lists - 89%
  3. Email and mobile preview - 86%

Lowest-Rated Features from Users

  1. Building and personalizing emails - 69%
  2. High-volume sending - 70%
  3. Manage email deliverability - 75%

15. EasySendy Pro

Free Plan: According to the EasySendy website, accounts with EasySendy Pro are free to use for sending emails to the first 2,000 subscribers. Users can upgrade if they need to exceed that limit.

Paid Pricing: EasySendy Pro offers complete packages starting at $19 per month, for users with anywhere from 2,000 to 10,000 subscribers. From there, the cost increases based on the number of contacts; the next plan is $27 per month for up to 25,000 contacts, and the largest advertised plan is $849 per month for 5 million contacts. EasySendy also offers paid memberships for drip email automation and marketing automation.

EasySendy email marketing

What Users Say: Users have rated EasySendy a solid 3.6 out of 5.0 stars as of April 5, 2019, with a few bad experiences dragging the rating down. Several of the product’s feature ratings are above-average, with a stellar 94% user satisfaction for the email and mobile preview feature. The lowest-rated feature is A/B testing, at a 74% user satisfaction rate.

Highest-Rated Features from Users

  1. Email and mobile preview - 94%
  2. Manage email deliverability - 92%
  3. Building and personalizing emails - 90%

Lowest-Rated Features from Users

  1. A/B testing - 74%
  2. Basic reporting - 83%
  3. Sending outbound emails - 83%

16. EmailOctopus

Free Plan: With pricing plans aptly named after sea creatures, EmailOctopus's limited Shrimp plan is free forever for those sending campaigns to 2,500 subscribers or fewer. Emails sent with this free plan will include some EmailOctopus branding.

Paid Pricing: The entry-level membership for EmailOctopus is called the Tuna plan, and it is $19 per month for users with up to 10,000 subscribers. The other advertised plans (Stingray, Shark and Whale) are available with increased subscriber limits and monthly costs, with the largest allowing for 250,000 contacts at a monthly cost of $109.

EmailOctopus email marketing

What Users Say: EmailOctopus is consistently well-reviewed, with no ratings below 3.5 stars as of April 5, 2019. The available feature ratings are all above 80% user satisfaction, showing that there aren’t any gaping holes in the product’s current toolkit.

Highest-Rated Features from Users

  1. Email and mobile preview - 92%
  2. High-volume sending - 92%
  3. Sending outbound emails - 92%

Lowest-Rated Features from Users

  1. A/B testing - 80%
  2. Building and personalizing emails - 85%
  3. Basic reporting - 86%

Additional free email marketing automation resources

Great! Now you know the best email marketing software you can implement on a budget! What's next? 

Below are a few additional resources for marketers on a budget:

Check out our list of email marketing statistics to see where the industry is headed. 

Levi Olmstead

Levi Olmstead

Levi is the former Manager of Community and SEO who came to G2 in 2015 after graduating from Indiana University's Telecommunication's Department.