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Key Digital Adoption Challenges and How to Overcome Them

June 26, 2023

digital adoption challenges

The learning curve in our digital world can be steep, with constant changes and innovations happening every day.

Digital adoption can help you relieve these challenges and become a master in digital tools, platforms, and technologies. For businesses, it's crucial to adapt to new technologies for scaling up and staying one step ahead in an ever-changing competitive environment. 

This article will explore why digital adoption is fast becoming a top priority for IT leaders and chief information officers (CIOs) across the globe and how it can unlock new opportunities for growth and success.

But it's not always smooth sailing.

This article will also cover the challenges and their solutions to ensure successful adoption, measure success, and achieve higher ROI.

Successful digital adoption requires a comprehensive strategy that considers both the technical and cultural aspects of the organization, as well as the needs and preferences of employees and customers. 

The process involves identifying the right technologies, developing the necessary infrastructure, training employees, and providing ongoing support and feedback to ensure the technology is used effectively.

Why digital adoption is a priority for IT Leaders and CIOs

Digital adoption is vital to modern businesses and their operations. CIOs and IT leaders need to embrace digital adoption and consider it a key tool for staying innovative within the market. 

Let's take a more in-depth look at the role digital adoption plays in businesses today.

Staying competitive

Organizations that fail to keep up with the latest technologies and meet the changing demands of customers and employees risk falling behind their competitors.

This includes enhancing customer experience by providing seamless and customizable options for your customers through tailored solutions and services.

For example, when customers are onboarding a new platform, interactive and real-time guides are provided to help empower and enable the new user, which also reduces the number of support inquiries and tickets. 

Enabling innovation 

Digital technologies can enable organizations to innovate and develop new products and services.

True software adoption allows for more data-driven decisions. Organizations can gain insights into market trends, customer behavior, and business performance through data analytics and artificial intelligence (AI). This allows businesses to identify emerging market opportunities and innovate accordingly.

Emerging challenges in digital adoption

Strong adoption is key to a successful software implementation. Understanding the challenges in digital adoption is the first step to tackling them.

Overload of IT support tickets

One of the most common problems is an overload of support tickets. As a result, IT teams cannot focus their efforts on essential digital transformation projects that can add more value to an organization.

Employees struggling to use new software

Humans are creatures of habit, so there is no surprise that this is a major challenge when it comes to digital adoption.

New software adoption also leads to a more frustrating work environment and sometimes worsens the employee experience. This is especially true in a time when we have a varied generation workforce which can cause a steep learning curve.

Time and money spent on software training

Learning any new digital tool takes time, and ensuring all your employees feel comfortable using the software is costly. To mitigate questions or challenges, employees turn to their colleagues to help solve their issues, creating more time lost for the whole team.

Acceleration of software requirements

There have been many benefits when it comes to adding more tools to your organization's tech stack, but it also poses several challenges that organizations must address. 

More software requirements due to hybrid work create more security risks due to the need for remote access and cloud-based services, change management issues, and the need to adapt rapidly.

Lack of investment in tools and processes

Digital adoption initiatives are not always a priority for businesses. This creates a lack of investment in creating the right processes for employees to learn all the features a new software offers. 

Oftentimes, employees do not even use half of the available features required for their job. Using only the basic features in software hinders the employee's professional development and slows down the organization's digital adoption efforts.

How to overcome digital adoption challenges

While the challenges may seem daunting, realize you are not alone in overcoming the digital adoption curve. Enabling employees can be a complex process, but with careful planning and execution, it is possible to facilitate a smooth transition. 

Provide adequate training 

Learning new tools and software is tough and can be frustrating. Employers need to recognize quick adoption is only possible with adequate training for employees before and after implementation. 

Start by creating a technology roadmap that takes your employees through the ins and outs and dos and don'ts of tech in your company.

Next, automate platform onboarding with interactive guides that allow employees to walk through processes at their own pace.

The guides are easy to use and navigate, increasing productivity and decreasing support costs. This also enables new training processes and eliminates monotonous slide-by-slide training sessions. 

By implementing these training processes, you empower employees and give them the right tools for their professional growth. Communicate the importance of adaptability and encourage employees to embrace continuous learning.

Embrace agile development 

Hybrid work is here to stay, and organizations need to embrace the change. Implementing agile development can help organizations quickly adapt to changing requirements and ensure that software is implemented to meet the needs of a hybrid work environment. 

With agile development, organizations can foster a more transparent and collaborative work environment while encouraging teams to provide feedback on digital transformation initiatives as it is an ongoing journey. 

Invest in the right digital adoption tools 

Organizations aren’t prioritizing looking for the right digital adoption platforms to help their employees stay competitive in the rapid pace of technological change. 

Choosing the wrong digital tools can be costly, time-consuming, and even detrimental to a company's success. Therefore, it's crucial to carefully evaluate and select digital adoption tools that align with your business needs, goals, and workflows.

Investing in the right tools can streamline processes, improve communication, and enhance collaboration, ultimately leading to increased productivity, profitability, and customer satisfaction.

Overcoming these challenges can be a key success factor in enabling your employees and keeping them happy. 

Measuring digital adoption

By measuring digital adoption, businesses can reduce the cost of software projects and increase ROI. This can be done by:

Digital adoption is measured by:

  • Defining measurable outcomes and key performance indicators (KPIs) for digital adoption
  • Monitoring and tracking digital adoption metrics over time
  • Analyzing data to identify areas for improvement and optimizing the adoption process
  • Continuously iterating and improving the digital adoption strategy to maximize ROI

Measuring digital adoption needs to be a priority for CIOs and IT leaders. By doing so, organizations can identify areas that need improvement, provide the necessary training and resources, and increase productivity and efficiency.

Stay ahead of the adoption curve

Digital adoption is not a one-time process but a continuous effort that requires a sustained focus on empowering employees with the necessary digital tools and skills.

Organizations that prioritize digital adoption will have a better chance of achieving their business goals and staying relevant in the market.

Understand how software adoption is vital to the digital employee experience. Help employees accept, adopt, and complement their digital tools at work.

digital adoption platforms
Learn, Adapt, and Master!

Onboard users to applications and drive the adoption of new features easily with digital adoption platforms.

digital adoption platforms
Learn, Adapt, and Master!

Onboard users to applications and drive the adoption of new features easily with digital adoption platforms.

Key Digital Adoption Challenges and How to Overcome Them Learn about digital adoption challenges and solutions to track, measure, and create greater visibility of digital adoption efforts for CIOs and IT leaders.
Hartmut Hahn Hartmut Hahn is CEO and co-founder of Userlane. Founded in 2015 in Munich, Germany, Userlane has quickly become a leading Digital Adoption Platform, delighting employees and customers across the globe with its intuitive and effective solutions.

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