Experiential marketing focuses on how customers perceive and engage with a brand. It’s about living the brand experience through an interactive event or a personalized demo. Experiential marketing creates moments that customers find memorable. It goes beyond traditional advertising to establish a more meaningful connection between a brand and its audience.
Ultimately, it aims to influence perception to encourage buying decisions. Many businesses conduct in-person events with the help of event marketing software to put experiential marketing strategies into action.
The statistics below explore how these experiences transform the way consumers interact with brands.
Marketers from all walks of life are optimistic about experiential marketing. They believe that nothing else matters except the experience. The statistics below favor their line of thinking.
Brands and businesses relying upon experiential marketing are on a growth trajectory. Read on for some success stories to see its potential benefits.
of businesses believe conferences are effective in achieving business objectives.
Source: Sendpulse
Experiential marketing contributes to the recurring success and growth of a business. Several brands feel experiential marketing is a potent strategy to boost sales. These statistics will help you develop a holistic viewpoint of experiential marketing success.
of brand owners who use experiential marketing as a marketing strategy see a boost in sales.
Source: HubSpot
Businesses value experiential marketing, and so do their customers. Consumers feel experiential marketing adds credibility to a brand’s product or service.
The statistics below delve into customers’ perceptions of experiential marketing. Keep exploring to gain insights you can use to inform your strategies.
of customers confirmed they would feel more optimistic about a brand’s product or service after actively participating in a brand activation or experience.
Source: Economic Times
Augmented reality (AR) and virtual reality (VR) make experiential marketing more impactful and convincing. Below are some statistics that show just that.
As per market trends, ed-tech companies and healthcare institutions invest heavily to help customers best experience their services and products. The stats justify these trends and the dynamics of the sectors.
of marketers cite improving customer experience as a top motivator for personalization in their strategies, a key component of experiential marketing.
Source: Salesforce
Experiential marketing makes unforgettable and engaging experiences for customers. The statistics above reveal how brands perceive it and why they want to consciously invest in it. They want to go beyond traditional advertising to establish a deeper connection with their audience.
The personalization fosters brand loyalty and successfully generates word-of-mouth promotion. An effective experiential marketing campaign can create a social buzz for the brand. This extends the campaign's reach beyond its initial audiences.
Want to boost your sales with experiential marketing? Learn more about how to sell directly to customers on the field.
Find the right event marketing software to help create, market, and execute events, such as conferences, trade shows, webinars, workshops, and product launches.
Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.
Find the right event marketing software to help create, market, and execute events, such as conferences, trade shows, webinars, workshops, and product launches.
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