When you think about the biggest tech or startup hubs in the world, Denmark may not be the first country to come to mind.
The United States and Canada loom as two tech giants in the Western Hemisphere, and even in Europe, countries like Great Britain and France, with London and Paris, respectively, are more traditionally thought of for their tech scenes.
Denmark's Tech Scene
But the Danes have emerged as an up-and-coming market technology leader in recent years, even ranking No. 6 in The Global Entrepreneurship and Development Institute’s “Global Entrepreneurship Index.” This is particularly true in the business-to-business (B2B) scene, which is where G2 is most concerned.
At the heart of Denmark’s tech world is Copenhagen, the country’s capital and most populated city (its population of 750,000-plus people makes up a little more than 13 percent of Denmark’s total population of 5.7 million people). Of the 26 B2B software vendors on G2 with a headquarters location identified in Denmark, 18 are in the capital. Countless more vendors across our site list offices in Copenhagen as well.
Much has been written about the Copenhagen tech and startup scene in recent years and why it has grown so quickly. Business Insider wrote that “Denmark has the fastest growing startup scene in the Nordic region” due to “grassroots movements forming in recent years and mobilizing the community,” citing TechBBQ, a startup and innovation summit in the city. Founders, a Copenhagen-based company that has founded 12 companies since 2012, released a report in November 2018 that found that the past success (and money) of particular Nordic startups has fueled its current growth; in Copenhagen those companies include Zendesk and Tradeshift, both now headquartered in San Francisco.
With the tech scene on the rise, the Danish government has taken notice, with its Ministry of Business and Growth and the Ministry of Immigration, Integration and Housing co-leading Start-Up Denmark, which exists to drive entrepreneurs to the country and encourage tech growth.
Note: Only software vendors on G2 with headquarters currently in Denmark are included in graph.
With so much activity and growth in the Danish tech scene, we pulled together a list of the top-rated products on G2 with vendors headquartered in Denmark. The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews.
For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from G2.com (and our nearly 900,000 B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These Danish B2B companies are represented by verified reviews from real users across a variety of categories, from CRM to Project Management to Service Desk. Read more below about some of the companies playing a major role in Denmark’s bustling tech environment.
Pleo is an expense management software tool and ranked as a High Performer in the G2 Expense Management software category. The tool allows companies to issue corporate cards with automated expenses, spending limits, and more.
Siteimprove, a Leader in the G2 Digital Governance software category, is a cloud-based tool to support companies in website governance. Headquartered in Copenhagen, they operate in Austria, Australia, Canada, Denmark, England, Finland, France, Germany, Italy, Japan, The Netherlands, Norway, Sweden, Switzerland, and the United States.
Dixa, a Leader in the Conversational Customer Engagement category on G2, that aims to help companies provide better and more consistent customer service. To date, the company has raised $14 million in Series A funding.
Falcon.io, recognized by G2 as one of 2019's Top 50 Products for Marketing, offers social media monitoring, analytics, and advertising tools. The company boasts offices in four cities: Copenhagen, New York, Berlin and Budapest.
Ninjamock is a wireframing tool that helps teams with web design, boasting customers at Groupon and Cisco on its website. Its Chrome extension has a 4.4 out of 5 rating, based on 30 reviews, and it is a High Performer on G2 ’s Wireframing Grid®.
Trustpilot allows companies to host user reviews on their websites, and it has the highest overall G2 Score of the seven in our Product Reviews category, placing it in our Leaders quadrant. Trustpilot has offices in New York, London, Melbourne, Berlin and Denver, in addition to Copenhagen.
Clerk.io is an e-merchandising tool that users artificial intelligence to analyse and learn your customer's interests. Additionally, the tool is a High Performer in G2's E-Merchandising software category.
eloomi is a Corporate LMS tool that aims to simplify skill training and continuous performance improvement. The company boasts big-name customers like Domino's and Hertz, and is a High Performer in G2's Corporate LMS software category.
Monsido, a tool that scans websites to find errors and optimization opportunities, is a High Performer in G2's Digital Governance software category. Some of the tool's most notable customers, according to its website, are the Sydney Opera House and Notre Dame.
Templafy is a Digital Governance software tool that helps people manage, update, and share business document templates and brand assets across the organization. G2 users cite the tool's Ease of Use, which scores a 9.3 out of 10 on G2.
AskCody is a meeting room booking tool that aims to eliminate office friction, improve productivity, and optimize workplace utilization. In March of 2019, they secured a Series unknown round of funding for $2.5 million.
Xink is an email signature software tool that allows users to centrally manage company email signatures across devices. The Denmark-based company was founded by Bjarne Mess, a mathematician turned entrepreneur.
Planday is an employee scheduling platform, and a High Performer in G2's Workforce Management software category. The tool's website boasts customers like Barry's Bootcamp, Best Western, Title Boxing, and more.
Capture One Pro is a photo editing tool that is ranked as a High Performer on G2 ’s Photo Editing Grid® due to its high user satisfaction. In addition to its software, Phase One offers professional-level photography equipment of many varieties. The company also has offices in New York, London, Cologne, Tokyo and Hong Kong.
GenieBelt has been rated highly enough by reviewers to be rated a High Performer in our Construction Management category. The product and mobile application have been used for more than 20,000 construction projects in 100-plus countries, according to its website. GenieBelt also has offices in London and Lodz.
Sitecore is a Web CMS with numerous add-ons available, including social, print and mobile. With its market presence, Sitecore has its own services category on our site: Sitecore Developers. Sitecore lists office addresses in 18 countries and two U.S. states.
Acubiz is an expense management software tool that operates primarily from mobile devices. The company's website boasts customers like Pandora, Unicef, and more.
Other Denmark B2B Software Companies
While only 29 Denmark software companies had enough review data to qualify for our list, there are still an abundance of additional Danish SaaS companies. Here’s a quick rundown of other Denmark software companies with their total funding to date.