If you’re tech-savvy, creative, and always reading up on the most recent innovations in marketing, then digital marketing may be just the job for you.
Today, it may seem like all marketing is digital marketing. Companies are targeting us with ads on social media, we receive newsletters to our inbox on the daily, and we turn to Google for answers to, well, everything (and likely, click on one of the top five results).
It’s true that as technologies continue to emerge, digital marketing will become even more prevalent. Most companies, if they haven’t already, are beginning to employ digital marketers to spearhead their paid search, search engine optimization (SEO), email marketing, and marketing automation strategies.
Does this sound like a typical general marketing role?
Well, that’s because it sort of is.
So many of today’s marketing efforts rely on digital marketers. That’s why it’s such an exciting time for this role. These employees are tasked with staying up to date on digital trends and best practices, as well as coming up with innovative methods to take their traditional marketing efforts to the next level.
A digital marketing manager will spearhead digital marketing strategy, including paid search and ad programs, channel ad campaign strategy, search engine optimization, email marketing, marketing automation, and more. They will work closely with marketing leadership to secure budget, employ these strategies, and analyze and report on results.
When it comes time for your team to hire a digital marketing manager, the above job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a digital marketing specialist.
Are you looking to hire other marketing roles, as well? You can find more job descriptions on our full list of marketing job descriptions.
Not looking to grow your marketing department just yet? We’ve still got you covered! Check out our comprehensive guide to job descriptions.
Title: Digital Marketing Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a digital marketing manager to be responsible for spearheading ACME Corporation’s digital marketing strategy, including but not limited to: paid search and advertising campaigns, marketing automation efforts, email marketing initiatives, and search engine optimization. This individual should have a successful track record of scaling paid digital media efforts and reporting on metrics to leadership.
For even more help in writing your own digital marketing manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
|TIP: A digital marketing manager is a specialized role. If you're looking for a more generalized marketing managerial position, check out this marketing manager job description.
To see how real employers are writing their digital marketing manager job description, check out the examples below!
Mill Valley, California
We help job seekers find jobs and companies they love, and we help employers hire the right-fit candidates for their business. We are disrupting an industry by changing how people look for jobs and how companies recruit top talent.
The role is based in Mill Valley, in the San Francisco Bay Area, where you'll collaborate with leaders across numerous go-to-market functions and with key members of our executive team.
Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
J. Crew Group, Inc.
Long Island City, New York
The Sr. Manager of Digital Marketing will oversee the daily execution of marketing strategies to drive acquisition and retention for the Madewell brand at J.Crew. The position reports into the SVP of Digital & eCommerce.
Working closely with agency and internal partners, s/he will be responsible for the day-to-day performance of digital marketing channels, primarily our digital media channels including Paid Search, Display, Retargeting, paid Social Media and Affiliates. This person will work closely with the eCommerce team as well as cross-functionally with brand marketing, creative, merchandising, finance, and customer insights. This is an exciting opportunity to be a key member of a dynamic and growing team at a cool and young, but established brand with high growth rates.
J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.
The Pampered Chef
About the Role:
The Digital Marketing Manager will focus on developing marketing programs that focus on the acquisition, retention and engagement of users across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management and analysis for digital marketing campaigns that improve online conversions and increase consultant productivity. The ideal candidate is self-driven, highly motivated and highly organized, and someone who can develop strategy while also executing on a tactical level. The right candidate will have a strong background in a variety of channels, including web, mobile, SEO, pay-per-click, retargeting, email marketing, content, social media and analytics. This person must have an eye for creative development and storytelling and a natural ability to lead and project manage, while understanding how to develop and execute digital marketing programs—including all traffic, conversion, and optimization efforts—to reach revenue goals and KPIs while maximizing ROI.
About the Team:
The Digital Marketing Manager is a leader on the digital marketing team, which is focused on creating engaging digital marketing experiences and programs that improve the customer experience, generate awareness, and drive revenue. Our team leads the company’s digital marketing strategy and development, and execute go-to-market plans that support company goals and marketing team strategies for consumer, field, and solutions teams. The Digital Marketing Manager will help develop our digital marketing strategy, roadmap, and ecosystem, and optimization our website, content, e-commerce, and mobile marketing experience. The person will also help the team with awareness and demand generation programs, digital editorial and content marketing strategies, and website personalization efforts.
Technology you'll use:
Microsoft Office, Google Analytics, Google Optimize, Salesforce, Adobe Test and Target, BlueCore, Google CPC, Social Advertising, Sprout Social.
Want to keep learning? Read 100s of digital marketing software data points on G2.com!
Claire is a former growth marketing team manager at G2. Born and raised in the Chicago area, her brief stint in Ohio (University of Dayton) gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
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