At last count, I have fourteen – yes, fourteen – newsletters coming to my email inbox every single week.
I’m certainly not complaining – I love my newsletters. I’m sure many of you get them too. Maybe not fourteen, but you’ve likely signed up for a few newsletters, whether you read them or not.
Have you ever wondered where those newsletters may be coming from? Who compiles them? And how do they send them to all of those people?
Enter: the email marketing manager.
We all know that the majority of today’s business communication is done via email. It’s how we schedule pressing meetings, make company-wide announcements – sometimes, it’s even how we communicate with the person sitting right next to us.
However, it wasn’t always this way.
I know, can you imagine having to get up and walk across the office to talk to a colleague? Wild.
But it’s true! That said, email prevailed. And as it continued to gain popularity, marketers realized a massive opportunity. Why wouldn’t they? Email is an efficient and cost-effective way to communicate with a mass amount of people, all at once.
With that simple realization, the role of email marketing manager was born.
Your email marketing manager will (and this likely won’t come as a surprise) manage email marketing campaigns from end-to-end. This includes writing email copy, managing email campaigns, using email marketing software, building newsletters, and of course, hitting send. They’ll also work with your marketing analytics manager to determine the potential impact and return of what they send.
Your email marketing manager will be responsible for your end-to-end email marketing strategy, including writing email copy, managing your email database, designing email newsletters, and more. They'll work closely with both sales and marketing teams to identify a target audience and report on results of various email marketing campaigns.
When it comes time for your team to hire an email marketing manager, the below job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for an email marketing specialist, or any other related role you may be hiring.
Are you looking to hire other marketing roles, as well? You can find more job descriptions on our full list of marketing job descriptions.
Title: Email Marketing Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire an email marketing manager to be responsible for our end-to-end email marketing strategy, including writing copy, managing email database, compiling a weekly customer newsletter, and more. This individual will work closely with the sales and marketing teams, particularly leadership, to identify how to best target user groups and develop the email content they’re seeking. The ideal candidate will collaborate across functions to deliver an effective email marketing strategy to meet the business objectives in the most efficient and cost-effective manner.
For even more help in writing your own email marketing manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
To see how real employers are writing their email marketing manager job description, check out the examples below!
San Francisco, California
As the Email Marketing Manager - Gaming you will be responsible for the overall strategies of the Gaming email program, focusing on customer acquisition and retention initiatives - conception, production, testing, deployment, and reporting. You will work cross-functionally with the marketing, design, and partnership groups to coordinate the execution of newsletters and other content-driven emails. You will be based in the San Francisco office with frequent trips to the Newark office as this position will play an integral role in increasing revenue as well as elevating our digital brand experience to the next level for Logitech G and ASTRO Gaming.
Small Company. Big Products.
Logitech is a world leader in products that connect people in a natural, intuitive way to the experiences they care about. We develop our products with a powerful blend of design thinking, surprising science, and innovation driven by consumer insight. At Logitech, we act like a small company. We believe that anyone can have the best idea. We are innovators, creators and designers. We challenge ourselves and each other, and believe that success is never final. We push the limit, because great is not good enough. We inspire, delight and empower the world. We are Logitech.
The Art Institute of Chicago
The Art Institute of Chicago, founded in 1879, is a world-renowned art museum housing one of the largest permanent collections in the United States. An encyclopedic museum, the Art Institute collects, preserves, and interprets works in every medium from all cultures and historical periods. With a collection of approximately 300,000 art works and artifacts, the museum has particularly strong holdings in Impressionist and Post-Impressionist painting, contemporary art, early 20th century European painting and sculpture, Japanese prints, and photography. The museum’s 2009 addition, the Modern Wing, features the latest in green museum technology and 264,000 square feet dedicated to modern and contemporary art, photography, architecture and design, and new museum education facilities. In addition to displaying its permanent collection, the Art Institute mounts more than 30 special exhibitions per year and features lectures, gallery tours, and special performances on a daily basis
The Art Institute of Chicago is seeking an Email Marketing Manager to own the execution and optimization of our Email program and strategy. In this highly collaborative, hands-on role you will work closely with all museum business units to maintain a customer-focused email strategy that will include acquisition, nurturing, engagement, and retention campaigns through ad-hoc and drip based strategies. In this role you will be responsible for email campaign strategy (desired outcome, design and flow) and email metrics to assess effectiveness of strategy.
We are looking for a responsible, team oriented, organized individual to drive customer acquisition and engagement, and create a best-in-class email experience. This position requires a skilled marketer with experience in designing and optimizing complex email campaigns, contact strategies and interactive programs. You must have strong communications skills and the ability to handle multiple concurrent projects while adapting quickly to rapidly changing priorities. The ideal candidate will have a passion for data, a curiosity of the unknown and will help us reach our goal of one-to-one marketing communication and developing actionable consumer insight.
Newark, New Jersey
If so, we may have an exciting new opportunity for you at Prudential!
The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It?s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.
We are seeking a Marketing Manager to join the Customer Office Marketing team. The Email Marketing Strategy Manager will develop and execute the email roadmap to drive customer engagement with our Financial Engagement Digital platform, providing customers with educational content, tools and solutions to better manage their financial lives.
To be successful, the individual must have a strong work ethic, possess attention to detail, be highly flexible and remain calm under pressure. Equally critical will be the individual’s interest in learning as much as possible about what engages our customers and putting that information to use in engage them with financial education, tools and solutions. This role offers a unique opportunity to build and execute on a key US Business growth strategy. You?ll closely partner with other Prudential businesses, email operations, creative and design teams to design, develop, and execute emails to drive action from customers and prospects that will help them better manage their financial lives.
Claire is a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
It’s pretty much a given that you can’t run a successful team without strong leadership.
It’s pretty much a given that you can’t run a successful team without strong leadership.
Never miss a post.
Subscribe to keep your fingers on the tech pulse.