Have you (or an executive at your company) ever received a fancy package in the mail with some personalized swag, a fancy pair of headphones, or perhaps some customized cupcakes? Was the company who sent it currently trying to sell you?

That creative marketing tactic was more than likely the work of a field marketing manager.

Field marketing, sometimes referred to as “field selling,” is the process of personally connecting with target prospects in order to best market and sell your offering. They may also work to get their product or service in front of potential customers “in the field” – think trade shows, public locations, retail locations, etc. These initiatives may include promotions, sales demonstrations, direct sales, and more.

This individual will likely work closely with your sales and sales enablement teams. They know their prospects best, so the field marketing professional will often collaborate with them to determine what strategies have the highest success rates. Often, their goal is to source leads for the sales team that are considered “marketing-qualified” – AKA, leads deemed more likely to become a customer. 

The field marketing manager will typically work as apart of your “demand generation team”. This team’s primary objective is to encourage prospects and customers to engage on a deeper level with your organization.This may include other professionals like growth marketing managers, marketing operations managers, event marketing managers, and more.

Are you looking to hire those marketing roles, as well? You can find those job descriptions on our full list of marketing job descriptions.

TIP: Are you using this job description to seriously scale your team? If so, it may be time to invest in a recruiting automation software. 

Now, when it comes time for your team to seek out your field marketing manager, the following job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a field marketing specialist.

Not looking to grow your marketing department just yet? We’ve still got you covered! Check out our comprehensive guide to job descriptions.

Field Marketing Manager Job Description

Title: Field Marketing Manager

Location: Chicago

With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.

ACME Corporation is looking to hire a field marketing manager to be responsible for the demand generation plan for his or her assigned sales territory, through a number of marketing channels including but not limited to: field marketing events (CxO events), sales collateral, account-based efforts, prospect targeting, and more. This individual should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tactics.

Responsibilities:

• Define a region-specific marketing plan that supports the regional sales strategy.
• Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
• Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels as you see fit
• Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your sales region
• Use our content management tool to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails
• Support various other marketing projects as needed

Requirements:

• Bachelor’s in marketing or related discipline
• 3+ years of related marketing experience, ideally in field marketing or sales enablement
• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
• Experience partnering with an enterprise sales team
• Strong written and oral communication
• Highly organized and proficient at managing multiple projects at the same time
• Strong communication skills – written and oral
• You are entrepreneurial and work well in a rapidly changing environment
• You are creative, innovative, and always think outside the box
• Highly organized and proficient at managing multiple projects at a time
• You are metric driven and have the ability to draw insight from complex marketing data
• Confident with a dynamic personality

For even more help in writing your own field marketing manager job description, we’ve sourced the following examples from three companies looking to hire.

The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.

Field Marketing Manager Job Description Examples

To see how real employers are writing their field marketing manager job description, check out the examples below!

iFLY Indoor Skydiving

Field Marketing Manager

Austin, Texas

Providing the Dream of Flight and Making Flyers will always be the center of our business. Strong business partnerships, extreme passion for our products, and love for the iFLY brand are the essentials in being a successful Field Marketing Manager. You will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership team and partners with them to understand their key customer priorities. You will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully. Your role as the Field Marketing Manager is first and foremost, to support iFLY’s retail leadership team, removing barriers and empowering output. Your support and expertise will enable iFLY to reach new customers through marketing initiatives, localized marketing and/or events, and driving activities that drive traffic and brand excitement.

Your success will be measured in your solid business partnerships, increased retail sales and your support of the iFLY brand in our communities. You should be a strategic, motivating and scrappy thinker. You have a strong business sense and you understand how local marketing can positively impact the P/L.

Responsibilities

• Collaborate with regional retail leadership team and marketing team to develop, implement, and analyze marketing initiatives and strategies.
• Collaborate with regional retail leadership team to develop, implement and analyze regional advertising plans that complement the broader go-to-market strategy.
• Build strong partnerships with local leaders to keep informed on changes in the local environment and tailor strategies to best serve the business objectives of iFLY.
• Support national and regional initiatives to drive sales performance and build brand loyalty.
• Collect and share marketing and sales recaps to key stakeholders.
• Research and develop POV on local market opportunities and buying trends of current and potential customers
• Produce a local marketing calendar that includes local activations, paid/earned media and support around the national campaigns (in-reach/outreach)
• Creating and managing key partnerships with local businesses/organizations who can help with our word of mouth campaigns and build community relations (trade shows, skydiving events, festivals, local networking groups, charities, etc.)
• Collaborate with marketing team to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs. (i.e. Media Scorecard)
• Collaborate and share best practices, lessons learned and post-recaps with Regional Marketing team during weekly calls.
• Tracking results of all national campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)
• Managing local marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, agency spend, media spend, donations etc.
• Produce budget tracker to forecast spend and keep up-to-date on current spend while tracking ROI, KPIs, and goals for each respective transaction.

Work Experience and Requirements

• BA Degree in Business, Marketing or related field required
• Minimum 5-7 years of relevant work experience in field marketing and implementing integrated campaigns across multiple locations.
• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums
• The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media
• Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs.
• Ability to interact with various levels of stakeholders and make decisions based on data and insights
• Expert knowledge of marketing planning tools and strategies
• Travels 50% in West Region supporting the following markets: Seattle, Portland, Sacramento, SF Bay, Hollywood, Ontario, San Diego, Phoenix, and Denver.
• This position is based out of Austin, TX.

Skills & Traits

• Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective.
• Professional team-player, collaborative, and open to feedback
• Strategic, self-motivated, intellectually curious, innovative and resourceful
• Dynamic communicator with great oral and written skills.
• Big picture thinker and adaptable to changing environments
• Detail-oriented, organized and proactive
• Approaches new and different ideas with curiosity and open-mindedness 

InMoment

Field Marketing Manager

South Jordan, Utah

InMoment’s Field Marketing Manager will play a key role in designing, implementing and executing marketing programs and events in North America with the goal of generating qualified leads and accelerating the progression of opportunities in the sales pipeline. The candidate will be responsible for shaping the annual event strategy, creating and executing demand campaigns and managing account-based marketing initiatives. The candidate will also be responsible for monitoring performance and reporting on results.

As InMoment’s Field Marketing Manager, you’re passionate about marketing and events and no task is beneath you. You are detail-oriented, dedicated to delivering extraordinary experiences, and a team player who is excited to be part of a dynamic and ambitious sales & marketing team. You have a proven ability to manage multiple tasks at once, meet deadlines, and communicate effectively across teams. Most importantly, you’re excited to join InMoment and bring our mission of extraordinary customer experience to life.

Responsibilities:

• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Manage all aspects of event coordination including: strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.
• Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategize, order and deliver promotional items to support sales & events.
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on InMoment’s objectives and target audience.
• Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
• Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
• Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets

Qualifications:

• Bachelors degree
• 4+ years of B2B working experience in the event planning, field marketing and/or marketing space
• Knowledge of customer experience landscape is recommended but not required
• Previous experience managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Ability to work independently and in a group setting
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Strong written and verbal communication skills
• Acute attention to detail; demonstrated ability for accuracy and thoroughness
• Ability to work effectively with internal and external clients
• Proven negotiation, problem-solving, organization and project management skills
• Experience handling large budgets
• Knowledge of Microsoft Office (PowerPoint, Excel, Word)
• Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
• Ability to travel domestically is required; some international travel may occur

Hired

Field Marketing Associate

New York, New York

About Us

Hired is a career marketplace for the world's knowledge workers. Starting with in-demand tech, sales and marketing roles, we're bringing together job seekers with the companies who want to hire them. Users on the Hired platform receive objective guidance throughout the interview process from a dedicated Talent Advocate, as well as the ability to compare new opportunities side by side so they can make their next career move with confidence. Employers get access to a hand-picked pool of candidates who are interested in new roles, as well as unmatched transparency into competing offers so they can recruit and hire with insight. The end result is an efficient, effective and enjoyable experience that's far faster than traditional methods. Hired is headquartered in San Francisco, with offices in more than a dozen cities in North America, Europe and APAC and plans to expand to a variety of industries and job categories.

About the Role

As a Field Marketing Associate you will create, build and execute regional field marketing programs. This role is a new position on Hired's Global Events team and will be a key player in fostering the growth of Hired's proven regional marketing practice. You will work closely with the regional sales team to understand region-specific market priorities to create high value activations that deliver compelling content and experiences for our companies and candidates. You will generate new business opportunities by creating and executing marketing programs that raise awareness and generate demand for Hired.

What we need your help with

• Work in partnership with the demand generation and sales team to build and drive field marketing activities that impact Hired's growth
• Own end-to-end project management and execution of various proprietary events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, and audience acquisition
• Maximize Hired's reach and presence at third party events through sponsorship execution and complimentary marketing campaign creation
• Collaborate with peers to develop field marketing playbook, identify opportunities, and share best practices
• Become a subject matter expert of all things Hired and evangelize across your network and local events
• Develop programs that effectively create brand awareness, new pipeline, and influences existing deals across all segments of Hired's business
• Think creatively about the customer and prospect experience at in-person events, and build experiences that are above expectations for attendees
• Operational excellence in building programs across the region, often running multiple activations consecutively
• Consistently meet and exceed personal and company-wide objectives

What we look for

• 1-2 years experience in field marketing
• Experience in the creative execution of in-person experiences in both saturated/high customer-density regions and new markets
• Proven track record of building successful partnerships with sales teams to craft programs that are metrics-driven in their approach
• Thrive in a dynamic, fast-paced, collaborative environment
• Experience owning more than just logistics of field marketing programs including lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
• Great presentation and communication skills (both verbal and written)
• Strong networking and relationship building ability -- you are a connector at your core
• High attention to detail, with a process and solution-oriented mindset
• A passion for technology and our mission to disrupt the recruiting industry
• Demonstrated knowledge of the startup landscape

These would also be nice

• Experience using Salesforce as a CRM
• Experience in the Recruiting or Talent Solutions industry
• BA/BS degree or higher from a top university

We believe that when we can bring our whole selves to work on a day to day basis when we become happier, more comfortable, more confident and more excited to do great things for our company, each other, our product and our users. Hired aims to both build an internal team as well as help our clients build their teams with talent from all different backgrounds and lifestyles.

At Hired we welcome all applicants regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences.