Rob is a research principal focused on enterprise technology vendors and their continuous battle for market share in the age of digital transformation. Rob's work digs into competitive trends for enterprise giants, such as Amazon, Microsoft, Oracle, and IBM, among others. In addition, he highlights acquisitions, innovative product releases, and unique differentiators between enterprise vendors. He has been with G2 since 2015, and has shaped the direction of G2’s report and research offerings. While the enterprise is professional passion, in his free time Rob enjoys watching as many films as possible and even dabbles in some amateur screenwriting. His coverage areas include enterprise technology and strategy.