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What Is Facial Recognition Technology and How Does It Work?

July 12, 2024

facial recognition

With an alarming spurt of security breaches and crimes, industries need a pivot from traditional security practices to facial recognition.But, how exactly does facial recognition have an edge over traditional security?

Been around for a while, facial recognition is a subset of artificial intelligence which simulates human vision within computers and enables them to verify human faces. Several industries across retail, automotive, finance, cybersecurity and real estate are adopting facial recognition to authenticate individuals and prevent suspicious infiltration.  

By integrating present data security infrastructure with image recognition software, users can easily break down features of faces within images and videos and make their premise safer.

Let's get into the details of the science behind facial recognition and real-world applications across the market today.

Facial recognition is used for a variety of industrial purposes like finding missing culprits, confirming event attendees and verify identities within video footages. 

Since facial recognition systems work on sensitive images and videos, they must be secure and accurate in output.

How does facial recognition work?

Let’s say you’re going to work. When you went through onboarding, you had your picture taken and stored in your company’s image database. In addition to an employee badge, your company uses facial recognition to increase security.

Facial recognition interprets and measures your facial features and follows machine learning (ML) and deep learning (DL) techniques to make a computer understand how a face is built. Once the computer at your job registers your face vectors, it searches for your match in the photo database.  

Facial recognition technology (FRT) can be roughly divided into three categories.

1. Facial analysis

On the first leg of the journey, a computer must analyze a particular face from multiple faces in an image. Once that is done, the other characteristics, like texture, angle, pose, and illumination, vectors, background, pixels and gradients are scanned and compared with underlying dataset.

Deep learning algorithms like the Viola-Jones algorithm, the histogram of oriented gradients (HOGG), recurrent convolutional neural networks (R-CNN), and you only look once  (YOLO) can detect data from front and side-facing profiles.

facial analysis

                                                                Source: IT Chronicles

Fun fact! Different sensors like red, green, and blue light emitting diodes ( RGB LED), depth, Electroencephalography sensor  (EEG), thermal, and wearable inertial sensors are deployed as hardware to sense and extract face data. It can work on both static or dynamic images and videos.

2. Facial template matching

Once your system finds a match, it categorizes the face within the image or video. This can be done in many ways, but the most recent method is converting analog facial data into digital signals. The computer accepts these digital signals and matches them to stored templates. This process is also known as template matching.

Once a match is found, the system triggers an alert of “identification successful”.

template matching

                                                                      Source: Alamy

Facial recognition can extract data from:

  • Single images
  • Video sequences
  • Views from multiple cameras
  • 3D data
  • Images of different objects, people, environments, and animals
  • Images taken at different angles, including 360° rotation
  • Images with varying expressions, pixels and backdrop, and light intensity.

3. Facial authentication and hypothesis

To finish facial detection, the system must be sure that other options are ruled out. The computer vision system computes “nodal points” on the face. It measures the depth of eye sockets, length of lips, cheekbones, and so on. The distribution of relative nodal distances creates a rough blueprint or faceprint. It is matched with the model database, which contains millions of faceprints.

facial hypothesis

                                                                        Source: Telpo

What is the confidence score threshold in facial recognition?

The system must be sure that an image contains a face. It assigns a threshold value at the beginning of the process. An assigned confidence score of 99% means the algorithm is almost sure the image has a face. Matches with lower confidence scores are compared with the next closest category.

Once the presence of a face is noted, the system can go on to classify, verify, and grant user access. While performing the facial hypothesis, the system analyzes the following features:

  • Distance between the eyes
  • Distance from the forehead to the chin
  • Distance between the nose and mouth
  • Depth of the eye sockets
  • The shape of the cheekbones
  • The contour of the lips, ears, and chin
  • Length of the jawline

In facial recognition, nodal points are specific coordinates marked on a face. One point highlights the width of the nose; another can highlight the widow’s peak of the hairline, and so on. 80 nodal points are analyzed in this way.

With so many processes involved, you might think you’ve got your work cut out for you with facial recognition. But not when you have dedicated software at your fingertips.

 

Uses of facial recognition technology

The demand for FRT increases as enterprises continues to prioritize security. Replacing traditional facility maintenance with facial recognition ensures the safety of employees and guests. It’s time for software buyers to analyze how they could use an FRT solution.

  • Camera Surveillance: Facial recognition can be set on spy cameras or small cameras to note the entries and exists and verify consumers in a showroom. It can be implemented in office security systems to detect suspicious walk arounds within the premise. 
  • Law enforcement agencies: Facial recognition technology prevents people from violating certain laws set in stone by law enforcement agencies for online marketplaces. 
  • Border control and protection: The Customs and Immigration department of a few countries (Like Australia and Canada) use facial recognition to secure passenger identities, optimize the traditional customs process at the airport, and clear lines faster. 
  • Drones and aerial detection: Drones embedded with facial recognition can spot the progressions of terrorists or escapists and identify them for police departments.
  • Finding missing people or pets: Facial recognition can find traces of lost people down the alleys of a particular city. It can be inserted in cameras or other electronics for search parties to complete search operations. 
  • Identify trafficking activities: Facial recognition can uncover the troubled faces of victims that were vandalized for sexual trafficking. 
  • Crime investigation: Facial recognition identifies a potential criminal by comparing his face against a database of criminals in any locality or area. 
  • Mortuary affairs: Facial recognition systems help forensic doctors identify dead soldiers during war outbreaks. The systems match the face of the deceased with a list of soldiers that participated in the combat. 
  • Healthcare analytics tools: Facial recognition identifies patient history by simply scanning their face. Given their history with painful treatments, it can help doctors lessen the effect of incisions and surgeries. 
  • Retail and Banking: Retail stores use facial recognition in kiosks for contactless shopping and payments. In the banking sector, facial recognition is an important part of the KYC (know your customer) verification process for opening a bank account or registering for a loan.

Newer, trendier technologies are bound to impact people. But not all of them have been as successful as facial recognition. Why is that? The answer lies in the algorithm that never fails to work.

Tip: Google Photos facial recognition categorizes your phone gallery based on individual (including pets!) faces in the photos. It may not be entirely accurate, but it simplifies your life by making it quicker to find your loved ones on your endless camera roll.

Facial recognition examples

Facial recognition is already making revelations in the social media space. It has been a hub of discussion for science and technology experts for decades, and a few inventions have gone live in recent years.

DeepFace 

Created by Facebook in 2015, this facial recognition system identifies human faces in pictures uploaded to the social media platform with up to 97% accuracy. Each time a Facebook user is tagged in a photograph, DeepFace maps information about their facial characteristics. When enough data is collected, the software is able to tag them in a new photograph.

FaceNet

In June 2015, Google released FaceNet, which is used on the Labeled Faces in the Wild (LFW) dataset. FaceNet achieves a new record for accuracy at an astounding 99.63%. It relies on its unique algorithm, plus an artificial neural network, and is incorporated into Google Photos to tag pictures when a person is automatically recognized.

FaceApp

In the summer of 2019, one app swept the nation and went viral- FaceApp. From celebrities to NBA players to even my family over Sunday dinner, everyone was using the app to upload a selfie and see how they look once they aged into the future with the “old age” filter.

Using artificial intelligence and deep learning technology, FaceApp could do more than age a photo. It can add lipstick and eyeshadow, change the hair color, or add a beard or a mustache.

FaceID

In 2017, Apple launched Face ID on the iPhone X, which lets users unlock their phones with a faceprint mapped by the phone’s front-facing camera. This software was designed with 3D modeling technique. It’s resistant to being spoofed by photos and works if users wear masks because it captures and compares over 30,000 variables. Face ID still works even if your phone is under poor lighting or weather conditions.

Face ID can also be used to make purchases with payment gateways like Apple Pay, the iTunes Store, App Store, and the iBooks Store.

Faces of the Riot

In June 2021, a student from Washington, DC, built “Faces of the Riot,” an open-source facial recognition app that features over 6000 images of faces from 827 videos. The Federal Bureau of Investigation (FBI) currently uses it for the facial verification of protestors, rioters, and journalists.

Amazon Rekognition

Amazon Rekognition, a prominent face biometrics software tool, was one of the first ventures by Amazon in the facial recognition domain. It could easily add image data and video analysis to business applications. However, in June 2020, Amazon announced “a year’s halt” of its services due to the initiation of US federal policies.

According to US federal policies, collecting and storing facial data from remote states is too easy and cheap. The databases are collected in government systems and maintained by a single vendor. Even if one of the systems got corrupted, the entire database would be at the hacker’s mercy.

Mac and Android

You can unlock your Mac and Android gadgets using the face recognition feature. For MacOS, go to the “Settings menu > Face ID and Passcode > Set up Face ID. Hold your device in portrait mode and bring it in the same line of sight as your face. The system will scan your face twice and set your Face ID. For Android devices, the steps may vary. A standard protocol is to go to Settings > Lock and Security > Biometrics> Unlock by Face.

British Airways

British Airways has enabled facial recognition services for US-bound passengers. The process expedites customs processes and boarding by quickly scanning traveller's face and boarding pass at the same time. This process also beats check-in queues and security check-ins and directly enables passengers to reach the departure gates.

Cigna

Cigna is a US-headquartered insurance company that allows customers in China to apply for health insurance with facial know your customer (KYC).  They scan and verify the applicant’s face pattern as a mandatory registration step. Evaluating applicants with facial details reduces the instances of a fluke.

Coca-Cola

Coca-Cola uses facial recognition for gamification. In China and Australia, vending machines dispense Coca-Cola cans after they scan and match a customer’s face. This venture has signed cross-border profitable deals for the company. It also increased the customer's love and credibility as they develop an empathetic corner for Coca Cola and a belief that they are valuable as customers to the brand.

Sephora

Sephora is marketing its products with augmented reality. By enabling virtual face recognition technology, consumers can try makeup products virtually. Elevating a user’s experience and perception of the product results in increased sales. By detecting facial features, Sephora automates it's make-up and beauty recommendations and also informs the customer about which product would scientifically be the best fit for their complexion.

Snapchat

Snapchat is one of the first movers in facial recognition. It allows brands and enterprises to catalog and pre-launch their products using Snapchat filters. Those celebrity, puppy, and crown filters you see on social media are created using Snapchat. Snapchat allows users to only interact and communicate with each other once they certify their facial identity and confirm their authenticity on the platform.

Facial recognition advantages

If you saw the world around you in rectangular boxes, it would be difficult for you to interact with anyone. But that’s how computers relate to us. 

More than interaction, it can tell who’s an authorized user and a trespasser, which keeps your devices safe. Let’s look at a few more ways facial recognition helps us out.

  • Increased security: For the military, facial recognition systems protect borders and track the suspicious activity of terrorists. On a personal level, these systems can be used within residential spaces to protect property.
  • Reduced corruption and crime: A set facial recognition system in government offices would help eliminate “under the table” activities like bribes. Using it in road surveillance can track down muggers, burglars, and kidnappers.
  • Code of conduct: Public concern over unjust “stop and frisk” searches for every citizen is rising. When any unfortunate event occurs, police capture crowds of innocent people and start questioning them. Facial recognition systems could decrease these unnecessary interrogations.
  • Convenience and flexibility: People prefer facial recognition systems as they provide speed and options. It gets taxing to submit documents to open an account or apply for membership. Facial recognition enables bank and payment apps, for example, to bring ease of comfort.
  • Stack integration: Facial recognition gets integrated with every business application or tech stack without additional runs.
  • Lightning-fast processing: Face scanning and verification require less time than checking documents manually.

 

Facial recognition challenges

There are several big question marks all over facial recognition, given the amount of bias the algorithms produce. Listed below are some challenges impeding its worldwide adoption.

  • Illumination and pose variation: If an image is set against different illuminations or backgrounds, it can return false positives. The system won’t be able to detect a face in any other configuration, light, or color than the one it understands. Some large-scale deep learning systems solve this issue, provided they have high graphical computational power.
  • Facial recognition ethics: Faulty and unethical face recognition systems have resulted in grave errors. Many cases of the wrongful imprisonment of innocent people were implicated.  In the wake of these events, tech giants like Microsoft, IBM, and Amazon have de-emphasized their facial recognition services until further notice. 
  • Cloning: Creating a user clone is a simple way to hack a facial recognition system. An attacker can forge a human's fingerprints or mask facial features for criminal purposes.
  • Low resolution: Images lower than 16x16 pixels cannot capture the face's essence. Low-resolution cameras like these are commonly found in supermarkets.
  • Model complexity: Existing facial recognition systems rely on hard-to-understand artificial neural networks (ANN) networks and computer vision processes. To make the process easier and more tangible, model simplification is necessary.
  • Aging: Facial recognition systems aren’t yet advanced enough to classify faces based on factors like age and texture.

Facial recognition algorithms

Facial recognition algorithms detect faces in a straight configuration. If the face was a little tilted or sideways, the algorithm failed to perform. But now, algorithms can detect faces and objects as they move past the camera. Times have transcended from manual computation of facial points to automatic matching with near-perfect accuracy.

Some of the most widely deployable facial recognition algorithms are

Principal component analysis

A data mining approach that classifies faces in the presence of fewer input datasets, the principal component analysis compares your face against a common eigenface (a matrix of anatomical and orthogonal organs) model. The input face is projected on this Eigenface, and the difference between the two faces is calculated. The result affirms the presence of a face.

Independent component analysis

With this algorithm, all elements of an image are calculated and compared against a facial recognition technology (FERET) database under two different architectures. The image is treated as a linear mixture of random variables and pixels. A unique, factorial face code is also produced. A classifier combines these two different methods to give the best facial detection. 

Linear discriminant analysis

This makes projections of training images in a subspace. These projections are known as “fisher faces,” and the space is known as “fisher space.” Once the projections are made, the algorithm uses the k-nearest neighbor algorithm to identify and match a face with the input

Elastic bunch graph matching

Slightly more improved than eigenface; this algorithm uncovers other details about a face rather than orthogonal features. In this algorithm, faces are downsampled as statistical points and mapped on a graph. The graph has 40 nodal points positioned at fiducial points.

The nodes are called “jets”, which contain almost 40 Gabor wavelet coefficients. The Gabor wavelet coefficients extract a face's edges, textures, frequency, or location. This data makes it possible for the algorithm to recognize faces much sooner. This algorithm handles large image galleries and variations in a pose.

Fisherface

Fisherfaces help you distinguish a face based on the brightness of light falling on it. Like eigenface, it maps features of an input face with a pre-existing face model. Because it considers light, the classification process becomes better and faster. It also understands facial expressions like laughter, crying, or scowling.

Thermal infrared imaging

It is used to detect faces in low light conditions or night mode. It recognizes blood flow, skin color, and other determinants to make a decision. It’s popular with DSLR cameras or the latest versions of iPhones.

Although facial recognition algorithms are storming the charts, a few drawbacks must be resolved.

Did you know? Facial recognition has recently been in the news for its biased nature of output. The algorithm resulted in “false positives” for African and Asian races 10 to 100 times more than the white ones.


Facial recognition software

Facial recognition software (FRS)  screens users and cross-verifies them against existing records. For example, if you want to issue a driver’s license, the software scans your face as a “new applicant” and assigns you a new number. If you apply again, the system will trigger the “record already exists” action and decline your application. 

The facial recognition software tool locates faces, creates feature maps, pools facial data for underlying templates, and classifies them using the softmax layer. The softmax classifier uses particular regularization based on distinctive features. It assigns a probability score to each category, and the category with the highest score becomes the output.

In short, a facial recognition software tool: 

  • Provides a deep learning algorithm for facial recognition.
  • Connects with image data pools to identify specific faces based on various features.
  • Registers the image features and outputs a “found face match.

Did you know? According to a 2021 survey by the National Institute of Standards and Technology (NIST), facial recognition algorithms now have an error rate of 0.08%, compared to 4.1% in 2014.

The next time you unlock your phone with your face, remember all that goes behind it. Your smartphone stores your facial data and matches it with a scanned pattern to unlock your phone.

Besides smartphones, facial recognition systems have bolstered the security game for many other industries.

Top facial recognition software vendors

  • Amazon Rekognition
  • BioID
  • Paravision
  • Cognitec
  • Luxand
  • Kairos
  • Sky Biometry
  • FaceFirst
  • Face++
  • Trueface
Source: TechRepublic

Facial recognition: Frequently asked questions (FAQs)

1. Is AI used in facial recognition?

AI is used in the prototyping stage of the facial recognition system. The main technology helps a computer learn and interpret patterns from a human face. AI software accepts live data and compares it with stored data to find an exact match.

2. How accurate is facial recognition?

Facial recognition systems have a default rate of +0.37%, which means the accuracy rate is as high as 99.63%. ID verification or KYC verification algorithms have achieved this peak of accuracy. The facial recognition vendor (FRVT) test by the National Institute of Standards and Technology has confirmed the accuracy of facial recognition algorithms.

3. What are the criteria for facial recognition?

Facial recognition compares live image data with a reference database. It identifies facial attributes, like the jawline, cheek apples, eye sockets, or eye focus. Using that data, it calculates relative distances to build faceprints and identify individuals.

4. Are there any concerns about companies using facial recognition?

Image data is sensitive and needs to be protected from viruses or hackers. Face recognition systems are prone to unethical hacking, data theft, or leakage. Because of this threat, use cases should stay limited. Use cases can be border protection, security check-ins, and so on.

A face to remember

As security and encryption are growing concerns, facial recognition takes center stage. The intricacies of human facial expressions, moods, and blood flow are hard to decipher and duplicate.

Leaving little room for error, facial recognition can potentially save the world. Your machines are trained to interpret and recognize faces, words, and human touch. Soon, they will interact with you as your friends or family do.

Learn about you only look once (YOLO), which has been a trailblazer in the image recognition industry due to it's competitive precision and accuracy.


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