Have you (or an executive at your company) ever received a fancy package in the mail with some personalized swag, a fancy pair of headphones, or perhaps some customized cupcakes? Was the company who sent it currently trying to sell you?
That creative marketing tactic was more than likely the work of a field marketing manager.
Field marketing, sometimes referred to as “field selling,” is the process of personally connecting with target prospects in order to best market and sell your offering. They may also work to get their product or service in front of potential customers “in the field” – think trade shows, public locations, retail locations, etc. These initiatives may include promotions, sales demonstrations, direct sales, and more.
Field Marketing Manager Duties:
The field marketing manager will work closely with your sales and sales enablement teams to spearhead field marketing initiatives, as well as manage and coordinate day-to-day projects and other marketing employees. They play a major role in executing and measuring results of various marketing campaigns.
This individual will likely work closely with your sales and sales enablement teams. They know their prospects best, so the field marketing professional will often collaborate with them to determine what strategies have the highest success rates. Often, their goal is to source leads for the sales team that are considered “marketing-qualified” – AKA, leads deemed more likely to become a customer.
The field marketing manager will typically work as apart of your “demand generation team”. This team’s primary objective is to encourage prospects and customers to engage on a deeper level with your organization.This may include other professionals like growth marketing managers, marketing operations managers, event marketing managers, and more.
Are you looking to hire those marketing roles, as well? You can find those job descriptions on our full list of marketing job descriptions.
Now, when it comes time for your team to seek out your field marketing manager, the following job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a field marketing specialist.
Not looking to grow your marketing department just yet? We’ve still got you covered! Check out our comprehensive guide to job descriptions.
Field Marketing Manager Job Description
Title: Field Marketing Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a field marketing manager to be responsible for the demand generation plan for his or her assigned sales territory, through a number of marketing channels including but not limited to: field marketing events (CxO events), sales collateral, account-based efforts, prospect targeting, and more. This individual should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tactics.
Define a region-specific marketing plan that supports the regional sales strategy.
Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels as you see fit
Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your sales region
Use our content management tool to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails
Support various other marketing projects as needed
Bachelor’s in marketing or related discipline
3+ years of related marketing experience, ideally in field marketing or sales enablement
Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
Experience partnering with an enterprise sales team
Strong written and oral communication
Highly organized and proficient at managing multiple projects at the same time
Strong communication skills – written and oral
You are entrepreneurial and work well in a rapidly changing environment
You are creative, innovative, and always think outside the box
Highly organized and proficient at managing multiple projects at a time
You are metric driven and have the ability to draw insight from complex marketing data
Confident with a dynamic personality
For even more help in writing your own field marketing manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
TIP: Field marketing not your thing? Learn the in's and out's of the sports marketing industry to see if it would be a better fit.
Field Marketing Manager Job Description Examples
To see how real employers are writing their field marketing manager job description, check out the examples below!
iFLY Indoor Skydiving
Field Marketing Manager
Providing the Dream of Flight and Making Flyers will always be the center of our business. Strong business partnerships, extreme passion for our products, and love for the iFLY brand are the essentials in being a successful Field Marketing Manager. You will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership team and partners with them to understand their key customer priorities. You will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully. Your role as the Field Marketing Manager is first and foremost, to support iFLY’s retail leadership team, removing barriers and empowering output. Your support and expertise will enable iFLY to reach new customers through marketing initiatives, localized marketing and/or events, and driving activities that drive traffic and brand excitement.
Your success will be measured in your solid business partnerships, increased retail sales and your support of the iFLY brand in our communities. You should be a strategic, motivating and scrappy thinker. You have a strong business sense and you understand how local marketing can positively impact the P/L.
Collaborate with regional retail leadership team and marketing team to develop, implement, and analyze marketing initiatives and strategies.
Collaborate with regional retail leadership team to develop, implement and analyze regional advertising plans that complement the broader go-to-market strategy.
Build strong partnerships with local leaders to keep informed on changes in the local environment and tailor strategies to best serve the business objectives of iFLY.
Support national and regional initiatives to drive sales performance and build brand loyalty.
Collect and share marketing and sales recaps to key stakeholders.
Research and develop POV on local market opportunities and buying trends of current and potential customers
Produce a local marketing calendar that includes local activations, paid/earned media and support around the national campaigns (in-reach/outreach)
Creating and managing key partnerships with local businesses/organizations who can help with our word of mouth campaigns and build community relations (trade shows, skydiving events, festivals, local networking groups, charities, etc.)
Collaborate with marketing team to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs. (i.e. Media Scorecard)
Collaborate and share best practices, lessons learned and post-recaps with Regional Marketing team during weekly calls.
Tracking results of all national campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)
Managing local marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, agency spend, media spend, donations etc.
Produce budget tracker to forecast spend and keep up-to-date on current spend while tracking ROI, KPIs, and goals for each respective transaction.
Work Experience and Requirements
BA Degree in Business, Marketing or related field required
Minimum 5-7 years of relevant work experience in field marketing and implementing integrated campaigns across multiple locations.
Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums
The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media
Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs.
Ability to interact with various levels of stakeholders and make decisions based on data and insights
Expert knowledge of marketing planning tools and strategies
Travels 50% in West Region supporting the following markets: Seattle, Portland, Sacramento, SF Bay, Hollywood, Ontario, San Diego, Phoenix, and Denver.
This position is based out of Austin, TX.
Skills & Traits
Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective.
Professional team-player, collaborative, and open to feedback
Strategic, self-motivated, intellectually curious, innovative and resourceful
Dynamic communicator with great oral and written skills.
Big picture thinker and adaptable to changing environments
Detail-oriented, organized and proactive
Approaches new and different ideas with curiosity and open-mindedness
Field Marketing Manager
South Jordan, Utah
InMoment’s Field Marketing Manager will play a key role in designing, implementing and executing marketing programs and events in North America with the goal of generating qualified leads and accelerating the progression of opportunities in the sales pipeline. The candidate will be responsible for shaping the annual event strategy, creating and executing demand campaigns and managing account-based marketing initiatives. The candidate will also be responsible for monitoring performance and reporting on results.
As InMoment’s Field Marketing Manager, you’re passionate about marketing and events and no task is beneath you. You are detail-oriented, dedicated to delivering extraordinary experiences, and a team player who is excited to be part of a dynamic and ambitious sales & marketing team. You have a proven ability to manage multiple tasks at once, meet deadlines, and communicate effectively across teams. Most importantly, you’re excited to join InMoment and bring our mission of extraordinary customer experience to life.
Coordinate territory planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
Manage all aspects of event coordination including: strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.
Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Ability to travel domestically is required; some international travel may occur
Passionate about marketing and excited to bring new fresh ideas to InMoment
Field Marketing Associate
New York, New York
Hired is a career marketplace for the world's knowledge workers. Starting with in-demand tech, sales and marketing roles, we're bringing together job seekers with the companies who want to hire them. Users on the Hired platform receive objective guidance throughout the interview process from a dedicated Talent Advocate, as well as the ability to compare new opportunities side by side so they can make their next career move with confidence. Employers get access to a hand-picked pool of candidates who are interested in new roles, as well as unmatched transparency into competing offers so they can recruit and hire with insight. The end result is an efficient, effective and enjoyable experience that's far faster than traditional methods. Hired is headquartered in San Francisco, with offices in more than a dozen cities in North America, Europe and APAC and plans to expand to a variety of industries and job categories.
About the Role
As a Field Marketing Associate you will create, build and execute regional field marketing programs. This role is a new position on Hired's Global Events team and will be a key player in fostering the growth of Hired's proven regional marketing practice. You will work closely with the regional sales team to understand region-specific market priorities to create high value activations that deliver compelling content and experiences for our companies and candidates. You will generate new business opportunities by creating and executing marketing programs that raise awareness and generate demand for Hired.
What we need your help with
Work in partnership with the demand generation and sales team to build and drive field marketing activities that impact Hired's growth
Own end-to-end project management and execution of various proprietary events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, and audience acquisition
Maximize Hired's reach and presence at third party events through sponsorship execution and complimentary marketing campaign creation
Collaborate with peers to develop field marketing playbook, identify opportunities, and share best practices
Become a subject matter expert of all things Hired and evangelize across your network and local events
Develop programs that effectively create brand awareness, new pipeline, and influences existing deals across all segments of Hired's business
Think creatively about the customer and prospect experience at in-person events, and build experiences that are above expectations for attendees
Operational excellence in building programs across the region, often running multiple activations consecutively
Consistently meet and exceed personal and company-wide objectives
What we look for
1-2 years experience in field marketing
Experience in the creative execution of in-person experiences in both saturated/high customer-density regions and new markets
Proven track record of building successful partnerships with sales teams to craft programs that are metrics-driven in their approach
Thrive in a dynamic, fast-paced, collaborative environment
Experience owning more than just logistics of field marketing programs including lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
Great presentation and communication skills (both verbal and written)
Strong networking and relationship building ability -- you are a connector at your core
High attention to detail, with a process and solution-oriented mindset
A passion for technology and our mission to disrupt the recruiting industry
Experience in the Recruiting or Talent Solutions industry
BA/BS degree or higher from a top university
We believe that when we can bring our whole selves to work on a day to day basis when we become happier, more comfortable, more confident and more excited to do great things for our company, each other, our product and our users. Hired aims to both build an internal team as well as help our clients build their teams with talent from all different backgrounds and lifestyles.
At Hired we welcome all applicants regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences.
Claire is a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
Field Marketing Manager Job Description (+ Template and 3 Examples)Writing job descriptions was a pain, until now! Use this field marketing manager job description template and three industry examples to get your job search started.https://learn.g2.com/field-marketing-manager-job-descriptionhttps://learn.g2crowd.com/hubfs/adult-brainstorming-business-935977.jpg2018-09-21 17:43:00Z
Claire BrennerClaire is a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)https://learn.g2.com/author/claire-brennerhttps://learn.g2.com/hubfs/_Logos/Claire%20headshotUpdated.jpeghttp://www.linkedin.com/in/clairebrenner
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