What do these things have in common: pop-up bars, traveling buses, conventions, trade-shows, and seminars?
They are all valuable experiential marketing events that are catered to build brand awareness and interactive engagement. They’re social media worthy, provide the opportunity to network, and combine most – if not all – of the five senses. A stimulating positive sentiment is behind brand loyalty and the dollars behind experiential marketing events drives this point home (as does the ROI).
|Tip: Learn more about the importance and benefits of event marketing.|
This list of statistics paints a picture into the industry, the trends, and what to know if you are directly impacted by experiential event marketing. Feel free to skip ahead to:
Tip: Streamline the process of hosting your events, conferences, or trade-shows with tools that help you manage marketing, attendee registration, and more.
Millennials and Generation Z are stepping into the world of business and commerce, and traditional forms of marketing are getting a makeover. Face-to-face interactions between brands and their audience can create value that other marketing strategies cannot. There is no doubt of the power that live events hold or the unstoppable growth of its trend.
One thing to know for sure is that it is here to stay.
Get support executing your experiential marketing initiative with guidance from the best experiential marketing agencies in the country. Real user reviews ensure you’ll find the company who suits your business’ needs.
Ready to learn more about experiential marketing styles? Discover how your brand can leverage guerrilla marketing in 2019.
Bianca is a Marketing Specialist at Parkey Dewey. After completing her degree in Public Relations at Columbia College Chicago, she previously was Content Promotion Specialist at G2. To take a break from everyday life, her adventures usually involve hiking in the mountains, attending music festivals, and eating great food.
Subscribe to keep your fingers on the tech pulse.