In recent years, “content marketing” has become one of the marketing industry’s most popular buzzwords.
While this concept is actually years old, it’s gained popularity as major brands have started to shift their marketing efforts to a more customer-centric approach.
You see, content marketing is authentic. This strategic approach focuses on creating valuable, educational, and relevant content in the form of blog posts, eBooks, collateral, and more. The authenticity comes from the fact that this content doesn’t directly promote the company from which it’s distributed.
Instead, it offers a targeted audience solutions to their particular needs and pain points, ultimately positioning the brand as an authority and stimulating interest in their offering. Since content marketing is a rapidly evolving space, content marketing managers lead the charge on implementing both current best practices and innovative new trends.
A content marketing manager will likely lead your team of writers, while also working with marketing leadership to develop the content strategy and your team’s objectives. Common objectives include driving awareness and site traffic, nurturing prospects, and establishing executives as thought leaders.
The content marketing manager will spearhead the development and implementation of your team’s content strategy. This includes building a content calendar, creating a writing process and delivery strategy, managing writers, contributing to social media posts, and ultimately, crafting interesting and well-researched content that drives traffic and engages site visitors.
When it comes time for your team to hire a content marketing manager, the below job description can be a helpful starting point. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a content marketing specialist.
TIP: Looking to become a content marketer? It's important to be aware of and understand how to use content marketing software. Check out the best choices to use here!
Title: Content Marketing Manager
With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.
ACME Corporation is looking to hire a digital marketing manager to be responsible for content strategy and content marketing team members. This individual will lead the content team, which includes planning, producing, and analyzing the written content we create while iteratively advancing ACME’s editorial vision and mission. The ideal candidate will collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives in the most efficient manner.
For even more help in writing your own content marketing manager job description, we’ve sourced the following examples from three companies looking to hire.
The following examples show organizations that have followed a typical job description structure, but customized it based on their unique needs and expectations.
To see how real employers are writing their content marketing manager job description, check out the examples below!
At Showpad, personalities and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.
In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune.
We are building the future in sales and marketing where every salesperson is successful. As an international scale-up, we aim for yearly double digit growth that opens many opportunities. We want people who thrive in a fast-paced, performance-driven company, who are not afraid to stretch themselves in a fun environment, and focus on impact and growth.
New York, New York
The Aetna Enterprise Publishing team is seeking a passionate storyteller and content strategist to join our growing consumer content marketing team. The Senior Content Marketing Manager is new position within a growing Content Marketing team at Aetna, and will serve a critical leadership role in the development, management and execution of branded content strategy to support several of Aetna's key lines of business. This is a unique opportunity to join a growing marketing organization creating game-changing work that is changing the face of healthcare marketing. Reporting to the Senior Director of Content Marketing, this role will collaborate with a wide variety of key stakeholders across Aetna to develop content aligned with Aetna's brand mission, and will be responsible for delivering content that engages Aetna's target consumers and helps increase brand favorability across multiple distribution channels.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
San Francisco, California
We are looking for a highly motivated and experienced senior content marketing manager to join our content marketing team. Do you love storytelling? Can you deliver great content that inspires users? Is organization one of your superpowers? Do you work well with different teams?
If you answered yes to these questions and are ready to join a rapidly growing team in a highly creative role that is essential to the company’s success, we want to talk to you.
We are a company filled with people who are passionate about our product — which is just one reason why Splunk was named by Fortune Magazine as one of the most forward-looking innovative companies of the year. At Splunk, we’re committed to our work, having fun and most importantly to each other’s success. Join us as we make machine data accessible, usable and valuable to everyone.
This role is based in San Francisco reports to the director of content marketing at Splunk.
You will partner with the content marketing director to define the content strategy for brand and corporate programs, including internal and external events, and will also play a key role in the development of our overarching brand and corporate story. Collaborating with a team of writers, editors and contractors, you will deliver content across key go-to-market studios. You will also write and edit content to execute on that strategy. The team includes full-time employees and contractors who support writing and copyediting requirements for Splunk.
This position requires project management, hands-on writing and editing, the ability to define and implement content marketing strategies and, collaboration with Splunk customers and employees of varying technical depth. The ideal candidate will have strong team management experience and the ability to balance priorities and meet multiple deadlines.
BA or MA in journalism, English or related field preferred
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
Claire is the content marketing team lead, coming to G2 after graduating from the University of Dayton. Born and raised in the Chicago area, her brief stint in Ohio gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. (she/her/hers)
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