Have you (or an executive at your company) ever received a fancy package in the mail with some personalized swag, a fancy pair of headphones, or perhaps some customized cupcakes? Was the company who sent it currently trying to sell you?
That creative marketing tactic was more than likely the work of a field marketing manager.
Field marketing, sometimes referred to as “field selling,” is the process of personally connecting with target prospects in order to best market and sell your offering. They may also work to get their product or service in front of potential customers “in the field” – think trade shows, public locations, retail locations, etc. These initiatives may include promotions, sales demonstrations, direct sales, and more.
The field marketing manager will work closely with your sales and sales enablement teams to spearhead field marketing initiatives, as well as manage and coordinate day-to-day projects and other marketing employees. They play a major role in executing and measuring results of various marketing campaigns.
This individual will likely work closely with your sales and sales enablement teams. They know their prospects best, so the field marketing professional will often collaborate with them to determine what strategies have the highest success rates. Often, their goal is to source leads for the sales team that are considered “marketing-qualified” – AKA, leads deemed more likely to become a customer.
The field marketing manager will typically work as apart of your “demand generation team”. This team’s primary objective is to encourage prospects and customers to engage on a deeper level with your organization.This may include other professionals like growth marketing managers, marketing operations managers, event marketing managers, and more.
Are you looking to hire those marketing roles, as well? You can find those job descriptions on our full list of marketing job descriptions.
TIP: Are you using this job description to seriously scale your team? If so, it may be time to invest in a recruiting automation software.
Now, when it comes time for your team to seek out your field marketing manager, the following job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a field marketing specialist.
Title: Field Marketing Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a field marketing manager to be responsible for the demand generation plan for his or her assigned sales territory, through a number of marketing channels including but not limited to: field marketing events (CxO events), sales collateral, account-based efforts, prospect targeting, and more. This individual should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tactics.
For even more help in writing your own field marketing manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
|TIP: Field marketing not your thing? Learn the in's and out's of the sports marketing industry to see if it would be a better fit.|
To see how real employers are writing their field marketing manager job description, check out the examples below!
iFLY Indoor Skydiving
Providing the Dream of Flight and Making Flyers will always be the center of our business. Strong business partnerships, extreme passion for our products, and love for the iFLY brand are the essentials in being a successful Field Marketing Manager. You will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership team and partners with them to understand their key customer priorities. You will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully. Your role as the Field Marketing Manager is first and foremost, to support iFLY’s retail leadership team, removing barriers and empowering output. Your support and expertise will enable iFLY to reach new customers through marketing initiatives, localized marketing and/or events, and driving activities that drive traffic and brand excitement.
Your success will be measured in your solid business partnerships, increased retail sales and your support of the iFLY brand in our communities. You should be a strategic, motivating and scrappy thinker. You have a strong business sense and you understand how local marketing can positively impact the P/L.
Skills & Traits
South Jordan, Utah
InMoment’s Field Marketing Manager will play a key role in designing, implementing and executing marketing programs and events in North America with the goal of generating qualified leads and accelerating the progression of opportunities in the sales pipeline. The candidate will be responsible for shaping the annual event strategy, creating and executing demand campaigns and managing account-based marketing initiatives. The candidate will also be responsible for monitoring performance and reporting on results.
As InMoment’s Field Marketing Manager, you’re passionate about marketing and events and no task is beneath you. You are detail-oriented, dedicated to delivering extraordinary experiences, and a team player who is excited to be part of a dynamic and ambitious sales & marketing team. You have a proven ability to manage multiple tasks at once, meet deadlines, and communicate effectively across teams. Most importantly, you’re excited to join InMoment and bring our mission of extraordinary customer experience to life.
New York, New York
Hired is a career marketplace for the world's knowledge workers. Starting with in-demand tech, sales and marketing roles, we're bringing together job seekers with the companies who want to hire them. Users on the Hired platform receive objective guidance throughout the interview process from a dedicated Talent Advocate, as well as the ability to compare new opportunities side by side so they can make their next career move with confidence. Employers get access to a hand-picked pool of candidates who are interested in new roles, as well as unmatched transparency into competing offers so they can recruit and hire with insight. The end result is an efficient, effective and enjoyable experience that's far faster than traditional methods. Hired is headquartered in San Francisco, with offices in more than a dozen cities in North America, Europe and APAC and plans to expand to a variety of industries and job categories.
As a Field Marketing Associate you will create, build and execute regional field marketing programs. This role is a new position on Hired's Global Events team and will be a key player in fostering the growth of Hired's proven regional marketing practice. You will work closely with the regional sales team to understand region-specific market priorities to create high value activations that deliver compelling content and experiences for our companies and candidates. You will generate new business opportunities by creating and executing marketing programs that raise awareness and generate demand for Hired.
We believe that when we can bring our whole selves to work on a day to day basis when we become happier, more comfortable, more confident and more excited to do great things for our company, each other, our product and our users. Hired aims to both build an internal team as well as help our clients build their teams with talent from all different backgrounds and lifestyles.
At Hired we welcome all applicants regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences.
Claire is a Senior Marketing Manager at Blueprint and a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
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