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Email Marketing Manager Job Description (+ Template and Three Examples)

October 10, 2018

At last count, I have fourteen – yes, fourteen – newsletters coming to my email inbox every single week.

I’m certainly not complaining – I love my newsletters. I’m sure many of you get them too. Maybe not fourteen, but you’ve likely signed up for a few newsletters, whether you read them or not.

Have you ever wondered where those newsletters may be coming from? Who compiles them? And how do they send them to all of those people?

Enter: the email marketing manager.

We all know that the majority of today’s business communication is done via email. It’s how we schedule pressing meetings, make company-wide announcements – sometimes, it’s even how we communicate with the person sitting right next to us.

However, it wasn’t always this way.

I know, can you imagine having to get up and walk across the office to talk to a colleague? Wild.

But it’s true! That said, email prevailed. And as it continued to gain popularity, marketers realized a massive opportunity. Why wouldn’t they? Email is an efficient and cost-effective way to communicate with a mass amount of people, all at once.

With that simple realization, the role of email marketing manager was born.

Your email marketing manager will (and this likely won’t come as a surprise) manage email marketing campaigns from end-to-end. This includes writing email copy, managing email campaigns, using email marketing software, building newsletters, and of course, hitting send. They’ll also work with your marketing analytics manager to determine the potential impact and return of what they send.

See the Easiest-to-Use Email Marketing Software →

When it comes time for your team to hire an email marketing manager, the below job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for an email marketing specialist, or any other related role you may be hiring.

Are you looking to hire other marketing roles, as well? You can find more job descriptions on our full list of marketing job descriptions.

Not looking to grow your marketing department just yet? We’ve still got you covered! Check out our comprehensive guide to job descriptions.

Email Marketing Manager Job Description

Title: Email Marketing Manager

Location: Chicago

With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.

ACME Corporation is looking to hire an email marketing manager to be responsible for our end-to-end email marketing strategy, including writing copy, managing email database, compiling a weekly customer newsletter, and more. This individual will work closely with the sales and marketing teams, particularly leadership, to identify how to best target user groups and develop the email content they’re seeking. The ideal candidate will collaborate across functions to deliver an effective email marketing strategy to meet the business objectives in the most efficient and cost-effective manner.

Responsibilities:
  • Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website
  • Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
  • Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
  • Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
  • Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
  • Maintain email database
  • Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
  • Ensure emails follow industry standards and privacy policies
Requirements:
  • Bachelor’s or Master’s in marketing or related discipline
  • 3+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
  • Strong communication skills – written and oral
  • Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy
  • Ability to track, measure, and report on results of email marketing campaigns to determine ROI
  • Sufficient experience in marketing automation and content management systems
  • Excellent analytical skills and ability to provide actionable insights from data
  • Solid understanding of the sales lifecycle
  • HTML Knowledge preferred
  • Experience in Salesforce
  • Skilled in problem solving and project management
  • Self-starter with a history of pushing for deadline-driven results

For even more help in writing your own email marketing manager job description, we’ve sourced the following examples from three companies looking to hire.

The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.

Email Marketing Manager Job Description Examples

To see how real employers are writing their email marketing manager job description, check out the examples below!


Logitech

Email Marketing Manager

San Francisco, California

As the Email Marketing Manager - Gaming you will be responsible for the overall strategies of the Gaming email program, focusing on customer acquisition and retention initiatives - conception, production, testing, deployment, and reporting. You will work cross-functionally with the marketing, design, and partnership groups to coordinate the execution of newsletters and other content-driven emails. You will be based in the San Francisco office with frequent trips to the Newark office as this position will play an integral role in increasing revenue as well as elevating our digital brand experience to the next level for Logitech G and ASTRO Gaming.

ASTRO & Logi G Responsibilities:
  • Manage the email marketing program for ASTRO Gaming to build loyalty, drive sales, and increase customer lifetime value by means of data-driven segmentation
  • Own the email calendar, reporting, AB testing strategies, and content creation processes from start to finish
  • Work closely with the ASTRO marketing team and G brand managers to curate content and assets for newsletters and marketing announcements
  • Responsible for testing and deployment of campaigns at a high level of accuracy
  • Drive email re-engagement and acquisition initiatives
  • Run/analyze reports and any KPIs for senior management
Requirements:
  • 5+ years email marketing experience using enterprise ESPs - Agency and Adobe Campaign experience preferred
  • Must have basic understanding of database infrastructure and be comfortable with SQL
  • Deep understanding of analytics with a proven track record of using data to drive decisions
  • Proactive with strong project management skills
  • Must be detail oriented, organized, and willing to wear multiple hats at times
  • Ability to communicate clearly and effectively with multiple departments, team player
  • Proficiency in an internal project management tool a plus (JIRA, Basecamp, Asana)
  • Strong written and verbal skills
  • Comfortable with HTML, CSS, Photoshop
  • B.A. in Marketing, Business, or related field
  • Fluent in the English Language with proficiency in at least one other language preferred
  • Passion for gaming is a plus

Small Company. Big Products.

Logitech is a world leader in products that connect people in a natural, intuitive way to the experiences they care about. We develop our products with a powerful blend of design thinking, surprising science, and innovation driven by consumer insight. At Logitech, we act like a small company. We believe that anyone can have the best idea. We are innovators, creators and designers. We challenge ourselves and each other, and believe that success is never final. We push the limit, because great is not good enough. We inspire, delight and empower the world. We are Logitech.


The Art Institute of Chicago

Email Marketing Manager

Chicago, Illinois

The Art Institute of Chicago, founded in 1879, is a world-renowned art museum housing one of the largest permanent collections in the United States. An encyclopedic museum, the Art Institute collects, preserves, and interprets works in every medium from all cultures and historical periods. With a collection of approximately 300,000 art works and artifacts, the museum has particularly strong holdings in Impressionist and Post-Impressionist painting, contemporary art, early 20th century European painting and sculpture, Japanese prints, and photography. The museum’s 2009 addition, the Modern Wing, features the latest in green museum technology and 264,000 square feet dedicated to modern and contemporary art, photography, architecture and design, and new museum education facilities. In addition to displaying its permanent collection, the Art Institute mounts more than 30 special exhibitions per year and features lectures, gallery tours, and special performances on a daily basis

Position Summary

The Art Institute of Chicago is seeking an Email Marketing Manager to own the execution and optimization of our Email program and strategy. In this highly collaborative, hands-on role you will work closely with all museum business units to maintain a customer-focused email strategy that will include acquisition, nurturing, engagement, and retention campaigns through ad-hoc and drip based strategies. In this role you will be responsible for email campaign strategy (desired outcome, design and flow) and email metrics to assess effectiveness of strategy.

We are looking for a responsible, team oriented, organized individual to drive customer acquisition and engagement, and create a best-in-class email experience. This position requires a skilled marketer with experience in designing and optimizing complex email campaigns, contact strategies and interactive programs. You must have strong communications skills and the ability to handle multiple concurrent projects while adapting quickly to rapidly changing priorities. The ideal candidate will have a passion for data, a curiosity of the unknown and will help us reach our goal of one-to-one marketing communication and developing actionable consumer insight.

Responsibilities:
  • Responsible for managing daily operations of the email marketing channel including: email content production, contact strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting
  • Manage email lists and data integration between our email service provider (Salesforce Marketing Cloud) and CRM, set up HTML code, test and send emails
  • Manage “one-off” cross-departmental email calendar, send volume, list targeting, production, etc. and define cadence based on performance testing, segmentation and organizational prioritization
  • Create and develop demand and lead generation activities, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth and meet goals
  • Responsible for understanding email system configuration, source system feed formats, data feed analysis, and platform capabilities and each area’s impact on campaign design and deployment
  • Implement the business logic using a rule-based language, configure and test the business rules for email marketing campaigns
  • Define strategy for integrating dynamic content into emails and landing pages to boost conversion metrics
  • Manage campaign workflows and coordinate with creative, digital marketing and communication teams, and other internal teams to ensure deadlines are met
  • Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
  • Develop A/B and multivariate testing strategies and optimize campaigns based on learnings and business needs
  • Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
  • Create requirements for data needed to personalize and customize dynamic content for each customer segment
  • Build emails using HTML or pre-existing templates. Make minor changes to email creative and email template as needed. Build templates as necessary
  • Track and communicate results, success metrics and recommendations for improvement
  • Seek opportunities to improve email development process / support model – driving efficiencies and faster time to market
  • Work closely with cross-functional teams and project manager in defining requirements and on-boarding new programs to the platform
Qualifications
  • Bachelor’s Degree Required
  • 3+ years of email channel expertise, includes: CRM management, responsive creative / technical design, deliverability, list segmentation, and best practices
  • Experience with major Email Service Provider (ESP) or CRM platform is required.ESP experience with ExactTarget/Salesforce Marketing Cloud preferred
  • Prior success with lead nurturing programs, triggered emails, and marketing automation and content personalization efforts that have demonstrably improved conversion and engagement
  • Expert knowledge of developing rule based logic and email templates that integrate personalized dynamic content elements
  • HTML skills and experience with HTML editor tools and Photoshop required
  • Understanding of marketing funnel metrics and customer LTV analysis
  • Proven experience using analytics and analytics tools to measure success and optimize campaigns
  • Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws
  • Ability to manage and prioritize multiple projects and work around tight deadlines in a fast paced environment.
  • Strong editorial background, copywriting and copy editing skills are a plus
  • Direct Marketing experience a plus
  • Impeccable attention to detail

Prudential

Email Marketing Manager

Newark, New Jersey

Who we seek:
  • Do you love marketing that drives customer engagement, business revenue growth and financial outcomes?
  • Do you know how to leverage email to drive action from customers and prospects?
  • Do you want to work in a startup environment within a large, stable company?
  • Are you ready to drive some of our company’s key strategic initiatives?
  • Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team without regard for organizational reporting lines?

If so, we may have an exciting new opportunity for you at Prudential!

The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It?s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.

We are seeking a Marketing Manager to join the Customer Office Marketing team. The Email Marketing Strategy Manager will develop and execute the email roadmap to drive customer engagement with our Financial Engagement Digital platform, providing customers with educational content, tools and solutions to better manage their financial lives.

To be successful, the individual must have a strong work ethic, possess attention to detail, be highly flexible and remain calm under pressure. Equally critical will be the individual’s interest in learning as much as possible about what engages our customers and putting that information to use in engage them with financial education, tools and solutions. This role offers a unique opportunity to build and execute on a key US Business growth strategy. You?ll closely partner with other Prudential businesses, email operations, creative and design teams to design, develop, and execute emails to drive action from customers and prospects that will help them better manage their financial lives.

Job Responsibilities
  • Responsible for developing and managing marketing campaigns to engage prospects and existing customers with financial wellness content, tools and solutions
  • Manage and execute the email calendar
  • Partner with key business partners to develop, execute and iterate on a robust test and learn strategy enabling us to develop best practices to optimize engagement via email campaigns and create economic value for the business
  • Collaborate with reporting and analytic teams to track, report and measure campaign outcomes and performance drivers
Qualifications:
  • Bachelor’s Degree or equivalent experience (4+ years) in digitally enabled businesses. MBA or business degree a plus.
  • Prior experience with direct response initiatives leveraging content marketing, digital campaigns and offers.
  • Direct response email marketing experience required.
  • Experience developing briefs for internal or external creative teams
  • Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team.
  • Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization. Significant experience in leading cross-business initiatives is a plus.
  • Strong written and oral communication skills; expert in MS Office Suite (e.g., Word, PowerPoint, Excel).

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