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40+ Powerful Email Marketing Statistics To Grow in 2024

February 16, 2024

Email Marketing Statistics

Email marketing isn’t going anywhere, but the trends are constantly changing.

You want to be sure that you're not wasting any of your valuable time and money while launching a business when you have a limited budget. However, a technique as useful as email marketing cannot be underestimated by your company when it comes to marketing.

You have a fair variety of channels to reach your audience, yet email is the one that you can customize to your audience the most. Technological advances offer more and more opportunities to funnel in and reach out to an audience that can increase your brand's potential.

If you need help finding the best email marketing software for your business, browse the best email marketing software from real-user reviews.

10 seconds

is all that consumers spend on reading brand emails.

Source: Statista

Email marketing's effects go well beyond merely delivering messages to recipients' inboxes. There is a lot of talk about the advantages of email marketing, but what do the statistics show? Well, the statistics speak for themselves when it comes to demonstrating the legitimacy of email marketing.

Email marketing demographics

Did you know that according to Pathwire, the most significant steps marketers take to champion accessibility when creating their emails are writing short, descriptive subject lines, making links and buttons easy to see, and keeping paragraphs short and simple?

Have a look at some email marketing demographics. 

  • 40% of consumers say they have at least 50 unread emails in their inbox. 
  • The average bounce rate across all industries is 9.96%. 
  • 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. 
  • 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. 

Number of shared e-mails per day worldwide from 2017 to 2026

General email marketing statistics

Whether your company is business-to-business (B2B) or business-to-consumer (B2C), a robust email marketing strategy is the most effective tactic to lead you in the direction of more excellent open rates, click-throughs, and relatability of your brand. Here are some general statistics to give you an idea of the email marketing landscape.

  • There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. 
  • More than 306 billion emails are sent and received each day. 
  • 64% of small businesses use email marketing to reach customers. 
  • 37% of brands are increasing their email budget, and just 1.3% are making cuts.
  • The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). 
  • 33% of marketers send weekly emails, and 26% send emails multiple times per month. 
  • Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays.

Mobile email marketing statistics 

Mobile marketing has become bigger than ever with the influx of smartphone usage today. Have a look at how marketers can make mobile marketing work for them.

  • Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. 
  • 46% of smartphone users prefer to receive communications from businesses via email. 
  • Apple iPhone's native email app has the highest market share, followed by Gmail. 
  • Launching a mobile-responsive email design can increase unique mobile clicks by 15%. 
  • 56% of marketers leverage mobile-friendly emails in their email marketing strategy. 

Email personalization marketing statistics

Personalization customizes experiences, offers, services, and interactions to help brands build connections with consumers. Have a look at how important personalization of email can be!

  • Personalization is a top priority for 55% of marketers.
  • 52% of consumers say they will go elsewhere to find what they want if an email is not personalized.
  • 74% of baby boomers consider email to be the most personal means of communicating with their brands of choice.
  • Personalized emails are opened 82% more than generic emails.
  • Segmenting campaigns lead to a revenue increase of up to 760%.
  • Personalized subject lines increase email open rates by 26%.

B2B email marketing statistics 

B2B email marketing, when done effectively, gives important information that motivates the receiver to make a purchase or take another desired action in order to proceed through the marketing funnel. Have a look at some interesting B2B email marketing statistics. 

  • 81% of B2B marketers say their most used form of content marketing is email newsletters. 
  • 15.8% of all emails go missing or have been caught by popular spam filters. 
  • B2B marketers say that new product and feature announcement marketing emails have the highest click-through rate.
  • Automation is primarily used in email marketing to send triggered emails, for drip or nurture campaigns, and for segmentation. 

B2C email marketing statistics 

B2C emails appeal to consumers' emotions in order to capture their attention and persuade them to purchase. Learn about some B2C email marketing statistics to help you retain valuable customers.

  • 87% of B2C marketers leverage automation as part of their email marketing strategy.
  • 50% of people buy from marketing emails at least once per month. 
  • 87% of B2C marketers leverage automation as part of their email marketing strategy. 
  • 50% of people buy from marketing emails at least once per month. 

Artificial intelligence (AI) email marketing statistics

AI has been around for a while now, but its adoption rapidly increased with the advent of ChatGPT. Marketers employ AI for a variety of functions, to create content, including image production, podcast script authoring, and others. Marketers are also adjusting to this transition by investing in AI marketing solutions.

Take a look at these fascinating statistics regarding the use of AI in email marketing.

  • 95% of marketers who use generative AI for email creation rate it “effective”, with 54% rating it “very effective.” 
  • 43% of marketers who use generative AI say that it’s most helpful for creating emails. 
  • 38% of marketers who use AI use it to write emails.
  • 21% of Sales Professionals who use AI in their role say it’s most useful for writing messages to prospects. 32% say it’s most useful for re-purposing messages by adapting them to a different audience. 
  • 63% of marketers use AI tools to do email marketing.
  • Marketers who use AI to personalize emails see a 41% increase in revenue and a 13.44% increase in CTR.
  • Senders who use AI have an average order value (AOV) of $145.08, compared to $138.00 for those who don't use AI.
  • 58.3% of users think AI can improve email newsletters.
  • 28% of marketers use generative AI to write emails.
  • 41% of marketers say that AI helps them make more money from email campaigns.
  • AI has been shown to increase CTR by 13.44%.
  • 10% of email marketing teams use AI to write email copies.

Build your brand's voice

The future's looking good for those keeping up with technological changes. Any information on data like this can always be taken with a grain of salt because, truthfully, you should know your audience best. Analyzing the data and statistics on your own audience will show you precisely what you need to know about them and where your efforts are needed most. 

Want to boost your email marketing strategy? Learn about interactive emails!

Email Marketing Software Engagement is the new word-of-mouth

Engage customers and convert them into buyers with relevant and targeted email campaigns.

Email Marketing Software Engagement is the new word-of-mouth

Engage customers and convert them into buyers with relevant and targeted email campaigns.

40+ Powerful Email Marketing Statistics To Grow in 2024 Optimize your marketing strategy to gain more traction in engagement, click-throughs, and open rates with this list of 40+ email marketing statistics.
Bianca Pasare After completing her degree in Public Relations at Columbia College Chicago, Bianca previously was Content Promotion Specialist at G2. To take a break from everyday life, her adventures usually involve hiking in the mountains, attending music festivals, and eating great food.

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