I’d be willing to bet that no matter how obscure your industry is, there are trade shows that bring together similar organizations and like-minded professionals on an annual basis.
For those of us in more common industries (healthcare, real estate, etc.), we know that there are more trade shows every year than we could ever hope to attend – take it from a girl who works in tech. I have definitely attended my fair share of these massive events.
Have you ever walked through the exhibition hall stopping from sponsor booth to sponsor booth? Likely collecting conference swag, hearing sales pitches, and taking in each sponsor’s unique booth design?
Without event marketing managers, none of that would be possible.
And trade shows only scrape the surface of event marketing. Event marketing is any promotional strategy that involves companies interacting with prospects and customers face-to-face. This can be in the form of promotional parties, booths at concerts and sporting events, and much more. In fact, you probably interact with event marketers quite regularly.
That’s because event marketing is more than just traditional advertising. As opposed to blasting the masses with information about your product or service, you’re taking a more personalized approach. When you interact with specific prospects, you can make quality impressions and have a greater chance of acquiring a loyal customer.
Whichever method of event marketing you choose, your event marketing manager will spearhead your events strategy. Depending on your industry and target audience, this may mean the laborious process of attending and sponsoring trade shows, running booths at local events like concerts and restaurant openings, or running your own events to advertise your company’s product or service.
The event marketing manager will spearhead your organization’s event strategy. This may include participation in trade shows, attendance at local events, or planning and hosting your own industry events. They will work closely with marketing leadership to determine key events, handle attendance from start-to-finish (registration, attendance, etc.), and prove return on investment (ROI).
If it sounds easy, think again. Event marketers will often work long hours, travel frequently, and represent their organization all over the country (or world!). That said, event marketing is an invaluable strategy in any business.
When it comes time for your team to hire an event marketing manager, the following job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for an event marketing specialist.
Are you looking to hire other marketing roles, as well? You can find more job descriptions on our full list of marketing job descriptions.
Title: Event Marketing Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a event marketing manager to be responsible for spearheading ACME Corporation’s event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities, representing ACME at industry events, and implementing guerilla marketing campaigns. This individual should have a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.
For even more help in writing your own event marketing manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
To see how real employers are writing their event marketing manager job description, check out the examples below!
New York, New York
At Amazon, we continually look for opportunities to invent on behalf of our customers, helping them find and discover virtually anything they want to buy online. To this end, we offer advertisers and agencies ways to connect with customers that are accretive to the customer’s experience with Amazon. We launched our first advertising program in 2006, and since then have built a global portfolio of advertising solutions on Amazon owned sites, mobile web and apps, Fire tablet and TV, out of home, and on thousands of external publishers on desktop and mobile through programmatic advertising.
We have an opportunity for a dynamic, driven Event Marketing Manager to join the advertising marketing team building events programs that enable our North America agency sales teams.
This is an opportunity to join a growing team and make a significant contribution to building world-class events programs. To be successful in this role you will need to be creative and dedicated to continually testing, measuring, learning and evolving your events programs. When you build something that delivers results, you’ll need to be able to scale your program across teams and enable other global team members to leverage your work to establish similar programs. Your objective is to develop event programs which drive engagement with agencies providing opportunities for sales to build their business with new and existing clients. You will also work on developing marketing plans which grow our largest accounts and deliver collateral which are compelling to agencies.
The candidate will coordinate North America agency events, logistics, and reporting. Candidate will also be in charge of the content that will be provided to the agency sales teams for these agency events. Candidates must be passionate about event marketing, a self-starter and have strong interpersonal, project management, and analytical skills. They will collaborate with training, HR, marketing, operations, and business teams.
The ideal candidate will be metrics-driven with strong ownership and focus. Candidate will need to be able to prioritize effectively and communicate clearly and persuasively. This person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and with the sales and product teams they work with. This position does not have any direct reports.
Sertifi is the leader in Frictionless Business, with innovative solutions for modernizing the last mile of the sales process. Sertifi offers the fastest and most secure way to close business, from eSignatures to online payment capture. Thousands of companies around the world trust Sertifi to close more deals faster, recognize revenue quickly, enhance security and compliance, and go completely paperless.
Sertifi is looking for a motivated Event Marketing Specialist to join our Marketing team. This person will help generate demand for our products, build awareness for our brand, and engage customers through advocacy efforts. Our ideal candidate has proven experience coordinating successful trade shows and events and a passion for meeting prospects, partners, and customers while owning the event experience from start to finish. This position reports to the Director of Marketing in our downtown Chicago office and will play an integral role on the Marketing team by planning and executing everything events-related.
You will work in a collaborative office environment that welcomes new ideas and allows you to make an immediate impact on the team. Additionally, we offer great benefits such as: competitive salary, health/dental/vision insurance, 401k with company match, paid parental leave, pre-tax Transit Benefit Program, casual work environment, weekly team lunches, company outings, and a convenient River North location close to public transit.
Help manage and oversee the majority of CareerBuilder's corporate and marketing events which includes planning, developing, executing and measuring results.
Claire is a Senior Marketing Manager at Blueprint and a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
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