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The State of B2B Denmark Tech in 2020

September 20, 2019

When you think about the biggest tech or startup hubs in the world, Denmark may not be the first country to come to mind. 

The United States and Canada loom as two tech giants in the Western Hemisphere, and even in Europe, countries like Great Britain and France, with London and Paris, respectively, are more traditionally thought of for their tech scenes.

Denmark's Tech Scene

But the Danes have emerged as an up-and-coming market technology leader in recent years, even ranking No. 6 in The Global Entrepreneurship and Development Institute’s “Global Entrepreneurship Index.” This is particularly true in the business-to-business (B2B) scene, which is where G2 is most concerned.

At the heart of Denmark’s tech world is Copenhagen, the country’s capital and most populated city (its population of 750,000-plus people makes up a little more than 13 percent of Denmark’s total population of 5.7 million people). Of the 26 B2B software vendors on G2 with a headquarters location identified in Denmark, 18 are in the capital. Countless more vendors across our site list offices in Copenhagen as well.

Much has been written about the Copenhagen tech and startup scene in recent years and why it has grown so quickly. Business Insider wrote that “Denmark has the fastest growing startup scene in the Nordic region” due to “grassroots movements forming in recent years and mobilizing the community,” citing TechBBQ, a startup and innovation summit in the city. Founders, a Copenhagen-based company that has founded 12 companies since 2012, released a report in November 2018 that found that the past success (and money) of particular Nordic startups has fueled its current growth; in Copenhagen those companies include Zendesk and Tradeshift, both now headquartered in San Francisco.

With the tech scene on the rise, the Danish government has taken notice, with its Ministry of Business and Growth and the Ministry of Immigration, Integration and Housing co-leading Start-Up Denmark, which exists to drive entrepreneurs to the country and encourage tech growth.

denmark tech companies

Note: Only software vendors on G2 with headquarters currently in Denmark are included in graph.

With so much activity and growth in the Danish tech scene, we pulled together a list of the top-rated products on G2 with vendors headquartered in Denmark. The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews.

For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from (and our nearly 900,000 B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These Danish B2B companies are represented by verified reviews from real users across a variety of categories, from CRM to Project Management to Service Desk. Read more below about some of the companies playing a major role in Denmark’s bustling tech environment.

Note: Data from September 20, 2019

Top B2B Denmark Tech in 2020



1. Pleo

Product: Pleo
Category: Expense Management
City: Copenhagen
Founded: 2015
Employees: 153

Pleo is an expense management software tool and ranked as a High Performer in the G2 Expense Management software category. The tool allows companies to issue corporate cards with automated expenses, spending limits, and more. 


2. Siteimprove

Product: Siteimprove
Category: Digital Governance Software
City: Copenhagen
Founded: 2003
Employees: 576

Siteimprove, a Leader in the G2 Digital Governance software category, is a cloud-based tool to support companies in website governance. Headquartered in Copenhagen, they operate in Austria, Australia, Canada, Denmark, England, Finland, France, Germany, Italy, Japan, The Netherlands, Norway, Sweden, Switzerland, and the United States.  


3. Plytix

Product: Plytix
Category: Product Information Management
City: Copenhagen
Founded: 2015
Employees: 22

Plytix, a High Performer in G2's Product Information Management (PIM) software category, allows customers to centralize, optimize, and distribute their product content and feeds in a single location. 


4. Dixa

Product: Dixa
Category: Conversational Customer Engagement
City: Copenhagen
Founded: 2015
Employees: 61

Dixa, a Leader in the Conversational Customer Engagement category on G2, that aims to help companies provide better and more consistent customer service. To date, the company has raised $14 million in Series A funding. 



Category: Social Media Suites
City: Copenhagen
Founded: 2010
Employees: 395, recognized by G2 as one of 2019's Top 50 Products for Marketing, offers social media monitoring, analytics, and advertising tools. The company boasts offices in four cities: Copenhagen, New York, Berlin and Budapest.


6. Cludo

Product: Cludo Site Search & Insights
Category: Enterprise Search Software
City: Copenhagen
Founded: 2015
Employees: 27

Cludo is an intelligent site search and insights platform, and a High Performer in G2's Enterprise Search software category. Notably, the tool recently rolled out an Intelligent Autocomplete feature. 


7. NinjaMock

Product: NinjaMock
Category: Wireframing
City: Hellerup
Founded: 2013
Employees: 5

Ninjamock is a wireframing tool that helps teams with web design, boasting customers at Groupon and Cisco on its website. Its Chrome extension has a 4.4 out of 5 rating, based on 30 reviews, and it is a High Performer on G2 ’s Wireframing Grid®.


8. MorningTrain

Product: Morningscore
Category: SEO
City: Odense
Founded: 2018
Employees: 11

Morningscore is an SEO tool and a High Performer in G2's SEO category. In Ease of Use, Quality of Support, and Ease of Setup, Morningscore scores at least 9.5/10. 


9. Ideanote

Product: Ideanote
Category: Idea Management
City: Copenhagen
Founded: 2015
Employees: 14

Ideanote is an idea management software tool based in Denmark. On the company's website, it boasts major customers like Disney, Deloitte, General Electric, and PWC. 


10. Trustpilot

Product: Trustpilot
Category: Product Reviews
City: Copenhagen
Founded: 2007
Employees: 864

Trustpilot allows companies to host user reviews on their websites, and it has the highest overall G2 Score of the seven in our Product Reviews category, placing it in our Leaders quadrant. Trustpilot has offices in New York, London, Melbourne, Berlin and Denver, in addition to Copenhagen.



Category: E-Merchandising
City: Copenhagen
Founded: 2011
Employees: 31 is an e-merchandising tool that users artificial intelligence to analyse and learn your customer's interests. Additionally, the tool is a High Performer in G2's E-Merchandising software category. 


12. eloomi A/S

Product: eloomi
Category: Corporate LMS
City: Copenhagen
Founded: 2015
Employees: 64

 eloomi is a Corporate LMS tool that aims to simplify skill training and continuous performance improvement. The company boasts big-name customers like Domino's and Hertz, and is a High Performer in G2's Corporate LMS software category. 


13. Forecast

Product: Forecast
Category: Project Management 
City: Copenhagen
Founded: 2016
Employees: Unknown

 Forecast, a High Performer in G2's Project Management software category, is a business management platform aiming to help project-based companies work better. 

Screen Shot 2019-09-20 at 3.07.36 PM

14. Backup Bird

Product: Backup Bird
Category: Server Backup
City: Copenhagen
Founded: Unknown
Employees: Unkown

Backup Bird is a server backup tool that helps server administrators to backup files and databases. Users cite Backup Bird's Ease of Use, which scores a 9.8 out of 10 on G2. 


15. Monsido

Product: Monsido
Category: Digital Governance
City: Copenhagen
Founded: 2014
Employees: 81

Monsido, a tool that scans websites to find errors and optimization opportunities, is a High Performer in G2's Digital Governance software category. Some of the tool's most notable customers, according to its website, are the Sydney Opera House and Notre Dame.  


16. Templafy

Product: Templafy
Category: Digital Governance
City: Copenhagen
Founded: 2014
Employees: 180

Templafy is a Digital Governance software tool that helps people manage, update, and share business document templates and brand assets across the organization. G2 users cite the tool's Ease of Use, which scores a 9.3 out of 10 on G2. 


17. Targit

Product: Targit
Category: Self-Service Business Intelligence
City: Copenhagen
Founded: 1986
Employees: 98

Targit, a High Performer in G2's Self-Service Business Intelligence software category, helps companies to analyze, visualize, and get valuable insights out of their data.  


18. Prezentor

Product: Prezentor
Category: Sales Enablement
City: Copenhagen
Founded: 2013
Employees: 32

 Prezentor, a High Performer in G2's Sales Enablement software category, helps companies manage their sales content, build customer dialogues, and gain insights. 


19. DanDomain

Product: DanDomain
Category: Web Hosting
City: Randers
Founded: 1999
Employees: 32

 DanDomain, a High Performer in G2's Web Hosting Providers category, provides web hosting and domain name services. 


20. AskCody

Product: AskCody
Category: Meeting Room Booking
City: Aalborg
Founded: 2011
Employees: 33

 AskCody is a meeting room booking tool that aims to eliminate office friction, improve productivity, and optimize workplace utilization. In March of 2019, they secured a Series unknown round of funding for $2.5 million. 


21. Bitberry Software

Product: FreeFileViewer
Category: File Reader
City: Unknown
Founded: Unknown
Employees: Unknown

Bitberry Software is a Windows software tool with multiple offerings, including the FreeFileViewer, a file converter, a photo handler, a video downloader, and more.  



Product: AIRTAME
Category: Screen Sharing
City: Copenhagen
Founded: 2013
Employees: 97

 Airtame is a wireless screen sharing tool that helps schools and businesses share content from a single computer to a shared screen. Reviewers cite its Ease of Use, which scores a 9.1 out of 10 on G2. 


23. Xink

Product: Xink
Category: Email Signature
City: Hellerup
Founded: 2009
Employees: 16

Xink is an email signature software tool that allows users to centrally manage company email signatures across devices. The Denmark-based company was founded by Bjarne Mess, a mathematician turned entrepreneur. 

24. Planday

Product: Planday
Category: Workforce Management
City: Copenhagen
Founded: 2013
Employees: 202

 Planday is an employee scheduling platform, and a High Performer in G2's Workforce Management software category. The tool's website boasts customers like Barry's Bootcamp, Best Western, Title Boxing, and more. 


25. Phase One

Product: Capture One Pro
Category: Photo Editing
City: Melville
Founded: 1993
Employees: 300

Capture One Pro is a photo editing tool that is ranked as a High Performer on G2 ’s Photo Editing Grid® due to its high user satisfaction. In addition to its software, Phase One offers professional-level photography equipment of many varieties. The company also has offices in New York, London, Cologne, Tokyo and Hong Kong.


26. Umbraco

Product: Umbraco
Category: Web Content Management
City: Odense
Founded: 2001
Employees: 33

Umbraco is an open-source ASP.NET CMS that boasts more than 440,000 installations and 220,00 active members in its community. Umbraco is built on Microsoft Azure.


27. GenieBelt

Product: GenieBelt
Category: Construction Management
City: Copenhagen
Founded: 2012
Employees: 54

GenieBelt has been rated highly enough by reviewers to be rated a High Performer in our Construction Management category. The product and mobile application have been used for more than 20,000 construction projects in 100-plus countries, according to its website. GenieBelt also has offices in London and Lodz.


28. Sitecore

Product: Sitecore Experience Platform
Category: Web Content Management
City: Copenhagen
Founded: 2001
Employees: 1,028

Sitecore is a Web CMS with numerous add-ons available, including social, print and mobile. With its market presence, Sitecore has its own services category on our site: Sitecore Developers. Sitecore lists office addresses in 18 countries and two U.S. states.


29. Acubiz

Product: Acubiz EMS
Category: Expense Management
City: Birkerod
Founded: 1997
Employees: 47

Acubiz is an expense management software tool that operates primarily from mobile devices. The company's website boasts customers like Pandora, Unicef, and more. 

Other Denmark B2B Software Companies

While only 29 Denmark software companies had enough review data to qualify for our list, there are still an abundance of additional Danish SaaS companies. Here’s a quick rundown of other Denmark software companies with their total funding to date.




Adform Adform DMP, Adform Demand Side Platform, Adform Edge, Adform Publisher Edge 2002 $27,500,000
Agillic Agillic Dialogue 1999 n/a
Conferize Conferize 2010 $4,006,224
Futurelabs Futurelabs CRM 2018 n/a
Heimdal Security Heimdal CORP 2014 n/a
ioGates ioGates 2003 Acquired
IntraVision IntraService 2004 n/a
ITMC idm365 2002 n/a
Netop Netop Learning Center,
Netop Live Guide, Netop Vision
1981 n/a
OfficeReports OfficeReports 2009 n/a
Omada Omada Identity Suite 1999 $21,490,080
SMS PASSCODE Adaptive Multi-factor Authentication 2006 Acquired
SPAMfighter SPAMfighter Exchange Module 2003 n/a
Stibo Systems Stibo STEP 1976 n/a
Targit Targit 1986 Acquired
webCRM webCRM 2005 n/a

This post was originally published in December 2017 and has been updated with new data as of September 2019.

Can you guess top 100 software companies in Europe, the Middle East, and Africa?

See Who Made the List...

The State of B2B Denmark Tech in 2020 The Denmark tech scene exploded in the early 2000s. G2 has put together an ultimate guide to Denmark's B2B tech scene in 2020.

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