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Digital Marketing Manager Job Description (+ Examples)

September 26, 2018

If you’re tech-savvy, creative, and always reading up on the most recent innovations in marketing, then digital marketing may be just the job for you.

Today, it may seem like all marketing is digital marketing. Companies are targeting us with ads on social media, we receive newsletters to our inbox on the daily, and we turn to Google for answers to, well, everything (and likely, click on one of the top five results). 

It’s true that as technologies continue to emerge, digital marketing will become even more prevalent. Most companies, if they haven’t already, are beginning to employ digital marketers to spearhead their paid search, search engine optimization (SEO), email marketing, and marketing automation strategies.

Does this sound like a typical general marketing role?

Well, that’s because it sort of is.

So many of today’s marketing efforts rely on digital marketers. That’s why it’s such an exciting time for this role. These employees are tasked with staying up to date on digital trends and best practices, as well as coming up with innovative methods to take their traditional marketing efforts to the next level.

When it comes time for your team to hire a digital marketing manager, the above job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a digital marketing specialist.

Are you looking to hire other marketing roles, as well? You can find more job descriptions on our full list of marketing job descriptions.

Not looking to grow your marketing department just yet? We’ve still got you covered! Check out our comprehensive guide to job descriptions.

Digital Marketing Manager Job Description

Title: Digital Marketing Manager

Location: Chicago 

With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.

ACME Corporation is looking to hire a digital marketing manager to be responsible for spearheading ACME Corporation’s digital marketing strategy, including but not limited to: paid search and advertising campaigns, marketing automation efforts, email marketing initiatives, and search engine optimization. This individual should have a successful track record of scaling paid digital media efforts and reporting on metrics to leadership.

Responsibilities:
  • Set up and build out of paid media channels accounts, including but not limited to: Facebook, Instagram, Google, YouTube, Twitter, Bing, LinkedIn, etc.
  • Provide keyword research and analysis
  • Review landing pages for keyword optimization
  • Perform bid management
  • Monitor campaigns, budgets and performance
  • Develop and employ monthly email marketing campaigns
  • Analyze click-through rates, conversion rates and relevant KPIs
  • Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
  • Produce monthly campaign reports
  • Work with online marketing team to maximize online marketing campaigns
  • Track the ROI of paid channels and report to marketing leadership and other executives
  • Manage a team of digital marketing specialists; analyze performance of team members
Requirements:
  • Bachelor’s or Master’s in marketing or related discipline
  • 6+ years of related marketing experience, ideally in marketing automation, email marketing, or related field
  • Proven experience carrying out impactful digital campaigns that drive valuable results
  • Solid understanding of paid media landscape, including new/shifting platforms and solutions
  • Willingness and ability to stay up-to-date on new digital marketing trends and opportunities
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Strong communication skills – written and oral
  • Capacity to manage multiple projects simultaneously
  • Ideal candidate is Google Analytics certified
  • Highly organized and proficient at managing multiple projects at a time
  • You are metric driven and have the ability to draw insight from complex marketing data
  • Confident with a dynamic personality
  • Analytical and data-driven – can track the ROI of paid channels

For even more help in writing your own digital marketing manager job description, we’ve sourced the following examples from three companies looking to hire.

The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.

TIP: A digital marketing manager is a specialized role. If you're looking for a more generalized marketing managerial position, check out this marketing manager job description.

Digital Marketing Manager Job Description Examples

To see how real employers are writing their digital marketing manager job description, check out the examples below!


Glassdoor

Senior Manager, Digital Marketing

Mill Valley, California

We help job seekers find jobs and companies they love, and we help employers hire the right-fit candidates for their business. We are disrupting an industry by changing how people look for jobs and how companies recruit top talent. 

The role is based in Mill Valley, in the San Francisco Bay Area, where you'll collaborate with leaders across numerous go-to-market functions and with key members of our executive team. 

Key Responsibilities:
  • Develop, plan, and execute paid digital marketing strategies and initiatives, including SEM, paid social media, search and display advertising campaigns
  • Oversee the spend and budgeting process, including monthly forecasting and reporting on spend and ROAS
  • Work with product marketing and the brand marketing teams to continuously test and improve campaign creative, copy, and audience targeting to ensure campaign optimization
  • Work with analytics, decision science, and business operations to build out a customer lifetime value (LTV) model to help inform paid media investment decisions
  • Develop and maintain key vendor partnerships to shape new opportunities and keep Glassdoor digital capabilities at best-in-class
  • Analyze cross-channel attribution performance to mine campaign performance insights and drive future campaign testing 
Key Qualifications and Requirements:
  • B.S. or M.S. degree and 5+ years of experience in digital marketing with a heavy focus on paid search/social/display marketing
  • Deep quant skills. Ability to analyze & develop complex business/marketing models for sophisticated acquisition programs. Ability to direct and guide team members to do the same. Work with Analytics teams to provide key analysis.
  • Outstanding problem-solving skills. You're not just repeating a playbook, you're looking at every problem with fresh eyes and digging deep for insights and solutions.
  • Exceptional business intuition. You know when the model or report output doesn't make sense and dig in to figure out why.
  • Independence and proactivity. You'll reach out to stakeholders, understand their needs, and build an analytics roadmap to drive the business forward.
  • Interpersonal and presentation skills. You are able to confidently present insights and recommendations to senior management
  • Ability to coordinate between multiple teams across the organization
  • Advanced expertise in Excel and knowledge of Tableau required; SQL a strong plus
  • Experience with bid management platforms, DSP's, DMP's, etc., a plus
  • Deep A/B & multivariate testing experience a plus
Why Glassdoor?
  • Work with purpose – join us in creating transparency for job seekers everywhere
  • Glassdoor gives back! Glassdoor is a Pledge 1% member; all employees receive 3 paid volunteer days per year
  • 100% company paid medical/dental/vision/life coverage; 80% dependent coverage
  • Long Term Incentive Plan
  • Sunny & peaceful Mill Valley offices located right on the water
  • Walking, running and biking trails steps away from the office
  • Onsite gym and fitness classes
  • Free catered lunch; new menu daily
  • Paid holidays and flexible paid time off
  • Your choice between Mac or PC
  • Dog-friendly office (with dog-free zones if you are so inclined)
  • Free parking

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.


J. Crew Group, Inc.

Madewell Digital Marketing – Sr. Manager

Long Island City, New York

The Sr. Manager of Digital Marketing will oversee the daily execution of marketing strategies to drive acquisition and retention for the Madewell brand at J.Crew. The position reports into the SVP of Digital & eCommerce.

Working closely with agency and internal partners, s/he will be responsible for the day-to-day performance of digital marketing channels, primarily our digital media channels including Paid Search, Display, Retargeting, paid Social Media and Affiliates. This person will work closely with the eCommerce team as well as cross-functionally with brand marketing, creative, merchandising, finance, and customer insights. This is an exciting opportunity to be a key member of a dynamic and growing team at a cool and young, but established brand with high growth rates.

Key Responsibilities
  • Grow Digital Acquisition & Revenue: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, affiliate, display, re-marketing, and paid social media.
  • Manage Agency Performance: Supervise external agency relationship for key channels including paid search, display, re-marketing, social media, and affiliates; review agency reports and run internal reports to monitor performance and seek improvement opportunities.
  • Oversee Budgeting, Forecasting & Reporting: Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs. Quantitative and data-driven business recommendations
  • Maintain Constant Level of Optimization: Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
  • Drive Digital Innovation & Shift to Mobile: Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
  • Support Omnichannel & CRM Strategies: Support digital strategies to drive brand growth from an omnichannel strategy including geo-targeting to boost store traffic, cross-channel purchasing, email acquisition in stores and other omnichannel customer segmentation opportunities.
  • Develop Acquisition Campaigns & Partnerships: In partnership with brand marketing, eCommerce and CRM teams, identify and lead large-scale, multi-channel, 360 acquisition campaigns – potentially with third-party partners.
Key Skills / Qualifications
  • 5-7+ years of experience in a digital marketing role, preferably eCommerce or retail, with a proven track record in driving customer acquisition and revenue growth
  • Bachelor’s degree required – MBA is a plus
  • Strongly KPI oriented: acquisition, conversion, ROI
  • Exceptional understanding of all aspects of digital marketing and analytics, especially paid media (display, retargeting, social), as well as paid search and affiliates

J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.


The Pampered Chef

Digital Marketing Manager

Chicago, Illinois

About the Role:

The Digital Marketing Manager will focus on developing marketing programs that focus on the acquisition, retention and engagement of users across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management and analysis for digital marketing campaigns that improve online conversions and increase consultant productivity. The ideal candidate is self-driven, highly motivated and highly organized, and someone who can develop strategy while also executing on a tactical level. The right candidate will have a strong background in a variety of channels, including web, mobile, SEO, pay-per-click, retargeting, email marketing, content, social media and analytics. This person must have an eye for creative development and storytelling and a natural ability to lead and project manage, while understanding how to develop and execute digital marketing programs—including all traffic, conversion, and optimization efforts—to reach revenue goals and KPIs while maximizing ROI.

About the Team:

The Digital Marketing Manager is a leader on the digital marketing team, which is focused on creating engaging digital marketing experiences and programs that improve the customer experience, generate awareness, and drive revenue. Our team leads the company’s digital marketing strategy and development, and execute go-to-market plans that support company goals and marketing team strategies for consumer, field, and solutions teams. The Digital Marketing Manager will help develop our digital marketing strategy, roadmap, and ecosystem, and optimization our website, content, e-commerce, and mobile marketing experience. The person will also help the team with awareness and demand generation programs, digital editorial and content marketing strategies, and website personalization efforts.

What you will do:
  • Develop strategies to drive online traffic to our website and the individual websites of our consultants, including overall SEO strategy.
  • Track and analyze conversion rates and overall website performance and develop plans to optimize over time.
  • Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, pay-per-click, and email.
  • Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
  • Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.
  • Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and UX teams.
  • Work with corporate communications and social marketing team to identify and execute campaigns to drive awareness and revenue.
  • Evaluate competitors and research new technologies and website enhancements that create best-in-class digital experience for customers and consultants.
  • Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.
  • Train consultants on best practices for digital marketing and equip them with the tools needed to market their businesses online.
  • Manage campaign budgets and vendor relationships.
  • Partner with UX teams to test site strategies.
Skills you'll need:
  • Bachelor’s degree in Marketing or equivalent field required.
  • At least five years of experience managing digital marketing programs.
  • Strong understanding of current digital marketing technologies and best practices for optimization.
  • At least three years of experience in content development and best practices web writing, editing, and publishing experience, including business-to-consumer and business-to-business experience.
  • At least three years of years team-management experience, including experience managing freelance contractors.
  • Experience managing digital experiences across platforms.
  • Proven ability to drive performance and focus on key performance indicators to meet company objectives.
  • Strong project management, communication, and collaboration skills required.
  • Experience tracking campaigns from analytics perspective required.
  • Previous experience in a similar digital marketing role required.
  • Experience in eCommerce strongly preferred.

Technology you'll use:

Microsoft Office, Google Analytics, Google Optimize, Salesforce, Adobe Test and Target, BlueCore, Google CPC, Social Advertising, Sprout Social. 

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