The State of B2B Tech in Denver and Boulder in 2019

Lauren Fram
Lauren Fram  |  January 8, 2018

Tech has officially joined the mile-high club, and it wasn’t even scared off by Blucifer or the other Satanic imagery in the Denver airport

Maybe all the beer helped, as the Denver area is the largest beer-producing area in the world. But way back in 2010, Boulder had six times more tech startups than the country’s average and twice as many as Silicon Valley (current population sits around 110,000 so that’s no small feat) and the momentum shows no signs of slowing.

I mean, yeah, it’s pretty. Sure, the hiking and biking and skiing are great. There’s tons of beer and weed is legal if you’re into that. So what? The real thrills lie in the startup community that, in 2016, earned a total of $780 million in funding and more than $35 billion in exits. (Yeah, billion with a “B.”)

The Denver and Boulder tech scene is aware that it’s not Silicon Valley, and it’s okay with that. Denver and Boulder are doing their own thing when it comes to startups, and it’s working. Denver is tied with Detroit at No. 8 on SmartAsset’s 2017 list of best cities for women in tech (above both San Jose and San Francisco). Startups are encouraged to push boundaries, and the supportive community in the Denver/Boulder area is always there for inspiration or advice. The local government is doing what it can to encourage growth and provide office space for small startups.

Colorado Tech and Startup Highlights

Built In Colorado is an online hub for all things tech in Colorado including job postings, events, and startup info

  • Boulder Startup Week is a 5-day event in May 2018 that celebrates the startup culture in Boulder
  • Startup Colorado is an entrepreneur-led resource committed to supporting the startup community
  • Boomtown is a startup accelerator that has worked with over 75 startups
  • Innosphere is a high-tech incubator that has helped startups raise more than $220 million in funding
  • Galvanize is a co-working space with workshops, classes, and other services for startups
  • Roost is a coworking space in Boulder with a large community of devs, designers, illustrators, writers, and entrepreneurs
  • Seed Angel Forum is a non-profit event that connects entrepreneurs with angel investors
  • Rockies Venture Club is an angel investing group specifically interested fostering growth in the Rocky Mountains area
  • Colorado Small Business Development Center is a resource that seeks to help small business owners succeed in Colorado
  • InnovatioNews is an information source on tech and other innovations in and around Colorado
  • For more resources, see Rachel Beisel’s comprehensive guide on the Colorado tech scene

Colorado has taken its pioneer spirit and run with it into the 21st century. Tech companies in Denver take up 7.9 million square feet of office space, and that number is only growing. (Consider the fact that Denver only has a population of around 700,000 people and let your mind be blown.)

In short, Colorado:


Colorado Tech Leaders on the State's Tech Scene 


“Denver has seen a fast-growing tech scene over the last decade and is home to the largest free startup conference, Denver Startup Week, which has strong ties to tech and entrepreneurship. Because of these things, it just makes sense that Choozle has flourished in the Denver Tech environment.” Kate Marshall, Marketing Coordinator at Choozle


“It seems that the Denver/Boulder expertise is B2B software. This specialization has been a long time coming and we’re thrilled to have a leading product in-market that fits this local focus and expertise. It gives Brandfolder a talent advantage.” Brad Maglinger, CMO at Brandfolder


“In online fundraising, the key technical trends we see are mobile giving and simple, integrated credit card and payment processing services. We have focused on both of these areas in the last 12 months, and now have a great mobile UI (user-experience) complemented by one of the most innovative and cost-effective payment platforms in the industry.” Lisa Bennett, Director: Sales & Partner Relations at DoJiggy


“In 2016, recognizing the growing tech community and talent pool in Denver, we relocated our headquarters to the downtown area. Since then, we’ve watched established companies like Marketo open large satellite offices here, Google make it their engineering hub, and promising start-up companies choose to make Denver their home. As an established company that’s rapidly expanding, we are energized to be part of this evolving landscape.” Carol Mendelsohn, Head of Content at Crownpeak

The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews. For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from G2 (and our 300,000-plus B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These 25 Denver-area B2B companies are represented by over 850 verified reviews from real users across a variety of categories, from Marketing Automation to Fundraising to CRM. Read more below about some of the companies playing a major role in the Denver area’s bustling tech environment.

Top B2B Denver/Boulder Tech in 2019


1. Bonusly

Product: Bonusly
Category: Employee Engagement
City: Boulder
Founded: 2012
Employees: 22

With an impressive 220 reviews on G2 Crowd, Bonusly is both a Leader in the employee engagement category and a leader within our Colorado-based products. Bonusly is used by such companies as Oracle, Chobani, and Hulu. Users allocate points to their colleagues for good work, and those points can then be spent on rewards such as gift cards or days off.

“Bonusly is designed to help organizations foster the kind of collaborative environments that inspire rapid innovation and growth. We truly believe that recognition inspires people to do their best work, which is why it’s such a huge honor for us to be recognized by so many of our customers. The relationships we build with our customers motivate us daily to keep building an even better experience.” Elisse Lockhart, Marketing Manager at Bonusly


2. Choozle

Product: Choozle
Category: Demand Side Platform (DSP)
City: Denver
Founded: 2012
Employees: 63

With an impressive 32 reviews on G2 Crowd, Choozle is both a High Performer in the Demand Side Platform, Cross-Channel Advertising, Display Advertising, and Mobile Advertising categories and a leader within our Colorado-based products. Choozle provides programmatic advertising at scale, premium insights and CRM data, campaign management and planning, and flexible, transparent reporting.

“We are thrilled to be recognized by our users as one of the highest-rated B2B software products. Our users have gotten us to where we are today and are a vital aspect of our product enhancements and developments.” Kate Marshall, Marketing Coordinator at Choozle


3. Brandfolder

Product: Brandfolder
Category: Digital Asset Management
City: Denver
Founded: 2012
Employees: 32

With an impressive 140 reviews on G2 Crowd, Brandfolder is both a High Performer in the digital asset management cateogry and a leader within our Colorado-based products. Brandfolder helps companies save time by streamlining digital asset management. Features include storage, customizing, sharing and showcasing businesses’ marketing materials.

“[To be included on this list] means that we are succeeding at our No. 1 objective. At Brandfolder, customer satisfaction and, even more, consistent product engagement has been our focus since day one. Our thousands of customers know people here by name. Our concierge Customer Experience team is what we’re known for and why we renew over 90% of our customers annually.” Brad Maglinger, CMO at Brandfolder


4. Vertafore

Product: Vertafore Agency Platform
Category: Insurance Suites
City: Denver
Founded: 1885
Employees: 1,463

With an impressive 13 reviews on G2 Crowd, Vertafore Agency Platform is a leader within our Colorado-based products. Vertafore Agency Platform is an insurance suite providing businesses with content management, workflow, data and analytics and compliance solutions.


5. netFactor

Product: VisitorTrack
Category: Visitor Identification
City: Greenwood Village
Founded: 2005
Employees: 19

With an impressive 40 reviews on G2 Crowd, VisitorTrack is a leader within our Colorado-based products. VisitorTrack provides companies with identification and lead mining solutions. Features include real-time web traffic insights, sales prospect intelligence, lead generation, sales leads and more.

“The persona for today’s B2B sales and marketing user is perhaps the most-sophisticated of any product consumer. With so many options for the business-to-business marketing tech stack, driving meaningful differentiators is a very-real challenge when you are presenting complex data. We have dedicated ourselves to delivering that highest quality anonymous website visitor intelligence, along with the most-advanced user-experience. The fact that our clients recognize these efforts, as supported by the user reviews, gives us a great sense of accomplishment and empowers us to continue to advance both the technology and the user experience.” Clair Fall, Marketing Manager at netFactor


6. AllProWebTools

Product: AllProWebTools
Category: CRM All-in-One
City: Loveland
Founded: 2012
Employees: 10

With an impressive 55 reviews on G2 Crowd, AllProWebTools is both a High Performer in the CRM all-in-one category and a leader within our Colorado-based products. AllProWebTools provides businesses with CRM tools that track new relationships, manage workflow, find leads and access contents from any device.


7. GoSpotCheck

Product: GoSpotCheck
Category: Field Service Management
City: Denver
Founded: 2011
Employees: 125

With an impressive 15 reviews on G2 Crowd, GoSpotCheck is both a High Performer in the field service management category and a leader within our Colorado-based products. GoSpotCheck provides businesses with field team management solutions to collect, organize and share retail information. Features include mobile data collection, field team management, reporting and more.


8. Morpheus

Product: Morpheus
Category: Cloud Platform as a Service (PaaS)
City: Denver
Founded: 2014
Employees: 23

With an impressive 10 reviews on G2 Crowd, Morpheus is both a High Performer in the cloud platform as a service category and a leader within our Colorado-based products. Morpheus provides developers and IT managers with accelerated workflow, optimized resource allocation, modernized application infrastructure and more.


9. Lead411

Product: Lead411
Category: Sales Intelligence
City: Boulder
Founded: 2001
Employees: 15

With an impressive 155 reviews on G2 Crowd, Lead411 is both a High Performer on the Fall 2017 Grid® for Sales Intelligence and a leader within our Colorado-based products. Lead411 is a sales, lead and marketing account intelligence solutions provider that features verified data development technology. This solution easily integrates with more than 25 CRMs including HubSpot, Infusionsoft, insightly, Zoho and more.

“In a thriving tech community like Denver/Boulder, it’s an honor to stand out as a preferred platform on G2 Crowd. Customers are faced with many options as they look for Sales tools that will meaningfully impact their conversion rates & bottom line. We are committed to their cause and will continue to advance our data & analytics capabilities to provide the most integrated and advanced Sales Intelligence solution in the industry.” Tom Blue, CEO at Lead411


10. SurveyGizmo

Product: SurveyGizmo
Category: Enterprise Feedback Management
City: Boulder
Founded: 2006
Employees: 119

With an impressive 261 reviews on G2 Crowd, SurveyGizmo is both a High Performer on the Fall 2017 Grid® for Enterprise Feedback Management and a leader within our Colorado-based products. SurveyGizmo is an enterprise feedback management and survey solutions provider specializing in market research, healthcare, non-profit, customer experience solutions, just to name a few. Features include branded URLs, survey audience, advanced reporting, cross tabulation and more.


11. PaySimple

Product: PaySimple
Category: Subscription Management
City: Denver
Founded: 2006
Employees: 118

With an impressive 54 reviews on G2 Crowd, PaySimple is both a High Performer on the Fall 2017 Grid® for Payment Gateway and a leader within our Colorado-based products. PaySimple is a subscription management, payment gateway and billing solutions provider. Features include streamlined billing, customer retention, online retail, appointment booking and more.


12. Cherwell Service Management

Product: Cherwell Service Management
Category: Service Desk
City: Colorado Springs
Founded: 2004
Employees: 422

With an impressive 103 reviews on G2 Crowd, Cherwell Service Management is both a Leader in the service desk category and a leader within our Colorado-based products. Cherwell Service Management helps IT teams implement, manage and automate service and support processes. Features include IT self-service portal, dashboards and reporting, application dependency mapping, on-premises deployment and more.


13. Church Community Builder

Product: Church Community Builder
Category: Fundraising
City: Colorado Springs
Founded: 1998
Employees: 113

With an impressive 38 reviews on G2 Crowd, Church Community Builder is both a High Performer in the donor management category and a leader within our Colorado-based products. Church Community Builder provides church management software to help strengthen community. Features include church metrics, web forms, volunteer scheduling, group management, online giving and more. This church management solution integrates with BoxCast, buzzsprout, BluePay, ProApps, Pushpay and more.


14. SnapEngage

Product: SnapEngage
Category: Live Chat
City: Boulder
Founded: 2008
Employees: 36

With an impressive 48 reviews on G2 Crowd, SnapEngage is both a High Performer on the Fall 2017 Grid® for Live Chat and a leader within our Colorado-based products. SnapEngage is a live chat and customer self-service provider that focuses on solutions for all stages of the customer lifecycle. Features include easy setup, custom design, developers, security, social and more. This tool integrates with project management, CRM, social media and marketing solutions, just to name a few.


15. Net-Results

Product: Net-Results
Category: Marketing Automation
City: Denver
Founded: 2003
Employees: 14

With an impressive 79 reviews on G2 Crowd, Net-Results is both a High Performer in the marketing automation category and a leader within our Colorado-based products. Net-Results provides businesses with every tool necessary to automate marketing and sales workflows. Features include insights and analytics, flexible lead management, inbound marketing tools, Outlook plugins and more. This solution integrates with Salesforce, Microsoft Dynamics, WordPress and GoToWebinar, to name a few.


16. ReadyTalk

Product: ReadyTalk
Category: Web Conferencing
City: Denver
Founded: 2000
Employees: 138

With an impressive 140 reviews on G2 Crowd, ReadyTalk is both a High Performer in the web conferencing category and a leader within our Colorado-based products. ReadyTalk provides businesses with voice, web and video conferencing, webinar and webcast solutions. ReadyTalk became a part of PGi, a provider of collaboration software and services, in 2017.

“We’re excited to learn that so many of our customers have given ReadyTalk a great review. Our success as a tech company depends on the user experience and our interactions with all our customers. We will always do our best to meet and exceed their expectations.” Kevin Barnes, Director of Customer Care at ReadyTalk


17. Email on Acid

Product: Email on Acid
Category: Other Email
City: Greenwood Village
Founded: 2009
Employees: 22

With an impressive 13 reviews on G2 Crowd, Email on Acid is a leader within our Colorado-based products. Email on Acid provides businesses with email testing, troubleshooting and tracking tools to streamline marketing processes. Features include email editor and analytics, spam testing, optimizer and more.


18. VictorOps

Product: VictorOps
Category: Incident Management
Founded: 2012
Employees: 82

With an impressive 29 reviews on G2 Crowd, VictorOps is a leader within our Colorado-based products. VictorOps streamlines the incident lifecycle flow of information by providing businesses with real-time alerts, collaboration and documentation. Features include scheduling, automated escalation, team access and insights, noise suppression, on-call reporting, mobile alerts and more.


19. DoJiggy

Product: GolfRegistrations
Category: Fundraising
City: Boulder
Founded: 2003
Employees: 6

With an impressive 11 reviews on G2 Crowd, GolfRegistrations is both a High Performer on the Winter 2018 Grid® for Fundraising and a leader within our Colorado-based products. GolfRegistrations is a golf software platform for managing fundraising and charity golf tournament life cycles. Features include registration management, product sales, fundraising thermometers, reporting and more.

“Keeping our clients and their constituents (that use our services to complete donations and event registrations) happy and keeping the company focused on client needs is our daily objective here at DoJiggy. We have been doing this since 2003. We are gratified to know that our customers see and feel the results of our efforts.” Lisa Bennett, Director: Sales & Partner Relations at DoJiggy


20. Crownpeak

Product: Crownpeak
Category: Web Content Management
City: Denver
Founded: 2001
Employees: 134

With an impressive 30 reviews on G2 Crowd, Crownpeak is both a High Performer in the web content management category and a leader within our Colorado-based products. Crownpeak helps businesses streamline, create and manage multi-site digital experiences. Strategies include accelerating website launches, digital governance deployment, localizing content, omni-channel experiences, SEO and more. In 2016, Crownpeak combined with ActiveStandards to provide cloud-based deployment and maintenance solutions.

“Since our inception, we’ve focused on providing customers with easy-to-use solutions that empower them to deliver engaging digital experiences to their customers. Being recognized by our customers as one of the highest-rated B2B software products affirms that although our work will never be done, we have successfully stayed true to our roots by putting the people that matter most at the forefront of every decision we make.” Carol Mendelsohn, Head of Content at Crownpeak


21. SendGrid

Product: SendGrid
Category: Email Marketing
City: Denver
Founded: 2009
Employees: 448

With an impressive 163 reviews on G2 Crowd, SendGrid is a leader within our Colorado-based products. SendGrid provides businesses with email marketing and transactional email solutions. Features include account creation, password reset, purchase receipt, account notifications and more.


22. FullContact

Product: Contact Apps
Category: Other Sales
City: Denver
Founded: 2010
Employees: 325

With an impressive 12 reviews on G2 Crowd, Contact Apps is a leader within our Colorado-based products. Contact Apps provides businesses with contact management tools that identify audience insights, target audiences, enhance lead scoring, provide customer support and more. Features include company data, email verification and data subscriptions, to name a few.


23. Easy Insight

Product: Easy Insight
Category: Business Intelligence Platforms
City: Denver
Founded: 2008
Employees: 3

With an impressive 17 reviews on G2 Crowd, Easy Insight is both a High Performer in the business intelligence platform category and a leader within our Colorado-based products. Easy Insight provides businesses with data collection and consolidation, report creation and team collaboration solutions. Easy Insight integrates with sales, spreadsheet, database and project management reporting and analysis products, to name a few.


24. TrackVia

Product: TrackVia
Category: Business Process Management
City: Denver
Founded: 2006
Employees: 63

With an impressive 17 reviews on G2 Crowd, TrackVia is both a High Performer in the Business Process Management and Low-Code Development Platform categories and a leader within our Colorado-based products. TrackVia is a low-code platform intended to mobilize and streamline operational processes and field workflows. Companies such as Honeywell, General Electric and DIRECTV utilize TrackVia.


25. Swiftpage

Product: Act!
Category: Email Marketing
City: Denver
Founded: 2001
Employees: 226

With an impressive 169 reviews on G2 Crowd, Act! is a leader within our Colorado-based products. As a CRM solution specifically meant for entrepreneurs, small businesses, and sales teams, Act! allows users to adjust the platform to your needs. Act! supports integrations with Slack, Quickbooks, Shopify and more.

“It means a great deal for Swiftpage to be recognized as one of the most highly-rated B2B software products primarily because this honor is a direct result of real users’ experiences and feedback on the product. The entire team here at Swiftpage is driven every day to develop and find new ways to provide the most valuable CRM solution on the market for our thousands of SMB users in Swiftpage Nation. When we receive affirmation that our customers are successfully growing their own businesses with help from the Act! solution, it just provides additional motivation for us to find the next feature, the next third party integration, the next innovation to help their businesses to continue to thrive with help from Swiftpage.” CEO, H. John Oechsle at Swiftpage

Other B2B Denver/Boulder Tech Companies

While we recognized only the 25 best-reviewed software exports from the Denver area, there are still an abundance of other B2B tech companies impacting the region’s tech scene. Here’s a rundown of other Denver/Boulder B2B software companies with their founded dates and total employees.

 For any questions about the methodology or data included in this piece, or to request that your Denver/Boulder B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at

Lauren Fram

Lauren Fram

Having lived on both the East and West Coasts, Lauren has settled in the happy medium of the Midwest. After nearly 13 years in Chicago, she has fully co-opted the Midwestern habit of saying "oop" when nearly bumping into things. In her free time she enjoys games of all sorts, and is particularly fond of board games and tabletop RPGs.